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    <title>Industry News</title>
    <description>Stay up-to-date with the most current and on-the-move news in the precision agriculture equipment industry.</description>
    <link>https://www.precisionfarmingdealer.com/rss</link>
    <language>en-us</language>
    <item>
      <title>New Study Compares 5 Popular Precision Ag Platforms</title>
      <description>The research shows how each platform handles the task in practice and helps farmers and agronomists choose the one that fits their needs.</description>
      <content:encoded>
        <![CDATA[The research shows how each platform handles the task in practice and helps farmers and agronomists choose the one that fits their needs.]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7351</guid>
      <pubDate>Wed, 04 Nov 2026 00:00:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7351-new-study-compares-5-popular-precision-ag-platforms</link>
      <media:content url="https://www.precisionfarmingdealer.com/ext/resources/2026/Supporting-image_-One-field-five-precision-farming-platforms.webp?t=1793802542" type="image/png" medium="image" fileSize="198844">
        <media:title type="plain">Supporting image_ One field, five precision farming platforms.png</media:title>
      </media:content>
    </item>
    <item>
      <title>Premier Equipment Announces Brampton Location Closure</title>
      <description>Consolidating operations will allow Premier to reduce overlap and promote efficiencies through redistributing resources and staff to strengthen neighboring locations in Milton, Ospringe and Nobleton.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Consolidating operations will allow Premier to reduce overlap and promote efficiencies through redistributing resources and staff to strengthen neighboring locations in Milton, Ospringe and Nobleton.</span></p>]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7350</guid>
      <pubDate>Tue, 03 Nov 2026 16:29:10 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7350-premier-equipment-announces-brampton-location-closure</link>
    </item>
    <item>
      <title>Precision Farming Dealer's Best of the Web: November 4, 2026</title>
      <author>nnewman@lessitermedia.com</author>
      <description>This Week's Lineup: Are Autonomous Tractors Changing Farming Forever? Young Farmers Lead Charge on Family’s Adoption of Precision Tech What Investors Likely Miss About Retrofit Autonomy How New JDLink Boost Mini Impacts Rural Connectivity Upcoming Webinar Highlights Technician Shortage Challenges, Solutions</description>
      <content:encoded>
        <![CDATA[<p>This Week's Lineup:</p>

<ul>
<li>Are Autonomous Tractors Changing Farming Forever?&nbsp;</li>
<li>Young Farmers Lead Charge on Family’s Adoption of Precision Tech&nbsp;</li>
<li>What Investors Likely Miss About Retrofit Autonomy&nbsp;</li>
<li>How New JDLink Boost Mini Impacts Rural Connectivity&nbsp;</li>
<li>Upcoming Webinar Highlights Technician Shortage Challenges, Solutions</li>
</ul>]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7347</guid>
      <pubDate>Tue, 03 Nov 2026 12:46:53 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7347-precision-farming-dealers-best-of-the-web-november-4-2026</link>
      <media:content url="https://www.precisionfarmingdealer.com/ext/resources/images/logos/PFD-THIS-WEEK.webp?t=1648670956" type="image/png" medium="image" fileSize="59341">
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    </item>
    <item>
      <title>[Technology Corner] Precision Specialist Enjoys Unpredictable Nature of New Role</title>
      <author>nnewman@lessitermedia.com</author>
      <description>I had the chance to spend a day in the cab with Ryan Lynch, ag technology sales specialist for Ziegler Ag in Altoona, Iowa. Ryan worked as a service advisor and sales support rep for the dealership for several years before taking on this new role about 6 months ago. On our way to an installation job, I asked the lifelong farmer — “What do you like most about your new role?”</description>
      <content:encoded>
        <![CDATA[I had the chance to spend a day in the cab with Ryan Lynch, ag technology sales specialist for Ziegler Ag in Altoona, Iowa. Ryan worked as a service advisor and sales support rep for the dealership for several years before taking on this new role about 6 months ago. On our way to an installation job, I asked the lifelong farmer — “What do you like most about your new role?”&nbsp;]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7349</guid>
      <pubDate>Tue, 03 Nov 2026 07:00:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7349-technology-corner-precision-specialist-enjoys-unpredictable-nature-of-new-role</link>
