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    <title>Service &amp; Support</title>
    <description>The latest on systems management, the dealer’s service bay, education of the end user, troubleshooting and mobile in-field service.</description>
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    <item>
      <title>[Video] Implementing Data Analytics in the Precision Department</title>
      <author>nnewman@lessitermedia.com</author>
      <description>Omar Porras, southern region precision ag manager for 24-store John Deere dealer Stotz Equipment, explains how his team is working with data analytics specialists to generate reports for their customers.</description>
      <content:encoded>
        <![CDATA[Omar Porras, southern region precision ag manager for 24-store John Deere dealer Stotz Equipment, explains how his team is working with data analytics specialists to generate reports for their customers.]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7161</guid>
      <pubDate>Sat, 13 Jun 2026 08:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7161-video-implementing-data-analytics-in-the-precision-department</link>
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      </media:content>
    </item>
    <item>
      <title>[Video] Keys to Developing Long-Term Relationships with Customers</title>
      <author>nnewman@lessitermedia.com</author>
      <description>Jake Nordenberg, precision ag specialist for 24-store John Deere dealer Stotz Equipment in Buckeye, Ariz., shares some of his strategies for developing long-term relationships with customers, including impromptu visits and lunch breaks.</description>
      <content:encoded>
        <![CDATA[Jake Nordenberg, precision ag specialist for 24-store John Deere dealer Stotz Equipment in Buckeye, Ariz., shares some of his strategies for developing long-term relationships with customers, including impromptu visits and lunch breaks.]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7163</guid>
      <pubDate>Fri, 12 Jun 2026 08:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7163-video-keys-to-developing-long-term-relationships-with-customers</link>
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    </item>
    <item>
      <title>[Video] Getting Creative with New Technology on Customers’ Farms</title>
      <author>nnewman@lessitermedia.com</author>
      <description>Jake Nordenberg, precision ag specialist for 24-store John Deere dealer Stotz Equipment in Buckeye, Ariz., details how his team gets creative with a drone to overcome regional challenges with precision technology.</description>
      <content:encoded>
        <![CDATA[Jake Nordenberg, precision ag specialist for 24-store John Deere dealer Stotz Equipment in Buckeye, Ariz., details how his team gets creative with a drone to overcome regional challenges with precision technology.]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7160</guid>
      <pubDate>Tue, 09 Jun 2026 08:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7160-video-getting-creative-with-new-technology-on-customers-farms</link>
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    </item>
    <item>
      <title>[Podcast] AGCO, CNH &amp; Kubota Leaders Discuss All Things Precision</title>
      <author>nnewman@lessitermedia.com</author>
      <description>On this episode of the Precision Farming Dealer podcast, brought to you by Ag Express, a trio of OEM leaders sit down for a panel discussion about all things precision ag.</description>
      <content:encoded>
        <![CDATA[On this episode of the <em>Precision Farming Dealer</em> podcast, brought to you by <a href="https://store.agexpress.com" rel="noopener noreferrer noopener noreferrer" target="_blank">Ag Express</a>, <span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">a trio of OEM leaders sit down for a panel discussion about all things precision ag.</span>]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7144</guid>
      <pubDate>Fri, 29 May 2026 07:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7144-podcast-agco-cnh-and-kubota-leaders-discuss-all-things-precision</link>
      <media:content url="https://www.precisionfarmingdealer.com/ext/resources/images/2020/DEU/PFD-Podcast.webp?t=1781026859" type="image/jpeg" medium="image" fileSize="35014">
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    </item>
    <item>
      <title>Vi by visorPRO Unveils Vi 3.0: Next-Generation AI Powering Dealership Efficiency &amp; Profitability</title>
      <description>Vi by visorPRO, the AI-powered aftermarket platform built for equipment dealerships, today announced the launch of Vi 3.0: the largest capability upgrade since the platform’s launch in 2023.</description>
      <content:encoded>
