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    <title>Top Roundtable Takeaways from Precision Farming Dealer Summits</title>
    <description>
      <![CDATA[<i>A Precision Farming Dealer Staff Report</i><br><br>
Face-to-face roundtable discussions are always among the highlights of the Precision Farming Dealer Summit. The intimate sessions allow for dealer-to-dealer interaction and opportunities to ask questions, discuss challenges and share solutions to pressing precision problems.<br><br>
The <i>Precision Farming Dealer</i> editorial staff sat in on these engaging discussions and brought back the top takeaways and insights from dealers on topics including the practical use of Unmanned Aerial Vehicles, successful approaches for selling used hardware and tips for finding the next generation of precision hire. <br><br>]]>
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    <item>
      <title>Bridging the Hardware Gap: Adding Agronomic Services</title>
      <description>
        <![CDATA[The roundtable topic of adding agronomic services drew a large crowd. To kick the conversation off, moderator John Marshall, integrated solutions manager for Wade Inc., took a quick poll to get a feel for how many in the room currently offered agronomy services. Of the 30 or so who sat in on this roundtable, roughly 20% had hired an agronomist.]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/articles/2752</guid>
      <pubDate>Mon, 06 Mar 2017 00:01:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/2752-bridging-the-hardware-gap-adding-agronomic-services</link>
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    <item>
      <title>Autonomy in Ag: What Role Will I Play?</title>
      <description>
        <![CDATA[The first question tackled in this roundtable discussion was “What is autonomy?” Initially the group would have thought of driverless tractors completing tasks in the fields without an operator in the field.]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/articles/2751</guid>
      <pubDate>Mon, 06 Mar 2017 00:01:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/2751-autonomy-in-ag-what-role-will-i-play</link>
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    <item>
      <title>7 Considerations for Succession Planning for a Precision Farming Business</title>
      <description>
        <![CDATA[The 2017 Precision Farming Dealer Summit succession planning roundtable in St. Louis &ldquo;played&rdquo; to a packed room. Moderated by Tim Norris, former CEO, Ag Info Tech (<a href="https://www.precisionfarmingdealer.com/articles/1315-selling-precision-partnerships-with-purpose-profitability" target="_blank">2016 Most Valuable Dealership</a>), Mount Vernon, Ohio, the participants included family-owned precision dealerships with a handful to employees all the way to businesses with hundreds of employees.]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/articles/2750</guid>
      <pubDate>Mon, 06 Mar 2017 00:01:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/2750-considerations-for-succession-planning-for-a-precision-farming-business</link>
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    <item>
      <title>Probing the Moisture Sensor &amp; Water Management Market</title>
      <description>
        <![CDATA[As water availability and usage becomes more important, dealers are tapping into opportunities to deliver precision products and services that allow farmers to be more economical with their water management practices. Here are 7 takeaways from the roundtable discussion at the 2017 Precision Farming Dealer Summit]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/articles/2749</guid>
      <pubDate>Mon, 06 Mar 2017 00:01:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/2749-probing-the-moisture-sensor-water-management-market</link>
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    <item>
      <title>Better Advice for Selling RTK Subscriptions</title>
      <description>
        <![CDATA[The phrase ‘accuracy is addicting’ is one many precision dealers use to describe the success they’ve had selling RTK subscriptions to farm customers.]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/articles/2748</guid>
      <pubDate>Mon, 06 Mar 2017 00:01:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/2748-better-advice-for-selling-rtk-subscriptions</link>
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    <item>
      <title>Bundling Service: What to Include &amp; How to Price</title>
      <description>
        <![CDATA[The roundtable discussion focused on “bundling service” saw a packed room of roughly 70 or so precision professionals. Moderator Chris Arend with Equip IQ, started the discussion out with a simple question, “Why are you here?”]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/articles/2747</guid>
      <pubDate>Mon, 06 Mar 2017 00:01:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/2747-bundling-service-what-to-include-how-to-price</link>
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    <item>
      <title>Where Can I Find My Next Precision Hire?</title>
      <description>
        <![CDATA[Diversity, flexibility and hands-on experience are three desirable inclusions a recent graduate looks for in a precision farming job within a dealership.]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/articles/2746</guid>
