Learn other precision specialists’ sales tips, techniques and best practices to target new customers and upgrade existing ones to the latests technology. https://www.precisionfarmingdealer.com/rss en-us For precision dealers, enduring challenging times isn’t merely about weathering the storm. Rather, there are still many opportunities to deliver real value, build lasting trust and be as strong as ever. For precision dealers, enduring challenging times isn’t merely about weathering the storm. Rather, there are still many opportunities to deliver real value, build lasting trust and be as strong as ever. 

]]> http://www.precisionfarmingdealer.com/articles/7335 Fri, 23 Oct 2026 07:00:00 -0400 https://www.precisionfarmingdealer.com/articles/7335-navigating-the-triple-squeeze-in-precision-agriculture Gittins HTS Ag.JPG Adam Gittins, president of HTS Ag in Neola, Iowa, crunches the numbers on an ROI analysis for one of his customers. Photo: Precision Farming Dealer nnewman@lessitermedia.com Purdue researchers put planter technology to the test by comparing a modern Case IH 2150 planter to a 30-year-old John Deere 7200. Purdue researchers put planter technology to the test by comparing a modern Case IH 2150 planter to a 30-year-old John Deere 7200.

]]> http://www.precisionfarmingdealer.com/blogs/1/post/7333 Wed, 21 Oct 2026 00:00:00 -0400 https://www.precisionfarmingdealer.com/blogs/1-from-the-virtual-terminal/post/7333-old-vs-new-planter-a-surprising-lesson-in-technology-roi planter upgrades.png Courtesy: Purdue Center for Commercial Agriculture nnewman@lessitermedia.com Scale-Tec and Weed-It have signed on as the final Title Sponsors for the 2027 Precision Farming Dealer Summit, Jan. 11-12 in Indianapolis. Scale-Tec and Weed-It have signed on as the final Title Sponsors for the 2027 Precision Farming Dealer Summit, Jan. 11-12 in Indianapolis.

]]> http://www.precisionfarmingdealer.com/articles/7326 Fri, 16 Oct 2026 00:00:00 -0400 https://www.precisionfarmingdealer.com/articles/7326-scale-tec-weed-it-sign-on-as-final-title-sponsors-for-2027-precision-farming-dealer-summit PFDS 2027 Email Header.png nnewman@lessitermedia.com Precision Farming Dealer editors are excited to announce the release of the 12th annual Precision Farming Dealer Summit program. Here's what to expect Jan. 11-12 in Indianapolis ... Precision Farming Dealer editors are excited to announce the release of the 12^th annual Precision Farming Dealer Summit program. Here's what to expect Jan. 11-12 in Indianapolis ...

]]> http://www.precisionfarmingdealer.com/articles/7305 Thu, 15 Oct 2026 12:50:53 -0400 https://www.precisionfarmingdealer.com/articles/7305-your-roadmap-to-a-more-profitable-precision-dealership pfds 2027.png NorthBuilt is returning for a second year as Title Sponsor after their experience in 2026. NorthBuilt is returning for a second year as Title Sponsor after their experience in 2026. 

]]> http://www.precisionfarmingdealer.com/articles/7311 Tue, 06 Oct 2026 15:37:03 -0400 https://www.precisionfarmingdealer.com/articles/7311-northbuilt-signs-on-as-title-sponsor-for-2027-precision-farming-dealer-summit nnewman@lessitermedia.com Andy Campbell, Director of Insights, Tractor Zoom, walks dealers through the latest signals his group is noticing in the values of farm machinery and key implements. http://www.precisionfarmingdealer.com/articles/7313 Tue, 06 Oct 2026 15:18:00 -0400 https://www.precisionfarmingdealer.com/articles/7313-up-to-the-minute-used-machinery-trends-data-and-analysis-for-precision-dealers Andy Campbell tractor zoom.png In part 3 of Graham Gleed's Ag Autonomy Economics Series, he explores the critical role dealers play in the adoption of cutting-edge precision technologies. In part 3 of Graham Gleed's Ag Autonomy Economics Series, he explores the critical role dealers play in the adoption of cutting-edge precision technologies. 

