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    <item>
      <title>[Video] Two Precision Technologies Taking Off with Customers</title>
      <author>nnewman@lessitermedia.com</author>
      <description>Jake Nordenberg, precision ag specialist for 24-store John Deere dealer Stotz Equipment in Buckeye, Ariz., reveals 2 precision technologies that are gaining the most traction with his customers. He also explains what it takes to win skeptical customers over with new products.</description>
      <content:encoded>
        <![CDATA[Jake Nordenberg, precision ag specialist for 24-store John Deere dealer Stotz Equipment in Buckeye, Ariz., reveals 2 precision technologies that are gaining the most traction with his customers. He also explains what it takes to win skeptical customers over with new products. ]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7162</guid>
      <pubDate>Mon, 15 Jun 2026 08:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7162-video-two-precision-technologies-taking-off-with-customers</link>
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    </item>
    <item>
      <title>[Video] Implementing Data Analytics in the Precision Department</title>
      <author>nnewman@lessitermedia.com</author>
      <description>Omar Porras, southern region precision ag manager for 24-store John Deere dealer Stotz Equipment, explains how his team is working with data analytics specialists to generate reports for their customers.</description>
      <content:encoded>
        <![CDATA[Omar Porras, southern region precision ag manager for 24-store John Deere dealer Stotz Equipment, explains how his team is working with data analytics specialists to generate reports for their customers.]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7161</guid>
      <pubDate>Sat, 13 Jun 2026 08:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7161-video-implementing-data-analytics-in-the-precision-department</link>
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    </item>
    <item>
      <title>Innovative Farmer Plants Entire Crop Autonomously </title>
      <author>nnewman@lessitermedia.com</author>
      <description>Equipped with Sabanto, Panorama and Starlink, Quint Pottinger became the first farmer in the Bluegrass State to plant his entire crop with a driverless tractor, joining fewer than 50 farms nationwide, according to the Kentucky Department of Agriculture.</description>
      <content:encoded>
        <![CDATA[<p>Equipped with Sabanto, Panorama and Starlink, Quint Pottinger became the first farmer in the Bluegrass State to plant his entire crop with a driverless tractor, joining fewer than 50 farms nationwide, according to the Kentucky Department of Agriculture.</p>]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7165</guid>
      <pubDate>Sat, 13 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7165-innovative-farmer-plants-entire-crop-autonomously</link>
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    </item>
    <item>
      <title>[Video] Keys to Developing Long-Term Relationships with Customers</title>
      <author>nnewman@lessitermedia.com</author>
      <description>Jake Nordenberg, precision ag specialist for 24-store John Deere dealer Stotz Equipment in Buckeye, Ariz., shares some of his strategies for developing long-term relationships with customers, including impromptu visits and lunch breaks.</description>
      <content:encoded>
        <![CDATA[Jake Nordenberg, precision ag specialist for 24-store John Deere dealer Stotz Equipment in Buckeye, Ariz., shares some of his strategies for developing long-term relationships with customers, including impromptu visits and lunch breaks.]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7163</guid>
      <pubDate>Fri, 12 Jun 2026 08:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7163-video-keys-to-developing-long-term-relationships-with-customers</link>
      <media:content url="https://www.precisionfarmingdealer.com/ext/resources/images/DITC/2026/Keys-to-Developing-Long-Term-Relationships-with-Customers.webp?t=1781034529" type="image/png" medium="image" fileSize="740260">
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    <item>
      <title>[Podcast] Autonomy Takes the Wheel: Farmer Plants Entire Crop with Driverless Tractor</title>
      <author>nnewman@lessitermedia.com</author>