      <pubDate>Mon, 06 Mar 2017 00:01:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/2746-where-can-i-find-my-next-precision-hire</link>
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    </item>
    <item>
      <title>Aftermarket Opportunities: What am I Missing?</title>
      <description>
        <![CDATA[The group of precision farming professionals who participated in the roundtable covered a lot of ground, but a few key takeaways stood out. “The majority of our time was spent discussion optimization packages, specifically proactive optimization packages,” says Jaime Paquin, general manager of Reichhardt Electronic Innovations, who moderated the roundtable.]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/articles/2745</guid>
      <pubDate>Mon, 06 Mar 2017 00:01:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/2745-aftermarket-opportunities-what-am-i-missing</link>
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    </item>
    <item>
      <title>UAVs: Ready for Takeoff? Or a Grounded Technology?</title>
      <description>
        <![CDATA[The unmanned aerial vehicle market exploded in agriculture roughly 3 years ago, but a dip in the ag economy along with regulatory changes regarding drone usage influenced the short-term popularity of the systems.]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/articles/2735</guid>
      <pubDate>Mon, 06 Mar 2017 00:01:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/2735-uavs-ready-for-takeoff-or-a-grounded-technology</link>
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    </item>
    <item>
      <title>Market Corrections: Lessons Learned During the Downturn</title>
      <description>
        <![CDATA[Moderated by John Schmeiser, CEO, Western Equipment Dealers Assn., the roundtable on lessons learned from the recent tough times received good and candid participation from dealers of many types, colors and sizes throughout North America.]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/articles/2734</guid>
      <pubDate>Mon, 06 Mar 2017 00:01:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/2734-market-corrections-lessons-learned-during-the-downturn</link>
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    </item>
    <item>
      <title>Putting on a Successful Precision Ag Field Day</title>
      <description>
        <![CDATA[Executing a polished and professional precision ag field day requires 
combination of planning, marketing and persistence. Here are 9 takeaways from the roundtable discussion at the 2017 Precision Farming Dealer Summit.]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/articles/2733</guid>
      <pubDate>Mon, 06 Mar 2017 00:01:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/2733-putting-on-a-successful-precision-ag-field-day</link>
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    <item>
      <title>Does My Precision Ag Business Need to Have a CRM?</title>
      <description>
        <![CDATA[The short answer is yes. Whether your dealership has multiple locations, is a single store, or just a single person, using a CRM (customer relationship management system) makes doing business easier both now and in the future.]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/articles/2732</guid>
      <pubDate>Mon, 06 Mar 2017 00:01:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/2732-does-my-precision-ag-business-need-to-have-a-crm</link>
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    </item>
    <item>
      <title>Tips, Tricks &amp; Tactics for Selling Data Management Service</title>
      <description>
        <![CDATA[Read full coverage of the Precision Farming Dealer Summit presentations, from how to recruit and retain precision employees, to developing a standalone precision business, to managing customers’ data, in the March 2017 issue of Farm Equipment.]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/articles/2731</guid>
      <pubDate>Mon, 06 Mar 2017 00:01:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/2731-tips-tricks-tactics-for-selling-data-management-service</link>
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    </item>
    <item>
      <title>Precision Peer Groups: Your External Support Network</title>
      <description>
        <![CDATA[Precision farming specialists tend to work with a certain independence and freedom — troubleshooting technology problems on a fluid timeline few others can solve.]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/articles/2730</guid>
      <pubDate>Mon, 06 Mar 2017 00:01:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/2730-precision-peer-groups-your-external-support-network</link>
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    </item>
    <item>
      <title>Keeping Precision Employees Productive Year Round</title>
      <description>
        <![CDATA[Standardizing pricing for precision service and cross-training employees on precision can help keep precision farming employees productive all year.]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/articles/2038</guid>
      <pubDate>Tue, 01 Mar 2016 15:01:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/2038-keeping-precision-employees-productive-year-round</link>
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      <title>Troubleshooting Technology: Conquering Compatibility Problems</title>
