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    <title>Precision Farming Dealer</title>
    <description>Precision Farming Dealer is the dealer’s source for precision farming technologies and their application. Dedicated to best practices for selling, servicing and supporting precision farming and the equipment that relies on precision technology.</description>
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      <title>The Data Crop ... The New Value Chain Nobody in Ag Saw Coming </title>
      <description>
        <![CDATA[<p>A familiar chain in ag is forming around a new commodity — the verified record of how a crop was grown. The machines are already in the field producing it. Graham Gleed, Principal Advisor at abcg, asks who profits from the harvest. </p>]]>
      </description>
      <pubDate>Thu, 02 Apr 2026 00:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/blogs/1-from-the-virtual-terminal/post/7071-the-data-crop-the-new-value-chain-nobody-in-ag-saw-coming</link>
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      <title>AI in the Spotlight at FEMA Supply Summit &amp; Showcase </title>
      <description>
        <![CDATA[I just got back from the FEMA (Farm Equipment Manufacturers Association) Supply Summit and Showcase. My top takeaway from the week can be summed up with two letters. AI.]]>
      </description>
      <pubDate>Mon, 30 Mar 2026 13:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/blogs/1-from-the-virtual-terminal/post/7058-ai-in-the-spotlight-at-fema-supply-summit-and-showcase</link>
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      <title>The Machine Already Knows ... Nobody Built the Layer to Use It </title>
      <description>
        <![CDATA[<p>In his latest blog, Graham Gleed, principal advisor at abcg, says, "My phone understands what I need. My car knows where I am going. My health app tracks my body and tells me what to adjust. Then I climb into a million-dollar tractor with five onboard computers, satellite connectivity, a stack of data services, and it comes with a paper manual!"</p>]]>
      </description>
      <pubDate>Sat, 21 Mar 2026 00:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/blogs/1-from-the-virtual-terminal/post/7050-the-machine-already-knows-nobody-built-the-layer-to-use-it</link>
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      <title>Right to Repair Was the Warm-Up ... the Real Fight Is Who Controls the Insight</title>
      <description>
        <![CDATA[<p>A new competitive battleground is opening in agricultural equipment. The fight is no longer about who owns the data. It's about who controls the insight generated from it and who gets to shape the customer's next decision. In this guest piece, Graham Gleed says many dealers and OEMs aren't positioned for the battle.&nbsp;</p>]]>
      </description>
      <pubDate>Thu, 12 Mar 2026 00:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/blogs/1-from-the-virtual-terminal/post/7041-right-to-repair-was-the-warm-up-the-real-fight-is-who-controls-the-insight</link>
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      <title>Pondering the Potential of Smart Glasses on the Farm &amp; at the Dealership</title>
      <description>
        <![CDATA[Noah Newman stops by a Best Buy on his lunch break to check out the Meta AI Glasses he's been hearing all about. Could these smart glasses be potential game changers for farmers, technicians and precision specialists?]]>
      </description>
      <pubDate>Mon, 02 Mar 2026 15:00:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/blogs/1-from-the-virtual-terminal/post/7008-pondering-the-potential-of-smart-glasses-on-the-farm-and-at-the-dealership</link>
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      <title>RDO Helps Farmers Boost Nutrient Use Efficiency with SurePoint's Liquid Application System</title>
      <description>
        <![CDATA[In leafy‑green‑to‑wheat rotations, farmers often have just a day or two to get nitrogen or starter fertilizer applied — that means every hour counts.]]>
      </description>
      <pubDate>Thu, 26 Feb 2026 00:00:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/blogs/1-from-the-virtual-terminal/post/7000-rdo-helps-farmers-boost-nutrient-use-efficiency-with-surepoints-liquid-application-system</link>
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      <title>Point, Counter Point: Machine vs. Human on AI-Powered Farm Equipment</title>
      <description>
        <![CDATA[Farmers already accept that technology often makes better, or quicker, decisions than they can do themselves, says Randall Reeder, retired Ohio State Univ. ag extension engineer.]]>
      </description>
