Change is going to be survival, says Sorensen, founder of HTS Ag, an independent precision farming dealership in Harlan, Iowa. But with every challenge comes opportunity. Dealers must focus on how to take advantage of where they are and chart the plan to get to where they want to be.

Defining your strategy and innovating to achieve it will be essential and your plans must be aligned with the legacy you are trying to create through your organizations and lives.

So what kind of business climate can you expect in the next 6, 12 or even 18 months? Chances are, it will be more similar to what you are experiencing today than what you did a year ago. There are plenty of things a leader must do in time of crisis and Sorensen has helped businesses — in ag, the IT industry and others — navigate the chaos to find the opportunity.

There will be challenging days ahead, but success will come to those who are prepared and have a plan. Don’t waste the opportunity in a world of turmoil. There is gold in that chaos.

During the opening general session, Sorensen discusses 7 key areas of business development to help you plan and adapt to an ever-changing economic and social environment and set your dealership up for prolonged success.


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