        <![CDATA[Vi by visorPRO, the AI-powered aftermarket platform built for equipment dealerships, today announced the launch of Vi 3.0: the largest capability upgrade since the platform’s launch in 2023.]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7143</guid>
      <pubDate>Tue, 26 May 2026 15:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7143-vi-by-visorpro-unveils-vi-30-next-generation-ai-powering-dealership-efficiency-and-profitability</link>
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    </item>
    <item>
      <title>How John Deere Expert Alerts Help Manage a Machine’s Lifecycle</title>
      <description>"Alerts are most powerful when combined with core machine data — hours, location, oil sampling and other health indicators — to see patterns that aren’t obvious from a single code," says RDO Equipment Co. director of connected support Jake Livingston in this guest blog.</description>
      <content:encoded>
        <![CDATA["Alerts are most powerful when combined with core machine data — hours, location, oil sampling and other health indicators — to see patterns that aren’t obvious from a single code," says RDO Equipment Co. director of connected support Jake Livingston in this guest blog.]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/blogs/1/post/7140</guid>
      <pubDate>Tue, 26 May 2026 12:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/blogs/1-from-the-virtual-terminal/post/7140-how-john-deere-expert-alerts-help-manage-a-machines-lifecycle</link>
      <media:content url="https://www.precisionfarmingdealer.com/ext/resources/2026/Operator-in-the-cab-of-the-tractor---RDO-Equipment-Co.webp?t=1779813023" type="image/jpeg" medium="image" fileSize="102393">
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    </item>
    <item>
      <title>24-Store Deere Dealer Goes All in on AI &amp; Data Analytics</title>
      <author>nnewman@lessitermedia.com</author>
      <description>Stotz Equipment embraces AI as a tool to boost efficiency &amp; customer service across precision &amp; data analytics departments</description>
      <content:encoded>
        <![CDATA[<p>Stotz Equipment embraces AI as a tool to boost efficiency & customer service across precision & data analytics departments</p>]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7137</guid>
      <pubDate>Sat, 23 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7137-24-store-deere-dealer-goes-all-in-on-ai-and-data-analytics</link>
      <media:content url="https://www.precisionfarmingdealer.com/ext/resources/images/issues/2026/June/Layne-Richins-chief-technology-officer-for-Stotz-Equipment.webp?t=1780603446" type="image/jpeg" medium="image" fileSize="105725">
        <media:title type="plain">Layne-Richins-chief-technology-officer-for-Stotz-Equipment.jpg</media:title>
        <media:description type="plain">Layne Richins, who worked his way up from technician to chief technology officer for Stotz Equipment, and his team use data analytics to help customers get the most out of their equipment. Farm Equipment </media:description>
      </media:content>
    </item>
    <item>
      <title>SkimTurf Management &amp; Stotz Equipment Collaboration to Advance Precision Turf Management Across Southwest U.S.</title>
      <description>Through this collaboration, Stotz Equipment will help distribute the SkimTurf platform, enabling superintendents to transform agronomic insights into targeted field applications using GPS-enabled equipment.</description>
      <content:encoded>
        <![CDATA[<p>Through this collaboration, Stotz Equipment will help distribute the SkimTurf platform, enabling superintendents to transform agronomic insights into targeted field applications using GPS-enabled equipment.</p>]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7135</guid>
      <pubDate>Wed, 20 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7135-skimturf-management-and-stotz-equipment-collaboration-to-advance-precision-turf-management-across-southwest-us</link>
    </item>
    <item>
      <title>Spring Is Here: Are You Ready to Fly Your Drone Legally?</title>
      <description>Spring has arrived and drones are back in the sky. Before you launch, it’s important to make sure you’re operating within the law.</description>
      <content:encoded>
        <![CDATA[<p>Spring has arrived and drones are back in the sky. Before you launch, it’s important to make sure you’re operating within the law.</p>]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7123</guid>
      <pubDate>Sat, 09 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7123-spring-is-here-are-you-ready-to-fly-your-drone-legally</link>
      <media:content url="https://www.precisionfarmingdealer.com/ext/resources/2023/12/18/DJI-T40-Drone-Demonstration.webp?t=1775911630" type="image/jpeg" medium="image" fileSize="94127">