      <description>On this episode of the Precision Farming Dealer podcast, brought to you by Ag Express, Quint Pottinger explains how he was able to plant his entire corn crop this spring with a driverless tractor.</description>
      <content:encoded>
        <![CDATA[On this episode of the <em>Precision Farming Dealer</em> podcast, brought to you by <a href="https://store.agexpress.com" rel="noopener noreferrer noopener noreferrer" target="_blank">Ag Express</a>, Quint Pottinger explains how he was able to plant his entire corn crop this spring with a driverless tractor.]]>
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      <guid>http://www.precisionfarmingdealer.com/articles/7164</guid>
      <pubDate>Thu, 11 Jun 2026 07:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7164-podcast-autonomy-takes-the-wheel-farmer-plants-entire-crop-with-driverless-tractor</link>
      <media:content url="https://www.precisionfarmingdealer.com/ext/resources/images/2020/DEU/PFD-Podcast.webp?t=1781026859" type="image/jpeg" medium="image" fileSize="35014">
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    </item>
    <item>
      <title>Precision Farming Dealer's Best of the Web: June 10, 2026</title>
      <author>nnewman@lessitermedia.com</author>
      <description>This Week's Lineup: Kentucky Farmer Plants Entire Crop Autonomously Nebraska Farmers Show How Precision Tech Transforms Their Operation Most Valuable Precision Dealer Shares Drone Insights Top 10 Leaders in Smart Harvest — ‘the Future of Intelligent Agriculture' Greenfield Robotics Founder Shares Update on Ag Robots' Impact</description>
      <content:encoded>
        <![CDATA[<p>This Week's Lineup:</p>

<ul>
<li>Kentucky Farmer Plants Entire Crop Autonomously</li>
<li>Nebraska Farmers Show How Precision Tech Transforms Their Operation</li>
<li>Most Valuable Precision Dealer Shares Drone Insights</li>
<li>Top 10 Leaders in Smart Harvest — ‘the Future of Intelligent Agriculture'</li>
<li>Greenfield Robotics Founder Shares Update on Ag Robots' Impact</li>
</ul>
]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7158</guid>
      <pubDate>Wed, 10 Jun 2026 06:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7158-precision-farming-dealers-best-of-the-web-june-10-2026</link>
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    </item>
    <item>
      <title>Survey Says … Over 40% of Farmers Believe AI Could Improve Their Operation</title>
      <author>nnewman@lessitermedia.com</author>
      <description>In Purdue's monthly survey, 400 farmers were asked, “Given your current labor and equipment, how much would artificial intelligence (AI) tools improve your operation?”</description>
      <content:encoded>
        <![CDATA[In Purdue's monthly survey, 400 farmers were asked, “Given your current labor and equipment, how much would artificial intelligence (AI) tools improve your operation?”]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/blogs/1/post/7159</guid>
      <pubDate>Tue, 09 Jun 2026 16:17:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/blogs/1-from-the-virtual-terminal/post/7159-survey-says-over-40-of-farmers-believe-ai-could-improve-their-operation</link>
      <media:content url="https://www.precisionfarmingdealer.com/ext/resources/2026/AI-PUrdue.webp?t=1781275347" type="image/png" medium="image" fileSize="133736">
        <media:title type="plain">AI PUrdue.png</media:title>
      </media:content>
    </item>
    <item>
      <title>[Video] Getting Creative with New Technology on Customers’ Farms</title>
      <author>nnewman@lessitermedia.com</author>
      <description>Jake Nordenberg, precision ag specialist for 24-store John Deere dealer Stotz Equipment in Buckeye, Ariz., details how his team gets creative with a drone to overcome regional challenges with precision technology.</description>
      <content:encoded>
        <![CDATA[Jake Nordenberg, precision ag specialist for 24-store John Deere dealer Stotz Equipment in Buckeye, Ariz., details how his team gets creative with a drone to overcome regional challenges with precision technology.]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7160</guid>
      <pubDate>Tue, 09 Jun 2026 08:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7160-video-getting-creative-with-new-technology-on-customers-farms</link>
      <media:content url="https://www.precisionfarmingdealer.com/ext/resources/2026/06/09/Getting-Creative-with-New-Technology-on-Customers-Farms.webp?t=1781034825" type="image/png" medium="image" fileSize="862628">
