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    <title>Service &amp; Support</title>
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      <![CDATA[The latest on systems management, the dealer’s service bay, education of the end user, troubleshooting and mobile in-field service.]]>
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    <item>
      <title>[Podcast] Precision Specialists Take New Tech for a Real-World Spin</title>
      <author>nnewman@lessitermedia.com</author>
      <description>
        <![CDATA[On this episode of the <em>Precision Farming Dealer</em> podcast, brought to you by <a href="https://store.agexpress.com" rel="noopener noreferrer" target="_blank">Ag Express</a>, <span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">we shadow PrairieLand Partners precision specialists Jonathan Born and Bryan Berggren in the field.</span>]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/articles/7102</guid>
      <pubDate>Thu, 23 Apr 2026 07:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7102-podcast-precision-specialists-take-new-tech-for-a-real-world-spin</link>
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    </item>
    <item>
      <title>Vi by visorPRO Launches AI-Powered Story Writing Assistant</title>
      <description>
        <![CDATA[<p>The Story Writing Assistant enables service teams to capture notes via voice-to-text, typed input, or screenshots, and instantly transforms them into complete service stories with clear complaint, cause and correction.</p>]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/articles/7100</guid>
      <pubDate>Mon, 20 Apr 2026 00:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7100-vi-by-visorpro-launches-ai-powered-story-writing-assistant</link>
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    </item>
    <item>
      <title>[Video] Ballweg Implement Precision Team Prepares for #Plant26</title>
      <author>kschmidt@lessitermedia.com</author>
      <description>
        <![CDATA[Sheila Jaeckel from Wisconsin John Deere dealer Ballweg Implement's precision ag department prepares customers by cleaning up data and setting up information in operation centers.]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/articles/7087</guid>
      <pubDate>Mon, 13 Apr 2026 00:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7087-video-ballweg-implement-precision-team-prepares-for-plant26</link>
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    </item>
    <item>
      <title>[Podcast] Talking Shop with 3 Precision Specialists from Different Regions &amp; Brands</title>
      <author>nnewman@lessitermedia.com</author>
      <description>
        <![CDATA[On this episode of the <em>Precision Farming Dealer</em> podcast, brought to you by <a href="https://store.agexpress.com" rel="noopener noreferrer" target="_blank">Ag Express</a>, we sit down with 3 precision specialists for a panel discussion about their daily routines, challenges and goals.]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/articles/7085</guid>
      <pubDate>Fri, 10 Apr 2026 08:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7085-podcast-talking-shop-with-3-precision-specialists-from-different-regions-and-brands</link>
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    </item>
    <item>
      <title>RDO Equipment Co., SurePoint Team Up to Train Farmers on Autonomy &amp; Liquid Application Systems</title>
      <description>
        <![CDATA[<p>RDO team members partnered with John Deere and SurePoint to train farmers on precision agriculture solutions as they face uncertainty in the coming application and tillage passes. </p>]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/articles/7068</guid>
      <pubDate>Tue, 07 Apr 2026 00:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7068-rdo-equipment-co-surepoint-team-up-to-train-farmers-on-autonomy-and-liquid-application-systems</link>
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    </item>
    <item>
      <title>Dealer Lessons from the Field: How Rocky Mountain Equipment Solves Service Problems Faster</title>
      <description>
        <![CDATA[<p>Service managers field calls from frustrated customers, support technicians diagnosing machines in the field and help newer staff navigate unfamiliar equipment. But what happens when the service manager isn’t a mechanic by trade?</p>]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/articles/7072</guid>
      <pubDate>Fri, 03 Apr 2026 00:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7072-dealer-lessons-from-the-field-how-rocky-mountain-equipment-solves-service-problems-faster</link>
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    </item>
    <item>
      <title>[Video] Gripp Rendezvoo Introduces Equipment Relationship Management</title>
      <author>nnewman@lessitermedia.com</author>
      <description>
