Industry News

Precision Farming Dealer's Best of the Web: March 11, 2026

nnewman@lessitermedia.com — Wed, 11 Mar 2026 06:00:00 -0400

This Week's Lineup:

Replacing Massive Equipment with Small-Scale Autonomy
Tagging Along with a Case IH Precision Specialist
Independent Dealer Gets Autonomy Crash Course
Precision Panel: Farmers Share Their See & Spray Numbers
4 Economic Models Redefining Ag Retail

Lessiter Media Announces Editorial Promotions

Wed, 04 Mar 2026 13:46:55 -0500

Noah Newman has been promoted to Managing Editor of Strip-Till Farmer and Precision Farming Dealer, and Mackane Vogel has been promoted to Managing Editor of No-Till Farmer an Cover Crop Strategies.

Precision Farming Dealer's Best of the Web: March 4, 2026

nnewman@lessitermedia.com — Wed, 04 Mar 2026 06:00:00 -0500

This Week's Lineup:

P&K Equipment’s Precision Workforce Development Initiatives
More on DJI’s Legal Showdown with FCC
Top Takeaways from Precision Planting’s Research Farm
How FFA is Shaping Dealership Leaders
AGCO Takes Home 7 Technology Awards

Vi by visorPRO® Sponsors 2026 Precision Farming Dealer Summit Super Session Video Replay Series

Wed, 04 Mar 2026 00:00:00 -0500

The 2026 Precision Farming Dealer Summit held in St. Louis this past January brought together dealers from across North America for 2-days of unrivaled learning and networking.

Kansas Department of Ag Announces $3M to Develop Unmanned Aerial Systems Tech for Research

Tue, 03 Mar 2026 00:00:00 -0500

Governor Laura Kelly and The Kansas Department of Agriculture announced that Kelly Hills Unmanned Systems has been awarded $3 million to develop Beyond Visual Line of Sight (BVLOS) Unmanned Aerial Systems (UAS) technology for agricultural use.

Topcon Agriculture Expands Precision Ag Solved into Western Canada

Mon, 02 Mar 2026 00:00:00 -0500

Topcon Agriculture announces Precision Ag Solved (PAS) is expanding its territory into Western Canada as a primary distributor of Topcon’s precision agriculture portfolio.

Upcoming AEF Plugfest Tests Interoperability & Explores Next Gen Connectivity

Fri, 27 Feb 2026 00:00:00 -0500

The event brings together technical teams from competing manufacturers to test, validate and prove industry-wide interoperability across machines and platforms.

Precision Farming Dealer's Best of the Web: Feb. 25, 2026

nnewman@lessitermedia.com — Wed, 25 Feb 2026 06:00:00 -0500

This Week's Lineup:

Answering the Deere Precision Ag Questions Others Won’t
Exploring the Latest Planter Technology Innovations
Rethinking Livestock with Virtual Management
19-Year-Old Develops Autonomous Drone Company
Understanding How AI Functions in the Field

DJI Files Lawsuit Challenging U.S. Import Ban on New Models

nnewman@lessitermedia.com — Tue, 24 Feb 2026 15:37:00 -0500

A DJI spokesperson shared the following statement with PFD regarding the lawsuit: "DJI, the world’s leader in civilian drones and creative camera technology, is challenging the Federal Communications Commission’s decision to prohibit DJI from marketing, selling, and importing new products into the United States."

New Study Compares Dual-Line & Single-Line Precision Spraying Systems

Tue, 24 Feb 2026 00:00:00 -0500

In the 2025 season, the Univ. of Nebraska–Lincoln (UNL) conducted replicated field trials to evaluate two different approaches to deploying AI-driven precision spraying.

Precision Farming Dealer's Best of the Web: Feb. 18, 2026

nnewman@lessitermedia.com — Wed, 18 Feb 2026 06:00:00 -0500

This Week's Lineup:

AI-Powered SeedIQ Debuts at Farm Machinery Show
Precision Spraying in the Dark
Dealers Express Optimism About 2026
Brilliant Harvest CEO Solves Dealers’ Pain Points with AI
Why Selling More Alone Won’t Get You There

National Science Foundation (NSF) Announces First AI-ENGAGE Awards

Mon, 16 Feb 2026 00:00:00 -0500

The U.S. National Science Foundation, in coordination with partner agencies from Australia, India and Japan, today announced the first cohort of awards made under the Advancing Innovations for Empowering NextGen AGriculturE (AI-ENGAGE) initiative.