      <media:content url="https://www.precisionfarmingdealer.com/ext/resources/2026/11/03/Precision-Specialist-Enjoys-Unpredictable-Nature-of-New-Role.webp?t=1793901594" type="image/png" medium="image" fileSize="782655">
        <media:title type="plain">Precision-Specialist-Enjoys-Unpredictable-Nature-of-New-Role.png</media:title>
      </media:content>
    </item>
    <item>
      <title>Top 10 Precision Farming Stories in October 2026</title>
      <description>In case you missed them, here are the most popular items on our website from the past month, October 2026.</description>
      <content:encoded>
        <![CDATA[In case you missed them, here are the most popular items on our website from the past month, October 2026.]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7348</guid>
      <pubDate>Mon, 02 Nov 2026 23:00:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7348-top-10-precision-farming-stories-in-october-2026</link>
      <media:content url="https://www.precisionfarmingdealer.com/ext/resources/images/pfd-top-10.webp?t=1746201502" type="image/png" medium="image" fileSize="128171">
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      </media:content>
    </item>
    <item>
      <title>John Deere Doubles Warranty Period for Eligible Original Equipment </title>
      <description>The enhanced warranty reflects Deere's confidence in the quality and durability of its OE parts, while providing customers added peace of mind. It also builds on Deere’s broader efforts to give customers more control over how they maintain, repair and get the most from their equipment.</description>
      <content:encoded>
        <![CDATA[<p>The enhanced warranty reflects Deere's confidence in the quality and durability of its OE parts, while providing customers added peace of mind. It also builds on Deere’s broader efforts to give customers more control over how they maintain, repair and get the most from their equipment.</p>]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7346</guid>
      <pubDate>Mon, 02 Nov 2026 13:26:20 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7346-john-deere-doubles-warranty-period-for-eligible-original-equipment</link>
      <media:content url="https://www.precisionfarmingdealer.com/ext/resources/2026/11/02/John_Deere_OE_optimized_2000.webp?t=1793802399" type="image/png" medium="image" fileSize="303774">
        <media:title type="plain">John_Deere_OE.png</media:title>
      </media:content>
    </item>
    <item>
      <title>MASCHIO GASPARDO Inaugurates Canadian Subsidiary, Strengthening North American Presence</title>
      <description>The 32,250 sq. ft. facility, including 3,250 sq. ft. of offices, brings together training areas, machinery and spare parts storage, assembly and operational support. By placing these functions under one roof, it gives Canadian dealers a closer point of contact for products, technical expertise and service, especially during critical farming periods.</description>
      <content:encoded>
        <![CDATA[<p>The 32,250 sq. ft. facility, including 3,250 sq. ft. of offices, brings together training areas, machinery and spare parts storage, assembly and operational support. By placing these functions under one roof, it gives Canadian dealers a closer point of contact for products, technical expertise and service, especially during critical farming periods.</p>]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7344</guid>
      <pubDate>Thu, 29 Oct 2026 13:30:12 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7344-maschio-gaspardo-inaugurates-canadian-subsidiary-strengthening-north-american-presence</link>
    </item>
    <item>
      <title>New Drago GT+ Corn Head Raises the Bar on Yield Capture, Durability &amp; Harvest Efficiency</title>
      <description>The new features of the GT+ include redesigned poly with a smoother, curved profile that slopes toward the auger for better material flow, a rear pan shape and kernel barrier that keep more grain moving to the auger, and ear sweeps that reduce material drag under the head.</description>
      <content:encoded>
        <![CDATA[The new features of the GT+ include redesigned poly with a smoother, curved profile that slopes toward the auger for better material flow, a rear pan shape and kernel barrier that keep more grain moving to the auger, and ear sweeps that reduce material drag under the head.]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7343</guid>
      <pubDate>Thu, 29 Oct 2026 10:30:12 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7343-new-drago-gt-corn-head-raises-the-bar-on-yield-capture-durability-and-harvest-efficiency</link>
      <media:content url="https://www.precisionfarmingdealer.com/ext/resources/2026/DragoGT_Action_Red.webp?t=1793535073" type="image/jpeg" medium="image" fileSize="244925">