        <media:title type="plain">DJI-T40-Drone-Demonstration.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>[Podcast] ‘Stotz GPT’: 24-Store Deere Dealer Embraces AI &amp; Data Analytics</title>
      <author>nnewman@lessitermedia.com</author>
      <description>On this episode of the Precision Farming Dealer podcast, brought to you by Ag Express, we catch up with Layne Richins, chief technology officer for 24-store John Deere dealer Stotz Equipment.</description>
      <content:encoded>
        <![CDATA[On this episode of the <em>Precision Farming Dealer</em> podcast, brought to you by <a href="https://store.agexpress.com" rel="noopener noreferrer noopener noreferrer" target="_blank">Ag Express</a>, we catch up with Layne Richins, chief technology officer for 24-store John Deere dealer Stotz Equipment.]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7119</guid>
      <pubDate>Tue, 05 May 2026 07:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7119-podcast-stotz-gpt-24-store-deere-dealer-embraces-ai-and-data-analytics</link>
      <media:content url="https://www.precisionfarmingdealer.com/ext/resources/images/2020/DEU/PFD-Podcast.webp?t=1781026859" type="image/jpeg" medium="image" fileSize="35014">
      </media:content>
    </item>
    <item>
      <title>[Podcast] Precision Specialists Take New Tech for a Real-World Spin</title>
      <author>nnewman@lessitermedia.com</author>
      <description>On this episode of the Precision Farming Dealer podcast, brought to you by Ag Express, we shadow PrairieLand Partners precision specialists Jonathan Born and Bryan Berggren in the field.</description>
      <content:encoded>
        <![CDATA[On this episode of the <em>Precision Farming Dealer</em> podcast, brought to you by <a href="https://store.agexpress.com" rel="noopener noreferrer" target="_blank">Ag Express</a>, <span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">we shadow PrairieLand Partners precision specialists Jonathan Born and Bryan Berggren in the field.</span>]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7102</guid>
      <pubDate>Thu, 23 Apr 2026 07:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7102-podcast-precision-specialists-take-new-tech-for-a-real-world-spin</link>
      <media:content url="https://www.precisionfarmingdealer.com/ext/resources/images/2020/DEU/PFD-Podcast.webp?t=1781026859" type="image/jpeg" medium="image" fileSize="35014">
      </media:content>
    </item>
    <item>
      <title>Vi by visorPRO Launches AI-Powered Story Writing Assistant</title>
      <description>The Story Writing Assistant enables service teams to capture notes via voice-to-text, typed input, or screenshots, and instantly transforms them into complete service stories with clear complaint, cause and correction.</description>
      <content:encoded>
        <![CDATA[<p>The Story Writing Assistant enables service teams to capture notes via voice-to-text, typed input, or screenshots, and instantly transforms them into complete service stories with clear complaint, cause and correction.</p>]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7100</guid>
      <pubDate>Mon, 20 Apr 2026 00:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7100-vi-by-visorpro-launches-ai-powered-story-writing-assistant</link>
      <media:content url="https://www.precisionfarmingdealer.com/ext/resources/2026/byvisorpro.webp?t=1780690071" type="image/png" medium="image" fileSize="120659">
        <media:title type="plain">byvisorpro.png</media:title>
      </media:content>
    </item>
    <item>
      <title>[Video] Ballweg Implement Precision Team Prepares for #Plant26</title>
      <author>kschmidt@lessitermedia.com</author>
      <description>Sheila Jaeckel from Wisconsin John Deere dealer Ballweg Implement's precision ag department prepares customers by cleaning up data and setting up information in operation centers.</description>
      <content:encoded>
        <![CDATA[Sheila Jaeckel from Wisconsin John Deere dealer Ballweg Implement's precision ag department prepares customers by cleaning up data and setting up information in operation centers.]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7087</guid>
      <pubDate>Mon, 13 Apr 2026 00:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7087-video-ballweg-implement-precision-team-prepares-for-plant26</link>
      <media:content url="https://www.precisionfarmingdealer.com/ext/resources/2026/epub_Ballweg-Implement-Precision-Team-Prepares-for-Spring_800x800_webp.webp?t=1775765275" type="image/webp" medium="image" fileSize="88216">
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      </media:content>
    </item>
    <item>
      <title>[Podcast] Talking Shop with 3 Precision Specialists from Different Regions &amp; Brands</title>
      <author>nnewman@lessitermedia.com</author>
