Precision Agriculture 101

[Video] Two Precision Technologies Taking Off with Customers

nnewman@lessitermedia.com — Mon, 15 Jun 2026 08:00:00 -0400

Jake Nordenberg, precision ag specialist for 24-store John Deere dealer Stotz Equipment in Buckeye, Ariz., reveals 2 precision technologies that are gaining the most traction with his customers. He also explains what it takes to win skeptical customers over with new products.

[Video] Implementing Data Analytics in the Precision Department

nnewman@lessitermedia.com — Sat, 13 Jun 2026 08:00:00 -0400

Omar Porras, southern region precision ag manager for 24-store John Deere dealer Stotz Equipment, explains how his team is working with data analytics specialists to generate reports for their customers.

[Video] Keys to Developing Long-Term Relationships with Customers

nnewman@lessitermedia.com — Fri, 12 Jun 2026 08:00:00 -0400

Jake Nordenberg, precision ag specialist for 24-store John Deere dealer Stotz Equipment in Buckeye, Ariz., shares some of his strategies for developing long-term relationships with customers, including impromptu visits and lunch breaks.

[Video] Getting Creative with New Technology on Customers’ Farms

nnewman@lessitermedia.com — Tue, 09 Jun 2026 08:00:00 -0400

Jake Nordenberg, precision ag specialist for 24-store John Deere dealer Stotz Equipment in Buckeye, Ariz., details how his team gets creative with a drone to overcome regional challenges with precision technology.

Hands-On Precision Ag Lessons Yield 'Aha' Moments for Iowa High Schoolers

Tue, 02 Jun 2026 00:00:00 -0400

Opening eyes was part of what Iowa State University’s Digital Ag Innovation Lab was aiming for in creating the Precision Ag Technology Curriculum for High Schools (PATCH) program, which debuted this school year in 22 high school agriculture classrooms in Iowa and will expand to another round of schools across the state this fall.

Growers Use Drones to Improve Early-Season Scouting, Decision-Making

Sat, 16 May 2026 00:00:00 -0400

UAV-based early-season scouting offers a practical, scalable way to assess soil variability, plant stand count, and early germination. However, the effectiveness of drone-based scouting also depends on image resolution.

Less (Technology) is More for Independent Tractor Manufacturer

nnewman@lessitermedia.com — Tue, 28 Apr 2026 00:00:00 -0400

While many are looking for more ways to incorporate technology in their farm equipment, Alberta-based startup Ursa Ag is intentionally doing the opposite.

Key Precision Takeaways from Auburn Cotton Planting Studies

Sat, 18 Apr 2026 00:00:00 -0400

These studies included evaluations of different planter types (seed meters), seeding configurations, seeding rates, and high-speed planting technology.

AI in Agriculture Conference Explores the Future of Farming

Thu, 09 Apr 2026 00:00:00 -0400

The NC State-hosted conference brought together more than 460 academics, students, researchers and industry leaders from across the country to explore how AI is reshaping the future of agriculture.

Ecorobotix Invests $50 Million to Flagship Precision Spraying Tech to U.S.

Wed, 25 Mar 2026 00:00:00 -0400

Ecorobotix announced that its flagship product, the ARA Ultra-High Precision Sprayer, is now being assembled for the U.S. market in Lyons, Kansas

Equipment Compatibility Breakthroughs on Display at Plugfest

nnewman@lessitermedia.com — Fri, 20 Mar 2026 01:00:00 -0400

Software engineers from different ag equipment companies put competition aside and came together under one roof to test the cross-brand interoperability of their products.

Precision Ag Productivity Gains Add Up

Fri, 13 Mar 2026 00:00:00 -0400

The ROI of precision ag extends beyond the direct financial implications as well.

Independent Dealer Shares Tips for Getting the Most Out of Customer Events

nnewman@lessitermedia.com — Mon, 09 Mar 2026 00:00:00 -0400

Pete Youngblut, owner of independent dealership Youngblut Ag, identifies 3 different types of customer events to engage their audience.

Farm Bots & AI: Keeping Farmers on the Cutting Edge

nnewman@lessitermedia.com — Fri, 06 Mar 2026 23:00:00 -0500

During a recent trip to Agritechnica, the world’s leading trade show for farm equipment, John Fulton noticed a common theme.

Large Dealer Creates Roadmap for Virtual Customer Clinics

nnewman@lessitermedia.com — Wed, 04 Mar 2026 00:00:00 -0500

LandPro Equipment integrated solutions manager Ben Flansburg started wondering several months ago if it’s time for a shift in his dealership’s approach to customer clinics.

