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      <![CDATA[The latest news and information on business practices, dealership management and expansion.]]>
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      <title>[Video] Case IH Dealer’s Day in the Life Series Shines Light on Ag Careers</title>
      <author>nnewman@lessitermedia.com</author>
      <description>
        <![CDATA[We stopped by Bane-Welker’s Lebanon, Ind., location to chat with Lindsay Yeager, marketing manager for the 13-store Case IH dealership. In this video, Yeager details the dealership’s <a href="https://www.youtube.com/watch?v=eJLa5-mKQUY&t=141s">Day in the Life series</a>, which highlights employees and educates students on what it’s like to work in the ag equipment world.]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/articles/7031</guid>
      <pubDate>Sat, 07 Mar 2026 06:00:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7031-video-case-ih-dealers-day-in-the-life-series-shines-light-on-ag-careers</link>
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      <title>[Video] Case IH Dealer Aims to Double Number of Technicians in 1 Year</title>
      <author>nnewman@lessitermedia.com</author>
      <description>
        <![CDATA[We stopped by Bane-Welker’s Lebanon, Ind., location to chat with Lindsay Yeager, marketing manager for the 13-store Case IH dealership. In this video, Yeager fills us in on how the dealership is planning to increase its technician roster from 75 to 150 by the end of 2026. The dealership recently launched an internal technician training program.]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/articles/7030</guid>
      <pubDate>Fri, 06 Mar 2026 07:00:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7030-video-case-ih-dealer-aims-to-double-number-of-technicians-in-1-year</link>
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    <item>
      <title>[Video] A Three-Pronged Approach to Structuring the Precision Department</title>
      <author>nnewman@lessitermedia.com</author>
      <description>
        <![CDATA[We stopped by Bane-Welker’s Lebanon, Ind., location to chat with Lindsay Yeager, marketing manager for the 13-store Case IH dealership. In this video, Yeager breaks down the structure of the dealership’s precision department which includes an applications team, precision farming specialists and data specialists. ]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/articles/7029</guid>
      <pubDate>Wed, 04 Mar 2026 07:00:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7029-video-a-three-pronged-approach-to-structuring-the-precision-department</link>
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    <item>
      <title>Building a Winner: What to Look for in New Precision Employees</title>
      <author>nnewman@lessitermedia.com</author>
      <description>
        <![CDATA[Justin Goubeaux, VP of sales and COO at Precision Agri Services, shares his philosophy on recruiting new precision employees to his award-winning team. &nbsp;]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/articles/6986</guid>
      <pubDate>Mon, 23 Feb 2026 05:46:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/6986-building-a-winner-what-to-look-for-in-new-precision-employees</link>
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    <item>
      <title>What it Takes to Grow a Precision Farming Business</title>
      <author>nnewman@lessitermedia.com</author>
      <description>
        <![CDATA[Justin Goubeaux, VP of sales and COO at Precision Agri Services, who started with the company in 2012, reflects on all the changes he’s seen in the precision farming dealer industry and explains why service is still the name of the game. ]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/articles/6988</guid>
      <pubDate>Sat, 21 Feb 2026 10:46:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/6988-what-it-takes-to-grow-a-precision-farming-business</link>
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      <title>Most Valuable Dealer Adds Horsch &amp; OutRun Autonomous Kit to Arsenal </title>
      <author>nnewman@lessitermedia.com</author>
      <description>
        <![CDATA[Bill Lehmkuhl, president and CEO of Precision Agri Services, discusses some of the new products his team started selling and servicing, which includes Horsch planters and the PTx Trimble OutRun autonomy kit.]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/articles/6993</guid>
      <pubDate>Fri, 20 Feb 2026 10:46:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/6993-most-valuable-dealer-adds-horsch-and-outrun-autonomous-kit-to-arsenal</link>
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    <item>