        <media:title type="plain">DragoGT+_Action_Red.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>AGCO Names Georgia Educator Ben Brand Inaugural Ag Mechanics Teacher of the Year</title>
      <description>The new AGCO-sponsored award recognizes educators who prepare students for careers in agricultural mechanics and technology.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: center; widows: 2; word-spacing: 0px; display: inline !important; float: none;">The new AGCO-sponsored award recognizes educators who prepare students for careers in agricultural mechanics and technology.</span></p>]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7342</guid>
      <pubDate>Wed, 28 Oct 2026 08:24:58 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7342-agco-names-georgia-educator-ben-brand-inaugural-ag-mechanics-teacher-of-the-year</link>
      <media:content url="https://www.precisionfarmingdealer.com/ext/resources/2026/10/28/Ben-Brand-AGCO.webp?t=1793293631" type="image/jpeg" medium="image" fileSize="53928">
        <media:title type="plain">Ben Brand AGCO.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Precision Farming Dealer's Best of the Web: October 28, 2026</title>
      <author>nnewman@lessitermedia.com</author>
      <description>This Week's Lineup: Illinois Farm Tests Out Multi-Machine Autonomy During Harvest New Holland Dealer Hosts Precision Ag Event for Students Highlighting Smarter Combines, Grain Carts &amp; Harvest Automation Inside the Collaboration of Competing Manufacturers Turning Proven Strategies into Precision Profits</description>
      <content:encoded>
        <![CDATA[<p>This Week's Lineup:</p>

<ul>
<li>Illinois Farm Tests Out Multi-Machine Autonomy During Harvest&nbsp;</li>
<li>New Holland Dealer Hosts Precision Ag Event for Students</li>
<li>Highlighting Smarter Combines, Grain Carts & Harvest Automation&nbsp;</li>
<li>Inside the Collaboration of Competing Manufacturers&nbsp;</li>
<li>Turning Proven Strategies into Precision Profits</li>
</ul>
]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7341</guid>
      <pubDate>Wed, 28 Oct 2026 00:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7341-precision-farming-dealers-best-of-the-web-october-28-2026</link>
      <media:content url="https://www.precisionfarmingdealer.com/ext/resources/images/logos/PFD-THIS-WEEK.webp?t=1648670956" type="image/png" medium="image" fileSize="59341">
      </media:content>
    </item>
    <item>
      <title>Procede Software Announces Strategic Acquisition of RIMSS, Bringing Together Decades of Dealer Technology Leadership</title>
      <description>Both companies deliver comprehensive dealer management platforms built on Microsoft technology, with best-in-class OEM integrations and services.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Both companies deliver comprehensive dealer management platforms built on Microsoft technology, with best-in-class OEM integrations and services.</span></p>]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7339</guid>
      <pubDate>Mon, 26 Oct 2026 09:02:39 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7339-procede-software-announces-strategic-acquisition-of-rimss-bringing-together-decades-of-dealer-technology-leadership</link>
      <media:content url="https://www.precisionfarmingdealer.com/ext/resources/2026/10/26/RIMSS_Acquisition_Procede_Post_1024x600.png.webp?t=1793124883" type="image/webp" medium="image" fileSize="92026">
        <media:title type="plain">RIMSS_Acquisition_Procede_Post_1024x600.png.webp</media:title>
      </media:content>
    </item>
    <item>
      <title>SurePoint Ag Systems Announces Its Dealer Excellence Award Winners </title>
      <description>Throughout the 2026 year, these dealers helped producers across the country improve efficiency, accuracy, and productivity.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Throughout the 2026 year, these dealers helped producers across the country improve efficiency, accuracy, and productivity.</span></p>]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7338</guid>
      <pubDate>Mon, 26 Oct 2026 08:22:36 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7338-surepoint-ag-system-announces-their-dealer-excellence-award-winers</link>
    </item>
    <item>
      <title>Kubota, Agtonomy Announce Launch of Autonomous M5L Tractor for Specialty Crops </title>
      <description>Kubota North America today announced the next phase of its strategic collaboration with Agtonomy, an award-winning agricultural autonomy software company, to expand the pilot phase to include autonomous operations on the Kubota M5 Low Profile diesel tractor for orchard and nut growers.</description>
      <content:encoded>
