AI in Agriculture

Live from FIRA: New Tech Fights Herbicide-Resistant Weeds

mvogel@lessitermedia.com — Sat, 24 Oct 2026 06:00:00 -0400

Editor Mackane Vogel reports from FIRA USA 2026 in Yakima, Wash., where Aigen's new solar-powered, weed-fighting robot was on display.

Efficiency: No Longer Optional

mlessiter@lesspub.com — Tue, 20 Oct 2026 03:00:00 -0400

Efficiency is calling for the changes of industry in 2026 and beyond, but leadership, as always, will define success.

Your Roadmap to a More Profitable Precision Dealership

nnewman@lessitermedia.com — Thu, 15 Oct 2026 12:50:53 -0400

Precision Farming Dealer editors are excited to announce the release of the 12^th annual Precision Farming Dealer Summit program. Here's what to expect Jan. 11-12 in Indianapolis ...

Greeneye Technology Plants Flag in North America with New HQ

jdobberstein@lesspub.com — Wed, 14 Oct 2026 00:00:00 -0400

We caught up with Keith Crow, general manager of North America at Greeneye, to talk about the goals for the company’s U.S. expansion, how the company’s technology is updated, and how new crops are added to its AI-enhanced platform.

Greeneye Technology Establishes North American Headquarters in Salina, Kan., Following Record Year

Tue, 13 Oct 2026 09:00:00 -0400

The Salina headquarters will increase Greeneye’s capacity to serve its growing North American customer base, expand its team, and advance its technical roadmap.

More Than 100 ARA Sprayers in U.S. Onion Fields: The Rise of Targeted Weed Control

Mon, 12 Oct 2026 00:00:00 -0400

For Cody Anderson of L & L Ag Production in Connell, Wash., the idea of targeted spraying is not new. It is something he had been thinking about long before technology existed to make it possible.

This is How Today's Smart Marketers Use AI!

Sat, 10 Oct 2026 00:00:00 -0400

One of the biggest mistakes marketers make is accepting AI-generated content as finished content, says Bill Dugan, CEO, Dugan Media Consulting.

The Technician Shortage Costs Dealers $7 Billion Annually ... How Can AI Help Protect Aftermarket Capacity?

Thu, 08 Oct 2026 16:00:00 -0400

The U.S. industry can’t immediately close an annual gap of approximately 10,000 technicians. What dealerships can do now is protect the time of the employees they have, retain their repair experience and make it easier to apply across branches and aftermarket teams.

Syngenta Launches Cropwise Explorer to Help Retailers Deliver Data-Driven Recommendations

Tue, 06 Oct 2026 00:00:00 -0400

Syngenta today introduced Cropwise Explorer, a digital tool designed to help retailers and their grower customers quickly identify field agronomic issues, streamline decision-making and enable more effective crop management.

SIU Researchers Build Robot, AI to Detect Soybean Diseases Before Symptoms Appear

Sat, 26 Sep 2026 00:00:00 -0400

Billy Ram Samuel Singh, are working to design a robot and program its artificial intelligence (AI) models to detect soybean diseases before symptoms appear.

Mizzou's FieldVision Helps Drones Make Better Decisions Faster

Thu, 24 Sep 2026 00:00:00 -0400

Mizzou Engineering researchers have developed FieldVision, a new artificial intelligence (AI) framework that helps fleets of agricultural drones decide where to process image analysis tasks: on the drone itself, at a nearby edge computing server or in the cloud.

New AEM Resource Outlines How AI-Enabled Equipment Supports Farm Productivity

Tue, 22 Sep 2026 00:00:00 -0400

The Association of Equipment Manufacturers released a new whitepaper examining how AI is becoming a foundational component of ag equipment and helping farmers address increasingly complex operational challenges.

Farmers Adopting AI Faster Than Any Other Technology

Sat, 19 Sep 2026 00:00:00 -0400

Bloomberg’s Michael Hirtzer reported that “artificial intelligence use is surging on farms as growers look for some high-tech help in planning and managing operations after years of scaling back on spending, according to McKinsey & Co.”

The Human Advantage: Coaching Leaders for a Future Powered By AI

Fri, 18 Sep 2026 00:00:00 -0400

The pace of change in information technology is no longer linear — it is exponential. Artificial intelligence (AI) will increasingly influence the decisions made by our leaders, our administrators, and the rising generation of businesswomen and men who are stepping into leadership earlier than ever before.

Precision Technology Takes Water Use Efficiency to Next Level

nnewman@lessitermedia.com — Thu, 17 Sep 2026 00:00:00 -0400

Longtime no-tillers and strip-tillers use 40% less water than the local average with subsurface drip tape, autonomous irrigation machines & AI-driven sensors.

[Video] New Holland’s ForageCam Uses AI-Powered Vision to Analyze Chopped Corn Flow

nnewman@lessitermedia.com — Mon, 14 Sep 2026 08:00:00 -0400

At the 2026 Farm Progress Show, New Holland debuted ForageCam, which allows producers and operators to view real-time kernel processing scores and make adjustments to meet desired forage quality.

