Benchmark Study

Dealers Report Improved Precision Sales & Service Numbers in 2025

nnewman@lessitermedia.com — Wed, 11 Feb 2026 00:00:00 -0500

The 2026 sales outlook looks solid with 42% forecasting at least 2-7% bump, according to Precision Farming Dealer Benchmark Study.

Precision Dealers Eyeing Bounce Back Year After Challenging 2024

nnewman@lessitermedia.com — Wed, 05 Feb 2025 00:00:00 -0500

While precision farming sales and service revenue was down on average in 2024, most dealers are optimistic they’ll bounce back this year according to the 12th annual Precision Farming Dealer Benchmark Study.

Precision Revenue Outlook Remains Positive Despite Slight Decline in 2022

nnewman@lessitermedia.com — Tue, 07 Feb 2023 00:00:00 -0500

Precision farming revenue numbers reached new heights for some dealers in 2022 despite an overall decline in growth, and the outlook for 2023 remains mostly positive according to the 10th annual Precision Farming Dealer benchmark study.

Dealers Remain Positive on Precision Revenue Growth for 2021

kschmidt@lessitermedia.com — Fri, 02 Jul 2021 12:57:35 -0400

The results of the ninth annual Precision Farming Dealer benchmark study — with contributions from dozens of farm equipment dealers, input retailers and independent precision companies — show that nearly three-fourths of dealers are forecasting revenue growth from precision to be up at least 2% in 2021, despite inventory challenges.

Precision Outlook: Dealers Shift Focus to Application Hardware, Maintain Need for Training

Thu, 09 Jul 2020 00:01:00 -0400

The Precision Farming Dealer 2020 Benchmark Study showed several shifts in dealers’ expectations for their future revenue. Topping the list of revenue sources considered important for growth was application technology hardware, reversing its 3-year downward trend.

Precision Revenue Growth Slows as Dealers Navigate an Evolving Market

Mon, 06 Jul 2020 00:01:00 -0400

Problem solving is often the linchpin of a dealership’s precision farming business. The last couple of years have tested the abilities of precision teams to overcome ongoing economic — and more recently — social challenges to maintain, if not grow revenue.

[Technology Corner] Dealers Take Conservative Precision Outlook

Fri, 19 Jun 2020 10:52:00 -0400

The results of the eighth annual Precision Farming Dealer benchmark study — with contributions from dozens of farm equipment dealers, input retailers and independent precision companies — trend toward a conservative reality and a cautious outlook for the majority of respondents.

Part 4: Dealer Priorities Trending Toward Data Management & Staff Training

Tue, 23 Jul 2019 00:01:00 -0400

This year has shown interesting new developments in market sentiments, with dealers continuing to slowly move away from hardware and steer sharply toward data management for future revenue, according to the seventh annual Precision Farming Dealer Benchmark Study.

Part 3: Putting Agronomic Emphasis on Service Revenue & Customer Retention

Tue, 16 Jul 2019 00:01:00 -0400

Agronomic service is still a push-pull offering for dealers. Some have proactively embraced and invested in providing robust support options to customers that include soil sampling, data analysis and field prescriptions.

Part 2: Mix & Match Approach with Precision Products, Services Sets Up Comprehensive Sales

Tue, 09 Jul 2019 00:01:00 -0400

The more things change, the more they stay the same, at least in terms of how dealers are selling and servicing precision farming products. While strides have been made establishing precision as a standalone business, dealerships continue to seek a better balance between revenue generated by hardware sales and service.

Part 1: Dealers Again Exceed High-End Precision Revenue Projections

Tue, 02 Jul 2019 00:01:00 -0400

Despite the downturn in the ag economy, precision farming dealers have largely maintained an ambitious sales outlook, banking on their ability to increase billable service and capture ROI-based revenue from new products.

Training, Service Growth Remain Top Dealer Priorities

Wed, 20 Jun 2018 00:01:00 -0400

The last 6 years have seen both subtle and dramatic shifts in dealer priorities with precision business. For the first few years, hardware held a firm grip on the most promising areas for future profit, but there has been a gradual shift in where dealers see their greatest growth potential.

Boosting Agronomic Revenue & Customer Retention

Wed, 20 Jun 2018 00:01:00 -0400

The last few years have seen dealers transition service offerings — some with subtle shifts in scope of support options — and others with more dramatic expansions. With a goal of generating more recurring revenue, dealers are also looking to fill service voids for customers.

Selling Service Value, Not a One-and-Done Customer

Wed, 20 Jun 2018 00:01:00 -0400

A common refrain from dealers who reflect on the hey-day of precision products is that technology tended to sell itself, with little or no assistance needed by salespeople.

Positive Projections for Precision Revenue

Tue, 19 Jun 2018 00:01:00 -0400

If the ag industry has taught precision farming dealers anything during the last few years, it’s that no longer can they rely on singular sales of hardware and expect to grow business.

Market Optimism, Revenue Opportunities Accelerate Improved Precision Outlook

Sat, 24 Jun 2017 00:01:00 -0400

Emphasis on agronomic and data management services contribute to a majority of dealers forecasting measurable precision growth in 2017.

Mixing Tradition & Transition to Maintain Precision Margins

Sat, 25 Jun 2016 00:01:00 -0400

Despite, or perhaps in part because of the ongoing downturn in the ag market, dealers continue to pursue alternative, sustainable sources of precision revenue to compensate for declining or stagnating hardware sales.