        <![CDATA[Fresh off winning an AE50 Award for Outstanding Innovation, Tracey Wiedmeyer (Gripp CEO) gives us the scoop on Gripp Rendezvoo, the world’s first Equipment Relationship Management (ERM) platform.]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/articles/7066</guid>
      <pubDate>Thu, 02 Apr 2026 08:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7066-video-gripp-rendezvoo-introduces-equipment-relationship-management</link>
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    <item>
      <title>Independent Dealer Shares Tips for Getting the Most Out of Customer Events</title>
      <author>nnewman@lessitermedia.com</author>
      <description>
        <![CDATA[Pete Youngblut, owner of independent dealership Youngblut Ag, identifies 3 different types of customer events to engage their audience.]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/articles/7005</guid>
      <pubDate>Mon, 09 Mar 2026 00:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7005-independent-dealer-shares-tips-for-getting-the-most-out-of-customer-events</link>
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        <media:description type="plain">Pete Youngblut invites product experts from manufacturing companies to speak at his customer clinics. He says customers appreciate their presence and knowledge about the latest and greatest equipment. Source: Youngblut Ag</media:description>
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    </item>
    <item>
      <title>Pondering the Potential of Smart Glasses on the Farm &amp; at the Dealership</title>
      <author>nnewman@lessitermedia.com</author>
      <description>
        <![CDATA[Noah Newman stops by a Best Buy on his lunch break to check out the Meta AI Glasses he's been hearing all about. Could these smart glasses be potential game changers for farmers, technicians and precision specialists?]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/blogs/1/post/7008</guid>
      <pubDate>Mon, 02 Mar 2026 15:00:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/blogs/1-from-the-virtual-terminal/post/7008-pondering-the-potential-of-smart-glasses-on-the-farm-and-at-the-dealership</link>
      <media:content url="https://www.precisionfarmingdealer.com/ext/resources/2026/meta-ai-demo.webp?t=1772484980" type="image/jpeg" medium="image" fileSize="426229">
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      </media:content>
    </item>
    <item>
      <title>[Video] Beyond the Boom: Exploring the Future of Sprayer Tech</title>
      <description>
        <![CDATA[Theo Leeb, managing
director of Horsch Leeb
Application Systems, takes
the PFDS stage for the first
time ever to discuss the
evolution of sprayer technology in recent years and the
game-changing innovations
shaping how farmers manage
and apply their inputs.]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/articles/7025</guid>
      <pubDate>Mon, 02 Mar 2026 11:28:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7025-video-beyond-the-boom-exploring-the-future-of-sprayer-tech</link>
    </item>
    <item>
      <title>[Video] How Dealers are Using AI to Improve Efficiency &amp; Service</title>
      <description>
        <![CDATA[Robert Saik, CEO of T1 Technology
Corp., shares how artificial intelligence (AI) is reshaping farm
equipment dealerships and precision
agriculture. The veteran ag tech
entrepreneur draws on real-world
deployments of visorPRO.ai and
AGvisorPRO to demonstrate how
AI helps dealerships unlock knowledge from service manuals, work
orders and internal systems to reduce
downtime, accelerate service and
strengthen customer relationships.]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/articles/7024</guid>
      <pubDate>Mon, 02 Mar 2026 11:28:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7024-video-how-dealers-are-using-ai-to-improve-efficiency-and-service</link>
    </item>
    <item>
      <title>[Video] Going the Extra Mile to Build Customer Trust &amp; Loyalty</title>
      <description>
        <![CDATA[Minster, Ohio-based Precision Agri Services has been on the cutting-edge of precision technology and equipment
since 1994. During this insightful presentation, founder Bill Lehmkuhl shares the keys to success
that helped his team take home Precision Farming Dealer’s 2026 Most Valuable Dealership Award.]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/articles/7023</guid>
      <pubDate>Mon, 02 Mar 2026 11:28:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7023-video-going-the-extra-mile-to-build-customer-trust-and-loyalty</link>
    </item>
    <item>
      <title>[Video] Roundtable Recap: Tuesday</title>
      <description>
        <![CDATA[Roundtables bring dealers together to discuss a focused topic for 60 minutes. Get ready to get answers
to your questions — the floor is open, and the ideas and contacts gleaned from these informal conversations are always the #1 value of the Summit.&nbsp;]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/articles/7022</guid>