        <media:title type="plain">Getting-Creative-with-New-Technology-on-Customers’-Farms.png</media:title>
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    </item>
    <item>
      <title>360 Yield Center Splits Into Two Brands: 360 RAIN for Adaptive Application, 360 YIELD for Retrofit Equipment </title>
      <description>After more than a decade of agricultural innovation, 360 Yield Center announced today a strategic brand restructuring that establishes two distinct divisional brands: 360 RAIN, focused on adaptive application, and 360 YIELD, focused on retrofit equipment upgrades.</description>
      <content:encoded>
        <![CDATA[<p>After more than a decade of agricultural innovation, 360 Yield Center announced today a strategic brand restructuring that establishes two distinct divisional brands: 360 RAIN, focused on adaptive application, and 360 YIELD, focused on retrofit equipment upgrades.</p>]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7157</guid>
      <pubDate>Mon, 08 Jun 2026 14:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7157-360-yield-center-splits-into-two-brands-360-rain-for-adaptive-application-360-yield-for-retrofit-equipment</link>
      <media:content url="https://www.precisionfarmingdealer.com/ext/resources/2026/360.webp?t=1781118053" type="image/png" medium="image" fileSize="76397">
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    </item>
    <item>
      <title>AED Honors House Agriculture Committee Chairman Glenn “GT” Thompson
with 2026 Legislative Leadership Award</title>
      <description>Associated Equipment Distributors (AED) presented House Agriculture Committee Chairman Glenn "GT" Thompson (R-Pa.) with the 2026 AED Legislative Leadership Award during the 2026 AED Policy Conference &amp; Advocacy Day, held June 1-3 in Washington, D.C.</description>
      <content:encoded>
        <![CDATA[<p>Associated Equipment Distributors (AED) presented House Agriculture
Committee Chairman Glenn "GT" Thompson (R-Pa.) with the 2026 AED Legislative Leadership Award
during the 2026 AED Policy Conference & Advocacy Day, held June 1-3 in Washington, D.C.</p>]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7156</guid>
      <pubDate>Mon, 08 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7156-aed-honors-house-agriculture-committee-chairman-glenn-gt-thompson-with-2026-legislative-leadership-award</link>
    </item>
    <item>
      <title>Elbit Systems’ FUSE Acquired Blue White Robotics Ltd., Expanding its Autonomous and Robotics Portfolio</title>
      <description>Elbit Systems Ltd.'s FUSE has completed the acquisition of the Israeli technology company Blue White Robotics Ltd. (Bluewhite), a developer of AI-powered autonomous solutions for critical off-road and defense applications.</description>
      <content:encoded>
        <![CDATA[<p>Elbit Systems Ltd.'s <em>FUSE&nbsp;</em>has completed the acquisition of the Israeli technology company Blue White Robotics Ltd. (Bluewhite), a developer of AI-powered autonomous solutions for critical off-road and defense applications.</p>]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7155</guid>
      <pubDate>Sat, 06 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7155-elbit-systems-fuse-acquired-blue-white-robotics-ltd-expanding-its-autonomous-and-robotics-portfolio</link>
    </item>
    <item>
      <title>Ag Autonomy’s ‘State of the State’</title>
      <description>"The old paradigm of software in ag equipment was that software was used to enable your machine. That paradigm is dead. The new paradigm is that your machine is the hardware that enables the intelligence of software," says Chris Hunsaker, who breaks down the forces, paths, challenges and opportunities surrounding autonomy in ag.</description>
      <content:encoded>
        <![CDATA["The old paradigm of software in ag equipment was that software was used to enable your machine. That paradigm is dead. The new paradigm is that your machine is the hardware that enables the intelligence of software," says Chris Hunsaker, who breaks down the forces, paths, challenges and opportunities surrounding autonomy in ag.&nbsp;]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7154</guid>
      <pubDate>Fri, 05 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7154-ag-autonomys-state-of-the-state</link>