]]> http://www.precisionfarmingdealer.com/blogs/1/post/7306 Sat, 03 Oct 2026 00:00:00 -0400 https://www.precisionfarmingdealer.com/blogs/1-from-the-virtual-terminal/post/7306-why-distribution-is-the-real-key-to-agtech-adoption Gleed.jpg nnewman@lessitermedia.com Lessiter Media's 4th annual Precision Specialist Week (August 16-22, 2026), sponsored by Reichhardt, celebrates and recognizes the hard work and dedication of those making today's precision farming systems possible. Lessiter Media's 4th annual Precision Specialist Week (August 16-22, 2026), sponsored by Reichhardt, celebrates and recognizes the hard work and dedication of those making today's precision farming systems possible. 

]]> http://www.precisionfarmingdealer.com/articles/7234 Thu, 20 Aug 2026 00:00:00 -0400 https://www.precisionfarmingdealer.com/articles/7234-2026-precision-specialist-spotlight PSW_PFD_2026.png nnewman@lessitermedia.com From sleeping inside a converted ambulance to multi-tasking from the sidelines of a softball game, here are 3 stories of precision specialists going the extra mile to keep their customers up and running. http://www.precisionfarmingdealer.com/blogs/1/post/7207 Tue, 21 Jul 2026 00:00:00 -0400 https://www.precisionfarmingdealer.com/blogs/1-from-the-virtual-terminal/post/7207-how-3-precision-specialists-go-the-extra-mile-to-achieve-greatness Jack-Bartholomew.jpg nnewman@lessitermedia.com Precision specialist for 24-store Deere dealer thinks outside the box to help customers use cutting-edge technology on their farm operations Precision specialist for 24-store Deere dealer thinks outside the box to help customers use cutting-edge technology on their farm operations

]]> http://www.precisionfarmingdealer.com/articles/7189 Wed, 08 Jul 2026 00:00:00 -0400 https://www.precisionfarmingdealer.com/articles/7189-getting-creative-with-precision-technology-in-the-desert DITC-Stotz Equipmen-1.jpg nnewman@lessitermedia.com AGCO, CNH & Kubota leaders reveal insights on dealer development, key adoption trends & autonomy outlook AGCO, CNH & Kubota leaders reveal insights on dealer development, key adoption trends & autonomy outlook 

]]> http://www.precisionfarmingdealer.com/articles/7190 Tue, 07 Jul 2026 00:00:00 -0400 https://www.precisionfarmingdealer.com/articles/7190-oem-leaders-share-roadmap-for-precision-growth OEM Leaders Share Roadmap for Precision Growth.jpg Joe Michaels, Nathan Greuel and Jake Ridenour (pictured l-r) answer questions from their dealers during the 2026 Precision Farming Dealer Summit. Jeff Lazewski  Four distinct paths to autonomy are emerging, each one with different winners, timing & challenges Four distinct paths to autonomy are emerging, each one with different winners, timing & challenges  

]]> http://www.precisionfarmingdealer.com/articles/7191 Mon, 06 Jul 2026 00:00:00 -0400 https://www.precisionfarmingdealer.com/articles/7191-ag-autonomys-state-of-the-state Chris-Hunsaker-Ag Autonomy’s State of the State.jpg "Sharpen your pencils when 'no' feels like the default answer, because that is when disciplined, well-communicated value stands out most — and when the right 'yes' will be remembered as a sound business decision," says Erin Hightower in this roundtable recap from the Precision Farming Dealer Summit. "Sharpen your pencils when 'no' feels like the default answer, because that is when disciplined, well-communicated value stands out most — and when the right 'yes' will be remembered as a sound business decision," says Erin Hightower in this roundtable recap from the Precision Farming Dealer Summit. 

]]> http://www.precisionfarmingdealer.com/blogs/1/post/7173 Mon, 22 Jun 2026 10:08:51 -0400 https://www.precisionfarmingdealer.com/blogs/1-from-the-virtual-terminal/post/7173-4-ways-to-drive-precision-technology-adoption-in-tough-times Erin Hightower - Banner.png nnewman@lessitermedia.com On this episode of the Precision Farming Dealer podcast, brought to you by Ag Express, a trio of OEM leaders sit down for a panel discussion about all things precision ag. Precision Farming Dealer podcast, brought to you by Ag Express, a trio of OEM leaders sit down for a panel discussion about all things precision ag.]]> http://www.precisionfarmingdealer.com/articles/7144 Fri, 29 May 2026 07:00:00 -0400 https://www.precisionfarmingdealer.com/articles/7144-podcast-agco-cnh-and-kubota-leaders-discuss-all-things-precision nnewman@lessitermedia.com On this episode of the Precision Farming Dealer podcast, brought to you by Ag Express, we catch up with Layne Richins, chief technology officer for 24-store John Deere dealer Stotz Equipment. Precision Farming Dealer podcast, brought to you by Ag Express, we catch up with Layne Richins, chief technology officer for 24-store John Deere dealer Stotz Equipment.]]> http://www.precisionfarmingdealer.com/articles/7119 Tue, 05 May 2026 07:00:00 -0400 https://www.precisionfarmingdealer.com/articles/7119-podcast-stotz-gpt-24-store-deere-dealer-embraces-ai-and-data-analytics If you expect growth in your business, this is something you need to hear. If you expect growth in your business, this is something you need to hear.