      <title>Most Valuable Dealer Shares Unique Philosophy on Clinics &amp; Training</title>
      <author>nnewman@lessitermedia.com</author>
      <description>
        <![CDATA[Bill Lehmkuhl, president and CEO of Precision Agri Services, the recipient of the 2026 Most Valuable Dealership Award, takes us inside his conference room for a look at the dealership’s unique approach to customer/staff training.]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/articles/6995</guid>
      <pubDate>Wed, 18 Feb 2026 10:46:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/6995-most-valuable-dealer-shares-unique-philosophy-on-clinics-and-training</link>
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    <item>
      <title>Most Valuable Tour: Behind the Scenes at Precision Agri Services</title>
      <author>nnewman@lessitermedia.com</author>
      <description>
        <![CDATA[Bill Lehmkuhl, president and CEO of Precision Agri Services, <em>Precision Farming Dealer</em>’s 2026 Most Valuable Dealer, gives us a tour of his facilities in Minster, Ohio.]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/articles/6994</guid>
      <pubDate>Wed, 18 Feb 2026 10:46:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/6994-most-valuable-tour-behind-the-scenes-at-precision-agri-services</link>
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    <item>
      <title>Precision Dealer Utilizes 3D Printer to Boost Overall Efficiency</title>
      <author>nnewman@lessitermedia.com</author>
      <description>
        <![CDATA[Bill Lehmkuhl, president and CEO of Precision Agri Services, shows how his dealership is using a new 3D printer to improve overall efficiency and customer service.]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/articles/6992</guid>
      <pubDate>Wed, 18 Feb 2026 10:46:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/6992-precision-dealer-utilizes-3d-printer-to-boost-overall-efficiency</link>
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    <item>
      <title>Most Valuable Precision Dealer Looks Back on How It All Started in 1994</title>
      <author>nnewman@lessitermedia.com</author>
      <description>
        <![CDATA[Bill Lehmkuhl, president and CEO of Precision Agri Services, gives us an up-close look at some of the classic precision tools he worked with when he launched the business back in 1994.]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/articles/6991</guid>
      <pubDate>Wed, 18 Feb 2026 10:46:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/6991-most-valuable-precision-dealer-looks-back-on-how-it-all-started-in-1994</link>
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    </item>
    <item>
      <title>Delivering Precision Insights with On-Farm Agronomic Trials</title>
      <author>nnewman@lessitermedia.com</author>
      <description>
        <![CDATA[Bill Lehmkuhl, president and CEO of Precision Agri Services, explains how his dealership conducts on-farm trials and separates itself from the competition with proven agronomic insights.]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/articles/6990</guid>
      <pubDate>Wed, 18 Feb 2026 10:46:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/6990-delivering-precision-insights-with-on-farm-agronomic-trials</link>
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    </item>
    <item>
      <title>Cross Training Employees on Multiple Precision Products</title>
      <author>nnewman@lessitermedia.com</author>
      <description>
        <![CDATA[Bill Lehmkuhl, president and CEO of Precision Agri Services, explains his philosophy on cross training employees and keeping them up to speed on multiple precision brands.]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/articles/6989</guid>
      <pubDate>Wed, 18 Feb 2026 10:46:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/6989-cross-training-employees-on-multiple-precision-products</link>
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        <media:title type="plain">Cross-Training-Employees-on-Multiple-Precision-Products.png</media:title>
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    </item>
    <item>
      <title>Finding Silver Linings in Challenging Times</title>
      <author>nnewman@lessitermedia.com</author>
      <description>
        <![CDATA[Justin Goubeaux, VP of sales and COO at Precision Agri Services, reflects on the challenges and successes of 2025 in the precision farming business.]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/articles/6987</guid>
      <pubDate>Wed, 18 Feb 2026 10:46:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/6987-finding-silver-linings-in-challenging-times</link>
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    </item>