Squid Juice, AI & Optimism: Noteworthy Nuggets from National Farm Machinery Show

nnewman@lessitermedia.com — Fri, 13 Feb 2026 00:00:00 -0500

Here are some of the top things we saw — and heard — at the 2026 National Farm Machinery Show in Louisville, Ky.

NAEDA and Dealer Institute Launch “Iron Circle”

Thu, 12 Feb 2026 00:00:00 -0500

The North American Equipment Dealers Association (NAEDA) and Dealer Institute are officially launching Iron Circle, a next-generation performance group designed for dealers who are done talking and ready to be held accountable.

Dealers Report Improved Precision Sales & Service Numbers in 2025

nnewman@lessitermedia.com — Wed, 11 Feb 2026 00:00:00 -0500

The 2026 sales outlook looks solid with 42% forecasting at least 2-7% bump, according to Precision Farming Dealer Benchmark Study.

Elite Service, Hands-On Approach Propel Precision Agri Services to 2026 Most Valuable Dealership Honor

nnewman@lessitermedia.com — Wed, 11 Feb 2026 00:00:00 -0500

Minster, Ohio-based dealership focuses on the ‘little things’ while keeping up with rapidly evolving precision technology.

Precision Farming Dealer's Best of the Web: Feb. 11, 2026

nnewman@lessitermedia.com — Wed, 11 Feb 2026 00:00:00 -0500

This Week's Lineup:

Engineers Gather to Discuss Future of Ag Equipment Tech
Young Precision Specialist Reflects on Pivotal Lightbulb Moments
Deere Dealer Has Fun with AI
Dealer Hosts Technician Competition with High School Students
Autonomous Strip-Till Toolbar on Display in Iowa

How Precision Technology is Reshaping Labor Demand in Nebraska Agriculture

Fri, 06 Feb 2026 00:00:00 -0500

Automation, precision systems, robotics, and data platforms are not just changing how tasks are done; they are also changing the types of skills farms need on the payroll.

Yetter Manufacturing to Acquire Martin Industries

mlessiter@lesspub.com — Thu, 05 Feb 2026 15:00:00 -0500

Western-Illinois based Yetter Manufacturing and Kentucky-based Martin Industries announced to dealers this week Yetter’s intent to acquire Martin, with a deal expected to close this quarter.

Brilliant Harvest Secures $4M Seed Financing as Commercial Adoption Hits 50% of CNH Large Dealer Locations

Thu, 05 Feb 2026 07:00:00 -0500

This financing accelerates Brilliant Harvest’s rapid adoption in the heavy equipment dealer market. The company confirmed today that its platform supports dealerships representing over 50% of CNH Industrial’s large dealer stores.

Precision Farming Dealer's Best of the Web: Feb. 4, 2026

nnewman@lessitermedia.com — Wed, 04 Feb 2026 06:00:00 -0500

This Week's Lineup:

UK-Based Company Aims to Fill Precision Gap for Smaller Farms
College Students Get the Inside Scoop on AI
MSU 13-Part Course Delivers Practical Drone Insights to Farmers
Deere Dealer Breaks Down See & Spray 2.0 Announcement
Farmers Explore New Technology at Precision Planting Conference

Chris Scott, Pioneer EDA Board of Director Passes

Wed, 04 Feb 2026 00:00:00 -0500

On Feb. 3, 2026, Pioneer Equipment Dealers Association announced the passing of Chris Scott.

OEM’s Highlight Opportunities for Technology & Precision in High Value Crops

kschmidt@lessitermedia.com — Tue, 03 Feb 2026 07:00:00 -0500

In our last episode we shared details from the OEM panel during the Precision Farming Dealer Summit on what CNH, Kubota and AGCO are looking forward to as it relates to autonomy in the ag equipment business.

