News

Right to Repair Was the Warm-Up ... the Real Fight Is Who Controls the Insight

Thu, 12 Mar 2026 00:00:00 -0400

A new competitive battleground is opening in agricultural equipment. The fight is no longer about who owns the data. It's about who controls the insight generated from it and who gets to shape the customer's next decision. In this guest piece, Graham Gleed says many dealers and OEMs aren't positioned for the battle.

Precision Farming Dealer's Best of the Web: March 11, 2026

nnewman@lessitermedia.com — Wed, 11 Mar 2026 06:00:00 -0400

This Week's Lineup:

Replacing Massive Equipment with Small-Scale Autonomy
Tagging Along with a Case IH Precision Specialist
Independent Dealer Gets Autonomy Crash Course
Precision Panel: Farmers Share Their See & Spray Numbers
4 Economic Models Redefining Ag Retail

Large Plant Model Allows LaserWeeder Operators to Update ‘Targets’ with a Thumb Tap

Tue, 10 Mar 2026 01:00:00 -0400

Paul Mikesell, founder and CEO of Seattle-based CR, says LaserWeeders operating in 15 countries since 2022 have been cataloging various plant/weed species with each field pass, amassing the world’s largest and most diverse agricultural dataset.

[Video] Case IH Dealer’s Day in the Life Series Shines Light on Ag Careers

nnewman@lessitermedia.com — Sat, 07 Mar 2026 06:00:00 -0500

We stopped by Bane-Welker’s Lebanon, Ind., location to chat with Lindsay Yeager, marketing manager for the 13-store Case IH dealership. In this video, Yeager details the dealership’s Day in the Life series, which highlights employees and educates students on what it’s like to work in the ag equipment world.

Farm Bots & AI: Keeping Farmers on the Cutting Edge

nnewman@lessitermedia.com — Fri, 06 Mar 2026 23:00:00 -0500

During a recent trip to Agritechnica, the world’s leading trade show for farm equipment, John Fulton noticed a common theme.

[Video] Case IH Dealer Aims to Double Number of Technicians in 1 Year

nnewman@lessitermedia.com — Fri, 06 Mar 2026 07:00:00 -0500

We stopped by Bane-Welker’s Lebanon, Ind., location to chat with Lindsay Yeager, marketing manager for the 13-store Case IH dealership. In this video, Yeager fills us in on how the dealership is planning to increase its technician roster from 75 to 150 by the end of 2026. The dealership recently launched an internal technician training program.

[Video] SurePoint Ag Showcases New Planter Technology Upgrades

nnewman@lessitermedia.com — Thu, 05 Mar 2026 07:00:00 -0500

Dru Egli from SurePoint Ag goes over the latest planter technology upgrades including the GFX hydraulic row cleaner, RFX row unit suspension, MVX electric seed meter and M-Series closing wheel.

Lessiter Media Announces Editorial Promotions

Wed, 04 Mar 2026 13:46:55 -0500

Noah Newman has been promoted to Managing Editor of Strip-Till Farmer and Precision Farming Dealer, and Mackane Vogel has been promoted to Managing Editor of No-Till Farmer an Cover Crop Strategies.

[Video] A Three-Pronged Approach to Structuring the Precision Department

nnewman@lessitermedia.com — Wed, 04 Mar 2026 07:00:00 -0500

We stopped by Bane-Welker’s Lebanon, Ind., location to chat with Lindsay Yeager, marketing manager for the 13-store Case IH dealership. In this video, Yeager breaks down the structure of the dealership’s precision department which includes an applications team, precision farming specialists and data specialists.

Precision Farming Dealer's Best of the Web: March 4, 2026

nnewman@lessitermedia.com — Wed, 04 Mar 2026 06:00:00 -0500

This Week's Lineup:

P&K Equipment’s Precision Workforce Development Initiatives
More on DJI’s Legal Showdown with FCC
Top Takeaways from Precision Planting’s Research Farm
How FFA is Shaping Dealership Leaders
AGCO Takes Home 7 Technology Awards

Vi by visorPRO® Sponsors 2026 Precision Farming Dealer Summit Super Session Video Replay Series

Wed, 04 Mar 2026 00:00:00 -0500

The 2026 Precision Farming Dealer Summit held in St. Louis this past January brought together dealers from across North America for 2-days of unrivaled learning and networking.

