Despite, or perhaps in part because of the ongoing downturn in the ag market, dealers continue to pursue alternative, sustainable sources of precision revenue to compensate for declining or stagnating hardware sales.

The reason we got into agronomic services 6 years ago was after a good equipment customer of ours made the decision to get into an air drill with variable-rate seeding capability. He’d gone to an independent agronomist who developed a seeding prescription with both a nutrient and seed variation. When that farmer took that prescription, got into the cab and plugged it in as he was told to do, it didn’t work.