Precision Agriculture 101

Less (Technology) is More for Independent Tractor Manufacturer

nnewman@lessitermedia.com — Tue, 28 Apr 2026 00:00:00 -0400

While many are looking for more ways to incorporate technology in their farm equipment, Alberta-based startup Ursa Ag is intentionally doing the opposite.

Key Precision Takeaways from Auburn Cotton Planting Studies

Sat, 18 Apr 2026 00:00:00 -0400

These studies included evaluations of different planter types (seed meters), seeding configurations, seeding rates, and high-speed planting technology.

AI in Agriculture Conference Explores the Future of Farming

Thu, 09 Apr 2026 00:00:00 -0400

The NC State-hosted conference brought together more than 460 academics, students, researchers and industry leaders from across the country to explore how AI is reshaping the future of agriculture.

Ecorobotix Invests $50 Million to Flagship Precision Spraying Tech to U.S.

Wed, 25 Mar 2026 00:00:00 -0400

Ecorobotix announced that its flagship product, the ARA Ultra-High Precision Sprayer, is now being assembled for the U.S. market in Lyons, Kansas

Equipment Compatibility Breakthroughs on Display at Plugfest

nnewman@lessitermedia.com — Fri, 20 Mar 2026 01:00:00 -0400

Software engineers from different ag equipment companies put competition aside and came together under one roof to test the cross-brand interoperability of their products.

Precision Ag Productivity Gains Add Up

Fri, 13 Mar 2026 00:00:00 -0400

The ROI of precision ag extends beyond the direct financial implications as well.

Independent Dealer Shares Tips for Getting the Most Out of Customer Events

nnewman@lessitermedia.com — Mon, 09 Mar 2026 00:00:00 -0400

Pete Youngblut, owner of independent dealership Youngblut Ag, identifies 3 different types of customer events to engage their audience.

Farm Bots & AI: Keeping Farmers on the Cutting Edge

nnewman@lessitermedia.com — Fri, 06 Mar 2026 23:00:00 -0500

During a recent trip to Agritechnica, the world’s leading trade show for farm equipment, John Fulton noticed a common theme.

Large Dealer Creates Roadmap for Virtual Customer Clinics

nnewman@lessitermedia.com — Wed, 04 Mar 2026 00:00:00 -0500

LandPro Equipment integrated solutions manager Ben Flansburg started wondering several months ago if it’s time for a shift in his dealership’s approach to customer clinics.

Swiderski Equipment Cuts Down on Service Stress with Educational Clinics

nnewman@lessitermedia.com — Sat, 28 Feb 2026 00:00:00 -0500

Customer clinics can yield multiple benefits for dealers, from building credibility with farmers to proactively cutting down on service stress during busy season.

Squid Juice, AI & Optimism: Noteworthy Nuggets from National Farm Machinery Show

nnewman@lessitermedia.com — Fri, 13 Feb 2026 00:00:00 -0500

Here are some of the top things we saw — and heard — at the 2026 National Farm Machinery Show in Louisville, Ky.

How Precision Technology is Reshaping Labor Demand in Nebraska Agriculture

Fri, 06 Feb 2026 00:00:00 -0500

Automation, precision systems, robotics, and data platforms are not just changing how tasks are done; they are also changing the types of skills farms need on the payroll.

Teacher Becomes the Student at Precision Dealer Gathering

nnewman@lessitermedia.com — Fri, 23 Jan 2026 00:00:00 -0500

The 2026 Precision Farming Dealer Summit was a great learning experience for Christian Kessler, who was one of a few educators in attendance. Kessler teaches agronomy courses at Lake Land College in Mattoon, Ill.

Drones Proving Valuable for Applying Fungicides

jdobberstein@lesspub.com — Thu, 22 Jan 2026 00:00:00 -0500

In Beck’s on-farm spray trial locations in Indiana, central Illinois and Ohio, 2025 was the first year researchers experienced heavy disease pressure, leading to concern that drones wouldn’t perform well.

Precision Dealers Discuss How to Improve Recruiting & Retention in 2026

nnewman@lessitermedia.com — Fri, 16 Jan 2026 15:00:00 -0500

Before I clock out for the weekend, I want to take some time to reflect on our Precision Farming Dealer Summit, which took place in St. Louis last week.

PTx Winter Conference Highlights Practical Ag Innovations

Tue, 13 Jan 2026 00:00:00 -0500

This year marks the first-ever conference under the PTx brand, encompassing both Precision Planting and PTx Trimble brands to feature next-generation technologies for water management, autonomy planting and spraying.