      <description>On this episode of the Precision Farming Dealer podcast, brought to you by Ag Express, we sit down with 3 precision specialists for a panel discussion about their daily routines, challenges and goals.</description>
      <content:encoded>
        <![CDATA[On this episode of the <em>Precision Farming Dealer</em> podcast, brought to you by <a href="https://store.agexpress.com" rel="noopener noreferrer" target="_blank">Ag Express</a>, we sit down with 3 precision specialists for a panel discussion about their daily routines, challenges and goals.]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7085</guid>
      <pubDate>Fri, 10 Apr 2026 08:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7085-podcast-talking-shop-with-3-precision-specialists-from-different-regions-and-brands</link>
      <media:content url="https://www.precisionfarmingdealer.com/ext/resources/images/2017/Dailies/237_Pennycook-Day-In-The-Cab_JZ_1015.webp?t=1776437145" type="image/jpeg" medium="image" fileSize="315318">
      </media:content>
    </item>
    <item>
      <title>RDO Equipment Co., SurePoint Team Up to Train Farmers on Autonomy &amp; Liquid Application Systems</title>
      <description>RDO team members partnered with John Deere and SurePoint to train farmers on precision agriculture solutions as they face uncertainty in the coming application and tillage passes.</description>
      <content:encoded>
        <![CDATA[<p>RDO team members partnered with John Deere and SurePoint to train farmers on precision agriculture solutions as they face uncertainty in the coming application and tillage passes. </p>]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7068</guid>
      <pubDate>Tue, 07 Apr 2026 00:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7068-rdo-equipment-co-surepoint-team-up-to-train-farmers-on-autonomy-and-liquid-application-systems</link>
      <media:content url="https://www.precisionfarmingdealer.com/ext/resources/2026/RDO-autonomous-tillage-at-YAC_2025.webp?t=1774988705" type="image/jpeg" medium="image" fileSize="128133">
        <media:title type="plain">RDO autonomous tillage at YAC_2025.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Dealer Lessons from the Field: How Rocky Mountain Equipment Solves Service Problems Faster</title>
      <description>Service managers field calls from frustrated customers, support technicians diagnosing machines in the field and help newer staff navigate unfamiliar equipment. But what happens when the service manager isn’t a mechanic by trade?</description>
      <content:encoded>
        <![CDATA[<p>Service managers field calls from frustrated customers, support technicians diagnosing machines in the field and help newer staff navigate unfamiliar equipment. But what happens when the service manager isn’t a mechanic by trade?</p>]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7072</guid>
      <pubDate>Fri, 03 Apr 2026 00:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7072-dealer-lessons-from-the-field-how-rocky-mountain-equipment-solves-service-problems-faster</link>
      <media:content url="https://www.precisionfarmingdealer.com/ext/resources/2026/RME-Assistant.webp?t=1775224204" type="image/png" medium="image" fileSize="418047">
        <media:title type="plain">RME Assistant.png</media:title>
      </media:content>
    </item>
    <item>
      <title>[Video] Gripp Rendezvoo Introduces Equipment Relationship Management</title>
      <author>nnewman@lessitermedia.com</author>
      <description>Fresh off winning an AE50 Award for Outstanding Innovation, Tracey Wiedmeyer (Gripp CEO) gives us the scoop on Gripp Rendezvoo, the world’s first Equipment Relationship Management (ERM) platform.</description>
      <content:encoded>
        <![CDATA[Fresh off winning an AE50 Award for Outstanding Innovation, Tracey Wiedmeyer (Gripp CEO) gives us the scoop on Gripp Rendezvoo, the world’s first Equipment Relationship Management (ERM) platform.]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7066</guid>
      <pubDate>Thu, 02 Apr 2026 08:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7066-video-gripp-rendezvoo-introduces-equipment-relationship-management</link>
      <media:content url="https://www.precisionfarmingdealer.com/ext/resources/2026/03/31/Gripp-Rendezvoo-Introduces-Equipment-Relationship-Management.webp?t=1774985925" type="image/png" medium="image" fileSize="595972">
        <media:title type="plain">Gripp-Rendezvoo-Introduces-Equipment-Relationship-Management.png</media:title>
      </media:content>
    </item>
    <item>
      <title>Independent Dealer Shares Tips for Getting the Most Out of Customer Events</title>
      <author>nnewman@lessitermedia.com</author>
      <description>Pete Youngblut, owner of independent dealership Youngblut Ag, identifies 3 different types of customer events to engage their audience.</description>
      <content:encoded>