Kansas Department of Ag Announces $3M to Develop Unmanned Aerial Systems Tech for Research

Tue, 03 Mar 2026 00:00:00 -0500

Governor Laura Kelly and The Kansas Department of Agriculture announced that Kelly Hills Unmanned Systems has been awarded $3 million to develop Beyond Visual Line of Sight (BVLOS) Unmanned Aerial Systems (UAS) technology for agricultural use.

Pondering the Potential of Smart Glasses on the Farm & at the Dealership

nnewman@lessitermedia.com — Mon, 02 Mar 2026 15:00:00 -0500

Noah Newman stops by a Best Buy on his lunch break to check out the Meta AI Glasses he's been hearing all about. Could these smart glasses be potential game changers for farmers, technicians and precision specialists?

Topcon Agriculture Expands Precision Ag Solved into Western Canada

Mon, 02 Mar 2026 00:00:00 -0500

Topcon Agriculture announces Precision Ag Solved (PAS) is expanding its territory into Western Canada as a primary distributor of Topcon’s precision agriculture portfolio.

[Technology Corner] Bane-Welker’s Unique Approach to Precision Service

nnewman@lessitermedia.com — Fri, 27 Feb 2026 07:00:00 -0500

We stopped by Case IH dealer Bane-Welker in Lebanon, Ind., on our way to the National Farm Machinery Show earlier this month.

Upcoming AEF Plugfest Tests Interoperability & Explores Next Gen Connectivity

Fri, 27 Feb 2026 00:00:00 -0500

The event brings together technical teams from competing manufacturers to test, validate and prove industry-wide interoperability across machines and platforms.

Precision Farming Dealer's Best of the Web: Feb. 25, 2026

nnewman@lessitermedia.com — Wed, 25 Feb 2026 06:00:00 -0500

This Week's Lineup:

Answering the Deere Precision Ag Questions Others Won’t
Exploring the Latest Planter Technology Innovations
Rethinking Livestock with Virtual Management
19-Year-Old Develops Autonomous Drone Company
Understanding How AI Functions in the Field

DJI Files Lawsuit Challenging U.S. Import Ban on New Models

nnewman@lessitermedia.com — Tue, 24 Feb 2026 15:37:00 -0500

A DJI spokesperson shared the following statement with PFD regarding the lawsuit: "DJI, the world’s leader in civilian drones and creative camera technology, is challenging the Federal Communications Commission’s decision to prohibit DJI from marketing, selling, and importing new products into the United States."

New Study Compares Dual-Line & Single-Line Precision Spraying Systems

Tue, 24 Feb 2026 00:00:00 -0500

In the 2025 season, the Univ. of Nebraska–Lincoln (UNL) conducted replicated field trials to evaluate two different approaches to deploying AI-driven precision spraying.

Point, Counter Point: Machine vs. Human on AI-Powered Farm Equipment

nnewman@lessitermedia.com — Mon, 23 Feb 2026 12:00:00 -0500

Farmers already accept that technology often makes better, or quicker, decisions than they can do themselves, says Randall Reeder, retired Ohio State Univ. ag extension engineer.

University of Texas-Arlington Opens AI-Driven Smart Agriculture Research Center

Thu, 19 Feb 2026 00:00:00 -0500

The University of Texas at Arlington has opened the Smart Agriculture Research Center (SARC), a new hub using artificial intelligence and data science.

Most Valuable Tour: Behind the Scenes at Precision Agri Services

nnewman@lessitermedia.com — Wed, 18 Feb 2026 10:46:00 -0500

Bill Lehmkuhl, president and CEO of Precision Agri Services, Precision Farming Dealer’s 2026 Most Valuable Dealer, gives us a tour of his facilities in Minster, Ohio.

[Video] AgRevolution CEO Discusses Precision Trends, Mobile Fleets, AGCO Outlook & More

nnewman@lessitermedia.com — Wed, 18 Feb 2026 07:00:00 -0500

We sat down with AgRevolution CEO Stacy Anthony at the 2026 National Farm Machinery Show for a conversation about precision technology trends, 2026 sales outlook, farmer optimism, PTx FarmENGAGE, increase mobile fleets for better service, right to repair and more.