]]> http://www.precisionfarmingdealer.com/blogs/1/post/7117 Mon, 04 May 2026 00:00:00 -0400 https://www.precisionfarmingdealer.com/blogs/1-from-the-virtual-terminal/post/7117-you-dont-cut-your-way-to-growth-how-to-market-through-uncertainty PDS-1.png nnewman@lessitermedia.com On this episode of the Precision Farming Dealer podcast, brought to you by Ag Express, we shadow PrairieLand Partners precision specialists Jonathan Born and Bryan Berggren in the field. Precision Farming Dealer podcast, brought to you by Ag Express, we shadow PrairieLand Partners precision specialists Jonathan Born and Bryan Berggren in the field.]]> http://www.precisionfarmingdealer.com/articles/7102 Thu, 23 Apr 2026 07:00:00 -0400 https://www.precisionfarmingdealer.com/articles/7102-podcast-precision-specialists-take-new-tech-for-a-real-world-spin nnewman@lessitermedia.com As marketing manager for Bane-Welker, a Case IH dealership with 13 locations across Indiana and Ohio, Lindsay Yeager juggles dozens of responsibilities, including everything from event planning and promotions to blog writing and impromptu interview requests from reporters. http://www.precisionfarmingdealer.com/articles/7091 Thu, 16 Apr 2026 00:00:00 -0400 https://www.precisionfarmingdealer.com/articles/7091-telling-the-story-of-adealership-one-video-at-a-time Bane-Welker-1.jpg Bane-Welker salesperson Jerrod Thomas makes a cameo in Lindsay Yeager’s 5-part video feature on local peppermint farmer Dan Gumz. Bane-Welker nnewman@lessitermedia.com On this episode of the Precision Farming Dealer podcast, brought to you by Ag Express, we sit down with 3 precision specialists for a panel discussion about their daily routines, challenges and goals. Precision Farming Dealer podcast, brought to you by Ag Express, we sit down with 3 precision specialists for a panel discussion about their daily routines, challenges and goals.]]> http://www.precisionfarmingdealer.com/articles/7085 Fri, 10 Apr 2026 08:00:00 -0400 https://www.precisionfarmingdealer.com/articles/7085-podcast-talking-shop-with-3-precision-specialists-from-different-regions-and-brands Less efficient farms gain the most from precision agriculture technology. Farms in the lower end of the efficiency distribution saw meaningful gains from several technology combinations. http://www.precisionfarmingdealer.com/articles/7082 Wed, 08 Apr 2026 00:00:00 -0400 https://www.precisionfarmingdealer.com/articles/7082-purdue-measures-precision-payoffs-on-570-farms-in-21-years percent of farms with precision ag tech graph.png Figure 1: Reported usage of Precision Agriculture Technologies Source: Purdue University nnewman@lessitermedia.com We catch up with Alex Russomagno, senior manager, AGCO Ventures, for some key precision takeaways from her presentation at the 2026 FEMA Supply Summit and Showcase in San Antonio, Texas. http://www.precisionfarmingdealer.com/articles/7064 Tue, 31 Mar 2026 08:00:00 -0400 https://www.precisionfarmingdealer.com/articles/7064-video-talking-precision-tech-trends-with-agco-ventures-alex-russomagno Talking-Precision-Tech-Trends-with-AGCO-Ventures’-Alex-Russomagno.png nnewman@lessitermedia.com Strip-tillers remain ahead of the curve with technology adoption, according to Strip-Till Farmer’s 13th annual Strip-Till Operational Benchmark Study. Strip-tillers remain ahead of the curve with technology adoption, according to Strip-Till Farmer’s 13^th annual Strip-Till Operational Benchmark Study. 