      <media:content url="https://www.precisionfarmingdealer.com/ext/resources/2026/06/04/rc-upload-1780586150361-9.webp?t=1781274935" type="image/png" medium="image" fileSize="499037">
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      </media:content>
    </item>
    <item>
      <title>Precision Farming Dealer's Best of the Web: June 3, 2026</title>
      <author>nnewman@lessitermedia.com</author>
      <description>This Week's Lineup: Autonomous Machine Plants Organic Corn Trials Why AI Isn’t Showing Up On Your Bottom Line More Universities Offering Precision Ag Degrees, But Enrollment Lagging How to Launch, Fly and Map With New WingtraRAY Drone Big Changes for Case IH and New Holland Machinery Dealers, Customers – and Rival Colors</description>
      <content:encoded>
        <![CDATA[<p>This Week's Lineup:</p>

<ul>
<li><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Autonomous Machine Plants Organic Corn Trials
</span></li>
<li><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Why AI Isn’t Showing Up On Your Bottom Line
</span></li>
<li><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">More Universities Offering Precision Ag Degrees, But Enrollment Lagging
</span></li>
<li><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">How to Launch, Fly and Map With New WingtraRAY Drone
</span></li>
<li><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Big Changes for Case IH and New Holland Machinery Dealers, Customers – and Rival Colors</span></li>
</ul>

<p>
<!--The <strong>Best of the Web This Week</strong> series is brought to you by <a href="https://totally-tubular.net/" rel="sponsored noopener noreferrer" target="_blank">Totally Tubular</a>.-->
<br>
</p>]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7151</guid>
      <pubDate>Wed, 03 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7151-precision-farming-dealers-best-of-the-web-jun-3-2026</link>
      <media:content url="https://www.precisionfarmingdealer.com/ext/resources/images/logos/PFD-THIS-WEEK.webp?t=1648670956" type="image/png" medium="image" fileSize="59341">
      </media:content>
    </item>
    <item>
      <title>Hands-On Precision Ag Lessons Yield 'Aha' Moments for Iowa High Schoolers</title>
      <description>Opening eyes was part of what Iowa State University’s Digital Ag Innovation Lab was aiming for in creating the Precision Ag Technology Curriculum for High Schools (PATCH) program, which debuted this school year in 22 high school agriculture classrooms in Iowa and will expand to another round of schools across the state this fall.</description>
      <content:encoded>
        <![CDATA[Opening eyes was part of what Iowa State University’s Digital Ag Innovation Lab was aiming for in creating the Precision Ag Technology Curriculum for High Schools (PATCH) program, which debuted this school year in 22 high school agriculture classrooms in Iowa and will expand to another round of schools across the state this fall.]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7152</guid>
      <pubDate>Tue, 02 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7152-hands-on-precision-ag-lessons-yield-aha-moments-for-iowa-high-schoolers</link>
      <media:content url="https://www.precisionfarmingdealer.com/ext/resources/2026/precisioagclassboone.webp?t=1780690071" type="image/jpeg" medium="image" fileSize="143378">
        <media:title type="plain">precisioagclassboone.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Niqo Robotics AI Weeding Platform Expands into New Crops, Markets</title>
      <description>At the core of Niqo’s expansion is Niqo Sense, a proprietary AI camera system that can be integrated into multiple form factors and retrofitted onto existing farm equipment.</description>
      <content:encoded>
        <![CDATA[At the core of Niqo’s expansion is Niqo Sense, a proprietary AI camera system that can be integrated into multiple form factors and retrofitted onto existing farm equipment.]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7149</guid>
      <pubDate>Mon, 01 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7149-niqo-robotics-ai-weeding-platform-expands-into-new-crops-markets</link>
      <media:content url="https://www.precisionfarmingdealer.com/ext/resources/2026/Niqo-RoboSpray-in-action-2.webp?t=1780690071" type="image/jpeg" medium="image" fileSize="103853">
        <media:title type="plain">Niqo-RoboSpray-in-action-2.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Top 10 Precision Farming Stories in May 2026</title>
