News

[Technology Corner] Using Sensors to Measure Impact of ‘Soil Health Management’ Systems

nnewman@lessitermedia.com — Fri, 24 Jul 2026 08:00:00 -0400

Sand County Foundation, a national nonprofit conservation organization, is leveraging some cutting-edge precision technology to measure the true impacts of soil health management practices.

Taking a Hindsight Approach with Aerial Imagery Leads to Better ‘N’ Use

Fri, 24 Jul 2026 00:00:00 -0400

Using an infrared thermal camera that captures three-one-hundredths of a Celsius degree, AirScout takes photos of fields throughout the season to create prescription planting and fertilizer maps based on 6-inch pixels.

SATISFYD Launches Signal, Bringing Experience Intelligence to Equipment Dealers

Thu, 23 Jul 2026 07:52:26 -0400

New AI insights platform analyzes existing customer feedback in under 60 seconds — revealing the risks, patterns, and revenue opportunities dealers need to act on immediately.

VitalEdge Technologies Awarded 2026 Stevie Award

Thu, 23 Jul 2026 00:00:00 -0400

The company’s submission, “VitalityAI: Purpose-Built Innovation for Agricultural Technology,” was recognized as a Silver Award Winner.

Precision Farming Dealer's Best of the Web: July 22, 2026

nnewman@lessitermedia.com — Wed, 22 Jul 2026 12:00:00 -0400

This Week's Lineup:

Catching Up With the Co-Founder of AgriSync
More Farmers Using Precision Ag to Monitor Crop Development
The FCC Crafts New Drone Equipment Ban Proposal
Drone Technology Rapidly Evolving
‘We Dislike John Deere but Probably Not for the Reason You Think’

How 3 Precision Specialists Go the Extra Mile to Achieve Greatness

nnewman@lessitermedia.com — Tue, 21 Jul 2026 00:00:00 -0400

From sleeping inside a converted ambulance to multi-tasking from the sidelines of a softball game, here are 3 stories of precision specialists going the extra mile to keep their customers up and running.

400 Farmers Thoughts on AI, Land Values & the Farm Economy

Sat, 18 Jul 2026 00:00:00 -0400

New Ag Economy Barometer results reveal how producers view AI, profitability, equipment purchases, trade, and farmland values.

[Podcast] Talking Autonomy with Sabanto’s Craig Rupp & Bayer’s P.J. Amini

nnewman@lessitermedia.com — Fri, 17 Jul 2026 08:00:00 -0400

On this episode of the Precision Farming Dealer podcast, brought to you by the 2026 Dealership Minds Summit, we get the inside scoop on Leaps by Bayer’s big investment in autonomous technology company Sabanto.

Sabanto Takes Autonomy ‘Leap’ With Bayer Investment

nnewman@lessitermedia.com — Thu, 16 Jul 2026 00:00:00 -0400

Craig Rupp says the investment from Leaps by Bayer validates the direction Sabanto is headed and adds credibility to its product, marking a shift from asking “if” autonomy will work in agriculture to asking “when” it will be widely available.

Precision Farming Dealer's Best of the Web: July 15, 2026

nnewman@lessitermedia.com — Wed, 15 Jul 2026 12:00:00 -0400

This Week's Lineup:

Future of Farming on Display at Ag Innovation Showcase
How 2-Person Precision Team Tackles Busy Season
High Resolution Soil Sampling … at High Speeds
Airplane vs. Drone Research Trial Underway in Kansas
Case Study: New Holland’s Hybrid Telehandler Prototype

Sabanto and Leaps by Bayer Announce Oversubscribed Series B Financing

Tue, 14 Jul 2026 07:00:00 -0400

Sabanto, a leader in autonomous retrofit technology for agriculture, today announced an oversubscribed Series B funding led by Leaps by Bayer with participation by Sustainable Forward Capital, InnoVenture Iowa, Fulcrum Global Capital, DCVC, and Yara.

MAC Welcomes Industry Veteran, George Keen as Advisor

Tue, 14 Jul 2026 00:00:00 -0400

MAC is pleased to announce that George Keen has joined the organization as an Advisor.