]]> http://www.precisionfarmingdealer.com/articles/7051 Mon, 23 Mar 2026 00:00:00 -0400 https://www.precisionfarmingdealer.com/articles/7051-strip-tillers-continue-heavy-usage-of-precision-technology FALL-STRIP-TILL-ACTION.jpg nnewman@lessitermedia.com Pete Youngblut, owner of independent dealership Youngblut Ag, identifies 3 different types of customer events to engage their audience. http://www.precisionfarmingdealer.com/articles/7005 Mon, 09 Mar 2026 00:00:00 -0400 https://www.precisionfarmingdealer.com/articles/7005-independent-dealer-shares-tips-for-getting-the-most-out-of-customer-events Youngblut-Precision-Equip-pt3.png Pete Youngblut invites product experts from manufacturing companies to speak at his customer clinics. He says customers appreciate their presence and knowledge about the latest and greatest equipment. Source: Youngblut Ag Theo Leeb, managing director of Horsch Leeb Application Systems, takes the PFDS stage for the first time ever to discuss the evolution of sprayer technology in recent years and the game-changing innovations shaping how farmers manage and apply their inputs. http://www.precisionfarmingdealer.com/articles/7025 Mon, 02 Mar 2026 11:28:00 -0500 https://www.precisionfarmingdealer.com/articles/7025-video-beyond-the-boom-exploring-the-future-of-sprayer-tech Robert Saik, CEO of T1 Technology Corp., shares how artificial intelligence (AI) is reshaping farm equipment dealerships and precision agriculture. The veteran ag tech entrepreneur draws on real-world deployments of visorPRO.ai and AGvisorPRO to demonstrate how AI helps dealerships unlock knowledge from service manuals, work orders and internal systems to reduce downtime, accelerate service and strengthen customer relationships. http://www.precisionfarmingdealer.com/articles/7024 Mon, 02 Mar 2026 11:28:00 -0500 https://www.precisionfarmingdealer.com/articles/7024-video-how-dealers-are-using-ai-to-improve-efficiency-and-service Minster, Ohio-based Precision Agri Services has been on the cutting-edge of precision technology and equipment since 1994. During this insightful presentation, founder Bill Lehmkuhl shares the keys to success that helped his team take home Precision Farming Dealer’s 2026 Most Valuable Dealership Award. http://www.precisionfarmingdealer.com/articles/7023 Mon, 02 Mar 2026 11:28:00 -0500 https://www.precisionfarmingdealer.com/articles/7023-video-going-the-extra-mile-to-build-customer-trust-and-loyalty Roundtables bring dealers together to discuss a focused topic for 60 minutes. Get ready to get answers to your questions — the floor is open, and the ideas and contacts gleaned from these informal conversations are always the #1 value of the Summit. http://www.precisionfarmingdealer.com/articles/7022 Mon, 02 Mar 2026 11:28:00 -0500 https://www.precisionfarmingdealer.com/articles/7022-video-roundtable-recap-tuesday John Fulton, a professor in the food, agricul- ture and biological engineering department at the Ohio State Univ., works with dealers, consultants and farmers every day to help integrate precision technologies in their operations. http://www.precisionfarmingdealer.com/articles/7021 Mon, 02 Mar 2026 11:28:00 -0500 https://www.precisionfarmingdealer.com/articles/7021-video-autonomy-in-action-how-farmers-are-using-smart-systems-in-the-field What is the true environmental value of precision technology on today’s farms? Find out in this session as Nick Tindall from the Association of Equipment Manufacturers (AEM) reveals the top takeaways from a new study on the benefits of precision ag in the U.S. http://www.precisionfarmingdealer.com/articles/7020 Mon, 02 Mar 2026 11:28:00 -0500 https://www.precisionfarmingdealer.com/articles/7020-video-rethinking-precision-assumptions-with-brand-new-data Get the inside scoop on several more top precision solutions in this second set of jam-packed product demos. The industry’s leading precision suppliers explain and demo their newest product via a quick “product crash course” that gives you and your store a head start on evaluating the newest technologies for 2026. http://www.precisionfarmingdealer.com/articles/7019 Mon, 02 Mar 2026 11:28:00 -0500 https://www.precisionfarmingdealer.com/articles/7019-video-more-precision-product-demos