News

Live from FIRA: New Tech Fights Herbicide-Resistant Weeds

mvogel@lessitermedia.com — Sat, 24 Oct 2026 06:00:00 -0400

Editor Mackane Vogel reports from FIRA USA 2026 in Yakima, Wash., where Aigen's new solar-powered, weed-fighting robot was on display.

Navigating the ‘Triple Squeeze’ in Precision Agriculture

Fri, 23 Oct 2026 07:00:00 -0400

For precision dealers, enduring challenging times isn’t merely about weathering the storm. Rather, there are still many opportunities to deliver real value, build lasting trust and be as strong as ever.

Kubota, Agtonomy Announce Launch of Autonomous M5L Tractor for Specialty Crops

Thu, 22 Oct 2026 15:00:00 -0400

Kubota North America today announced the next phase of its strategic collaboration with Agtonomy, an award-winning agricultural autonomy software company, to expand the pilot phase to include autonomous operations on the Kubota M5 Low Profile diesel tractor for orchard and nut growers.

New National Cover Crop Survey Digs into Drone Usage Trends, Challenges & Benefits

nnewman@lessitermedia.com — Thu, 22 Oct 2026 00:00:00 -0400

Asked to select as many reasons for drone seeding as they liked, 54% of growers noted that drones make it easier to plant in the desired time frame.

Old vs. New Planter: A Surprising Lesson in Technology ROI

nnewman@lessitermedia.com — Wed, 21 Oct 2026 00:00:00 -0400

Purdue researchers put planter technology to the test by comparing a modern Case IH 2150 planter to a 30-year-old John Deere 7200.

Precision Farming Dealer's Best of the Web: October 21, 2026

nnewman@lessitermedia.com — Wed, 21 Oct 2026 00:00:00 -0400

This Week's Lineup:

The Inside Story on Greeneye Technology’s Expansion
How Autonomy is Shaking up the Ag Equipment Equation
The Ultimate Combine Showdown: Deere vs. Case IH vs. Fendt vs. Claas
Breaking Down 2027 John Deere Precision Upgrade Kits
Has the Ag Industry Become Too Dependent on Corn & Soybeans?

Data Gathering Helps Tennessee Farm Improve Overall Efficiency

Wed, 21 Oct 2026 00:00:00 -0400

"A big part of ‘think, believe, know’ is data collection. Data especially drives our variable-rate efforts. From seed to commercial inputs, we want to find the sweet spot where we maximize return on investment for each acre," Bob Walker says.

Efficiency: No Longer Optional

mlessiter@lesspub.com — Tue, 20 Oct 2026 03:00:00 -0400

Efficiency is calling for the changes of industry in 2026 and beyond, but leadership, as always, will define success.

Farm Bureau Intel: Drones Taking Off in Ag

Mon, 19 Oct 2026 00:00:00 -0400

Growth in drone-treated acreage illustrates how quickly adoption has expanded in recent years. About 16.4 million acres were treated by ag drones in 2025, up 59% from 10.3 million acres in 2024 and more than four times the 3.7 million acres sprayed in 2023.

6 Parts Inventory Mistakes Even Good Dealerships Make

dean.devore@partsacademy.com — Sat, 17 Oct 2026 00:00:00 -0400

Parts inventory can be one of your dealership’s greatest strengths or greatest weaknesses. It’s one of your highest-margin areas, but it’s also one of your most fluid assets.

[Technology Corner] Greeneye Technology GM Discusses Big Move to Salina, Kan.

nnewman@lessitermedia.com — Fri, 16 Oct 2026 08:00:00 -0400

Greeneye Technology has picked Salina, Kan., as the spot for its North American headquarters. It’s a big move after a big year for the AI-powered targeted spraying tech company.

Scale-Tec, Weed-It Sign on as Final Title Sponsors for 2027 Precision Farming Dealer Summit

nnewman@lessitermedia.com — Fri, 16 Oct 2026 00:00:00 -0400

Scale-Tec and Weed-It have signed on as the final Title Sponsors for the 2027 Precision Farming Dealer Summit, Jan. 11-12 in Indianapolis.

Your Roadmap to a More Profitable Precision Dealership

nnewman@lessitermedia.com — Thu, 15 Oct 2026 12:50:53 -0400

Precision Farming Dealer editors are excited to announce the release of the 12^th annual Precision Farming Dealer Summit program. Here's what to expect Jan. 11-12 in Indianapolis ...

Mahindra Announces Commercial Production of Clean Seed's No-Till Seeder Under Mahindra Brand

Thu, 15 Oct 2026 00:00:00 -0400

An innovative no-till multi-crop seeding machine, the MaxSeeder is designed to sow a wide variety of crops, including rice, wheat, soybean, corn and cotton.

AED Expands State Government Affairs Program Nationwide, Creating a Stronger Voice for Equipment Dealers

Wed, 14 Oct 2026 11:43:17 -0400

The expansion builds on the success of AED’s Far West legislative visit program, which connects dealers with legislative leaders and executive branch officials.