        <![CDATA[Pete Youngblut, owner of independent dealership Youngblut Ag, identifies 3 different types of customer events to engage their audience.]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7005</guid>
      <pubDate>Mon, 09 Mar 2026 00:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7005-independent-dealer-shares-tips-for-getting-the-most-out-of-customer-events</link>
      <media:content url="https://www.precisionfarmingdealer.com/ext/resources/2026/02/26/Youngblut-Precision-Equip-pt3.webp?t=1773409236" type="image/png" medium="image" fileSize="1347501">
        <media:title type="plain">Youngblut-Precision-Equip-pt3.png</media:title>
        <media:description type="plain">Pete Youngblut invites product experts from manufacturing companies to speak at his customer clinics. He says customers appreciate their presence and knowledge about the latest and greatest equipment. Source: Youngblut Ag</media:description>
      </media:content>
    </item>
    <item>
      <title>Pondering the Potential of Smart Glasses on the Farm &amp; at the Dealership</title>
      <author>nnewman@lessitermedia.com</author>
      <description>Noah Newman stops by a Best Buy on his lunch break to check out the Meta AI Glasses he's been hearing all about. Could these smart glasses be potential game changers for farmers, technicians and precision specialists?</description>
      <content:encoded>
        <![CDATA[Noah Newman stops by a Best Buy on his lunch break to check out the Meta AI Glasses he's been hearing all about. Could these smart glasses be potential game changers for farmers, technicians and precision specialists?]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/blogs/1/post/7008</guid>
      <pubDate>Mon, 02 Mar 2026 15:00:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/blogs/1-from-the-virtual-terminal/post/7008-pondering-the-potential-of-smart-glasses-on-the-farm-and-at-the-dealership</link>
      <media:content url="https://www.precisionfarmingdealer.com/ext/resources/2026/meta-ai-demo.webp?t=1772484980" type="image/jpeg" medium="image" fileSize="426229">
        <media:title type="plain">meta ai demo.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>[Video] Beyond the Boom: Exploring the Future of Sprayer Tech</title>
      <description>Theo Leeb, managing director of Horsch Leeb Application Systems, takes the PFDS stage for the first time ever to discuss the evolution of sprayer technology in recent years and the game-changing innovations shaping how farmers manage and apply their inputs.</description>
      <content:encoded>
        <![CDATA[Theo Leeb, managing
director of Horsch Leeb
Application Systems, takes
the PFDS stage for the first
time ever to discuss the
evolution of sprayer technology in recent years and the
game-changing innovations
shaping how farmers manage
and apply their inputs.]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7025</guid>
      <pubDate>Mon, 02 Mar 2026 11:28:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7025-video-beyond-the-boom-exploring-the-future-of-sprayer-tech</link>
    </item>
    <item>
      <title>[Video] How Dealers are Using AI to Improve Efficiency &amp; Service</title>
      <description>Robert Saik, CEO of T1 Technology Corp., shares how artificial intelligence (AI) is reshaping farm equipment dealerships and precision agriculture. The veteran ag tech entrepreneur draws on real-world deployments of visorPRO.ai and AGvisorPRO to demonstrate how AI helps dealerships unlock knowledge from service manuals, work orders and internal systems to reduce downtime, accelerate service and strengthen customer relationships.</description>
      <content:encoded>
        <![CDATA[Robert Saik, CEO of T1 Technology
Corp., shares how artificial intelligence (AI) is reshaping farm
equipment dealerships and precision
agriculture. The veteran ag tech
entrepreneur draws on real-world
deployments of visorPRO.ai and
AGvisorPRO to demonstrate how
AI helps dealerships unlock knowledge from service manuals, work
orders and internal systems to reduce
downtime, accelerate service and
strengthen customer relationships.]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7024</guid>
      <pubDate>Mon, 02 Mar 2026 11:28:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7024-video-how-dealers-are-using-ai-to-improve-efficiency-and-service</link>
    </item>
    <item>
      <title>[Video] Going the Extra Mile to Build Customer Trust &amp; Loyalty</title>
      <description>Minster, Ohio-based Precision Agri Services has been on the cutting-edge of precision technology and equipment since 1994. During this insightful presentation, founder Bill Lehmkuhl shares the keys to success that helped his team take home Precision Farming Dealer’s 2026 Most Valuable Dealership Award.</description>
      <content:encoded>