      <description>In case you missed them, here are the most popular items on our website from the past month, May 2026.</description>
      <content:encoded>
        <![CDATA[In case you missed them, here are the most popular items on our website from the past month, May 2026.]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7147</guid>
      <pubDate>Mon, 01 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7147-top-10-precision-farming-stories-in-may-2026</link>
      <media:content url="https://www.precisionfarmingdealer.com/ext/resources/images/pfd-top-10.webp?t=1746201502" type="image/png" medium="image" fileSize="128171">
        <media:title type="plain">pfd-top-10.png</media:title>
      </media:content>
    </item>
    <item>
      <title>NRCS Announces $65 Million for Conservation Innovation Grants</title>
      <description>USDA recently announced the availability of $65 million this year for new tools, approaches, practices and technologies to further natural resource conservation on private lands through the Conservation Innovation Grants (CIG) program.</description>
      <content:encoded>
        <![CDATA[USDA recently announced the availability of $65 million this year for new tools, approaches, practices and technologies to further natural resource conservation on private lands through the Conservation Innovation Grants (CIG) program.]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7146</guid>
      <pubDate>Sat, 30 May 2026 01:08:22 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7146-nrcs-announces-65-million-for-conservation-innovation-grants</link>
      <media:content url="https://www.precisionfarmingdealer.com/ext/resources/2026/05/27/NRCS_CIG_SocialMedia_24-3-Web-Header.webp?t=1780747554" type="image/jpeg" medium="image" fileSize="77262">
        <media:title type="plain">NRCS_CIG_SocialMedia_24-3-Web Header.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>[Podcast] AGCO, CNH &amp; Kubota Leaders Discuss All Things Precision</title>
      <author>nnewman@lessitermedia.com</author>
      <description>On this episode of the Precision Farming Dealer podcast, brought to you by Ag Express, a trio of OEM leaders sit down for a panel discussion about all things precision ag.</description>
      <content:encoded>
        <![CDATA[On this episode of the <em>Precision Farming Dealer</em> podcast, brought to you by <a href="https://store.agexpress.com" rel="noopener noreferrer noopener noreferrer" target="_blank">Ag Express</a>, <span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">a trio of OEM leaders sit down for a panel discussion about all things precision ag.</span>]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7144</guid>
      <pubDate>Fri, 29 May 2026 07:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7144-podcast-agco-cnh-and-kubota-leaders-discuss-all-things-precision</link>
      <media:content url="https://www.precisionfarmingdealer.com/ext/resources/images/2020/DEU/PFD-Podcast.webp?t=1781026859" type="image/jpeg" medium="image" fileSize="35014">
      </media:content>
    </item>
    <item>
      <title>Why Nobody Can Agree What a Field Robot Should Look Like &amp; Why the Argument Will Be Settled the Same Way It Always Has Been</title>
      <description>"Autonomous systems are coming. That is not in question. The question is which platforms reach the ecosystem density needed to become the foundation, and which ones follow the Fast Hitch into the history books regardless of their technical merit," says Graham Gleed.</description>
      <content:encoded>
        <![CDATA[<p>"Autonomous systems are coming. That is not in question. The question is which platforms reach the ecosystem density needed to become the foundation, and which ones follow the Fast Hitch into the history books regardless of their technical merit," says Graham Gleed.</p>]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/blogs/1/post/7142</guid>
      <pubDate>Thu, 28 May 2026 12:55:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/blogs/1-from-the-virtual-terminal/post/7142-why-nobody-can-agree-what-a-field-robot-should-look-like-and-why-the-argument-will-be-settled-the-same-way-it-always-has-been</link>
      <media:content url="https://www.precisionfarmingdealer.com/ext/resources/2026/Gleed.webp?t=1773290667" type="image/jpeg" medium="image" fileSize="10730">
