Precision Farming Dealer

Shining a Light on Mental Health in Agriculture

Tue, 12 May 2026 00:00:00 -0400

Time flies during planting season, and this year has been no exception. But let’s pause for a moment and talk about something that doesn’t get covered enough in agriculture throughout the year — mental health.

Little Fallout Likely in Farm Machinery Sales Model from State Franchise Exemption

Mon, 11 May 2026 00:00:00 -0400

A tightly-written exemption from state franchise law in Washington allows two EV auto makers to sell directly to consumers and affects only sales of motor vehicles.

What Self-Driving Cars Got Right That Your Farm Equipment Can Use

Thu, 07 May 2026 00:00:00 -0400

"The autonomous vehicle industry spent more than 15 years and tens of billions of dollars building technology that works on city streets. The off-road equipment industry doesn't need to repeat that journey. But it does need to be clear-eyed about which pieces transfer," says Adityaveer Raswan, autonomy software engineer for Agtonomy.

You Don’t Cut Your Way to Growth: How to Market Through Uncertainty

Mon, 04 May 2026 00:00:00 -0400

If you expect growth in your business, this is something you need to hear.

Should Your Farm Sign a Carbon Contract?

Sat, 02 May 2026 00:00:00 -0400

"To date, farmer uptake of these programs has been very slow, in spite of the promise to pay farmers for participation. I believe a lot of the reluctance stems from the uncertainty about these programs," says Todd Janzen in his latest ag tech blog.

Less (Technology) is More for Independent Tractor Manufacturer

Tue, 28 Apr 2026 00:00:00 -0400

While many are looking for more ways to incorporate technology in their farm equipment, Alberta-based startup Ursa Ag is intentionally doing the opposite.

Everyone Agrees Autonomous Systems Have a Place in Agriculture. So Why Aren't They Finding One?

Mon, 27 Apr 2026 00:00:00 -0400

"Right now, when a startup approaches a dealer group about representing its autonomous platform, the agronomic case is usually compelling and the economics question is usually left to the customer to work out. That's the wrong order," says Graham Gleed, principal advisor at abcg.

What You Need to Know About the FAA's New DETER Program for Drones

Fri, 24 Apr 2026 00:00:00 -0400

For farmers who use drones for crop scouting, imagery, or spraying, this program marks an important shift in how drone rule violations are handled — and why staying compliant matters more than ever. Adam Gittins explains what the DETER program is, why it was created, and how it applies to ag drone operators.

Monarch Tractor’s Collapse Exposes Dealer Risks and a Channel in Crisis

Tue, 21 Apr 2026 00:00:00 -0400

As Monarch’s business faltered in late 2025, the fallout has rippled across the dealer channel, exposing a systemic weakness in how new manufacturers enter and exit the market.

The Data Crop ... The New Value Chain Nobody in Ag Saw Coming

Thu, 02 Apr 2026 00:00:00 -0400

A familiar chain in ag is forming around a new commodity — the verified record of how a crop was grown. The machines are already in the field producing it. Graham Gleed, Principal Advisor at abcg, asks who profits from the harvest.

AI in the Spotlight at FEMA Supply Summit & Showcase

Mon, 30 Mar 2026 13:00:00 -0400

I just got back from the FEMA (Farm Equipment Manufacturers Association) Supply Summit and Showcase. My top takeaway from the week can be summed up with two letters. AI.

The Machine Already Knows ... Nobody Built the Layer to Use It

Sat, 21 Mar 2026 00:00:00 -0400

In his latest blog, Graham Gleed, principal advisor at abcg, says, "My phone understands what I need. My car knows where I am going. My health app tracks my body and tells me what to adjust. Then I climb into a million-dollar tractor with five onboard computers, satellite connectivity, a stack of data services, and it comes with a paper manual!"

Right to Repair Was the Warm-Up ... the Real Fight Is Who Controls the Insight

Thu, 12 Mar 2026 00:00:00 -0400

A new competitive battleground is opening in agricultural equipment. The fight is no longer about who owns the data. It's about who controls the insight generated from it and who gets to shape the customer's next decision. In this guest piece, Graham Gleed says many dealers and OEMs aren't positioned for the battle.

Pondering the Potential of Smart Glasses on the Farm & at the Dealership

Mon, 02 Mar 2026 15:00:00 -0500

Noah Newman stops by a Best Buy on his lunch break to check out the Meta AI Glasses he's been hearing all about. Could these smart glasses be potential game changers for farmers, technicians and precision specialists?