Swiderski Equipment Cuts Down on Service Stress with Educational Clinics

nnewman@lessitermedia.com — Sat, 28 Feb 2026 00:00:00 -0500

Customer clinics can yield multiple benefits for dealers, from building credibility with farmers to proactively cutting down on service stress during busy season.

Squid Juice, AI & Optimism: Noteworthy Nuggets from National Farm Machinery Show

nnewman@lessitermedia.com — Fri, 13 Feb 2026 00:00:00 -0500

Here are some of the top things we saw — and heard — at the 2026 National Farm Machinery Show in Louisville, Ky.

How Precision Technology is Reshaping Labor Demand in Nebraska Agriculture

Fri, 06 Feb 2026 00:00:00 -0500

Automation, precision systems, robotics, and data platforms are not just changing how tasks are done; they are also changing the types of skills farms need on the payroll.

Teacher Becomes the Student at Precision Dealer Gathering

nnewman@lessitermedia.com — Fri, 23 Jan 2026 00:00:00 -0500

The 2026 Precision Farming Dealer Summit was a great learning experience for Christian Kessler, who was one of a few educators in attendance. Kessler teaches agronomy courses at Lake Land College in Mattoon, Ill.

Drones Proving Valuable for Applying Fungicides

jdobberstein@lesspub.com — Thu, 22 Jan 2026 00:00:00 -0500

In Beck’s on-farm spray trial locations in Indiana, central Illinois and Ohio, 2025 was the first year researchers experienced heavy disease pressure, leading to concern that drones wouldn’t perform well.

Precision Dealers Discuss How to Improve Recruiting & Retention in 2026

nnewman@lessitermedia.com — Fri, 16 Jan 2026 15:00:00 -0500

Before I clock out for the weekend, I want to take some time to reflect on our Precision Farming Dealer Summit, which took place in St. Louis last week.

PTx Winter Conference Highlights Practical Ag Innovations

Tue, 13 Jan 2026 00:00:00 -0500

This year marks the first-ever conference under the PTx brand, encompassing both Precision Planting and PTx Trimble brands to feature next-generation technologies for water management, autonomy planting and spraying.

Reflecting on 10 Years of Practicing Ag Law

Sat, 03 Jan 2026 00:00:00 -0500

Ten years later, the dust has settled on the ag-tech boom, and yet we have not seen major disruption to ag supply chains. Instead, we have seen gradual evolution and improvement to long-standing models, made more efficient by digital tools and connectivity.

[Video] Following Up the Precision Sale in the Field

nnewman@lessitermedia.com — Thu, 25 Dec 2025 07:00:00 -0500

Trevor Balthazor, digital specialist for Wisconsin John Deere dealer Riesterer & Schnell, checks in with a customer during harvest to make sure their AutoPath is running smoothly. Balthazor shines light on the importance of following up with customers after selling them new technology.

[Video] New Technology Boosts Remote Service for Precision Specialists

nnewman@lessitermedia.com — Mon, 22 Dec 2025 07:00:00 -0500

Matt Schneider, who’s in the third year of an internship program with Wisconsin John Deere dealer Riesterer & Schnell, shows us new technology that allows dealers to see what farmers see on their displays in real time.

[Video] Getting the Most Out of Precision Dealer Internships

nnewman@lessitermedia.com — Mon, 15 Dec 2025 07:00:00 -0500

Trevor Balthazor, digital specialist for Wisconsin John Deere dealer Riesterer & Schnell, explains how he got the most out of his internship and describes how the dealership continues to develop talent through the program.

[Video] Precision Technology Trends to Keep an Eye on in 2026

nnewman@lessitermedia.com — Sat, 13 Dec 2025 07:00:00 -0500

Trevor Balthazor, digital specialist for Wisconsin John Deere dealer Riesterer & Schnell, shines light on the technologies that are delivering the most ROI for his customers.

Dealer/Farmer Gets 25-Bushel Bump from Planter Technology

Thu, 11 Dec 2025 00:00:00 -0500

"My first brush with the technology was in the break room of the local Pioneer dealership where Gregg Sauder put on a demonstration of the seed meter he was developing," Tom McKinney says.

TAFE Unveils Digital Ecosystem for Precision Farming in Mexico

Mon, 08 Dec 2025 00:00:00 -0500

During the 2025 Agro-Food Expo, TAFE unveiled TAFE Terra, an advanced digital platform that integrates telematics, geofencing, tractor health monitoring, and operational analytics designed to drive precision agriculture and promote sustainable soil use.

'Good-Enough Gary' Gets a Precision Upgrade

Sat, 15 Nov 2025 00:00:00 -0500

Gary’s the kind of farmer who knows his land and trusts his tools. His boots are worn, his coffee mug has a chip, and his Magnum 340? It’s been running an AG-372 receiver since 2016.