      <pubDate>Mon, 02 Mar 2026 11:28:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7022-video-roundtable-recap-tuesday</link>
    </item>
    <item>
      <title>[Video] Autonomy in Action: How Farmers are Using Smart Systems in the Field</title>
      <description>
        <![CDATA[John Fulton, a professor in the food, agricul-
ture and biological engineering department
at the Ohio State Univ., works with dealers,
consultants and farmers every day to help
integrate precision technologies in their operations.]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/articles/7021</guid>
      <pubDate>Mon, 02 Mar 2026 11:28:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7021-video-autonomy-in-action-how-farmers-are-using-smart-systems-in-the-field</link>
    </item>
    <item>
      <title>[Video] Rethinking Precision Assumptions with Brand-New Data</title>
      <description>
        <![CDATA[What is the true environmental value of precision technology on
today’s farms? Find out in this session as Nick Tindall from the
Association of Equipment Manufacturers
(AEM) reveals the top takeaways from a
new study on the benefits of precision ag in
the U.S.]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/articles/7020</guid>
      <pubDate>Mon, 02 Mar 2026 11:28:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7020-video-rethinking-precision-assumptions-with-brand-new-data</link>
    </item>
    <item>
      <title>[Video] More Precision Product Demos</title>
      <description>
        <![CDATA[Get the inside scoop on several more top precision solutions in this second set of jam-packed product demos. The industry’s leading precision suppliers explain and demo their newest product via a quick “product crash course” that gives you and your store a head start
on evaluating the newest technologies for 2026.]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/articles/7019</guid>
      <pubDate>Mon, 02 Mar 2026 11:28:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7019-video-more-precision-product-demos</link>
    </item>
    <item>
      <title>[Video] Taking Flight: How to Sell &amp; Service Drones</title>
      <description>
        <![CDATA[Thomas Rindfuss, owner of Truss Services, got his start in the
precision business doing custom applications with drones in 2022.
His team ended up covering nearly 8,000
acres in the first year alone! Business has
been booming since then, as Rindfuss
continues to expand his footprint while
selling and servicing drones for farmers
across central Ohio.]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/articles/7018</guid>
      <pubDate>Mon, 02 Mar 2026 11:28:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7018-video-taking-flight-how-to-sell-and-service-drones</link>
    </item>
    <item>
      <title>[Video] Cultivating Customer Connections with Precision Clinics</title>
      <description>
        <![CDATA[Back by popular demand, the manufacturer panel returns to the Summit! Hear
from the precision ag leaders of various OEMs — including Jake Ridenour,
channel sales manager for AGCO/PTx Trimble, Nathan Greuel, precision
product marketing director, CNH (Case IH, New Holland, Raven) and Joe
Michaels, senior director of
Kubota North America — on
their strategic direction for precision business and the best practices they see embraced by the
top-performing dealers in their network.]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/articles/7017</guid>
      <pubDate>Mon, 02 Mar 2026 11:28:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7017-video-cultivating-customer-connections-with-precision-clinics</link>
    </item>
    <item>
      <title>[Video] Steering the Future: OEMs’ Precision Vision for 2026 &amp; Beyond</title>
      <description>
        <![CDATA[Back by popular demand, the manufacturer panel returns to the Summit! Hear
from the precision ag leaders of various OEMs — including Jake Ridenour,
channel sales manager for AGCO/PTx Trimble, Nathan Greuel, precision
product marketing director, CNH (Case IH, New Holland, Raven) and Joe
Michaels, senior director of
Kubota North America — on
their strategic direction for precision business and the best practices they see embraced by the
top-performing dealers in their network.]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/articles/7016</guid>
      <pubDate>Mon, 02 Mar 2026 11:28:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7016-video-steering-the-future-oems-precision-vision-for-2026-and-beyond</link>
    </item>
    <item>
      <title>[Video] Beyond Corn &amp; Soybeans: Precision Opportunities for High Value Crops</title>
      <description>
        <![CDATA[For the past 20-plus years, Erin Hightower has delivered
precision solutions to growers across the country, both in her
current role as viticulture/precision ag specialist at Welch’s
and former role as agronomist for RDO Equipment (Precision
Farming Dealer Most Valuable Dealership Alum & Farm
Equipment Dealership of the Year Alum).
