While eliminating service stress during busy season seems almost impossible, there are creative ways to prevent burnout and put valuable hours back on the clock.

Dealers saw an increase in precision farming sales and service revenue in 2023, and most predict the positive trend will continue in 2024 according to the 11th annual Precision Farming Dealer benchmark study.

Sean Dorosz provides a first look at the new T9 SmartTrax with PLM Intelligence at the 2024 National Farm Machinery Show. The new track system offers oscillating roller wheels, improved serviceability and automatic self-tensioning tracks to cover more ground with fewer stops.

Last week, I was at the National Farm Machinery Show, where Case IH debuted its new AF11 combine. On the morning of day 2, Precision Farming Dealer Technology Editor Noah Newman and I noticed something.

New Holland showed off its new CR11 combine at the 2024 National Farm Machinery Show. J Cole Sanford, cash crop product specialist, gave us a full in-depth tour, behind the panels and in the cab to see everything unique about this machine.

Jeffrey Smith, product marketing manager for AGCO, Kendal Quandahl, precision field team manager for Case IH, and Paul Welbig, precision technology product marketing director for New Holland North America, discussed the realities of precision services in dealerships, the successful approaches embraced by their top-performing dealers and what to expect in the autonomy space.

Jake Rianda says customers are going to go where they can get their data, and whether it’s yield data or in-season agronomic data, he believes farmers will eventually gravitate toward dealers who can provide the information that can show them how efficient or inefficient their operation is.

For Birkey’s Farm Store, a 19-location Case IH dealership group based in Champaign, Ill., a drone distributor came knocking, and they answered.

Major M&A activity, investment in tech stacks & retrofit kits are securing the beachfront for a whole new era for ag production.