Jack Zemlicka is the Technology Editor for No-Till Farmer. He covers precision farming practices, products and trends, which can improve efficiency and productivity for no-till farmers.

He joined Lessiter Publications Ag Division in 2012 and also serves as managing editor of Strip-Till Farmer.

Can You ‘Cowboy’ It for Your Customers?

By Jack Zemlicka posted on July 28, 2020 | Posted in Dealer Development, Service and Support

One of the traits of a trusted precision specialist is their ability to perform under pressure. Some might argue this is a daily occurrence for the profession and even the most mundane days force moments of innovation out of necessity.

Letting Math — Not Emotion — Drive Precision Purchasing Decisions

Creation of an ROI calculator, equipment optimization packages and a relationship-first approach to converting customer sales combine to put AgriVision Equipment’s precision business on an innovative path.

By Jack Zemlicka posted on July 10, 2020

Emotion can heavily influence — for better or worse — the decision-making process for farm customers when considering the purchase of a new piece of equipment.

Precision Roundtable

Peer-to-Peer Problem Solving Puts Precision Managers on Progressive Path

A geographically diverse group of John Deere dealers share product info, service strategies and engage in ‘group therapy’ through virtual collaboration.

By Jack Zemlicka posted on July 8, 2020 | Posted in Getting Into Precision, Dealer Development

Precision Farming Dealer assembled a geographically diverse group of 8 different precision farming managers to discuss their involvement and interaction in a virtual peer group to exchange ideas, problem-solve and provide a source of professional therapy.

Don't Take Shortcuts on the Path to Precision Profitability

By Jack Zemlicka posted on June 23, 2020 | Posted in Dealer Development

Based on my conversations with dealers during the last few months, some have learned hard economic lessons due to an inability or unwillingness to arm themselves with the tools, training or talent to change with the times.

Are You Prepared for the Next New Norm?

By Jack Zemlicka posted on May 4, 2020 | Posted in Dealer Development

So what kind of business climate can we expect in the next 6, 12 or even 18 months? Chances are, it will be more similar to what we are experiencing today than what we did a year ago.

Today’s Recap: Mitchell Hora, Founder, Continuum Ag, Washington, Iowa

By Jack Zemlicka posted on April 15, 2020

Mitchell Hora thrives on the collaborative aspects of agriculture. As a farmer, agronomist and owner of Continuum Ag, a precision farming-focused consulting business in Washintgon, Iowa, this time of year, Hora is accustomed to close contact customer interaction, setting up field trials and scouting at clinics across the country.

Videos

[Technology Corner] Selling Strategic Planning as a Service

Successfully selling precision farming services is an annual objective for many farm equipment dealerships. Getting farm customers to pay for software updates, in-field support and hardware installations is a challenge. But what about connecting customers’ ag tech and equipment investments with a long-term business plan for their farm operation?

Events

2020 Virtual Dealership Minds Summit

Date: 08/03/20

Location:

Learn actionable sales strategies from the most influential “Dealership Minds” in the industry — of every color, size and experience — during this one-of-a-kind virtual event on August 3-5, 2020. You’ll discover leading dealer-to-dealer sales strategies during this 3-day networking and idea sharing event.

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More Events

Top Directory Listings

Ivy Tech Community College, Lafayette Campus

The college offers an associate degree in Applied Science in Agriculture (60 credit hours). Students enrolled in this program may specialize in precision farming technology by selecting up to 15 credit hours in this area and agriculture business, sales and agronomy.

Lake Region State College - Dakota Precision Ag Center

The college offers an AAS in Precision Agriculture and customized precision ag- related training for agricultural producers, insurance underwriters, equipment dealer and agricultural cooperative employees and others.

HTS Ag Precision Ag Solutions

Offering training on Ag Leader, Trimble, Reichhardt, Norac and Integris Systems in twice yearly customer training events (spring/fall). Also offering individual training opportunities on any HTS Ag products and SMS software, year round.

Jack Zemlicka

ARTICLES

Can You ‘Cowboy’ It for Your Customers?

Letting Math — Not Emotion — Drive Precision Purchasing Decisions

Peer-to-Peer Problem Solving Puts Precision Managers on Progressive Path

Don't Take Shortcuts on the Path to Precision Profitability

Are You Prepared for the Next New Norm?

Today’s Recap: Mitchell Hora, Founder, Continuum Ag, Washington, Iowa

Top Articles

Current Issue

Precision Farming Dealer

Precision Outlook: Dealers Shift Focus to Application Hardware, Maintain Need for Training

Precision Revenue Growth Slows as Dealers Navigate an Evolving Market

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