        <media:title type="plain">Gleed.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Crop Plantings/Emergence Trends Point to Still Large Crop</title>
      <description>USDA weekly Crop Progress report shows 86% of corn planted (flat year/year, (+3% vs. recent average) and 60% emerged (-5% year/year, +2% vs. recent average).</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">USDA weekly Crop Progress report shows 86% of corn planted (flat year/year, (+3% vs. recent average) and 60% emerged (-5% year/year, +2% vs. recent average).</span></p>]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7145</guid>
      <pubDate>Thu, 28 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7145-ag-quick-take-crop-plantings-emergence-trends-point-to-still-large-crop</link>
      <media:content url="https://www.precisionfarmingdealer.com/ext/resources/2026/05/28/076e1057-2fac-4e6e-b933-152325853582bluematrix.webp?t=1779989886" type="image/png" medium="image" fileSize="51630">
        <media:title type="plain">076e1057-2fac-4e6e-b933-152325853582@bluematrix.png</media:title>
      </media:content>
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    <item>
      <title>Precision Farming Dealer's Best of the Web: May 27, 2026</title>
      <author>nnewman@lessitermedia.com</author>
      <description>This Week's Lineup: See &amp; Spray 2.0 Put to the Test in Sugar Beets Demo Autonomous Tractor Getting the Job Done in Planting Season Analyzing the State of Ag Retail in 2026 Boosting Service Revenue in a Tight Market Kansas Farmers Play Pivotal Role in Precision Ag Research</description>
      <content:encoded>
        <![CDATA[<p>This Week's Lineup:</p>

<ul>
<li>See & Spray 2.0 Put to the Test in Sugar Beets Demo</li>
<li>Autonomous Tractor Getting the Job Done in Planting Season</li>
<li>Analyzing the State of Ag Retail in 2026</li>
<li>Boosting Service Revenue in a Tight Market</li>
<li>Kansas Farmers Play Pivotal Role in Precision Ag Research</li>
</ul>
]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7141</guid>
      <pubDate>Wed, 27 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7141-precision-farming-dealers-best-of-the-web-may-27-2026</link>
      <media:content url="https://www.precisionfarmingdealer.com/ext/resources/images/logos/PFD-THIS-WEEK.webp?t=1648670956" type="image/png" medium="image" fileSize="59341">
      </media:content>
    </item>
    <item>
      <title>Vi by visorPRO Unveils Vi 3.0: Next-Generation AI Powering Dealership Efficiency &amp; Profitability</title>
      <description>Vi by visorPRO, the AI-powered aftermarket platform built for equipment dealerships, today announced the launch of Vi 3.0: the largest capability upgrade since the platform’s launch in 2023.</description>
      <content:encoded>
        <![CDATA[Vi by visorPRO, the AI-powered aftermarket platform built for equipment dealerships, today announced the launch of Vi 3.0: the largest capability upgrade since the platform’s launch in 2023.]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7143</guid>
      <pubDate>Tue, 26 May 2026 15:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7143-vi-by-visorpro-unveils-vi-30-next-generation-ai-powering-dealership-efficiency-and-profitability</link>
      <media:content url="https://www.precisionfarmingdealer.com/ext/resources/2026/byvisorpro.webp?t=1780690071" type="image/png" medium="image" fileSize="120659">
        <media:title type="plain">byvisorpro.png</media:title>
      </media:content>
    </item>
    <item>
      <title>How John Deere Expert Alerts Help Manage a Machine’s Lifecycle</title>
      <description>"Alerts are most powerful when combined with core machine data — hours, location, oil sampling and other health indicators — to see patterns that aren’t obvious from a single code," says RDO Equipment Co. director of connected support Jake Livingston in this guest blog.</description>
      <content:encoded>
        <![CDATA["Alerts are most powerful when combined with core machine data — hours, location, oil sampling and other health indicators — to see patterns that aren’t obvious from a single code," says RDO Equipment Co. director of connected support Jake Livingston in this guest blog.]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/blogs/1/post/7140</guid>
      <pubDate>Tue, 26 May 2026 12:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/blogs/1-from-the-virtual-terminal/post/7140-how-john-deere-expert-alerts-help-manage-a-machines-lifecycle</link>