Reflecting on 10 Years of Practicing Ag Law

Sat, 03 Jan 2026 00:00:00 -0500

Ten years later, the dust has settled on the ag-tech boom, and yet we have not seen major disruption to ag supply chains. Instead, we have seen gradual evolution and improvement to long-standing models, made more efficient by digital tools and connectivity.

[Video] Following Up the Precision Sale in the Field

nnewman@lessitermedia.com — Thu, 25 Dec 2025 07:00:00 -0500

Trevor Balthazor, digital specialist for Wisconsin John Deere dealer Riesterer & Schnell, checks in with a customer during harvest to make sure their AutoPath is running smoothly. Balthazor shines light on the importance of following up with customers after selling them new technology.

[Video] New Technology Boosts Remote Service for Precision Specialists

nnewman@lessitermedia.com — Mon, 22 Dec 2025 07:00:00 -0500

Matt Schneider, who’s in the third year of an internship program with Wisconsin John Deere dealer Riesterer & Schnell, shows us new technology that allows dealers to see what farmers see on their displays in real time.

[Video] Getting the Most Out of Precision Dealer Internships

nnewman@lessitermedia.com — Mon, 15 Dec 2025 07:00:00 -0500

Trevor Balthazor, digital specialist for Wisconsin John Deere dealer Riesterer & Schnell, explains how he got the most out of his internship and describes how the dealership continues to develop talent through the program.

[Video] Precision Technology Trends to Keep an Eye on in 2026

nnewman@lessitermedia.com — Sat, 13 Dec 2025 07:00:00 -0500

Trevor Balthazor, digital specialist for Wisconsin John Deere dealer Riesterer & Schnell, shines light on the technologies that are delivering the most ROI for his customers.

Dealer/Farmer Gets 25-Bushel Bump from Planter Technology

Thu, 11 Dec 2025 00:00:00 -0500

"My first brush with the technology was in the break room of the local Pioneer dealership where Gregg Sauder put on a demonstration of the seed meter he was developing," Tom McKinney says.

TAFE Unveils Digital Ecosystem for Precision Farming in Mexico

Mon, 08 Dec 2025 00:00:00 -0500

During the 2025 Agro-Food Expo, TAFE unveiled TAFE Terra, an advanced digital platform that integrates telematics, geofencing, tractor health monitoring, and operational analytics designed to drive precision agriculture and promote sustainable soil use.

'Good-Enough Gary' Gets a Precision Upgrade

Sat, 15 Nov 2025 00:00:00 -0500

Gary’s the kind of farmer who knows his land and trusts his tools. His boots are worn, his coffee mug has a chip, and his Magnum 340? It’s been running an AG-372 receiver since 2016.

Using Precision Technology to Improve Nitrogen Management

Wed, 05 Nov 2025 00:00:00 -0500

By integrating canopy sensors, satellite imagery and digital decision-support tools, farmers can make N management more resilient to weather variability and groundwater concerns.

Precision Farming Dealer Summit — 4 Reasons You Need to Be in St. Louis

mlessiter@lesspub.com — Mon, 03 Nov 2025 10:34:00 -0500

The 11th annual Precision Farming Dealer Summit in downtown St. Louis is now less than 9 weeks away. Registrations are pacing more than 50% ahead of last year at this same time – and on pace for an all-time record that will surely be SOLD OUT!

Helping Your Customers Unlock Overlooked Equipment Features

Sat, 01 Nov 2025 00:00:00 -0400

At times, even the simplest precision agriculture tools can seem daunting, especially when you're in the rush of turning a field while juggling work, kids’ schedules and everything else at home.

Who’s Teaching & Training on Precision Sales & Service?

Tue, 28 Oct 2025 00:00:00 -0400

A large and increasing number of technical schools, community colleges and national skill-based programs are working diligently to attract the next wave of precision ag talent through bachelor’s and associate’s degree programs and technical certifications.

AEM’s Benefits of Precision Ag Study Captures Policymakers’ Attention

Mon, 27 Oct 2025 00:00:00 -0400

“The evidence presented in this report helps show that these technologies don’t just make sense environmentally; they make economic sense as well,” said Carson Fort, government affairs manager at the American Soybean Association.

How Colleges are Developing Precision Ag Talent

Fri, 10 Oct 2025 00:00:00 -0400

Precision Farming Dealer recently caught up with John Fulton, a professor in the food, agriculture and biological engineering department at the Ohio State Univ., for a conversation about precision ag education and workforce development.