RDO Helps Farmers Boost Nutrient Use Efficiency with SurePoint's Liquid Application System

Thu, 26 Feb 2026 00:00:00 -0500

In leafy‑green‑to‑wheat rotations, farmers often have just a day or two to get nitrogen or starter fertilizer applied — that means every hour counts.

Point, Counter Point: Machine vs. Human on AI-Powered Farm Equipment

Mon, 23 Feb 2026 12:00:00 -0500

Farmers already accept that technology often makes better, or quicker, decisions than they can do themselves, says Randall Reeder, retired Ohio State Univ. ag extension engineer.

Squid Juice, AI & Optimism: Noteworthy Nuggets from National Farm Machinery Show

Fri, 13 Feb 2026 00:00:00 -0500

Here are some of the top things we saw — and heard — at the 2026 National Farm Machinery Show in Louisville, Ky.

What If Your Fully-Aware Tractor Won’t Allow a Tillage Pass?

Sat, 07 Feb 2026 14:28:15 -0500

After sitting in my file folder of “half-baked” essay ideas over the past year, I did what I should have done sooner. I went to the source and asked AI (ChatGPT) a specific question.

Why Do I Need a Budget? Prepare for No Surprises

Sat, 31 Jan 2026 00:00:00 -0500

If you haven’t yet put together a budget for 2026, it’s not too late … and I would highly recommend you start as soon as you’re done reading this article.

Updating the Model Ag Data Use Agreement

Fri, 30 Jan 2026 00:00:00 -0500

"The coming wave of new platforms and products that focus on regenerative agriculture and use of artificial intelligence tools require that companies update their data collection policies," says Todd Janzen in his latest blog.

From Data Hoarding to Decision Power: What Farmers Need in 2026

Thu, 29 Jan 2026 00:00:00 -0500

"I’ve met many growers in 2025 who now recognize that no silver bullet exists. If you’re waiting for a magical AI chatbot that tells you exactly what to do and when, you’ll likely be waiting a long time," says Reinder Prins.

Precision Dealers Discuss How to Improve Recruiting & Retention in 2026

Fri, 16 Jan 2026 15:00:00 -0500

Before I clock out for the weekend, I want to take some time to reflect on our Precision Farming Dealer Summit, which took place in St. Louis last week.

AI Overload — The John Deere Truck

Tue, 13 Jan 2026 15:00:22 -0500

Recently, the ‘John Deere Truck’ has become viral. Many may have believed it to be true, but yet again, we are here to say “myth: busted.”

How Farm Equipment Dealers Are Anticipating 2026 Machinery Sales

Tue, 13 Jan 2026 00:00:00 -0500

It’s no surprise that farm equipment prices will likely continue to rise to during the coming year. In fact, 89% of farm equipment dealers expect prices will rise by 1-6% this year.

Reflecting on 10 Years of Practicing Ag Law

Sat, 03 Jan 2026 00:00:00 -0500

Ten years later, the dust has settled on the ag-tech boom, and yet we have not seen major disruption to ag supply chains. Instead, we have seen gradual evolution and improvement to long-standing models, made more efficient by digital tools and connectivity.

Why Hardware Shortages are the Next Big Challenge for AI in Precision Farming

Fri, 02 Jan 2026 00:00:00 -0500

While the GPU and RAM shortage will likely affect precision farming tools, there’s the possibility that autonomous and precision tools shift to AI instead of this hardware.

Access the Power of 'Pivot' with Machine Data & Connected Support

Tue, 30 Dec 2025 00:00:00 -0500

Farming success often hinges on the ability to pivot quickly and decisively. Whether it’s responding to equipment issues or shifting weather patterns, farmers need tools that help them adapt in real time.

How the RAM Shortage Will Affect Precision Ag & Farmers

Fri, 12 Dec 2025 00:00:00 -0500

What’s to come from this shortage and demand for RAM is yet to be determined. If you are looking to get into precision technology, do your research to find the best price.

Advice for Aspiring Precision Specialists: ‘Don’t Be Afraid to Start in the Shop’

Sat, 29 Nov 2025 00:00:00 -0500

The most valuable lessons occur in the field. That’s the big takeaway I got from my conversation with Matt Schneider, who’s in his third year of an internship program with Wisconsin John Deere dealer Riesterer & Schnell.

When AI Becomes a Drafter of Contracts

Sat, 29 Nov 2025 00:00:00 -0500

"A farm lease drafted by AI with the basic terms like duration, rent, tenant use, etc., could reduce unknown obligations if questions arise years after the lease was signed," says Todd Janzen in his latest blog.