      <media:content url="https://www.precisionfarmingdealer.com/ext/resources/2026/Operator-in-the-cab-of-the-tractor---RDO-Equipment-Co.webp?t=1779813023" type="image/jpeg" medium="image" fileSize="102393">
        <media:title type="plain">Operator in the cab of the tractor - RDO Equipment Co.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Ag Leader Introduces Z-Row Integrated Row Guidance for Combines </title>
      <description>By eliminating the need for additional displays, controllers, or complex setup, the system helps operators stay focused during a demanding time of the year.</description>
      <content:encoded>
        <![CDATA[By eliminating the need for additional displays, controllers, or complex setup, the system helps operators stay focused during a demanding time of the year.]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7139</guid>
      <pubDate>Tue, 26 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7139-ag-leader-introduces-z-row-integrated-row-guidance-for-combines</link>
      <media:content url="https://www.precisionfarmingdealer.com/ext/resources/2026/05/26/Z-Row-Ag-Leader.webp?t=1780307146" type="image/png" medium="image" fileSize="675364">
        <media:title type="plain">Z-Row-Ag Leader.png</media:title>
      </media:content>
    </item>
    <item>
      <title>24-Store Deere Dealer Goes All in on AI &amp; Data Analytics</title>
      <author>nnewman@lessitermedia.com</author>
      <description>Stotz Equipment embraces AI as a tool to boost efficiency &amp; customer service across precision &amp; data analytics departments</description>
      <content:encoded>
        <![CDATA[<p>Stotz Equipment embraces AI as a tool to boost efficiency & customer service across precision & data analytics departments</p>]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7137</guid>
      <pubDate>Sat, 23 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7137-24-store-deere-dealer-goes-all-in-on-ai-and-data-analytics</link>
      <media:content url="https://www.precisionfarmingdealer.com/ext/resources/images/issues/2026/June/Layne-Richins-chief-technology-officer-for-Stotz-Equipment.webp?t=1780603446" type="image/jpeg" medium="image" fileSize="105725">
        <media:title type="plain">Layne-Richins-chief-technology-officer-for-Stotz-Equipment.jpg</media:title>
        <media:description type="plain">Layne Richins, who worked his way up from technician to chief technology officer for Stotz Equipment, and his team use data analytics to help customers get the most out of their equipment. Farm Equipment </media:description>
      </media:content>
    </item>
    <item>
      <title>[Technology Corner] Thinking Outside the Box to Implement Precision Tech in Challenging Fields</title>
      <author>nnewman@lessitermedia.com</author>
      <description>I got my first taste of precision ag in the desert the other week during my visit with Jake Nordenberg, who works as a precision specialist for 24-store John Deere dealer Stotz Equipment in Buckeye, Ariz.</description>
      <content:encoded>
        <![CDATA[<span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">I got my first taste of precision ag in the desert the other week during my visit with Jake Nordenberg, who works as a precision specialist for 24-store John Deere dealer Stotz Equipment in Buckeye, Ariz.&nbsp;</span>]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7153</guid>
      <pubDate>Fri, 22 May 2026 14:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7153-technology-corner-thinking-outside-the-box-to-implement-precision-tech-in-challenging-fields</link>
      <media:content url="https://www.precisionfarmingdealer.com/ext/resources/2026/06/04/Thinking-Outside-the-Box-to-Implement-Precision-Tech-in-Challenging-Fields.webp?t=1780670187" type="image/png" medium="image" fileSize="864045">
        <media:title type="plain">Thinking-Outside-the-Box-to-Implement-Precision-Tech-in-Challenging-Fields.png</media:title>
      </media:content>
    </item>
    <item>
      <title>[Technology Corner] Innovative Farmer Boosts Efficiency with 360 RAIN, Precision Tech &amp; Mixed Fleet</title>
      <author>nnewman@lessitermedia.com</author>
      <description>On this special road edition of Technology Corner, we pay a visit to innovative farmer Robert Boyle in Coolidge, Ariz. Boyle reveals some of the secret weapons — including 360 RAIN — that help boost his profitability and efficiency on soils receiving only 7 inches of rain annually.</description>