]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/articles/7015</guid>
      <pubDate>Mon, 02 Mar 2026 11:28:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7015-video-beyond-corn-and-soybeans-precision-opportunities-for-high-value-crops</link>
    </item>
    <item>
      <title>[Video] Jam-Packed Precision Product Demos #1</title>
      <description>
        <![CDATA[Get “schooled up” on the top precision solutions delivered through this first set of new
product demos. The industry’s leading precision suppliers explain and demo their newest
product via a quick “product crash course” that gives you and your store a head start on
evaluating the newest technologies for 2026.]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/articles/7014</guid>
      <pubDate>Mon, 02 Mar 2026 11:28:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7014-video-jam-packed-precision-product-demos-1</link>
    </item>
    <item>
      <title>[Video] Day in the Cab LIVE: Precision Specialists Panel</title>
      <description>
        <![CDATA[<em>Precision Farming Dealer’s</em> Day in the Cab series provides a first-hand account of a day in the life of a
precision farming specialist, from when the alarm clock rings to the last customer service call of the day.
]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/articles/7013</guid>
      <pubDate>Mon, 02 Mar 2026 11:28:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7013-video-day-in-the-cab-live-precision-specialists-panel</link>
    </item>
    <item>
      <title>[Video] Roundtable Recap: Monday</title>
      <description>
        <![CDATA[Roundtables bring dealers together to discuss a focused topic for 60 minutes. Get ready to get answers
to your questions — the floor is open, and the ideas and contacts gleaned from these informal conversations are always the #1 value of the Summit. Sessions are concurrent, so bring others to capture even
more actionable ideas and discuss their implementation on the way home.
]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/articles/7012</guid>
      <pubDate>Mon, 02 Mar 2026 11:28:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7012-video-roundtable-recap-monday</link>
    </item>
    <item>
      <title>[Video] Finding Precision Success in Challenging Times</title>
      <description>
        <![CDATA[Farmers are working hard to keep expenses down in the face of rising input costs, increasing
labor challenges, high interest rates and low commodity prices. Precision agriculture is uniquely
positioned to thrive when wallets tighten, given the significant ROI of new technologies, says Adam Gittins, president of Harlan, Iowa-based HTS Ag.]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/articles/7011</guid>
      <pubDate>Mon, 02 Mar 2026 11:28:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7011-video-finding-precision-success-in-challenging-times</link>
    </item>
    <item>
      <title>[Technology Corner] Bane-Welker’s Unique Approach to Precision Service</title>
      <author>nnewman@lessitermedia.com</author>
      <description>
        <![CDATA[We stopped by Case IH dealer Bane-Welker in Lebanon, Ind., on our way to the National Farm Machinery Show earlier this month.]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/articles/7007</guid>
      <pubDate>Fri, 27 Feb 2026 07:00:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7007-technology-corner-bane-welkers-unique-approach-to-precision-service</link>
      <media:content url="https://www.precisionfarmingdealer.com/ext/resources/2026/02/26/Bane-Welkers-Unique-Approach-to-Precision-Service.webp?t=1772209522" type="image/png" medium="image" fileSize="593507">
        <media:title type="plain">Bane-Welker’s-Unique-Approach-to-Precision-Service.png</media:title>
      </media:content>
    </item>
    <item>
      <title>RDO Helps Farmers Boost Nutrient Use Efficiency with SurePoint's Liquid Application System</title>
      <description>
        <![CDATA[In leafy‑green‑to‑wheat rotations, farmers often have just a day or two to get nitrogen or starter fertilizer applied — that means every hour counts.]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/blogs/1/post/7000</guid>
      <pubDate>Thu, 26 Feb 2026 00:00:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/blogs/1-from-the-virtual-terminal/post/7000-rdo-helps-farmers-boost-nutrient-use-efficiency-with-surepoints-liquid-application-system</link>
      <media:content url="https://www.precisionfarmingdealer.com/ext/resources/2026/RDO-at-YACNovember2025.webp?t=1772082156" type="image/jpeg" medium="image" fileSize="146179">