Greeneye Technology Plants Flag in North America with New HQ

jdobberstein@lesspub.com — Wed, 14 Oct 2026 00:00:00 -0400

We caught up with Keith Crow, general manager of North America at Greeneye, to talk about the goals for the company’s U.S. expansion, how the company’s technology is updated, and how new crops are added to its AI-enhanced platform.

Precision Farming Dealer's Best of the Web: October 14, 2026

nnewman@lessitermedia.com — Wed, 14 Oct 2026 00:00:00 -0400

This Week's Lineup:

AI, Precision Hot Topics at Claas Headquarters Grand Opening
Farm With No Cell Signal Becomes a Tech Test Bed
Spray Drone Market ‘Very Much in Flux’
NASA Highlights Satellite Tech at Strip-Till Innovator’s Farm
Connectivity Propels Frenchman Valley to Precision Success

Greeneye Technology Establishes North American Headquarters in Salina, Kan., Following Record Year

Tue, 13 Oct 2026 09:00:00 -0400

The Salina headquarters will increase Greeneye’s capacity to serve its growing North American customer base, expand its team, and advance its technical roadmap.

CLAAS Opens New Research & Development Center in Omaha

Mon, 12 Oct 2026 10:40:26 -0400

CLAAS has been part of the Omaha community for more than 25 years, and the company’s continued investment demonstrates the important role Nebraska plays in CLAAS’ North American operations.

More Than 100 ARA Sprayers in U.S. Onion Fields: The Rise of Targeted Weed Control

Mon, 12 Oct 2026 00:00:00 -0400

For Cody Anderson of L & L Ag Production in Connell, Wash., the idea of targeted spraying is not new. It is something he had been thinking about long before technology existed to make it possible.

This is How Today's Smart Marketers Use AI!

Sat, 10 Oct 2026 00:00:00 -0400

One of the biggest mistakes marketers make is accepting AI-generated content as finished content, says Bill Dugan, CEO, Dugan Media Consulting.

Technology, Farmers Take Center Stage in 2026 Fendt Harvest Tour

Fri, 09 Oct 2026 00:00:00 -0400

The 11-stop tour that spans six states from Ohio to North Dakota and puts its most technologically advanced combine to work in real fields while celebrating the farmers who power the season.

The Technician Shortage Costs Dealers $7 Billion Annually ... How Can AI Help Protect Aftermarket Capacity?

Thu, 08 Oct 2026 16:00:00 -0400

The U.S. industry can’t immediately close an annual gap of approximately 10,000 technicians. What dealerships can do now is protect the time of the employees they have, retain their repair experience and make it easier to apply across branches and aftermarket teams.

Titan International Signs On as Title Sponsor for all 4 Lessiter Media Live Ag Events

Wed, 07 Oct 2026 14:10:01 -0400

Lessiter Media is proud to announce Titan International has signed on as a Title Sponsor for all 4 live ag events.

FTC and USDA Seek Public Comment on Ag Equipment Manufacturing and Distribution Market Practices

Wed, 07 Oct 2026 10:57:39 -0400

The joint request for information is a part of the FTC’s ongoing work to preserve competition in the agricultural sector.

Precision Farming Dealer's Best of the Web: October 7, 2026

nnewman@lessitermedia.com — Wed, 07 Oct 2026 00:00:00 -0400

This Week's Lineup:

Purdue Researchers Put Planter Technology to the Test
Three Reasons Cutting-Edge Ag Technologies Fail
Kubota & Agtonomy Bring Practical Automation to the Field
Deere Precision Team Breaks Down New Forage Harvester Technology
A Robot Working Inside One of the Most Dangerous Places on the Farm

NorthBuilt Signs On as Title Sponsor for 2027 Precision Farming Dealer Summit

Tue, 06 Oct 2026 15:37:03 -0400

NorthBuilt is returning for a second year as Title Sponsor after their experience in 2026.

Up-to-the-Minute Used Machinery Trends Data & Analysis for Precision Dealers

nnewman@lessitermedia.com — Tue, 06 Oct 2026 15:18:00 -0400

Andy Campbell, Director of Insights, Tractor Zoom, walks dealers through the latest signals his group is noticing in the values of farm machinery and key implements.

Syngenta Launches Cropwise Explorer to Help Retailers Deliver Data-Driven Recommendations

Tue, 06 Oct 2026 00:00:00 -0400

Syngenta today introduced Cropwise Explorer, a digital tool designed to help retailers and their grower customers quickly identify field agronomic issues, streamline decision-making and enable more effective crop management.

AGCO Tech Day 2026 Spotlights Autonomy, AI & Mixed-Fleet Solutions

Tue, 06 Oct 2026 00:00:00 -0400

Throughout the event, AGCO will demonstrate how connected technologies work together from planning and planting through crop protection, harvest and service support.