Carbon Robotics Launches the World’s First-Ever Large Plant Model

Mon, 02 Feb 2026 00:00:00 -0500

Plant Profiles, a new feature launching for all LaserWeeders, demonstrates how this AI translates into practical value for farmers. The feature enables farmers to quickly and easily tailor the foundational LPM to their unique crops, weeds, and field conditions.

Precision Farming Dealer's Best of the Web: Jan. 28, 2026

nnewman@lessitermedia.com — Wed, 28 Jan 2026 00:00:00 -0500

This Week's Lineup:

Precision Ag Drives Demand for More Technicians
Farmers Share Honest Feedback on Targeted Spraying Technology
Brilliant Harvest CEO Shares 4 Big Predictions for 2026
10 Navy SEAL-inspired Tips to Harden Your Sales Game
Panel of Farmers Answer Questions About Precision Ag Adoption

SiFly & Taranis Launch Field Validation Program to Accelerate Aerial Crop Intelligence at Scale

Wed, 28 Jan 2026 00:00:00 -0500

During the 2026 growing season, the companies will jointly assess mission outcomes, operational efficiency, and data analysis performance under real-world field conditions.

John Deere Introduces Updated Sprayer Technology

Tue, 27 Jan 2026 00:00:00 -0500

“We understand the increasing pressures farmers are facing, driving them to find solutions that allow them more flexibility and the opportunity to do more with less,” said Josh Ladd. “That is why we have updated See & Spray to directly address those challenges by helping farmers apply exactly what’s needed, where it’s needed, and across more acres and more crops.”

Weasler Engineering Celebrates 75 Years of Innovation

Sat, 24 Jan 2026 00:00:00 -0500

From modest beginnings in 1951 with only seven employees, Weasler Engineering has expanded to include global manufacturing sites, transforming the agricultural landscape with cutting-edge driveline technologies that power productivity and sustainability across farms worldwide.

Industry News

Precision Farming Dealer's Best of the Web: March 11, 2026

Lessiter Media Announces Editorial Promotions

Precision Farming Dealer's Best of the Web: March 4, 2026

Vi by visorPRO® Sponsors 2026 Precision Farming Dealer Summit Super Session Video Replay Series

Kansas Department of Ag Announces $3M to Develop Unmanned Aerial Systems Tech for Research

Top 10 Precision Farming Stories in February 2026

Topcon Agriculture Expands Precision Ag Solved into Western Canada

Upcoming AEF Plugfest Tests Interoperability & Explores Next Gen Connectivity

Precision Farming Dealer's Best of the Web: Feb. 25, 2026

DJI Files Lawsuit Challenging U.S. Import Ban on New Models

New Study Compares Dual-Line & Single-Line Precision Spraying Systems

Precision Farming Dealer's Best of the Web: Feb. 18, 2026

National Science Foundation (NSF) Announces First AI-ENGAGE Awards

Squid Juice, AI & Optimism: Noteworthy Nuggets from National Farm Machinery Show

NAEDA and Dealer Institute Launch “Iron Circle”

Dealers Report Improved Precision Sales & Service Numbers in 2025

Elite Service, Hands-On Approach Propel Precision Agri Services to 2026 Most Valuable Dealership Honor

Precision Farming Dealer's Best of the Web: Feb. 11, 2026

How Precision Technology is Reshaping Labor Demand in Nebraska Agriculture

Yetter Manufacturing to Acquire Martin Industries

Brilliant Harvest Secures $4M Seed Financing as Commercial Adoption Hits 50% of CNH Large Dealer Locations

Precision Farming Dealer's Best of the Web: Feb. 4, 2026

Chris Scott, Pioneer EDA Board of Director Passes

OEM’s Highlight Opportunities for Technology & Precision in High Value Crops

Top 10 Precision Farming Stories in January 2026

Carbon Robotics Launches the World’s First-Ever Large Plant Model

Precision Farming Dealer's Best of the Web: Jan. 28, 2026

SiFly & Taranis Launch Field Validation Program to Accelerate Aerial Crop Intelligence at Scale

John Deere Introduces Updated Sprayer Technology

Weasler Engineering Celebrates 75 Years of Innovation