        <![CDATA[Kubota North America today announced the next phase of its strategic collaboration with Agtonomy, an award-winning agricultural autonomy software company, to expand the pilot phase to include autonomous operations on the Kubota M5 Low Profile diesel tractor for orchard and nut growers.]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7336</guid>
      <pubDate>Thu, 22 Oct 2026 15:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7336-kubota-agtonomy-announce-launch-of-autonomous-m5l-tractor-for-specialty-crops</link>
      <media:content url="https://www.precisionfarmingdealer.com/ext/resources/2026/Kubota-autonomy.webp?t=1792841684" type="image/png" medium="image" fileSize="316385">
        <media:title type="plain">Kubota autonomy.png</media:title>
      </media:content>
    </item>
    <item>
      <title>New National Cover Crop Survey Digs into Drone Usage Trends, Challenges &amp; Benefits</title>
      <author>nnewman@lessitermedia.com</author>
      <description>Asked to select as many reasons for drone seeding as they liked, 54% of growers noted that drones make it easier to plant in the desired time frame.</description>
      <content:encoded>
        <![CDATA[Asked to select as many reasons for drone seeding as they liked, 54% of growers noted that drones make it easier to plant in the desired time frame.]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7334</guid>
      <pubDate>Thu, 22 Oct 2026 00:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7334-new-national-cover-crop-survey-digs-into-drone-usage-trends-challenges-and-benefits</link>
      <media:content url="https://www.precisionfarmingdealer.com/ext/resources/2026/CTIC-drones.webp?t=1792755576" type="image/png" medium="image" fileSize="371306">
        <media:title type="plain">CTIC drones.png</media:title>
        <media:description type="plain">Half of the growers who owned or hired cover crop seeding by drone used the practice on 1-24% of their cover crop acres. Twelve of the drone users seeded 100% of their cover crops with a UAV. Source: 2026 National Cover Crop Survey Report</media:description>
      </media:content>
    </item>
    <item>
      <title>Old vs. New Planter: A Surprising Lesson in Technology ROI</title>
      <author>nnewman@lessitermedia.com</author>
      <description>Purdue researchers put planter technology to the test by comparing a modern Case IH 2150 planter to a 30-year-old John Deere 7200.</description>
      <content:encoded>
        <![CDATA[<p>Purdue researchers put planter technology to the test by comparing a modern Case IH 2150 planter to a 30-year-old John Deere 7200.</p>]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/blogs/1/post/7333</guid>
      <pubDate>Wed, 21 Oct 2026 00:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/blogs/1-from-the-virtual-terminal/post/7333-old-vs-new-planter-a-surprising-lesson-in-technology-roi</link>
      <media:content url="https://www.precisionfarmingdealer.com/ext/resources/2026/planter-upgrades.webp?t=1792555260" type="image/png" medium="image" fileSize="452267">
        <media:title type="plain">planter upgrades.png</media:title>
        <media:description type="plain">Courtesy: Purdue Center for Commercial Agriculture</media:description>
      </media:content>
    </item>
    <item>
      <title>Precision Farming Dealer's Best of the Web: October 21, 2026</title>
      <author>nnewman@lessitermedia.com</author>
      <description>This Week's Lineup: The Inside Story on Greeneye Technology’s Expansion How Autonomy is Shaking up the Ag Equipment Equation The Ultimate Combine Showdown: Deere vs. Case IH vs. Fendt vs. Claas Breaking Down 2027 John Deere Precision Upgrade Kits Has the Ag Industry Become Too Dependent on Corn &amp; Soybeans?</description>
      <content:encoded>
        <![CDATA[<p>This Week's Lineup:</p>

<ul>
<li>The Inside Story on Greeneye Technology’s Expansion</li>
<li>How Autonomy is Shaking up the Ag Equipment Equation&nbsp;</li>
<li>The Ultimate Combine Showdown: Deere vs. Case IH vs. Fendt vs. Claas</li>
<li>Breaking Down 2027 John Deere Precision Upgrade Kits&nbsp;</li>
<li>Has the Ag Industry Become Too Dependent on Corn & Soybeans?</li>
</ul>
]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7332</guid>
      <pubDate>Wed, 21 Oct 2026 00:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7332-precision-farming-dealers-best-of-the-web-october-21-2026</link>
      <media:content url="https://www.precisionfarmingdealer.com/ext/resources/images/logos/PFD-THIS-WEEK.webp?t=1648670956" type="image/png" medium="image" fileSize="59341">
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    </item>
    <item>
      <title>Farm Bureau Intel: Drones Taking Off in Ag</title>