        <media:title type="plain">RDO at YACNovember2025.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Connected Tech Brings Visibility &amp; Precision to High-Stakes Vegetable Planting</title>
      <description>
        <![CDATA[<p>Tony Kramer breaks down how the John Deere Operations Center and SeedStar give vegetable farms real-time planter data to boost planter performance and reduce downtime.&nbsp;</p>]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/articles/6984</guid>
      <pubDate>Tue, 17 Feb 2026 12:00:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/6984-connected-tech-brings-visibility-and-precision-to-high-stakes-vegetable-planting</link>
      <media:content url="https://www.precisionfarmingdealer.com/ext/resources/2026/02.2.116_SWAG_QVCustomerStory_2025-62.webp?t=1771924888" type="image/jpeg" medium="image" fileSize="398589">
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      </media:content>
    </item>
    <item>
      <title>On-the-Job Training Paves Way for Successful Precision Careers</title>
      <author>nnewman@lessitermedia.com</author>
      <description>
        <![CDATA[<p>Trevor Balthazor hits the ground running as digital specialist for Deere dealer after cutting his teeth as an intern.</p>]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/articles/6974</guid>
      <pubDate>Wed, 11 Feb 2026 00:00:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/6974-on-the-job-training-paves-way-for-successful-precision-careers</link>
      <media:content url="https://www.precisionfarmingdealer.com/ext/resources/images/issues/2026/Feb/DITC_FE_0226_Trevor-Balthazor.webp?t=1773070217" type="image/jpeg" medium="image" fileSize="142838">
        <media:title type="plain">DITC_FE_0226_Trevor-Balthazor.jpg</media:title>
        <media:description type="plain">Trevor Balthazor jokes that if he can’t fix something on the computer then it’s probably above his pay grade. The digital specialist for Riesterer &amp;amp; Schnell helps farmers in Wisconsin maximize the benefits of precision technology. Noah Newman</media:description>
      </media:content>
    </item>
    <item>
      <title>Dealers Report Improved Precision Sales &amp; Service Numbers in 2025</title>
      <author>nnewman@lessitermedia.com</author>
      <description>
        <![CDATA[<p>The 2026 sales outlook looks solid with 42% forecasting at least 2-7% bump, according to <em>Precision Farming Dealer </em>Benchmark Study.&nbsp;</p>]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/articles/6973</guid>
      <pubDate>Wed, 11 Feb 2026 00:00:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/6973-dealers-report-improved-precision-sales-and-service-numbers-in-2025</link>
      <media:content url="https://www.precisionfarmingdealer.com/ext/resources/images/issues/2026/Feb/PFD-Benchmark-Survey_FE_0226-Precision-Farming-Sales--Service-Revenue-Growth-Comparison.webp?t=1772548192" type="image/jpeg" medium="image" fileSize="102104">
        <media:title type="plain">PFD-Benchmark-Survey_FE_0226-Precision-Farming-Sales-&amp;-Service-Revenue-Growth-Comparison.jpg</media:title>
        <media:description type="plain">Nearly half of dealers surveyed reported an increase in precision sales &amp;amp; service revenue in 2025, compared to only 27% who reported an increase in 2024. Source: Precision Farming Dealer Benchmark Study</media:description>
      </media:content>
    </item>
    <item>
      <title>[Technology Corner] 20/20 Hindsight: Precision Decisions I’d Rethink &amp; Why</title>
      <author>nnewman@lessitermedia.com</author>
      <description>
        <![CDATA[Adam Gittins, president of Harlan, Iowa-based HTS Ag, moderated a roundtable discussion focusing on “Precision Decisions I’d Rethink and Why.”&nbsp;]]>
      </description>
      <guid>http://www.precisionfarmingdealer.com/articles/6943</guid>
      <pubDate>Wed, 28 Jan 2026 07:00:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/6943-technology-corner-20-20-hindsight-precision-decisions-id-rethink-and-why</link>
      <media:content url="https://www.precisionfarmingdealer.com/ext/resources/2026/01/21/20-20-Hindsight--Precision--Decisions-Id-Rethink--Why.webp?t=1770344145" type="image/png" medium="image" fileSize="750895">
        <media:title type="plain">20-20-Hindsight--Precision--Decisions-I’d-Rethink-&amp;-Why.png</media:title>
      </media:content>
    </item>
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