Precision Farming Dealer's Best of the Web: Feb. 18, 2026

nnewman@lessitermedia.com — Wed, 18 Feb 2026 06:00:00 -0500

This Week's Lineup:

AI-Powered SeedIQ Debuts at Farm Machinery Show
Precision Spraying in the Dark
Dealers Express Optimism About 2026
Brilliant Harvest CEO Solves Dealers’ Pain Points with AI
Why Selling More Alone Won’t Get You There

Connected Tech Brings Visibility & Precision to High-Stakes Vegetable Planting

Tue, 17 Feb 2026 12:00:00 -0500

Tony Kramer breaks down how the John Deere Operations Center and SeedStar give vegetable farms real-time planter data to boost planter performance and reduce downtime.

National Science Foundation (NSF) Announces First AI-ENGAGE Awards

Mon, 16 Feb 2026 00:00:00 -0500

The U.S. National Science Foundation, in coordination with partner agencies from Australia, India and Japan, today announced the first cohort of awards made under the Advancing Innovations for Empowering NextGen AGriculturE (AI-ENGAGE) initiative.

John Deere Announces its 2026 Startup Collaborators

Sat, 14 Feb 2026 00:00:00 -0500

Deere & Company announced the names of five companies chosen for its 2026 Startup Collaborator Program.

Squid Juice, AI & Optimism: Noteworthy Nuggets from National Farm Machinery Show

nnewman@lessitermedia.com — Fri, 13 Feb 2026 00:00:00 -0500

Here are some of the top things we saw — and heard — at the 2026 National Farm Machinery Show in Louisville, Ky.

NAEDA and Dealer Institute Launch “Iron Circle”

Thu, 12 Feb 2026 00:00:00 -0500

The North American Equipment Dealers Association (NAEDA) and Dealer Institute are officially launching Iron Circle, a next-generation performance group designed for dealers who are done talking and ready to be held accountable.

News

Right to Repair Was the Warm-Up ... the Real Fight Is Who Controls the Insight

Precision Farming Dealer's Best of the Web: March 11, 2026

Large Plant Model Allows LaserWeeder Operators to Update ‘Targets’ with a Thumb Tap

[Video] Case IH Dealer’s Day in the Life Series Shines Light on Ag Careers

Farm Bots & AI: Keeping Farmers on the Cutting Edge

[Video] Case IH Dealer Aims to Double Number of Technicians in 1 Year

[Video] SurePoint Ag Showcases New Planter Technology Upgrades

Lessiter Media Announces Editorial Promotions

[Video] A Three-Pronged Approach to Structuring the Precision Department

Precision Farming Dealer's Best of the Web: March 4, 2026

Vi by visorPRO® Sponsors 2026 Precision Farming Dealer Summit Super Session Video Replay Series

Kansas Department of Ag Announces $3M to Develop Unmanned Aerial Systems Tech for Research

Pondering the Potential of Smart Glasses on the Farm & at the Dealership

Top 10 Precision Farming Stories in February 2026

Topcon Agriculture Expands Precision Ag Solved into Western Canada

[Technology Corner] Bane-Welker’s Unique Approach to Precision Service

Upcoming AEF Plugfest Tests Interoperability & Explores Next Gen Connectivity

Precision Farming Dealer's Best of the Web: Feb. 25, 2026

DJI Files Lawsuit Challenging U.S. Import Ban on New Models

New Study Compares Dual-Line & Single-Line Precision Spraying Systems

Point, Counter Point: Machine vs. Human on AI-Powered Farm Equipment

University of Texas-Arlington Opens AI-Driven Smart Agriculture Research Center

Most Valuable Tour: Behind the Scenes at Precision Agri Services

[Video] AgRevolution CEO Discusses Precision Trends, Mobile Fleets, AGCO Outlook & More

Precision Farming Dealer's Best of the Web: Feb. 18, 2026

Connected Tech Brings Visibility & Precision to High-Stakes Vegetable Planting

National Science Foundation (NSF) Announces First AI-ENGAGE Awards

John Deere Announces its 2026 Startup Collaborators

Squid Juice, AI & Optimism: Noteworthy Nuggets from National Farm Machinery Show

NAEDA and Dealer Institute Launch “Iron Circle”