      <description>Growth in drone-treated acreage illustrates how quickly adoption has expanded in recent years. About 16.4 million acres were treated by ag drones in 2025, up 59% from 10.3 million acres in 2024 and more than four times the 3.7 million acres sprayed in 2023.</description>
      <content:encoded>
        <![CDATA[<p>Growth in drone-treated acreage illustrates how quickly adoption has expanded in recent years. About 16.4 million acres were treated by ag drones in 2025, up 59% from 10.3 million acres in 2024 and more than four times the 3.7 million acres sprayed in 2023.</p>]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7329</guid>
      <pubDate>Mon, 19 Oct 2026 00:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7329-farm-bureau-intel-drones-taking-off-in-ag</link>
      <media:content url="https://www.precisionfarmingdealer.com/ext/resources/2026/Drones.Slide1.webp?t=1792331185" type="image/png" medium="image" fileSize="55802">
        <media:title type="plain">Drones.Slide1.png</media:title>
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    </item>
    <item>
      <title>[Technology Corner] Greeneye Technology GM Discusses Big Move to Salina, Kan.</title>
      <author>nnewman@lessitermedia.com</author>
      <description>Greeneye Technology has picked Salina, Kan., as the spot for its North American headquarters. It’s a big move after a big year for the AI-powered targeted spraying tech company.</description>
      <content:encoded>
        <![CDATA[Greeneye Technology has picked Salina, Kan., as the spot for its North American headquarters. It’s a big move after a big year for the AI-powered targeted spraying tech company.]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7324</guid>
      <pubDate>Fri, 16 Oct 2026 08:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7324-technology-corner-greeneye-technology-gm-discusses-big-move-to-salina-kan</link>
      <media:content url="https://www.precisionfarmingdealer.com/ext/resources/2026/10/15/Greeneye-Technology-GM-Discusses-Big-Move-to-Salina-Kansas.webp?t=1792247986" type="image/png" medium="image" fileSize="504200">
        <media:title type="plain">Greeneye-Technology-GM-Discusses-Big-Move-to-Salina,-Kansas.png</media:title>
      </media:content>
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    <item>
      <title>Scale-Tec, Weed-It Sign on as Final Title Sponsors for 2027 Precision Farming Dealer Summit</title>
      <author>nnewman@lessitermedia.com</author>
      <description>Scale-Tec and Weed-It have signed on as the final Title Sponsors for the 2027 Precision Farming Dealer Summit, Jan. 11-12 in Indianapolis.</description>
      <content:encoded>
        <![CDATA[<p>Scale-Tec and Weed-It have signed on as the final Title Sponsors for the 2027 Precision Farming Dealer Summit, Jan. 11-12 in Indianapolis.</p>]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7326</guid>
      <pubDate>Fri, 16 Oct 2026 00:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7326-scale-tec-weed-it-sign-on-as-final-title-sponsors-for-2027-precision-farming-dealer-summit</link>
      <media:content url="https://www.precisionfarmingdealer.com/ext/resources/images/Marketing/PFDS-2027-Email-Header.webp?t=1792465977" type="image/png" medium="image" fileSize="89648">
        <media:title type="plain">PFDS 2027 Email Header.png</media:title>
      </media:content>
    </item>
    <item>
      <title>Your Roadmap to a More Profitable Precision Dealership </title>
      <author>nnewman@lessitermedia.com</author>
      <description>Precision Farming Dealer editors are excited to announce the release of the 12th annual Precision Farming Dealer Summit program. Here's what to expect Jan. 11-12 in Indianapolis ...</description>
      <content:encoded>
        <![CDATA[<p><em>Precision Farming Dealer</em> editors are excited to announce the release of the 12<sup>th</sup> annual Precision Farming Dealer Summit program. Here's what to expect Jan. 11-12 in Indianapolis ... </p>]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7305</guid>
      <pubDate>Thu, 15 Oct 2026 12:50:53 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7305-your-roadmap-to-a-more-profitable-precision-dealership</link>
      <media:content url="https://www.precisionfarmingdealer.com/ext/resources/2026/pfds-2027.webp?t=1791573612" type="image/png" medium="image" fileSize="625319">
        <media:title type="plain">pfds 2027.png</media:title>
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    </item>
    <item>
      <title>Mahindra Announces Commercial Production of Clean Seed's No-Till Seeder Under Mahindra Brand</title>
      <description>An innovative no-till multi-crop seeding machine, the MaxSeeder is designed to sow a wide variety of crops, including rice, wheat, soybean, corn and cotton.</description>
      <content:encoded>