[Video] Sentera Showcases New Drone Tech at John Deere Farm Progress Show Tent

nnewman@lessitermedia.com — Sat, 12 Sep 2026 08:00:00 -0400

Sentera showcased its drone scouting technology package with John Deere at the 2026 Farm Progress Show for the first time since it was acquired by Deere in May 2025.

Vi by visorPRO Launches Dealer Knowledge Portal to Capture Dealer-Developed Fixes, Parts Lists & More

Wed, 09 Sep 2026 14:00:00 -0400

Vi by visorPRO, the AI-powered aftermarket platform built for equipment dealerships, today announced the Dealer Knowledge Portal, a new feature that allows dealers to upload their own internal resources into Vi.

5 Big Precision Technology Takeaways from 2026 Farm Progress Show

nnewman@lessitermedia.com — Sat, 05 Sep 2026 00:00:00 -0400

I just got back from the 2026 Farm Progress Show in Boone, Iowa, where precision technology was hotter than the 100-degree heat indexes during the 3-day event.

Carbon Robotics Launches Carbon Autonomy Ready Program, Great Plains Joins as First Member

Thu, 03 Sep 2026 12:00:00 -0400

Designed to support a wide range of implements that farmers use today, the Carbon Autonomy Ready program establishes a technical specification and process for integrating any manufacturers’ implements directly into the Carbon Autonomy platform.

[Video] Meet JD the New AI Assistant within John Deere Operations Center

kschmidt@lessitermedia.com — Thu, 03 Sep 2026 08:00:00 -0400

Jackson Baca, Product Marketing Manager with John Deere, introduces their new AI assistance, JD. Integrated into the John Deere Operations Center, JD will assist farmers with their equipment in the field, removing issues with analysis and track data across their operation.

[Video] John Deere Discusses a Growers Right to Sharing their Data

kschmidt@lessitermedia.com — Wed, 02 Sep 2026 08:00:00 -0400

At the 2026 Farm Progress Show, Franklin Peitz, Digital Product Marketing Lead with John Deere Operations Center, reassures growers that they have the right to their own data. John Deere's policy is one where the farmers can dictate how much of the farm data they are comfortable sharing.

AI Advice Kills 25 Acres of Farmer’s Crop — Now What?

jdobberstein@lesspub.com — Mon, 24 Aug 2026 00:00:00 -0400

Artificial intelligence has enormous potential in agriculture — to make farmers better managers, not replace them. AI can take enormous sets of data and make complex decisions a million times faster than farmers can. But these tools may not understand agronomy or context the way farmers do.

Newly Formed Keystone AgTech Alliance to Accelerate Innovation

Thu, 13 Aug 2026 00:00:00 -0400

The alliance will bring together research, industry, government and economic development partners to create a stakeholder-centered agricultural innovation ecosystem to hasten adoption of practical solutions to improve profitability, sustainability, workforce resilience and economic growth.

Greeneye Technology Expands Dealer Network with Intellifarms Northern Division

Wed, 12 Aug 2026 00:00:00 -0400

Based in Britton, South Dakota, Intellifarms Northern Division serves growers throughout South Dakota, North Dakota, Iowa, Kansas, and surrounding agricultural regions.

AquaSpy Rebrands as UnderGround Weather, Introduces AI Soil Intelligence Reporting Engine

Tue, 11 Aug 2026 00:00:00 -0400

Built on nearly two decades of underground sensing, UnderGround Weather replaces point-in-time soil sampling with a continuous, multi-depth view of the root zone — tracking nitrate and the other conditions that drive nutrient availability as they shift through the season.

Two CNH Network Dealers Choose Vi by visorPRO as AI Partner

Mon, 10 Aug 2026 00:00:00 -0400

Representing CASE Construction Equipment, Case IH, New Holland, and JCB equipment channels, the two dealership groups join Vi by visorPRO’s rapidly expanding network of CNH dealer partners.

[Technology Corner] Precision Technology Showcased at Bayer Crop Science Research Farm

nnewman@lessitermedia.com — Fri, 07 Aug 2026 08:00:00 -0400

Sand County Foundation, a national nonprofit conservation organization, is leveraging some cutting-edge precision technology to measure the true impacts of soil health management practices.

Are We on the Edge of a New Wave in Farm Machinery?

Tue, 04 Aug 2026 00:00:00 -0400

With the gatherings of the Farm Equipment Dealership Minds Summit and the National Strip-Tillage Conference a few days away, recent conversations caused me to pause and think about another paradigm shift in basic agricultural methodology that we, quite possibly, could be witnessing.

Precision Spraying Company AgZen Adds Over 200 Dealer Locations

Mon, 27 Jul 2026 00:00:00 -0400

The additions give AgZen the commercial reach to bring RealCoverage, its breakthrough coverage-intelligence system, to growers across North America at scale.