Product Innovations

AquaSpy Rebrands as UnderGround Weather, Introduces AI Soil Intelligence Reporting Engine

Tue, 11 Aug 2026 00:00:00 -0400

Built on nearly two decades of underground sensing, UnderGround Weather replaces point-in-time soil sampling with a continuous, multi-depth view of the root zone — tracking nitrate and the other conditions that drive nutrient availability as they shift through the season.

[Technology Corner] Precision Technology Showcased at Bayer Crop Science Research Farm

nnewman@lessitermedia.com — Fri, 07 Aug 2026 08:00:00 -0400

Sand County Foundation, a national nonprofit conservation organization, is leveraging some cutting-edge precision technology to measure the true impacts of soil health management practices.

Discovering America’s Entrepreneurial Spirit in Rural Illinois

Tue, 28 Jul 2026 00:00:00 -0400

"I recently took a business trip through Illinois and discovered some things about the ag industry and our nation's history along the way."

[Technology Corner] Using Sensors to Measure Impact of ‘Soil Health Management’ Systems

nnewman@lessitermedia.com — Fri, 24 Jul 2026 08:00:00 -0400

Sand County Foundation, a national nonprofit conservation organization, is leveraging some cutting-edge precision technology to measure the true impacts of soil health management practices.

Sabanto and Leaps by Bayer Announce Oversubscribed Series B Financing

Tue, 14 Jul 2026 07:00:00 -0400

Sabanto, a leader in autonomous retrofit technology for agriculture, today announced an oversubscribed Series B funding led by Leaps by Bayer with participation by Sustainable Forward Capital, InnoVenture Iowa, Fulcrum Global Capital, DCVC, and Yara.

[Technology Corner] Farmers Gain Trust in Autonomy with PTx OutRun Retrofit Kit

nnewman@lessitermedia.com — Fri, 10 Jul 2026 08:00:00 -0400

Here in the Technology Corner today, we’re talking about the PTx OutRun autonomous platform — a retrofit kit that enables autonomous grain cart, and now more recently, tillage operations. Mike Schlitt, PTx strategic marketing manager, shares a few stories from the field about how OutRun is winning farmers over in the race to autonomy.

Ag Autonomy’s ‘State of the State’

Mon, 06 Jul 2026 00:00:00 -0400

Four distinct paths to autonomy are emerging, each one with different winners, timing & challenges

Strip-Tillage Product Roundup 2026

Wed, 24 Jun 2026 10:25:13 -0400

Check out the latest strip-tillage innovations from some of the industry's leading suppliers.

360 Yield Center Splits Into Two Brands: 360 RAIN for Adaptive Application, 360 YIELD for Retrofit Equipment

Mon, 08 Jun 2026 14:00:00 -0400

After more than a decade of agricultural innovation, 360 Yield Center announced today a strategic brand restructuring that establishes two distinct divisional brands: 360 RAIN, focused on adaptive application, and 360 YIELD, focused on retrofit equipment upgrades.

Combine Headers Product Roundup 2026

Thu, 04 Jun 2026 00:00:00 -0400

Check out the latest combine header innovations from some of the industry's leading suppliers.

Vi by visorPRO Unveils Vi 3.0: Next-Generation AI Powering Dealership Efficiency & Profitability

Tue, 26 May 2026 15:00:00 -0400

Vi by visorPRO, the AI-powered aftermarket platform built for equipment dealerships, today announced the launch of Vi 3.0: the largest capability upgrade since the platform’s launch in 2023.

Ag Leader Introduces Z-Row Integrated Row Guidance for Combines

Tue, 26 May 2026 00:00:00 -0400

By eliminating the need for additional displays, controllers, or complex setup, the system helps operators stay focused during a demanding time of the year.

Service/Shop Equipment Product Roundup 2026

Wed, 20 May 2026 00:00:00 -0400

Check out the latest innovations from some of the industry's leading suppliers.

ePropelled Launches Integrated Propulsion & Power System for Ag UAVs

Mon, 18 May 2026 00:00:00 -0400

While initially developed for agricultural UAV applications, the same propulsion and power architecture can also be applied to a wider class of uncrewed systems, including ground based robotic platforms used in precision agriculture and autonomous field operations.

[Video] PTx SmokeRow Eliminates Weed Escape at Field Edge

nnewman@lessitermedia.com — Wed, 08 Apr 2026 08:00:00 -0400

David Barton from PTx explains how SmokeRow allows farmers to control end-of-boom nozzles that spray a secondary tank chemistry beyond the boom, eliminating weed escape at the field edge while saving them time and money.

