Product Innovations

[Video] PTx SmokeRow Eliminates Weed Escape at Field Edge

nnewman@lessitermedia.com — Wed, 08 Apr 2026 08:00:00 -0400

David Barton from PTx explains how SmokeRow allows farmers to control end-of-boom nozzles that spray a secondary tank chemistry beyond the boom, eliminating weed escape at the field edge while saving them time and money.

[Video] PTx SymphonyVision Duo Gives Farmers 2 Options for Spraying

nnewman@lessitermedia.com — Tue, 07 Apr 2026 08:00:00 -0400

Bethany Shoup from PTx explains how SymphonyVision Duo allows farmers to blanket apply and spot spray at the same time.

[Video] A Conversation About PTx’s OutRun Autonomy System

nnewman@lessitermedia.com — Mon, 06 Apr 2026 08:00:00 -0400

Mike Schlitt from PTx details the company’s OutRun retrofit autonomy kit and the impact it’s having in the field.

[Video] PTx ArrowTube Delivery System Aims to Optimize Seed Placement

nnewman@lessitermedia.com — Thu, 02 Apr 2026 08:00:00 -0400

Caleb Stuber gives us a first look at the new ArrowTube seed-orienting delivery system at the 2026 National Farm Machinery Show in Louisville, Ky.

[Video] Radicle Agronomics GeoPress Automates Soil Sample Collection Process

nnewman@lessitermedia.com — Wed, 01 Apr 2026 08:00:00 -0400

Eli Sloneker from PTx/Radicle Agronomics shows us how the Radicle Agronomics GeoPress system works — from the collection of soil samples to the loading, filling and labeling process.

[Technology Corner] New Ag Leader Tool Allows You to Monitor the Planter from Anywhere

nnewman@lessitermedia.com — Thu, 19 Mar 2026 08:00:00 -0400

There was plenty of new technology on display at Commodity Classic a couple weeks ago in San Antonio, Texas. We stopped by Ag Leader’s booth to check out the company’s new AgFiniti cloud platform.

Relentless Ag Launches Drone-Ready Product Line

Tue, 17 Mar 2026 00:00:00 -0400

To better serve local customers, Relentless Ag is launching a new drone-ready product line for protecting in-season yield potential in 2026, powered by Meristem Crop Performance.

Large Plant Model Allows LaserWeeder Operators to Update ‘Targets’ with a Thumb Tap

Tue, 10 Mar 2026 01:00:00 -0400

Paul Mikesell, founder and CEO of Seattle-based CR, says LaserWeeders operating in 15 countries since 2022 have been cataloging various plant/weed species with each field pass, amassing the world’s largest and most diverse agricultural dataset.

Farm Bots & AI: Keeping Farmers on the Cutting Edge

nnewman@lessitermedia.com — Fri, 06 Mar 2026 23:00:00 -0500

During a recent trip to Agritechnica, the world’s leading trade show for farm equipment, John Fulton noticed a common theme.

[Video] SurePoint Ag Showcases New Planter Technology Upgrades

nnewman@lessitermedia.com — Thu, 05 Mar 2026 07:00:00 -0500

Dru Egli from SurePoint Ag goes over the latest planter technology upgrades including the GFX hydraulic row cleaner, RFX row unit suspension, MVX electric seed meter and M-Series closing wheel.

[Video] AgRevolution CEO Discusses Precision Trends, Mobile Fleets, AGCO Outlook & More

nnewman@lessitermedia.com — Wed, 18 Feb 2026 07:00:00 -0500

We sat down with AgRevolution CEO Stacy Anthony at the 2026 National Farm Machinery Show for a conversation about precision technology trends, 2026 sales outlook, farmer optimism, PTx FarmENGAGE, increase mobile fleets for better service, right to repair and more.

[Video] Beck’s Hybrids SeedIQ Delivers Practical Farm Research Insights

nnewman@lessitermedia.com — Mon, 16 Feb 2026 07:00:00 -0500

Janelle Mauck from Beck’s Hybrids conducts a live demo of the new SeedIQ platform at the 2026 National Farm Machinery Show in Louisville, Ky.

John Deere Announces its 2026 Startup Collaborators

Sat, 14 Feb 2026 00:00:00 -0500

Deere & Company announced the names of five companies chosen for its 2026 Startup Collaborator Program.

[Technology Corner] Precision Planting Showcases ArrowTube at National Farm Machinery Show

nnewman@lessitermedia.com — Fri, 13 Feb 2026 07:00:00 -0500

Maximizing inputs was a big theme at the National Farm Machinery Show, which bodes well for the precision technology world in 2026.

Squid Juice, AI & Optimism: Noteworthy Nuggets from National Farm Machinery Show

nnewman@lessitermedia.com — Fri, 13 Feb 2026 00:00:00 -0500

Here are some of the top things we saw — and heard — at the 2026 National Farm Machinery Show in Louisville, Ky.

