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Crystal Valley farm cooperative based in Lake Crystal, Minn., is the 2019 Precision Farming Dealer Most Valuable Dealership. Pictured left to right: Jeff Hendricks, VP of Agronomy; Roger Kienholz, CEO; Matt Schoper, Agronomy Sales & Marketing Manager; Jason Leary, Ag Technology Manager; Cory Engen, Ag Data Specialist; Julie Lorentz, Precision Ag Administrator; Ben Youngerberg, Precision Specialist and Lucas Kietzer, Precision Equipment Technician. Not pictured, Kevin Jeurissen, Precision Ag Coordinator.

Connecting Decision-Making Dots to Retain Customers & Grow Revenue

While there is momentum for a “push button” mentality in ag, there is an irreplaceable element — the human one — which is the core resource for Crystal Valley, a 2,200-member, 14-location farm cooperative based in Lake Crystal, Minn.
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Jack Zemlicka

Jack Zemlicka was the Managing Editor for Precision Farming Dealer. Since he joined Lessiter Media's Ag Division in 2012, he has covered precision farming practices, products and trends. He also served as managing editor of Strip-Till Farmer, and technology editor of Farm Equipment and No-Till Farmer.

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