Success is never simple. The ability to overcome adversity, adapt to change and innovate out of necessity are cornerstones of every dealership recognized by Precision Farming Dealer’s Most Valuable Dealership program.

But success also isn’t stagnant. What defined a dealership’s precision farming progress 1, 3 or 5 years ago likely differs from its vision today and certainly for the future. Adapting t o customer appetites and adoption trends, internal employee turnover and picking the right product innovations to expand into are all decisions even the best dealers have had to wrestle with in recent years.

During a moderated panel at the 2021 Precision Farming Dealer Summit, 3 management level dealers chronicle their path to progress — along with how they overcame the setbacks — that have defined their precision business since being recognized as most valuable dealers.


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