Technology training — both internal and external — can hold as much earning potential as it can headaches. But employee and customer training are essential investments for precision growth during the next 5 years, with more than 98% of dealers citing these areas as priorities in the 2017 Precision Farming Dealer Benchmark Study.
Technical competency can be improved through annual training requirements, but dealers must develop the “soft skills” of their precision staff in connecting with customers to provide practical, reputable education. During this progressive panel discussion (with Q&A time built in), 3 precision farming managers share their strategies and stumbling blocks to bridging the precision knowledge gap for both their staff and farm customers.
Click here to read more coverage from Layne Richins, Chris Finely and Cody Searle's 2018 Precision Farming Dealer Summit presentation.
The 2018 Precision Farming Dealer Summit Video Replay is brought to you by Laforge Systems Inc.
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At the Farm Equipment Manufacturers Association convention, which took place in Fort Myers, Fla., we caught up with Mach CEO Colin Hurd after his technology council presentation. He said one of his goals was to help companies incorporate more technology into their machinery because that’s where he sees the industry headed in the next 5 years.