        <![CDATA[An innovative no-till multi-crop seeding machine, the MaxSeeder is designed to sow a wide variety of crops, including rice, wheat, soybean, corn and cotton.]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7325</guid>
      <pubDate>Thu, 15 Oct 2026 00:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7325-mahindra-announces-commercial-production-of-clean-seeds-no-till-seeder-under-mahindra-brand</link>
    </item>
    <item>
      <title>AED Expands State Government Affairs Program Nationwide, Creating a Stronger Voice for Equipment Dealers</title>
      <description>The expansion builds on the success of AED’s Far West legislative visit program, which connects dealers with legislative leaders and executive branch officials.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">The expansion builds on the success of AED’s Far West legislative visit program, which connects dealers with legislative leaders and executive branch officials.&nbsp;</span></p>]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7323</guid>
      <pubDate>Wed, 14 Oct 2026 11:43:17 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7323-aed-expands-state-government-affairs-program-nationwide-creating-a-stronger-voice-for-equipment-dealers</link>
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      </media:content>
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    <item>
      <title>Greeneye Technology Plants Flag in North America with New HQ</title>
      <author>jdobberstein@lesspub.com</author>
      <description>We caught up with Keith Crow, general manager of North America at Greeneye, to talk about the goals for the company’s U.S. expansion, how the company’s technology is updated, and how new crops are added to its AI-enhanced platform.</description>
      <content:encoded>
        <![CDATA[We caught up with Keith Crow, general manager of North America at Greeneye, to talk about the goals for the company’s U.S. expansion, how the company’s technology is updated, and how new crops are added to its AI-enhanced platform.]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7331</guid>
      <pubDate>Wed, 14 Oct 2026 00:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7331-greeneye-technology-plants-flag-in-north-america-with-new-hq</link>
      <media:content url="https://www.precisionfarmingdealer.com/ext/resources/2026/10/14/Greeneye-71-scaled.webp?t=1792761739" type="image/jpeg" medium="image" fileSize="1480398">
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    <item>
      <title>Precision Farming Dealer's Best of the Web: October 14, 2026</title>
      <author>nnewman@lessitermedia.com</author>
      <description>This Week's Lineup: AI, Precision Hot Topics at Claas Headquarters Grand Opening Farm With No Cell Signal Becomes a Tech Test Bed Spray Drone Market ‘Very Much in Flux’ NASA Highlights Satellite Tech at Strip-Till Innovator’s Farm Connectivity Propels Frenchman Valley to Precision Success</description>
      <content:encoded>
        <![CDATA[<p>This Week's Lineup:</p>

<ul>
<li>AI, Precision Hot Topics at Claas Headquarters Grand Opening&nbsp;</li>
<li>Farm With No Cell Signal Becomes a Tech Test Bed&nbsp;</li>
<li>Spray Drone Market ‘Very Much in Flux’&nbsp;</li>
<li>NASA Highlights Satellite Tech at Strip-Till Innovator’s Farm&nbsp;</li>
<li>Connectivity Propels Frenchman Valley to Precision Success</li>
</ul>
]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7322</guid>
      <pubDate>Wed, 14 Oct 2026 00:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7322-precision-farming-dealers-best-of-the-web-october-14-2026</link>
      <media:content url="https://www.precisionfarmingdealer.com/ext/resources/images/logos/PFD-THIS-WEEK.webp?t=1648670956" type="image/png" medium="image" fileSize="59341">
      </media:content>
    </item>
    <item>
      <title>Greeneye Technology Establishes North American Headquarters in Salina, Kan., Following Record Year</title>
      <description>The Salina headquarters will increase Greeneye’s capacity to serve its growing North American customer base, expand its team, and advance its technical roadmap.</description>
      <content:encoded>
        <![CDATA[The Salina headquarters will increase Greeneye’s capacity to serve its growing North American customer base, expand its team, and advance its technical roadmap.]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7321</guid>
      <pubDate>Tue, 13 Oct 2026 09:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7321-greeneye-technology-establishes-north-american-headquarters-in-salina-kan-following-record-year</link>
      <media:content url="https://www.precisionfarmingdealer.com/ext/resources/2024/Greeneye-sprayer.webp?t=1792505590" type="image/jpeg" medium="image" fileSize="124393">