FEMA Welcomes NorthBuilt as New Preferred Technology Partner

Mon, 13 Jul 2026 00:00:00 -0400

The Farm Equipment Manufacturers Association (FEMA) is pleased to announce NorthBuilt as its preferred technology partner, effective July 1, 2026.

Helping Farmers Use Precision Tools in Common Software Platforms

Sat, 11 Jul 2026 00:00:00 -0400

This article summarizes three of the most popular platforms: AgLeader Spatial Management Software (SMS), John Deere Operations Center (JD Ops), and FieldView from Climate Corporation.

[Technology Corner] Farmers Gain Trust in Autonomy with PTx OutRun Retrofit Kit

nnewman@lessitermedia.com — Fri, 10 Jul 2026 08:00:00 -0400

Here in the Technology Corner today, we’re talking about the PTx OutRun autonomous platform — a retrofit kit that enables autonomous grain cart, and now more recently, tillage operations. Mike Schlitt, PTx strategic marketing manager, shares a few stories from the field about how OutRun is winning farmers over in the race to autonomy.

VitalEdge Technologies Acquires LHP Telematics to Expand Machine Intelligence

Thu, 09 Jul 2026 00:00:00 -0400

VitalEdge Technologies announced the acquisition of LHP Telematics, a provider of industrial telematics solutions for connected equipment, rental fleets, OEMs, and mixed-fleet operations.

Precision Farming Dealer's Best of the Web: July 8, 2026

nnewman@lessitermedia.com — Wed, 08 Jul 2026 00:00:00 -0400

This Week's Lineup:

No Substitute for Spending Time Alongside Farmers
AI’s Impact on Dealership Processes
Driverless Weeding Robots Bring New Tool to East Coast Farms
See & Spray 1.0 vs. See & Spray 2.0: What’s Changed?
Precision Analysis: ‘Adoption Gap is Bigger Than We Think’

Getting Creative with Precision Technology in the Desert

nnewman@lessitermedia.com — Wed, 08 Jul 2026 00:00:00 -0400

Precision specialist for 24-store Deere dealer thinks outside the box to help customers use cutting-edge technology on their farm operations

RDO Equipment Co. Announces Agreement to Acquire True North Equipment Locations

Tue, 07 Jul 2026 00:00:00 -0400

RDO Equipment Co. today announced it has entered into a definitive agreement to acquire True North Equipment’s John Deere agriculture locations in North Dakota and Minnesota.

OEM Leaders Share Roadmap for Precision Growth

nnewman@lessitermedia.com — Tue, 07 Jul 2026 00:00:00 -0400

AGCO, CNH & Kubota leaders reveal insights on dealer development, key adoption trends & autonomy outlook

DJI Launches Agras T55 & T100 Dual Battery Spraying System

Mon, 06 Jul 2026 00:00:00 -0400

DJI Agriculture announced the global launch of the new DJI Agras T55 and DJI Agras T100 Dual Battery Spraying System.

Sabanto, Verdant Robotics Announce Technical Integration of Autonomous Tractor with SharpShooter Precision Application

Thu, 02 Jul 2026 00:00:00 -0400

Sabanto, a leader in autonomy retrofit solutions for agricultural machinery, and Verdant Robotics, developer of SharpShooter precision application system, have integrated their systems for the first time.

Precision Farming Dealer's Best of the Web: July 1, 2026

nnewman@lessitermedia.com — Wed, 01 Jul 2026 00:00:00 -0400

This Week's Lineup:

Farmer Identifies Technology He’s Most Excited About
The Precision Farming Playbook for 600-Bushel Corn
New Report Details How Farmers Are Using AI
Transforming Older Equipment into ‘Autonomous Workhorses’
Planting & Seeding an Entire Crop with a Driverless Tractor

Longtime No-Tiller: 'Drones Saved My Tail'

Tue, 30 Jun 2026 00:00:00 -0400

"The drone saved my tail. Replanting that field in time and getting a crop paid for the drone bill for the entire year," says Champlain, Va., farmer Benjamin Ellis Jr.

