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Part 3: Putting Agronomic Emphasis on Service Revenue & Customer Retention

In-house agronomists and annual service contracts see jumps in 2019, while fewer rely on precision specialists for delivery of data management support.

Agronomic service is still a push-pull offering for dealers. Some have proactively embraced and invested in providing robust support options to customers that include soil sampling, data analysis and field prescriptions.
J_zemlicka

Jack Zemlicka

Jack Zemlicka is the Managing Editor for Precision Farming Dealer. Since he joined Lessiter Media's Ag Division in 2012, he has covered precision farming practices, products and trends. He also serves as managing editor of Strip-Till Farmer, and technology editor of Farm Equipment and No-Till Farmer. Contact: jzemlicka@lessitermedia.com.

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