Jack Zemlicka

Jack Zemlicka

Jack Zemlicka is the Technology Editor for No-Till Farmer. He covers precision farming practices, products and trends, which can improve efficiency and productivity for no-till farmers.

He joined Lessiter Publications Ag Division in 2012 and also serves as managing editor of Strip-Till Farmer.

ARTICLES

Most Majors Betting on Precision in 2021

[Technology Corner] Dealers Betting on Precision in 2021

The outlook supports 93% of dealers view precision farming systems as one of their best bets to remain the same or improve unit sales in 2021, according to Ag Equipment Intelligence’s 2021 Dealer Business Outlook & Trends report. But digging deeper into each of the major manufacturers outlook for best bets to improve units sales in 2021, not all of them place the same priority on precision in the coming year.
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[Technology Corner] OEM Dealers Forecast Dip in Precision Hiring

For the second year in a row, precision farming ranked high on dealers’ list of best bets for improving unit sales, according to Ag Equipment Intelligence’s 2021 Dealer Business Outlook & Trends report. While the category lost its first place slot from last year’s report, it still ranked second among 21 different areas, with more than 93% of dealers betting on precision systems to remain the same or improve unit sales in 2021.
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2021 Precision Farming Dealer Summit

Powering Up Precision Productivity with Problem-Solving Peer Groups

Three members of an organically formed, but close-knit virtual precision management group share their top takeaways from the diverse dynamic at the 6th Precision Farming Dealer Summit.
Collaboration is usually the answer to solving a complex problem, and precision farming is no exception. Peer groups are a common way for small, independent dealers and larger, multi-store OEM retailers alike, to share ideas and strategies.
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Letting Math — Not Emotion — Drive Precision Purchasing Decisions

Creation of an ROI calculator, equipment optimization packages and a relationship-first approach to converting customer sales combine to put AgriVision Equipment’s precision business on an innovative path.
Emotion can heavily influence — for better or worse — the decision-making process for farm customers when considering the purchase of a new piece of equipment.
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