      <description>
        <![CDATA[ISOBUS isn't the solution to all compatibility problems. While progress is being made on improving functionality between different ag components and equipment, it's not always plug-and-play.]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/articles/2036</guid>
      <pubDate>Tue, 01 Mar 2016 14:56:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/2036-troubleshooting-technology-conquering-compatibility-problems</link>
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      <title>Putting on a Successful Precision Ag Field Day</title>
      <description>
        <![CDATA[Some of the biggest challenges dealers face when planning and executing a successful precision ag field day are scheduling around farmers’ busy seasons and differentiating between a field day and customer appreciation day.]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/articles/2033</guid>
      <pubDate>Tue, 01 Mar 2016 14:49:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/2033-putting-on-a-successful-precision-ag-field-day</link>
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    <item>
      <title>How to Structure Your Precision Internships</title>
      <description>
        <![CDATA[The first step to structuring a successful and productive precision farming internship program is to establish what the goals are for both the dealership and the intern.]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/articles/2034</guid>
      <pubDate>Tue, 01 Mar 2016 14:48:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/2034-how-to-structure-your-precision-internships</link>
    </item>
    <item>
      <title>Strategies for Selling Used Precision Equipment</title>
      <description>
        <![CDATA[Dealers discussed the challenges and opportunities for selling used precision equipment and how to transfer the risk from the dealership back to the customer who is trading the equipment.]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/articles/2032</guid>
      <pubDate>Tue, 01 Mar 2016 14:45:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/2032-strategies-for-selling-used-precision-equipment</link>
    </item>
    <item>
      <title>Making the Most of Online Sales Opportunities</title>
      <description>
        <![CDATA[More farmers than ever are using the Internet to both research and buy their equipment and dealers need to fulfill their customers’ expectations for them online.]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/articles/2035</guid>
      <pubDate>Tue, 01 Mar 2016 14:44:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/2035-making-the-most-of-online-sales-opportunities</link>
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      <title>Spreading Precision Workflow Across Departments</title>
      <description>
        <![CDATA[Managing precision workflow can also be described as the shouldering of the burden across multiple departments. It's no small matter in a world of pressure, burnout and round-the-clock on-call service during peak times of the year.]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/articles/2031</guid>
      <pubDate>Tue, 01 Mar 2016 14:43:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/2031-spreading-precision-workflow-across-departments</link>
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      <title>UAVs: Practical Precision Tools or Toys?</title>
      <description>
        <![CDATA[Confusion over the current and future role of Unmanned Aerial Vehicles (UAVs) in the ag industry persists and many dealers at this roundtable discussion struggled to see how this technology fits in their product mix.]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/articles/2030</guid>
      <pubDate>Tue, 01 Mar 2016 14:35:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/2030-uavs-practical-precision-tools-or-toys</link>
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        <media:title type="plain">2030</media:title>
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    <item>
      <title>Tech Support: Where Can Manufacturers Improve?</title>
      <description>
        <![CDATA[Dealers often will go through every resource they have at the dealership before calling tech support as a last resort.]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/articles/2028</guid>
      <pubDate>Tue, 01 Mar 2016 14:31:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/2028-tech-support-where-can-manufacturers-improve</link>
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        <media:title type="plain">Precision Farming Dealer Summit Roundtable: Tech Support</media:title>
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    <item>
      <title>Marketing: Where Will I Get the Most Bang for My Buck</title>
      <description>
        <![CDATA[
One of the top takeaways from dealers during the marketing roundtable was the importance of online marketing. Mediums like video and social media help keep dealers connected to their customers when they’re not at the dealership.]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/articles/2029</guid>
      <pubDate>Tue, 01 Mar 2016 13:32:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/2029-making-the-most-of-online-sales-opportunities</link>
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