        <![CDATA[Minster, Ohio-based Precision Agri Services has been on the cutting-edge of precision technology and equipment
since 1994. During this insightful presentation, founder Bill Lehmkuhl shares the keys to success
that helped his team take home Precision Farming Dealer’s 2026 Most Valuable Dealership Award.]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7023</guid>
      <pubDate>Mon, 02 Mar 2026 11:28:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7023-video-going-the-extra-mile-to-build-customer-trust-and-loyalty</link>
    </item>
    <item>
      <title>[Video] Roundtable Recap: Tuesday</title>
      <description>Roundtables bring dealers together to discuss a focused topic for 60 minutes. Get ready to get answers to your questions — the floor is open, and the ideas and contacts gleaned from these informal conversations are always the #1 value of the Summit.</description>
      <content:encoded>
        <![CDATA[Roundtables bring dealers together to discuss a focused topic for 60 minutes. Get ready to get answers
to your questions — the floor is open, and the ideas and contacts gleaned from these informal conversations are always the #1 value of the Summit.&nbsp;]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7022</guid>
      <pubDate>Mon, 02 Mar 2026 11:28:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7022-video-roundtable-recap-tuesday</link>
    </item>
    <item>
      <title>[Video] Autonomy in Action: How Farmers are Using Smart Systems in the Field</title>
      <description>John Fulton, a professor in the food, agricul- ture and biological engineering department at the Ohio State Univ., works with dealers, consultants and farmers every day to help integrate precision technologies in their operations.</description>
      <content:encoded>
        <![CDATA[John Fulton, a professor in the food, agricul-
ture and biological engineering department
at the Ohio State Univ., works with dealers,
consultants and farmers every day to help
integrate precision technologies in their operations.]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7021</guid>
      <pubDate>Mon, 02 Mar 2026 11:28:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7021-video-autonomy-in-action-how-farmers-are-using-smart-systems-in-the-field</link>
    </item>
    <item>
      <title>[Video] Rethinking Precision Assumptions with Brand-New Data</title>
      <description>What is the true environmental value of precision technology on today’s farms? Find out in this session as Nick Tindall from the Association of Equipment Manufacturers (AEM) reveals the top takeaways from a new study on the benefits of precision ag in the U.S.</description>
      <content:encoded>
        <![CDATA[What is the true environmental value of precision technology on
today’s farms? Find out in this session as Nick Tindall from the
Association of Equipment Manufacturers
(AEM) reveals the top takeaways from a
new study on the benefits of precision ag in
the U.S.]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7020</guid>
      <pubDate>Mon, 02 Mar 2026 11:28:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7020-video-rethinking-precision-assumptions-with-brand-new-data</link>
    </item>
    <item>
      <title>[Video] More Precision Product Demos</title>
      <description>Get the inside scoop on several more top precision solutions in this second set of jam-packed product demos. The industry’s leading precision suppliers explain and demo their newest product via a quick “product crash course” that gives you and your store a head start on evaluating the newest technologies for 2026.</description>
      <content:encoded>
        <![CDATA[Get the inside scoop on several more top precision solutions in this second set of jam-packed product demos. The industry’s leading precision suppliers explain and demo their newest product via a quick “product crash course” that gives you and your store a head start
on evaluating the newest technologies for 2026.]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7019</guid>
      <pubDate>Mon, 02 Mar 2026 11:28:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7019-video-more-precision-product-demos</link>
    </item>
    <item>
      <title>[Video] Taking Flight: How to Sell &amp; Service Drones</title>
      <description>Thomas Rindfuss, owner of Truss Services, got his start in the precision business doing custom applications with drones in 2022. His team ended up covering nearly 8,000 acres in the first year alone! Business has been booming since then, as Rindfuss continues to expand his footprint while selling and servicing drones for farmers across central Ohio.</description>
      <content:encoded>
        <![CDATA[Thomas Rindfuss, owner of Truss Services, got his start in the
precision business doing custom applications with drones in 2022.
