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Adding ‘Agronomic Intelligence’ to Enhance Iron Efficiency & Customer Relationships

Two precision ag managers dissect the dynamics of a successful agronomic partnership plan with farmers with dealership revenue objectives in mind.

As the digital tools of precision farming have helped growers better manage ever-smaller portions of their fields on an individual basis, the successful selling of those tools has opened up profitable new opportunities based on selling “solutions” rather than just selling products.
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Dan Crummett

Dan Crummett has more than 30 years in regional and national agricultural journalism including editing state farm magazines, web-based machinery reporting and has an interest in no-till and conservation tillage. He holds B.S. and M.S. degrees from Oklahoma State Univ.

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