Does Autonomous Equipment Make Economic Sense Today?

Thu, 05 Feb 2026 00:00:00 -0500

A new Purdue-led analysis examines real-world costs, labor tradeoffs, and profitability thresholds for autonomy on Midwest corn and soybean farms.

Carbon Robotics Launches the World’s First-Ever Large Plant Model

Mon, 02 Feb 2026 00:00:00 -0500

Plant Profiles, a new feature launching for all LaserWeeders, demonstrates how this AI translates into practical value for farmers. The feature enables farmers to quickly and easily tailor the foundational LPM to their unique crops, weeds, and field conditions.

John Deere Introduces Updated Sprayer Technology

Tue, 27 Jan 2026 00:00:00 -0500

“We understand the increasing pressures farmers are facing, driving them to find solutions that allow them more flexibility and the opportunity to do more with less,” said Josh Ladd. “That is why we have updated See & Spray to directly address those challenges by helping farmers apply exactly what’s needed, where it’s needed, and across more acres and more crops.”

Precision Planting Reveals 3 New Products at PTx Winter Conference

Wed, 21 Jan 2026 05:00:00 -0500

Precision Planting brand revealed new products for both planting and spraying at the PTx Winter Conference at the company’s headquarters in Tremont.

Nebraska Farmer Transforms Weed Management with Greeneye Precision Sprayer

Tue, 20 Jan 2026 00:00:00 -0500

Brad Janzen, a Nebraska corn and soybean farmer, explains how precision spraying has transformed his weed management strategy.

FCC Foreign Drone Ban Could Limit Spray Drones, ASDC Warns

Thu, 15 Jan 2026 00:00:00 -0500

Coalition urges targeted security measures, warning the FCC’s action could disrupt innovation, supply chains, and farmer access to essential spray drone tech.

[Technology Corner] Autonomy & Robotics Take Center Stage

nnewman@lessitermedia.com — Fri, 09 Jan 2026 07:00:00 -0500

We saw a lot of great stuff here at the Precision Farming Dealer Summit this week, and right now here in the Technology Corner, I want to highlight some very interesting stuff that Professor John Fulton from the Ohio State covered during one of his keynote presentations, just about some of the top takeaways that he saw recently at Agritechnica.

Precision Farming Dealer's Best of 2025

mbrusnahan@lessitermedia.com — Fri, 09 Jan 2026 00:00:00 -0500

From breakthrough tech to dealer success stories, 2025 was a year of innovation and growth in precision farming—and we’ve rounded up the highlights that mattered most.

[Technology Corner] Service & Education Key to Most Valuable Precision Dealer’s Success

nnewman@lessitermedia.com — Wed, 24 Dec 2025 07:00:00 -0500

I recently paid a visit to Precision Agri Services in Minster, Ohio, Precision Farming Dealer’s Most Valuable Dealership award recipient for 2026. The longtime Precision Planting dealer had a big year — adding Horsch equipment and new PTx Trimble tech to their arsenal.

What 10 Companies Stood out at AGRITECHNICA & FIRA USA 2025

mvogel@lesspub.com — Thu, 18 Dec 2025 00:00:00 -0500

Events in California & Germany showcase the very best new technological advancements in agriculture.

TeeJet & IPT Announce Partnership to Deliver On-Planter Seed Treater at Scale

Tue, 16 Dec 2025 00:00:00 -0500

The collaboration enables in-field seed treatment decisions and real-time, data-driven micro-application directly at planting.

[Video] SymphonyVision System Explained

Fri, 12 Dec 2025 07:00:00 -0500

Monte Bottens, Illinois grain farmer, installed Precision Planting’s SymphonyVision system onto his self-propelled sprayer in December 2025. In this quick video, he explains the technology and the difference in the manufacturer’s go-to market strategy of direct hardware sales vs. subscription fees.

[Technology Corner] A Big Step Forward for Interoperability & Data Sharing

nnewman@lessitermedia.com — Fri, 12 Dec 2025 07:00:00 -0500

We had a front-row seat to the launch of AEF’s Agricultural Interoperability Network (AgIN) at AGRITECHNICA a few weeks ago, which promises to ease the process of data sharing for farmers and dealers.

Drones Can Ease Transition to Livestock Integration

Tue, 09 Dec 2025 00:00:00 -0500

The National Grazing Lands Coalition recently posted an article outlining the way UAVs equipped with cutting-edge technology like thermal cameras, LiDAR (light detection and ranging), and spraying systems are transforming the way livestock operations are run.

[Video] A Look at TerraMax’s Ag Biologicals R&D and Production Facilities

mlessiter@lesspub.com — Wed, 03 Dec 2025 07:00:00 -0500

Brian Kibble Kisely, product manager for TerraMax, gives us a tour of the company's facilities to show how ag biological products are made from start to finish.