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    <title>Technically Speaking</title>
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      <![CDATA[<a href="http://ag.trimble.com/pfdpodcast1" target="_blank" rel="sponsored"><img alt="Trimble logo" src="https://www.precisionfarmingdealer.com/ext/resources/images/logos/trimbleR_b_2_to_45_inch_width.jpg" style="width: 200px; float: right; padding:10px" /></a><em>Precision Farming Dealer’s</em> series “Technically Speaking” is brought to you by <a href="http://ag.trimble.com/pfdpodcast1" target="_blank" rel="sponsored">Trimble Agriculture</a>. This monthly article features insight, advice and observations from precision farming experts on a variety of trending and topical dealer-focused topics.]]>
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      <title>How to Prepare Your Dealership &amp; Your Customers for Autonomous Farming</title>
      <description>
        <![CDATA[<p><span style="color: rgb(65, 65, 65); letter-spacing: normal; orphans: 2; text-align: left; white-space: normal; widows: 2; word-spacing: 0px; display: inline !important; float: none;">As things become more automated, they also become more complicated. That’s why dealers will be critical in customers’ acceptance of autonomous farm equipment.</span></p>]]>
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      <guid>http://www.precisionfarmingdealer.com/articles/4903</guid>
      <pubDate>Wed, 05 Oct 2022 13:55:34 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/4903-how-to-prepare-your-dealership-and-your-customers-for-autonomous-farming</link>
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      <title>How to Help Your Customers Find Value in Their Data</title>
      <description>
        <![CDATA[<p><span style="color: rgb(65, 65, 65); letter-spacing: normal; orphans: 2; text-align: left; white-space: normal; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Dealers have to understand the customer’s business, its challenges and its opportunities when helping them choose new precision agriculture products. For customers to truly find value in the data they're collecting, they need the right tools and processes in place.</span></p><br>]]>
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      <guid>http://www.precisionfarmingdealer.com/articles/4859</guid>
      <pubDate>Wed, 01 Dec 2021 12:05:15 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/4859-how-to-help-your-customers-find-value-in-their-data</link>
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      <title>Enable Your Customers to Achieve Higher Accuracy Precision Farming Operations</title>
      <description>
        <![CDATA[<p>A significant upgrade to CenterPoint RTX, Trimble’s centimeter-level correction service, is lowering the barrier to entry for precision farming operations. In the past, farmers had to choose between performance and ease of use, but with this new upgrade to CenterPoint RTX, they can have both.  </p>]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/articles/4835</guid>
      <pubDate>Thu, 11 Nov 2021 15:24:52 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/4835-enable-your-customers-to-achieve-higher-accuracy-precision-farming-operations</link>
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      <title>Remote Precision Support Offers Personalized Training, Increased Efficiency</title>
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        <![CDATA[<p>The COVID-19 pandemic gave GPS Ontario the opportunity to use Trimble's TeamViewer as a remote training solution, and it's something the dealership plans to continue post-COVID. When the Trimble GFX display is connected to the internet, the app allows a service technician to see what’s on a farmer’s screen and even push the buttons to configure or calibrate displays remotely. </p>]]>
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      <guid>http://www.precisionfarmingdealer.com/articles/4816</guid>
      <pubDate>Fri, 22 Oct 2021 08:00:25 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/4816-remote-precision-support-offers-personalized-training-increased-efficiency</link>
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      <title>Remote Precision Support Saves Time &amp; Money, So Why Aren’t We Doing It?</title>
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        <![CDATA[<p>With remote support tools, I can solve problems with precision equipment over the phone in minutes and only bill for that short amount of time, rather than the phone time plus hours of travel to the grower's location. With such a huge time and cost savings, why aren’t more dealerships and their customers choosing remote support? </p>]]>
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      <guid>http://www.precisionfarmingdealer.com/articles/4793</guid>
      <pubDate>Tue, 05 Oct 2021 14:42:46 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/4793-remote-precision-support-saves-time-and-money-so-why-arent-we-doing-it</link>
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    <item>
      <title>Focus on ROI When Selling Precision Ag Equipment</title>
      <description>
        <![CDATA[I’m sure you’ve heard this one before: time is money. Nowhere is this truer than when you’re selling precision ag equipment to farmers who are looking to be as cost effective as possible.]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/articles/4744</guid>
      <pubDate>Tue, 17 Aug 2021 15:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/4744-focus-on-roi-when-selling-precision-ag-equipment</link>
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      <title>Digital Collaboration Helps Build On-Farm Efficiencies</title>
      <description>
        <![CDATA[The value of precision technology today — and where it’s moving — is in the ecosystem and compatibility. Onboard technologies to enable a vehicle are just one part of the process.]]>
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      <guid>http://www.precisionfarmingdealer.com/articles/4720</guid>
      <pubDate>Fri, 23 Jul 2021 12:42:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/4720-digital-collaboration-helps-build-on-farm-efficiencies</link>
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    <item>
      <title>Integrating Technology to Enhance Farm Operations</title>
      <description>
        <![CDATA[When you start thinking about the possibilities the future holds, it all starts with connectivity. Connecting a display to a brand’s ecosystem is where the user’s journey is going to begin in the next 5 or 10 years.]]>
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      <guid>http://www.precisionfarmingdealer.com/articles/4717</guid>
      <pubDate>Mon, 19 Jul 2021 14:57:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/4717-integrating-technology-to-enhance-farm-operations</link>
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    <item>
      <title>Picking a Correction Signal Partner</title>
      <author>chad_pfitzer@trimble.com</author>
      <description>
        <![CDATA[<p>When thinking about what&#39;s available on the market with correction services, there&#39;s a certain level of comfort that farmers have with a particular brand or reliability they&rsquo;ve used for years.</p>]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/articles/4654</guid>
      <pubDate>Tue, 11 May 2021 00:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/4654-picking-a-correction-signal-partner</link>
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