      <pubDate>Mon, 23 Feb 2026 12:00:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/blogs/1-from-the-virtual-terminal/post/6998-point-counter-point-machine-vs-human-on-ai-powered-farm-equipment</link>
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      <title>Squid Juice, AI &amp; Optimism: Noteworthy Nuggets from National Farm Machinery Show </title>
      <description>
        <![CDATA[<p>Here are some of the top things we saw — and heard — at the 2026 National Farm Machinery Show in Louisville, Ky. </p>]]>
      </description>
      <pubDate>Fri, 13 Feb 2026 00:00:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/blogs/1-from-the-virtual-terminal/post/6978-squid-juice-ai-and-optimism-noteworthy-nuggets-from-national-farm-machinery-show</link>
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      <title>What If Your Fully-Aware Tractor Won’t Allow a Tillage Pass?</title>
      <description>
        <![CDATA[After sitting in my file folder of “half-baked” essay ideas over the past year, I did what I should have done sooner. I went to the source and asked AI (ChatGPT) a specific question.]]>
      </description>
      <pubDate>Sat, 07 Feb 2026 14:28:15 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/blogs/1-from-the-virtual-terminal/post/6967-what-if-your-fully-aware-tractor-wont-allow-a-tillage-pass</link>
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      <title>Why Do I Need a Budget? Prepare for No Surprises</title>
      <description>
        <![CDATA[If you haven’t yet put together a budget for 2026, it’s not too late … and I would highly recommend you start as soon as you’re done reading this article.<p></p>]]>
      </description>
      <pubDate>Sat, 31 Jan 2026 00:00:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/blogs/1-from-the-virtual-terminal/post/6955-why-do-i-need-a-budget-prepare-for-no-surprises</link>
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      <title>Updating the Model Ag Data Use Agreement</title>
      <description>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">"The coming wave of new platforms and products that focus on regenerative agriculture and use of artificial intelligence tools require that companies update their data collection policies," says Todd Janzen in his latest blog.&nbsp;</span></p>]]>
      </description>
      <pubDate>Fri, 30 Jan 2026 00:00:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/blogs/1-from-the-virtual-terminal/post/6954-updating-the-model-ag-data-use-agreement</link>
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    <item>
      <title>From Data Hoarding to Decision Power: What Farmers Need in 2026</title>
      <description>
        <![CDATA["I’ve met many growers in 2025 who now recognize that no silver bullet exists. If you’re waiting for a magical AI chatbot that tells you exactly what to do and when, you’ll likely be waiting a long time," says Reinder Prins.]]>
      </description>
      <pubDate>Thu, 29 Jan 2026 00:00:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/blogs/1-from-the-virtual-terminal/post/6953-from-data-hoarding-to-decision-power-what-farmers-need-in-2026</link>
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    <item>
      <title>Precision Dealers Discuss How to Improve Recruiting &amp; Retention in 2026</title>
      <description>
        <![CDATA[Before I clock out for the weekend, I want to take some time to reflect on our Precision Farming Dealer Summit, which took place in St. Louis last week.]]>
      </description>
      <pubDate>Fri, 16 Jan 2026 15:00:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/blogs/1-from-the-virtual-terminal/post/6934-precision-dealers-discuss-how-to-improve-recruiting-and-retention-in-2026</link>
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      <title>AI Overload — The John Deere Truck</title>
      <description>
        <![CDATA[Recently, the ‘John Deere Truck’ has become viral. Many may have believed it to be true, but yet again, we are here to say “myth: busted.”]]>
      </description>
      <pubDate>Tue, 13 Jan 2026 15:00:22 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/blogs/1-from-the-virtual-terminal/post/6926-ai-overload-the-john-deere-truck</link>
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      <title>How Farm Equipment Dealers Are Anticipating 2026 Machinery Sales</title>
      <description>
        <![CDATA[It’s no surprise that farm equipment prices will likely continue to rise to during the coming year. In fact, 89% of farm equipment dealers expect prices will rise by 1-6% this year.]]>
      </description>
      <pubDate>Tue, 13 Jan 2026 00:00:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/blogs/1-from-the-virtual-terminal/post/6921-how-farm-equipment-dealers-are-anticipating-2026-machinery-sales</link>
