Precision Sales

Independent Dealer Shares Tips for Getting the Most Out of Customer Events

nnewman@lessitermedia.com — Mon, 09 Mar 2026 00:00:00 -0400

Pete Youngblut, owner of independent dealership Youngblut Ag, identifies 3 different types of customer events to engage their audience.

[Video] Beyond the Boom: Exploring the Future of Sprayer Tech

Mon, 02 Mar 2026 11:28:00 -0500

Theo Leeb, managing director of Horsch Leeb Application Systems, takes the PFDS stage for the first time ever to discuss the evolution of sprayer technology in recent years and the game-changing innovations shaping how farmers manage and apply their inputs.

[Video] How Dealers are Using AI to Improve Efficiency & Service

Mon, 02 Mar 2026 11:28:00 -0500

Robert Saik, CEO of T1 Technology Corp., shares how artificial intelligence (AI) is reshaping farm equipment dealerships and precision agriculture. The veteran ag tech entrepreneur draws on real-world deployments of visorPRO.ai and AGvisorPRO to demonstrate how AI helps dealerships unlock knowledge from service manuals, work orders and internal systems to reduce downtime, accelerate service and strengthen customer relationships.

[Video] Going the Extra Mile to Build Customer Trust & Loyalty

Mon, 02 Mar 2026 11:28:00 -0500

Minster, Ohio-based Precision Agri Services has been on the cutting-edge of precision technology and equipment since 1994. During this insightful presentation, founder Bill Lehmkuhl shares the keys to success that helped his team take home Precision Farming Dealer’s 2026 Most Valuable Dealership Award.

[Video] Roundtable Recap: Tuesday

Mon, 02 Mar 2026 11:28:00 -0500

[Video] Autonomy in Action: How Farmers are Using Smart Systems in the Field

Mon, 02 Mar 2026 11:28:00 -0500

John Fulton, a professor in the food, agricul- ture and biological engineering department at the Ohio State Univ., works with dealers, consultants and farmers every day to help integrate precision technologies in their operations.

[Video] Rethinking Precision Assumptions with Brand-New Data

Mon, 02 Mar 2026 11:28:00 -0500

What is the true environmental value of precision technology on today’s farms? Find out in this session as Nick Tindall from the Association of Equipment Manufacturers (AEM) reveals the top takeaways from a new study on the benefits of precision ag in the U.S.

[Video] More Precision Product Demos

Mon, 02 Mar 2026 11:28:00 -0500

Get the inside scoop on several more top precision solutions in this second set of jam-packed product demos. The industry’s leading precision suppliers explain and demo their newest product via a quick “product crash course” that gives you and your store a head start on evaluating the newest technologies for 2026.

[Video] Taking Flight: How to Sell & Service Drones

Mon, 02 Mar 2026 11:28:00 -0500

Thomas Rindfuss, owner of Truss Services, got his start in the precision business doing custom applications with drones in 2022. His team ended up covering nearly 8,000 acres in the first year alone! Business has been booming since then, as Rindfuss continues to expand his footprint while selling and servicing drones for farmers across central Ohio.

[Video] Cultivating Customer Connections with Precision Clinics

Mon, 02 Mar 2026 11:28:00 -0500

Back by popular demand, the manufacturer panel returns to the Summit! Hear from the precision ag leaders of various OEMs — including Jake Ridenour, channel sales manager for AGCO/PTx Trimble, Nathan Greuel, precision product marketing director, CNH (Case IH, New Holland, Raven) and Joe Michaels, senior director of Kubota North America — on their strategic direction for precision business and the best practices they see embraced by the top-performing dealers in their network.

[Video] Steering the Future: OEMs’ Precision Vision for 2026 & Beyond

Mon, 02 Mar 2026 11:28:00 -0500

[Video] Beyond Corn & Soybeans: Precision Opportunities for High Value Crops

Mon, 02 Mar 2026 11:28:00 -0500

For the past 20-plus years, Erin Hightower has delivered precision solutions to growers across the country, both in her current role as viticulture/precision ag specialist at Welch’s and former role as agronomist for RDO Equipment (Precision Farming Dealer Most Valuable Dealership Alum & Farm Equipment Dealership of the Year Alum).

[Video] Jam-Packed Precision Product Demos #1

Mon, 02 Mar 2026 11:28:00 -0500

Get “schooled up” on the top precision solutions delivered through this first set of new product demos. The industry’s leading precision suppliers explain and demo their newest product via a quick “product crash course” that gives you and your store a head start on evaluating the newest technologies for 2026.

[Video] Day in the Cab LIVE: Precision Specialists Panel

Mon, 02 Mar 2026 11:28:00 -0500

Precision Farming Dealer’s Day in the Cab series provides a first-hand account of a day in the life of a precision farming specialist, from when the alarm clock rings to the last customer service call of the day.

[Video] Roundtable Recap: Monday

Mon, 02 Mar 2026 11:28:00 -0500

Roundtables bring dealers together to discuss a focused topic for 60 minutes. Get ready to get answers to your questions — the floor is open, and the ideas and contacts gleaned from these informal conversations are always the #1 value of the Summit. Sessions are concurrent, so bring others to capture even more actionable ideas and discuss their implementation on the way home.