    <item>
      <title>Connected Tech Brings Visibility &amp; Precision to High-Stakes Vegetable Planting</title>
      <description>
        <![CDATA[<p>Tony Kramer breaks down how the John Deere Operations Center and SeedStar give vegetable farms real-time planter data to boost planter performance and reduce downtime.&nbsp;</p>]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/articles/6984</guid>
      <pubDate>Tue, 17 Feb 2026 12:00:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/6984-connected-tech-brings-visibility-and-precision-to-high-stakes-vegetable-planting</link>
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    </item>
    <item>
      <title>On-the-Job Training Paves Way for Successful Precision Careers</title>
      <author>nnewman@lessitermedia.com</author>
      <description>
        <![CDATA[<p>Trevor Balthazor hits the ground running as digital specialist for Deere dealer after cutting his teeth as an intern.</p>]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/articles/6974</guid>
      <pubDate>Wed, 11 Feb 2026 00:00:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/6974-on-the-job-training-paves-way-for-successful-precision-careers</link>
      <media:content url="https://www.precisionfarmingdealer.com/ext/resources/images/issues/2026/Feb/DITC_FE_0226_Trevor-Balthazor.webp?t=1773070217" type="image/jpeg" medium="image" fileSize="142838">
        <media:title type="plain">DITC_FE_0226_Trevor-Balthazor.jpg</media:title>
        <media:description type="plain">Trevor Balthazor jokes that if he can’t fix something on the computer then it’s probably above his pay grade. The digital specialist for Riesterer &amp;amp; Schnell helps farmers in Wisconsin maximize the benefits of precision technology. Noah Newman</media:description>
      </media:content>
    </item>
    <item>
      <title>Dealers Report Improved Precision Sales &amp; Service Numbers in 2025</title>
      <author>nnewman@lessitermedia.com</author>
      <description>
        <![CDATA[<p>The 2026 sales outlook looks solid with 42% forecasting at least 2-7% bump, according to <em>Precision Farming Dealer </em>Benchmark Study.&nbsp;</p>]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/articles/6973</guid>
      <pubDate>Wed, 11 Feb 2026 00:00:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/6973-dealers-report-improved-precision-sales-and-service-numbers-in-2025</link>
      <media:content url="https://www.precisionfarmingdealer.com/ext/resources/images/issues/2026/Feb/PFD-Benchmark-Survey_FE_0226-Precision-Farming-Sales--Service-Revenue-Growth-Comparison.webp?t=1772548192" type="image/jpeg" medium="image" fileSize="102104">
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        <media:description type="plain">Nearly half of dealers surveyed reported an increase in precision sales &amp;amp; service revenue in 2025, compared to only 27% who reported an increase in 2024. Source: Precision Farming Dealer Benchmark Study</media:description>
      </media:content>
    </item>
    <item>
      <title>Elite Service, Hands-On Approach Propel Precision Agri Services to 2026 Most Valuable Dealership Honor</title>
      <author>nnewman@lessitermedia.com</author>
      <description>
        <![CDATA[<p>Minster, Ohio-based dealership focuses on the ‘little things’ while keeping up with rapidly evolving precision technology.</p>]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/articles/6971</guid>
      <pubDate>Wed, 11 Feb 2026 00:00:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/6971-elite-service-hands-on-approach-propel-precision-agri-services-to-2026-most-valuable-dealership-honor</link>
      <media:content url="https://www.precisionfarmingdealer.com/ext/resources/images/issues/2026/Feb/PFD-MVD-PASI-Team.webp?t=1771363292" type="image/jpeg" medium="image" fileSize="171754">
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        <media:description type="plain">Carol Lehmkuhl, Bill Lehmkuhl and Justin Goubeaux (l-r) hold down the fort at Precision Agri Services Inc. (PASI), PFD’s 2026 Most Valuable Dealership, while most of the team is away for Precision Planting training in early December. Noah Newman</media:description>
      </media:content>
    </item>
    <item>
      <title>Why Do I Need a Budget? Prepare for No Surprises</title>
      <author>leo.johnson@machineryadvisors.org</author>
      <description>
        <![CDATA[If you haven’t yet put together a budget for 2026, it’s not too late … and I would highly recommend you start as soon as you’re done reading this article.<p></p>]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/blogs/1/post/6955</guid>
