Two precision ag managers dissect the dynamics of a successful agronomic partnership plan with farmers with dealership revenue objectives in mind.
As the digital tools of precision farming have helped growers better manage ever-smaller portions of their fields on an individual basis, the successful selling of those tools has opened up profitable new opportunities based on selling “solutions” rather than just selling products.
Dan Crummett has more than 30 years in regional and national agricultural journalism including editing state farm magazines, web-based machinery reporting and has an interest in no-till and conservation tillage. He holds B.S. and M.S. degrees from Oklahoma State Univ.
Farmwave founder and CEO Craig Ganssle says there’s been a lot of “over-promise and under-deliver” in ag technology. But that hasn’t been the case with his company’s autonomous harvest loss technology, and he has the results to prove it. The multi-camera system counts grain loss in real time and customers who use it are seeing an increase of 3-8 bushels per acre in corn and soybeans.
The college offers an associate degree in Applied Science in Agriculture (60 credit hours). Students enrolled in this program may specialize in precision farming technology by selecting up to 15 credit hours in this area and agriculture business, sales and agronomy.
The college offers an AAS in Precision Agriculture and customized precision ag- related training for agricultural producers, insurance underwriters, equipment dealer and agricultural cooperative employees and others.
Offering training on Ag Leader, Trimble, Reichhardt, Norac and Integris Systems in twice yearly customer training events (spring/fall). Also offering individual training opportunities on any HTS Ag products and SMS software, year round.