P&K Equipment integrated solutions consultant Landon McGarrah sets the stage for Precision Farming Dealer’s Day in the Cab visit with an overview of the Deere dealer’s 20-store market area in Oklahoma and Arkansas.

Participate in Precision Farming Dealer's 2025 Most Valuable Dealership program, recognizing North America's premier precision farming operation.

Training everybody — sales staff and customers — is the first big step to cutting down on burnout, one person in the Precision Farming Dealer Summit roundtable discussion suggested. "You need to manage the customer's expectations," he said.

I had the chance to be a fly on the wall, and listen in to a roundtable discussion at the 2024 Precision Farming Dealer Summit in Indianapolis, as dealers discussed some of their best practices and biggest challenges when it comes to hosting customer clinics.

It was the shortest day of 2023 and Landon McGarrah was catching up on paperwork and taking a deep breath after one of his longest days on the job the day before.

Find out how your precision dealership compares to other North American precision ag dealers during this reveal of the 11th annual Precision Farming Dealer Benchmark Study results.

Charles Hadacek, a precision specialist for independent Iowa dealer Premier Technologies, shares the blueprint for his workspace on wheels — a cargo trailer with dozens of organizers and bins for the various cables, harnesses, clamps, connectors and more — and the impact it’s having on his business.

Recent generations of ag technology have seen new features undercut by rising reliability problems, says Clay Mitchell, co-founder and managing director of Silicon Valley-based Fall Line Capital, a farmland and venture investment firm. Mitchell sets the stage for what’s yet to come in precision farming, and how to prepare for the challenges that lie ahead.

Precision Farming Dealer Summit roundtables bring dealers together to discuss a focused topic for 60 minutes. Moderators from each session highlight some of the top takeaways in these roundtable recaps.