      <pubDate>Sat, 31 Jan 2026 00:00:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/blogs/1-from-the-virtual-terminal/post/6955-why-do-i-need-a-budget-prepare-for-no-surprises</link>
      <media:content url="https://www.precisionfarmingdealer.com/ext/resources/images/issues/2023/FE_OctoberNovember_1023/Leo-Johnson.webp?t=1769838910" type="image/jpeg" medium="image" fileSize="20080">
        <media:title type="plain">Leo-Johnson.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Precision Dealers Discuss How to Improve Recruiting &amp; Retention in 2026</title>
      <author>nnewman@lessitermedia.com</author>
      <description>
        <![CDATA[Before I clock out for the weekend, I want to take some time to reflect on our Precision Farming Dealer Summit, which took place in St. Louis last week.]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/blogs/1/post/6934</guid>
      <pubDate>Fri, 16 Jan 2026 15:00:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/blogs/1-from-the-virtual-terminal/post/6934-precision-dealers-discuss-how-to-improve-recruiting-and-retention-in-2026</link>
      <media:content url="https://www.precisionfarmingdealer.com/ext/resources/images/Authors/Noah-Newman-web.webp?t=1729714646" type="image/jpeg" medium="image" fileSize="17648">
        <media:title type="plain">Noah-Newman-web.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>PTx Winter Conference Highlights Practical Ag Innovations </title>
      <description>
        <![CDATA[This year marks the first-ever conference under the PTx brand, encompassing both Precision Planting and PTx Trimble brands to feature next-generation technologies for water management, autonomy planting and spraying.]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/articles/6924</guid>
      <pubDate>Tue, 13 Jan 2026 00:00:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/6924-ptx-winter-conference-highlights-practical-ag-innovations</link>
    </item>
    <item>
      <title>Ag Equipment Makers Investing in Future Workforce Training</title>
      <description>
        <![CDATA[The manufacturing sector is actively trying to raise awareness of the growing shortage of skilled workers in the U.S. as the nation’s aging workforce is retiring and its birthrate continues to decline.]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/articles/6904</guid>
      <pubDate>Tue, 23 Dec 2025 11:00:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/6904-ag-equipment-makers-investing-in-future-workforce-training</link>
      <media:content url="https://www.precisionfarmingdealer.com/ext/resources/images/Authors/SMDan-Crummett_0618.webp?t=1751467132" type="image/jpeg" medium="image" fileSize="59976">
      </media:content>
    </item>
    <item>
      <title>Guidelines &amp; Guardrails to Consider When Using AI at the Dealership </title>
      <description>
        <![CDATA[<p>Effective use of AI depends on good training. Staff need to know what counts as proper and improper use, and they also need to learn how to “prompt” AI in a meaningful way.</p>]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/articles/6872</guid>
      <pubDate>Tue, 02 Dec 2025 00:00:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/6872-guidelines-and-guardrails-to-consider-when-using-ai-at-the-dealership</link>
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        <media:title type="plain">aichatbox.png</media:title>
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    </item>
    <item>
      <title>Advice for Aspiring Precision Specialists: ‘Don’t Be Afraid to Start in the Shop’ </title>
      <author>nnewman@lessitermedia.com</author>
      <description>
        <![CDATA[The most valuable lessons occur in the field. That’s the big takeaway I got from my conversation with Matt Schneider, who’s in his third year of an internship program with Wisconsin John Deere dealer Riesterer & Schnell.]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/blogs/1/post/6870</guid>
      <pubDate>Sat, 29 Nov 2025 00:00:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/blogs/1-from-the-virtual-terminal/post/6870-advice-for-aspiring-precision-specialists-dont-be-afraid-to-start-in-the-shop</link>
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        <media:title type="plain">Riesterer and Schnell internship.png</media:title>
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    </item>
    <item>
      <title>Breaking Down What to Expect at the Precision Farming Dealer Summit </title>
      <author>nnewman@lessitermedia.com</author>
      <description>
        <![CDATA[<p>Noah Newman and Kim Schmidt break down everything dealers can expect to learn at the conference, Jan. 5-6 in St. Louis, and also share news about projected attendance, speakers, general sessions, classrooms and networking opportunities.&nbsp;</p>]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/articles/6865</guid>