      <content:encoded>
        <![CDATA[On this special road edition of Technology Corner, we pay a visit to innovative farmer Robert Boyle in Coolidge, Ariz. Boyle reveals some of the secret weapons — including 360 RAIN — that help boost his profitability and efficiency on soils receiving only 7 inches of rain annually.]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7138</guid>
      <pubDate>Fri, 22 May 2026 14:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7138-technology-corner-innovative-farmer-boosts-efficiency-with-360-rain-precision-tech-and-mixed-fleet</link>
      <media:content url="https://www.precisionfarmingdealer.com/ext/resources/2026/05/22/Innovative-Farmer-Boosts-Efficiency-with-360-RAIN-Precision-Tech--Mixed-Fleet.webp?t=1780307146" type="image/png" medium="image" fileSize="524857">
        <media:title type="plain">Innovative-Farmer-Boosts-Efficiency-with-360-RAIN,-Precision-Tech-&amp;-Mixed-Fleet.png</media:title>
      </media:content>
    </item>
    <item>
      <title>SkimTurf Management &amp; Stotz Equipment Collaboration to Advance Precision Turf Management Across Southwest U.S.</title>
      <description>Through this collaboration, Stotz Equipment will help distribute the SkimTurf platform, enabling superintendents to transform agronomic insights into targeted field applications using GPS-enabled equipment.</description>
      <content:encoded>
        <![CDATA[<p>Through this collaboration, Stotz Equipment will help distribute the SkimTurf platform, enabling superintendents to transform agronomic insights into targeted field applications using GPS-enabled equipment.</p>]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7135</guid>
      <pubDate>Wed, 20 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7135-skimturf-management-and-stotz-equipment-collaboration-to-advance-precision-turf-management-across-southwest-us</link>
    </item>
    <item>
      <title>Precision Farming Dealer's Best of the Web: May 20, 2026</title>
      <author>nnewman@lessitermedia.com</author>
      <description>This Week's Lineup: Purdue Program Brings Precision Ag to High School Classrooms Young Grower Leads Charge for Precision Adoption on Family Farm Inside Salford’s Big Precision Ag Move Local Community Excited to Host Ag Robotics Conference Breaking Down John Deere Precision Upgrades for 2027</description>
      <content:encoded>
        <![CDATA[<p>This Week's Lineup:</p>

<ul>
<li>Purdue Program Brings Precision Ag to High School Classrooms</li>
<li>Young Grower Leads Charge for Precision Adoption on Family Farm</li>
<li>Inside Salford’s Big Precision Ag Move</li>
<li>Local Community Excited to Host Ag Robotics Conference&nbsp;</li>
<li>Breaking Down John Deere Precision Upgrades for 2027</li>
</ul>
]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7133</guid>
      <pubDate>Wed, 20 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7133-precision-farming-dealers-best-of-the-web-may-20-2026</link>
      <media:content url="https://www.precisionfarmingdealer.com/ext/resources/images/logos/PFD-THIS-WEEK.webp?t=1648670956" type="image/png" medium="image" fileSize="59341">
      </media:content>
    </item>
    <item>
      <title>Ecorobotix &amp; RDO to Introduce AI Sprayer Technology in Australia</title>
      <description>Ecorobotix, a Swiss company specializing in AI-driven agricultural technology, is expanding into Australia through a strategic dealer partnership with RDO Equipment Australia.</description>
      <content:encoded>
        <![CDATA[<p>Ecorobotix, a Swiss company specializing in AI-driven agricultural technology, is expanding into Australia through a strategic dealer partnership with RDO Equipment Australia.</p>]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7134</guid>
      <pubDate>Tue, 19 May 2026 12:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7134-ecorobotix-and-rdo-to-introduce-ai-sprayer-technology-in-australia</link>
      <media:content url="https://www.precisionfarmingdealer.com/ext/resources/2024/08/02/Ecorobotix-feature.webp?t=1723418009" type="image/png" medium="image" fileSize="551553">
        <media:title type="plain">Ecorobotix feature.png</media:title>
      </media:content>
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