AEF Introduces TRACK, Extending Automation Beyond Steering

Mon, 29 Jun 2026 00:00:00 -0400

With TRACK, the AEF is providing the industry with a standardized framework for guidance systems from one manufacturer to communicate TRACK information to an implement from another manufacturer.

Lessiter Media Loses Beloved Contributing Editor, Dan Crummett

Fri, 26 Jun 2026 00:00:00 -0400

No-Till Farmer Editor Frank Lessiter said Dan made major contributions the magazine’s content for many years, first as a freelance writer before taking an expanded role at Lessiter Media in 2023 as a contributing editor.

[Podcast] Talking AI, Leadership Lessons & More with Brilliant Harvest CEO Remi Schmaltz

nnewman@lessitermedia.com — Thu, 25 Jun 2026 07:00:00 -0400

On this episode of the Precision Farming Dealer podcast, brought to you by Ag Express, we go 1-on-1 with Brilliant Harvest founder and CEO Remi Schmaltz.

John Fulton Named as a CFAES Dean’s Chair

Thu, 25 Jun 2026 00:00:00 -0400

John Fulton has been appointed as a Dean’s Chair in The Ohio State University College of Food, Agricultural, and Environmental Sciences.

Precision Farming Dealer's Best of the Web: June 24, 2026

nnewman@lessitermedia.com — Wed, 24 Jun 2026 12:00:00 -0400

This Week's Lineup:

Workshop Provides Hands-On Precision Experience to Students
Farmers Get Up-Close Look at Cutting-Edge Sprayer Tech
How California Farmers Use Pressure Bombs to Save Water & Money
Exploring the Future of AI in Ag: Turning Data into Action
Discussing CNH’s New Management Structure for Case IH & New Holland

News

[Technology Corner] Using Sensors to Measure Impact of ‘Soil Health Management’ Systems

Taking a Hindsight Approach with Aerial Imagery Leads to Better ‘N’ Use

SATISFYD Launches Signal, Bringing Experience Intelligence to Equipment Dealers

VitalEdge Technologies Awarded 2026 Stevie Award

Precision Farming Dealer's Best of the Web: July 22, 2026

How 3 Precision Specialists Go the Extra Mile to Achieve Greatness

400 Farmers Thoughts on AI, Land Values & the Farm Economy

[Podcast] Talking Autonomy with Sabanto’s Craig Rupp & Bayer’s P.J. Amini

Sabanto Takes Autonomy ‘Leap’ With Bayer Investment

Precision Farming Dealer's Best of the Web: July 15, 2026

Sabanto and Leaps by Bayer Announce Oversubscribed Series B Financing

MAC Welcomes Industry Veteran, George Keen as Advisor

FEMA Welcomes NorthBuilt as New Preferred Technology Partner

Helping Farmers Use Precision Tools in Common Software Platforms

[Technology Corner] Farmers Gain Trust in Autonomy with PTx OutRun Retrofit Kit

VitalEdge Technologies Acquires LHP Telematics to Expand Machine Intelligence

Precision Farming Dealer's Best of the Web: July 8, 2026

Getting Creative with Precision Technology in the Desert

RDO Equipment Co. Announces Agreement to Acquire True North Equipment Locations

OEM Leaders Share Roadmap for Precision Growth

DJI Launches Agras T55 & T100 Dual Battery Spraying System

Sabanto, Verdant Robotics Announce Technical Integration of Autonomous Tractor with SharpShooter Precision Application

Top 10 Precision Farming Stories in June 2026

Precision Farming Dealer's Best of the Web: July 1, 2026

Longtime No-Tiller: 'Drones Saved My Tail'

AEF Introduces TRACK, Extending Automation Beyond Steering

Lessiter Media Loses Beloved Contributing Editor, Dan Crummett

[Podcast] Talking AI, Leadership Lessons & More with Brilliant Harvest CEO Remi Schmaltz

John Fulton Named as a CFAES Dean’s Chair

Precision Farming Dealer's Best of the Web: June 24, 2026