[Video] PTx SymphonyVision Duo Gives Farmers 2 Options for Spraying

nnewman@lessitermedia.com — Tue, 07 Apr 2026 08:00:00 -0400

Bethany Shoup from PTx explains how SymphonyVision Duo allows farmers to blanket apply and spot spray at the same time.

[Video] A Conversation About PTx’s OutRun Autonomy System

nnewman@lessitermedia.com — Mon, 06 Apr 2026 08:00:00 -0400

Mike Schlitt from PTx details the company’s OutRun retrofit autonomy kit and the impact it’s having in the field.

[Video] PTx ArrowTube Delivery System Aims to Optimize Seed Placement

nnewman@lessitermedia.com — Thu, 02 Apr 2026 08:00:00 -0400

Caleb Stuber gives us a first look at the new ArrowTube seed-orienting delivery system at the 2026 National Farm Machinery Show in Louisville, Ky.

[Video] Radicle Agronomics GeoPress Automates Soil Sample Collection Process

nnewman@lessitermedia.com — Wed, 01 Apr 2026 08:00:00 -0400

Eli Sloneker from PTx/Radicle Agronomics shows us how the Radicle Agronomics GeoPress system works — from the collection of soil samples to the loading, filling and labeling process.

[Technology Corner] New Ag Leader Tool Allows You to Monitor the Planter from Anywhere

nnewman@lessitermedia.com — Thu, 19 Mar 2026 08:00:00 -0400

There was plenty of new technology on display at Commodity Classic a couple weeks ago in San Antonio, Texas. We stopped by Ag Leader’s booth to check out the company’s new AgFiniti cloud platform.

Relentless Ag Launches Drone-Ready Product Line

Tue, 17 Mar 2026 00:00:00 -0400

To better serve local customers, Relentless Ag is launching a new drone-ready product line for protecting in-season yield potential in 2026, powered by Meristem Crop Performance.

Large Plant Model Allows LaserWeeder Operators to Update ‘Targets’ with a Thumb Tap

Tue, 10 Mar 2026 01:00:00 -0400

Paul Mikesell, founder and CEO of Seattle-based CR, says LaserWeeders operating in 15 countries since 2022 have been cataloging various plant/weed species with each field pass, amassing the world’s largest and most diverse agricultural dataset.

Farm Bots & AI: Keeping Farmers on the Cutting Edge

nnewman@lessitermedia.com — Fri, 06 Mar 2026 23:00:00 -0500

During a recent trip to Agritechnica, the world’s leading trade show for farm equipment, John Fulton noticed a common theme.

[Video] SurePoint Ag Showcases New Planter Technology Upgrades

nnewman@lessitermedia.com — Thu, 05 Mar 2026 07:00:00 -0500

Dru Egli from SurePoint Ag goes over the latest planter technology upgrades including the GFX hydraulic row cleaner, RFX row unit suspension, MVX electric seed meter and M-Series closing wheel.

[Video] AgRevolution CEO Discusses Precision Trends, Mobile Fleets, AGCO Outlook & More

nnewman@lessitermedia.com — Wed, 18 Feb 2026 07:00:00 -0500

We sat down with AgRevolution CEO Stacy Anthony at the 2026 National Farm Machinery Show for a conversation about precision technology trends, 2026 sales outlook, farmer optimism, PTx FarmENGAGE, increase mobile fleets for better service, right to repair and more.

[Video] Beck’s Hybrids SeedIQ Delivers Practical Farm Research Insights

nnewman@lessitermedia.com — Mon, 16 Feb 2026 07:00:00 -0500

Janelle Mauck from Beck’s Hybrids conducts a live demo of the new SeedIQ platform at the 2026 National Farm Machinery Show in Louisville, Ky.

John Deere Announces its 2026 Startup Collaborators

Sat, 14 Feb 2026 00:00:00 -0500

Deere & Company announced the names of five companies chosen for its 2026 Startup Collaborator Program.

[Technology Corner] Precision Planting Showcases ArrowTube at National Farm Machinery Show

nnewman@lessitermedia.com — Fri, 13 Feb 2026 07:00:00 -0500

Maximizing inputs was a big theme at the National Farm Machinery Show, which bodes well for the precision technology world in 2026.

Squid Juice, AI & Optimism: Noteworthy Nuggets from National Farm Machinery Show

nnewman@lessitermedia.com — Fri, 13 Feb 2026 00:00:00 -0500

Here are some of the top things we saw — and heard — at the 2026 National Farm Machinery Show in Louisville, Ky.

Does Autonomous Equipment Make Economic Sense Today?

Thu, 05 Feb 2026 00:00:00 -0500

A new Purdue-led analysis examines real-world costs, labor tradeoffs, and profitability thresholds for autonomy on Midwest corn and soybean farms.