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      <title>Reflecting on 10 Years of Practicing Ag Law </title>
      <description>
        <![CDATA[Ten years later, the dust has settled on the ag-tech boom, and yet we have not seen major disruption to ag supply chains. Instead, we have seen gradual evolution and improvement to long-standing models, made more efficient by digital tools and connectivity.]]>
      </description>
      <pubDate>Sat, 03 Jan 2026 00:00:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/blogs/1-from-the-virtual-terminal/post/6912-reflecting-on-10-years-of-practicing-ag-law</link>
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      <title>Why Hardware Shortages are the Next Big Challenge for AI in Precision Farming</title>
      <description>
        <![CDATA[While the GPU and RAM shortage will likely affect precision farming tools, there’s the possibility that autonomous and precision tools shift to AI instead of this hardware.]]>
      </description>
      <pubDate>Fri, 02 Jan 2026 00:00:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/blogs/1-from-the-virtual-terminal/post/6908-why-hardware-shortages-are-the-next-big-challenge-for-ai-in-precision-farming</link>
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      <title>Access the Power of 'Pivot' with Machine Data &amp; Connected Support</title>
      <description>
        <![CDATA[Farming success often hinges on the ability to pivot quickly and decisively. Whether it’s responding to equipment issues or shifting weather patterns, farmers need tools that help them adapt in real time.]]>
      </description>
      <pubDate>Tue, 30 Dec 2025 00:00:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/blogs/1-from-the-virtual-terminal/post/6907-access-the-power-of-pivot-with-machine-data-and-connected-support</link>
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      <title>How the RAM Shortage Will Affect Precision Ag &amp; Farmers</title>
      <description>
        <![CDATA[What’s to come from this shortage and demand for RAM is yet to be determined. If you are looking to get into precision technology, do your research to find the best price.]]>
      </description>
      <pubDate>Fri, 12 Dec 2025 00:00:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/blogs/1-from-the-virtual-terminal/post/6894-how-the-ram-shortage-will-affect-precision-ag-and-farmers</link>
      <guid>http://www.precisionfarmingdealer.com/blogs/1/post/6894</guid>
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    <item>
      <title>Advice for Aspiring Precision Specialists: ‘Don’t Be Afraid to Start in the Shop’ </title>
      <description>
        <![CDATA[The most valuable lessons occur in the field. That’s the big takeaway I got from my conversation with Matt Schneider, who’s in his third year of an internship program with Wisconsin John Deere dealer Riesterer & Schnell.]]>
      </description>
      <pubDate>Sat, 29 Nov 2025 00:00:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/blogs/1-from-the-virtual-terminal/post/6870-advice-for-aspiring-precision-specialists-dont-be-afraid-to-start-in-the-shop</link>
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    <item>
      <title>When AI Becomes a Drafter of Contracts </title>
      <description>
        <![CDATA["A farm lease drafted by AI with the basic terms like duration, rent, tenant use, etc., could reduce unknown obligations if questions arise years after the lease was signed," says Todd Janzen in his latest blog.]]>
      </description>
      <pubDate>Sat, 29 Nov 2025 00:00:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/blogs/1-from-the-virtual-terminal/post/6866-when-ai-becomes-a-drafter-of-contracts</link>
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    <item>
      <title>'Good-Enough Gary' Gets a Precision Upgrade </title>
      <description>
        <![CDATA[<p>Gary’s the kind of farmer who knows his land and trusts his tools. His boots are worn, his coffee mug has a chip, and his Magnum 340? It’s been running an AG-372 receiver since 2016.&nbsp;</p>]]>
      </description>
      <pubDate>Sat, 15 Nov 2025 00:00:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/blogs/1-from-the-virtual-terminal/post/6841-good-enough-gary-gets-a-precision-upgrade</link>
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    </item>
    <item>
      <title>Top 3 Highlights of Agritechnica 2025 So Far</title>
      <description>
        <![CDATA[With over half a million total attendees and nearly 3,000 exhibitors this year alone, it’s impossible to see everything the event has to offer in just a few days. But after walking more than 20,000 steps per day so far, several products and conversations stood out from the rest.]]>
      </description>