        <media:title type="plain">Greeneye-sprayer.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>CLAAS Opens New Research &amp; Development Center in Omaha</title>
      <description>CLAAS has been part of the Omaha community for more than 25 years, and the company’s continued investment demonstrates the important role Nebraska plays in CLAAS’ North American operations.</description>
      <content:encoded>
        <![CDATA[<p>CLAAS has been part of the Omaha community for more than 25 years, and the company’s continued investment demonstrates the important role Nebraska plays in CLAAS’ North American operations.</p>]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7320</guid>
      <pubDate>Mon, 12 Oct 2026 10:40:26 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7320-claas-opens-new-research-and-development-center-in-omaha</link>
    </item>
    <item>
      <title>More Than 100 ARA Sprayers in U.S. Onion Fields: The Rise of Targeted Weed Control</title>
      <description>For Cody Anderson of L &amp; L Ag Production in Connell, Wash., the idea of targeted spraying is not new. It is something he had been thinking about long before technology existed to make it possible.</description>
      <content:encoded>
        <![CDATA[For Cody Anderson of L & L Ag Production in Connell, Wash., the idea of targeted spraying is not new. It is something he had been thinking about long before technology existed to make it possible.]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7319</guid>
      <pubDate>Mon, 12 Oct 2026 00:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7319-more-than-100-ara-sprayers-in-us-onion-fields-the-rise-of-targeted-weed-control</link>
      <media:content url="https://www.precisionfarmingdealer.com/ext/resources/2026/ECOROBOTIX-ARA.webp?t=1792066286" type="image/jpeg" medium="image" fileSize="134310">
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      </media:content>
    </item>
    <item>
      <title>Technology, Farmers Take Center Stage in 2026 Fendt Harvest Tour </title>
      <description>The 11-stop tour that spans six states from Ohio to North Dakota and puts its most technologically advanced combine to work in real fields while celebrating the farmers who power the season.</description>
      <content:encoded>
        <![CDATA[The 11-stop tour that spans six states from Ohio to North Dakota and puts its most technologically advanced combine to work in real fields while celebrating the farmers who power the season.]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7317</guid>
      <pubDate>Fri, 09 Oct 2026 00:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7317-technology-farmers-take-center-stage-in-2026-fendt-harvest-tour</link>
    </item>
    <item>
      <title>The Technician Shortage Costs Dealers $7 Billion Annually ... How Can AI Help Protect Aftermarket Capacity?</title>
      <description>The U.S. industry can’t immediately close an annual gap of approximately 10,000 technicians. What dealerships can do now is protect the time of the employees they have, retain their repair experience and make it easier to apply across branches and aftermarket teams.</description>
      <content:encoded>
        <![CDATA[The U.S. industry can’t immediately close an annual gap of approximately 10,000 technicians. What dealerships can do now is protect the time of the employees they have, retain their repair experience and make it easier to apply across branches and aftermarket teams.]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/blogs/1/post/7316</guid>
      <pubDate>Thu, 08 Oct 2026 16:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/blogs/1-from-the-virtual-terminal/post/7316-the-technician-shortage-costs-dealers-7-billion-annually-how-can-ai-help-protect-aftermarket-capacity</link>
      <media:content url="https://www.precisionfarmingdealer.com/ext/resources/2026/epub_John-Schmeiser_webp_jpeg.webp?t=1791494006" type="image/webp" medium="image" fileSize="44164">
        <media:title type="plain">epub_John-Schmeiser_webp_jpeg.webp</media:title>
      </media:content>
    </item>
    <item>
      <title>Titan International Signs On as Title Sponsor for all 4 Lessiter Media Live Ag Events</title>
      <description>Lessiter Media is proud to announce Titan International has signed on as a Title Sponsor for all 4 live ag events.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Lessiter Media is proud to announce Titan International has signed on as a Title Sponsor for all 4 live ag events.</span></p>]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7315</guid>
      <pubDate>Wed, 07 Oct 2026 14:10:01 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7315-titan-international-signs-on-as-title-sponsor-for-all-4-lessiter-media-live-ag-events</link>
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