His team ended up covering nearly 8,000
acres in the first year alone! Business has
been booming since then, as Rindfuss
continues to expand his footprint while
selling and servicing drones for farmers
across central Ohio.]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7018</guid>
      <pubDate>Mon, 02 Mar 2026 11:28:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7018-video-taking-flight-how-to-sell-and-service-drones</link>
    </item>
    <item>
      <title>[Video] Cultivating Customer Connections with Precision Clinics</title>
      <description>Back by popular demand, the manufacturer panel returns to the Summit! Hear from the precision ag leaders of various OEMs — including Jake Ridenour, channel sales manager for AGCO/PTx Trimble, Nathan Greuel, precision product marketing director, CNH (Case IH, New Holland, Raven) and Joe Michaels, senior director of Kubota North America — on their strategic direction for precision business and the best practices they see embraced by the top-performing dealers in their network.</description>
      <content:encoded>
        <![CDATA[Back by popular demand, the manufacturer panel returns to the Summit! Hear
from the precision ag leaders of various OEMs — including Jake Ridenour,
channel sales manager for AGCO/PTx Trimble, Nathan Greuel, precision
product marketing director, CNH (Case IH, New Holland, Raven) and Joe
Michaels, senior director of
Kubota North America — on
their strategic direction for precision business and the best practices they see embraced by the
top-performing dealers in their network.]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7017</guid>
      <pubDate>Mon, 02 Mar 2026 11:28:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7017-video-cultivating-customer-connections-with-precision-clinics</link>
    </item>
    <item>
      <title>[Video] Steering the Future: OEMs’ Precision Vision for 2026 &amp; Beyond</title>
      <description>Back by popular demand, the manufacturer panel returns to the Summit! Hear from the precision ag leaders of various OEMs — including Jake Ridenour, channel sales manager for AGCO/PTx Trimble, Nathan Greuel, precision product marketing director, CNH (Case IH, New Holland, Raven) and Joe Michaels, senior director of Kubota North America — on their strategic direction for precision business and the best practices they see embraced by the top-performing dealers in their network.</description>
      <content:encoded>
        <![CDATA[Back by popular demand, the manufacturer panel returns to the Summit! Hear
from the precision ag leaders of various OEMs — including Jake Ridenour,
channel sales manager for AGCO/PTx Trimble, Nathan Greuel, precision
product marketing director, CNH (Case IH, New Holland, Raven) and Joe
Michaels, senior director of
Kubota North America — on
their strategic direction for precision business and the best practices they see embraced by the
top-performing dealers in their network.]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7016</guid>
      <pubDate>Mon, 02 Mar 2026 11:28:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7016-video-steering-the-future-oems-precision-vision-for-2026-and-beyond</link>
    </item>
    <item>
      <title>[Video] Beyond Corn &amp; Soybeans: Precision Opportunities for High Value Crops</title>
      <description>For the past 20-plus years, Erin Hightower has delivered precision solutions to growers across the country, both in her current role as viticulture/precision ag specialist at Welch’s and former role as agronomist for RDO Equipment (Precision Farming Dealer Most Valuable Dealership Alum &amp; Farm Equipment Dealership of the Year Alum).</description>
      <content:encoded>
        <![CDATA[For the past 20-plus years, Erin Hightower has delivered
precision solutions to growers across the country, both in her
current role as viticulture/precision ag specialist at Welch’s
and former role as agronomist for RDO Equipment (Precision
Farming Dealer Most Valuable Dealership Alum & Farm
Equipment Dealership of the Year Alum).
]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7015</guid>
      <pubDate>Mon, 02 Mar 2026 11:28:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7015-video-beyond-corn-and-soybeans-precision-opportunities-for-high-value-crops</link>
    </item>
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