      <pubDate>Thu, 27 Nov 2025 00:00:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/6865-breaking-down-what-to-expect-at-the-precision-farming-dealer-summit</link>
    </item>
    <item>
      <title>FEMA Announces New Partnership with Embo Sales Consulting</title>
      <description>
        <![CDATA[Embo Sales Consulting will support FEMA initiatives, marketing, and member engagement in the farm equipment industry.]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/articles/6863</guid>
      <pubDate>Wed, 26 Nov 2025 00:00:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/6863-fema-announces-new-partnership-with-embo-sales-consulting</link>
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    <item>
      <title>Precision Farming Dealer Summit — 4 Reasons You Need to Be in St. Louis </title>
      <author>mlessiter@lesspub.com</author>
      <description>
        <![CDATA[<p>The 11th annual <a href="https://www.precisionfarmingdealer.com/pfd-summit" rel="noopener noreferrer" target="_blank">Precision Farming Dealer Summit</a> in downtown St. Louis is now less than 9 weeks away. Registrations are pacing more than 50% ahead of last year at this same time – and on pace for an all-time record that will surely be SOLD OUT!</p>]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/blogs/1/post/6822</guid>
      <pubDate>Mon, 03 Nov 2025 10:34:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/blogs/1-from-the-virtual-terminal/post/6822-precision-farming-dealer-summit-4-reasons-you-need-to-be-in-st-louis</link>
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    </item>
    <item>
      <title>Who’s Teaching &amp; Training on Precision Sales &amp; Service?</title>
      <description>
        <![CDATA[A large and increasing number of technical schools, community colleges and national skill-based programs are working diligently to attract the next wave of precision ag talent through bachelor’s and associate’s degree programs and technical certifications.]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/articles/6787</guid>
      <pubDate>Tue, 28 Oct 2025 00:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/6787-whos-teaching-and-training-on-precision-sales-and-service</link>
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    <item>
      <title>Pull! Dealers Take Harvest Break for a Good Cause at NAEDA Clay Shoot</title>
      <author>nnewman@lessitermedia.com</author>
      <description>
        <![CDATA[<p>What a blast (pun intended) this event was! Not only did it raise money for NAEDA’s Equipment Dealers Foundation, but it was also a chance for the dealers in attendance to get a much-needed break from the madness of harvest season.</p>]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/blogs/1/post/6793</guid>
      <pubDate>Sat, 25 Oct 2025 07:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/blogs/1-from-the-virtual-terminal/post/6793-pull-dealers-take-harvest-break-for-a-good-cause-at-naeda-clay-shoot</link>
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    </item>
    <item>
      <title>Winning Strategies for Building a Strong Precision Department </title>
      <author>nnewman@lessitermedia.com</author>
      <description>
        <![CDATA[<p>Drawing on his experience as a precision specialist, Nick Rust has a list of about 15 questions for every candidate. Even if they check all the boxes, it’s inevitable that not every hire is going to be a home run.</p>]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/articles/6784</guid>
      <pubDate>Tue, 21 Oct 2025 00:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/6784-winning-strategies-for-building-a-strong-precision-department</link>
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    <item>
      <title>‘Doom &amp; Gloom Moment’ in Ag is Perfect Time for Precision Dealers to Shine</title>
      <author>nnewman@lessitermedia.com</author>
      <description>
        <![CDATA[“When things are normal, people stay comfortable. When things break, they start listening. The businesses that can’t change are the ones panicking. The ones already experimenting, collaborating, or thinking outside the norm will come out stronger,” Nathan Faleide says.]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/blogs/1/post/6774</guid>
      <pubDate>Wed, 15 Oct 2025 00:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/blogs/1-from-the-virtual-terminal/post/6774-doom-and-gloom-moment-in-ag-is-perfect-time-for-precision-dealers-to-shine</link>
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