Farm equipment automation is on the minds of precision dealers, whether it’s a tangible reality or far-fetched fantasy within their business. But regardless of the take, it’s hard to ignore the impact the emerging technology will have on the ag industry. Looking at results of the 2020 Precision Farming Dealer Benchmark study, some 43% of responding dealers cited autonomous vehicles as an area of at least moderate importance to grow revenue during the next 3 years.

Commercialization of autonomous systems is fast approaching and recent momentum in the ag industry suggests unmanned implements on the horizon at the edge of a farmer’s field. Cheap, reliable labor could be a strong selling point — particularly as both dealers and farmers are challenged to find and retain permanent employees. So, what are dealers doing to prepare for the opportunity?

During this dealer panel, hear from those working on the front lines of adding autonomous equipment to their precision lineup and learn about how and why they are looking to incorporate self-driving technology sales and service into their business plans of the future. 


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