      <pubDate>Wed, 12 Nov 2025 00:00:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/blogs/1-from-the-virtual-terminal/post/6840-top-3-highlights-of-agritechnica-2025-so-far</link>
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      <title>Combatting Weed Pressure On the Farm with… Vegetable Oil?</title>
      <description>
        <![CDATA[I keep coming back to one product in particular that stood out to me as something that was really outside the box. The product in question is a weeding robot from Tensorfield Agriculture that uses heated vegetable oil to target and spray weeds.]]>
      </description>
      <pubDate>Sun, 09 Nov 2025 07:00:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/blogs/1-from-the-virtual-terminal/post/6832-combatting-weed-pressure-on-the-farm-with-vegetable-oil</link>
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      <title>Precision Farming Dealer Summit — 4 Reasons You Need to Be in St. Louis </title>
      <description>
        <![CDATA[<p>The 11th annual <a href="https://www.precisionfarmingdealer.com/pfd-summit" rel="noopener noreferrer" target="_blank">Precision Farming Dealer Summit</a> in downtown St. Louis is now less than 9 weeks away. Registrations are pacing more than 50% ahead of last year at this same time – and on pace for an all-time record that will surely be SOLD OUT!</p>]]>
      </description>
      <pubDate>Mon, 03 Nov 2025 10:34:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/blogs/1-from-the-virtual-terminal/post/6822-precision-farming-dealer-summit-4-reasons-you-need-to-be-in-st-louis</link>
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    <item>
      <title>Helping Your Customers Unlock Overlooked Equipment Features</title>
      <description>
        <![CDATA[At times, even the simplest precision agriculture tools can seem daunting, especially when you're in the rush of turning a field while juggling work, kids’ schedules and everything else at home.]]>
      </description>
      <pubDate>Sat, 01 Nov 2025 00:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/blogs/1-from-the-virtual-terminal/post/6809-helping-your-customers-unlock-overlooked-equipment-features</link>
      <guid>http://www.precisionfarmingdealer.com/blogs/1/post/6809</guid>
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    <item>
      <title>Pull! Dealers Take Harvest Break for a Good Cause at NAEDA Clay Shoot</title>
      <description>
        <![CDATA[<p>What a blast (pun intended) this event was! Not only did it raise money for NAEDA’s Equipment Dealers Foundation, but it was also a chance for the dealers in attendance to get a much-needed break from the madness of harvest season.</p>]]>
      </description>
      <pubDate>Sat, 25 Oct 2025 07:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/blogs/1-from-the-virtual-terminal/post/6793-pull-dealers-take-harvest-break-for-a-good-cause-at-naeda-clay-shoot</link>
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      <title>A Lesson from the Snow-Pushers on Selling Peace of Mind</title>
      <description>
        <![CDATA[Kim Schmidt breaks down how precision service plans can reduce tech burnout, increase dealer revenue, and give customers the peace of mind they want.]]>
      </description>
      <pubDate>Mon, 20 Oct 2025 00:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/blogs/1-from-the-virtual-terminal/post/6781-a-lesson-from-the-snow-pushers-on-selling-peace-of-mind</link>
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      <title>‘Doom &amp; Gloom Moment’ in Ag is Perfect Time for Precision Dealers to Shine</title>
      <description>
        <![CDATA[“When things are normal, people stay comfortable. When things break, they start listening. The businesses that can’t change are the ones panicking. The ones already experimenting, collaborating, or thinking outside the norm will come out stronger,” Nathan Faleide says.]]>
      </description>
      <pubDate>Wed, 15 Oct 2025 00:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/blogs/1-from-the-virtual-terminal/post/6774-doom-and-gloom-moment-in-ag-is-perfect-time-for-precision-dealers-to-shine</link>
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      <title>‘Judge Me on My Losers’</title>
      <description>
        <![CDATA[Lessiter Media President Mike Lessiter revisits the ‘one thing’ maxim and challenges his audience to gauge success or failure on the type of business you were born to serve.]]>
      </description>
      <pubDate>Tue, 30 Sep 2025 00:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/blogs/1-from-the-virtual-terminal/post/6753-judge-me-on-my-losers</link>
      <guid>http://www.precisionfarmingdealer.com/blogs/1/post/6753</guid>
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