[Video] Finding Precision Success in Challenging Times

Mon, 02 Mar 2026 11:28:00 -0500

Farmers are working hard to keep expenses down in the face of rising input costs, increasing labor challenges, high interest rates and low commodity prices. Precision agriculture is uniquely positioned to thrive when wallets tighten, given the significant ROI of new technologies, says Adam Gittins, president of Harlan, Iowa-based HTS Ag.

[Technology Corner] Bane-Welker’s Unique Approach to Precision Service

nnewman@lessitermedia.com — Fri, 27 Feb 2026 07:00:00 -0500

We stopped by Case IH dealer Bane-Welker in Lebanon, Ind., on our way to the National Farm Machinery Show earlier this month.

On-the-Job Training Paves Way for Successful Precision Careers

nnewman@lessitermedia.com — Wed, 11 Feb 2026 00:00:00 -0500

Trevor Balthazor hits the ground running as digital specialist for Deere dealer after cutting his teeth as an intern.

Dealers Report Improved Precision Sales & Service Numbers in 2025

nnewman@lessitermedia.com — Wed, 11 Feb 2026 00:00:00 -0500

The 2026 sales outlook looks solid with 42% forecasting at least 2-7% bump, according to Precision Farming Dealer Benchmark Study.

Elite Service, Hands-On Approach Propel Precision Agri Services to 2026 Most Valuable Dealership Honor

nnewman@lessitermedia.com — Wed, 11 Feb 2026 00:00:00 -0500

Minster, Ohio-based dealership focuses on the ‘little things’ while keeping up with rapidly evolving precision technology.

OEM’s Highlight Opportunities for Technology & Precision in High Value Crops

kschmidt@lessitermedia.com — Tue, 03 Feb 2026 07:00:00 -0500

In our last episode we shared details from the OEM panel during the Precision Farming Dealer Summit on what CNH, Kubota and AGCO are looking forward to as it relates to autonomy in the ag equipment business.

Why Do I Need a Budget? Prepare for No Surprises

leo.johnson@machineryadvisors.org — Sat, 31 Jan 2026 00:00:00 -0500

If you haven’t yet put together a budget for 2026, it’s not too late … and I would highly recommend you start as soon as you’re done reading this article.

[Technology Corner] 20/20 Hindsight: Precision Decisions I’d Rethink & Why

nnewman@lessitermedia.com — Wed, 28 Jan 2026 07:00:00 -0500

Adam Gittins, president of Harlan, Iowa-based HTS Ag, moderated a roundtable discussion focusing on “Precision Decisions I’d Rethink and Why.”

Best Bets for Increasing Sales

kschmidt@lessitermedia.com — Mon, 29 Dec 2025 07:00:00 -0500

Each year dealers are asked to provide their unit sales projections for a number of product categories. Those projections are used to determine dealers’ best bets for improving sales in the year ahead.

Advice for Aspiring Precision Specialists: ‘Don’t Be Afraid to Start in the Shop’

nnewman@lessitermedia.com — Sat, 29 Nov 2025 00:00:00 -0500

The most valuable lessons occur in the field. That’s the big takeaway I got from my conversation with Matt Schneider, who’s in his third year of an internship program with Wisconsin John Deere dealer Riesterer & Schnell.

Breaking Down What to Expect at the Precision Farming Dealer Summit

nnewman@lessitermedia.com — Thu, 27 Nov 2025 00:00:00 -0500

Noah Newman and Kim Schmidt break down everything dealers can expect to learn at the conference, Jan. 5-6 in St. Louis, and also share news about projected attendance, speakers, general sessions, classrooms and networking opportunities.

[Video] Autonomous Irrigation Robot rainbutler Turns Heads at AGRITECHNICA 2025

mvogel@lesspub.com — Tue, 25 Nov 2025 07:00:00 -0500

The rainbutler from rain2soil was one of several innovations on display at AGRITECHNICA 2025 in Hanover, Germany. The autonomous irrigation robot combines the even water distribution of a circular irrigation system with the flexibility of a hose reel.

[Video] New Fendt 800 Vario Tractor in Spotlight at AGRITECHNICA 2025

mvogel@lesspub.com — Thu, 20 Nov 2025 07:00:00 -0500

Oskar Dreyer, product specialist for Fendt, was a busy man at AGRITECHNICA 2025 as several attendees got their first look at the company’s new 800 Vario tractor. Dreyer fills us in on the key characteristics of the new tractor and explains why it requires less energy than other models.

[Video] The Top 3 Features of the New Fendt IDEAL Combine

mvogel@lesspub.com — Thu, 20 Nov 2025 07:00:00 -0500

We stopped by the Fendt booth at AGRITECHNICA 2025, where the new IDEAL combine was front and center. Lasse Brunz, product marketing specialist for Fendt, dives into the top features of the combine and explains how it boosts harvest efficiency for farmers.

[Video] A Deep Dive into Brand-New Precision Technologies from CNH

mvogel@lesspub.com — Tue, 18 Nov 2025 07:00:00 -0500

We stopped by the CNH booth at AGRITECHNICA 2025 for an in-depth, up-close look at the company’s newest precision technologies.