<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0" xmlns:media="http://search.yahoo.com/mrss/" xmlns:content="http://purl.org/rss/1.0/modules/content/">
  <channel>
    <title>Dealer Development</title>
    <description></description>
    <link>https://www.precisionfarmingdealer.com/rss</link>
    <language>en-us</language>
    <item>
      <title>[Technology Corner] Over 260 Dealers Invest in New Precision Spraying Technology</title>
      <author>nnewman@lessitermedia.com</author>
      <description>We got an up-close look at AgZen’s RealCoverage precision spraying technology at the Farm Progress Show last week in Boone, Iowa.</description>
      <content:encoded>
        <![CDATA[We got an up-close look at AgZen’s RealCoverage precision spraying technology at the Farm Progress Show last week in Boone, Iowa.&nbsp;]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7275</guid>
      <pubDate>Fri, 11 Sep 2026 08:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7275-technology-corner-over-260-dealers-invest-in-new-precision-spraying-technology</link>
      <media:content url="https://www.precisionfarmingdealer.com/ext/resources/2026/09/11/Over-260-Dealers-Invest-in-New-Precision-Spraying-Technology.webp?t=1789150775" type="image/png" medium="image" fileSize="769476">
        <media:title type="plain">Over-260-Dealers-Invest-in-New-Precision-Spraying-Technology.png</media:title>
      </media:content>
    </item>
    <item>
      <title>[Technology Corner] Precision Dealers Discuss How to Quantify a Successful Customer Clinic</title>
      <author>nnewman@lessitermedia.com</author>
      <description>In a rapidly evolving precision landscape, dealers must go beyond the sale to build long-term relationships with customers. And of course, clinics and demo days are great ways to drive customer engagement.</description>
      <content:encoded>
        <![CDATA[In a rapidly evolving precision landscape, dealers must go beyond the sale to build long-term relationships with customers. And of course, clinics and demo days are great ways to drive customer engagement.]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7255</guid>
      <pubDate>Fri, 28 Aug 2026 08:00:00 -0400</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7255-technology-corner-precision-dealers-discuss-how-to-quantify-a-successful-customer-clinic</link>
      <media:content url="https://www.precisionfarmingdealer.com/ext/resources/2026/08/27/Precision-Dealers-Discuss-How-to-Quantify-a-Successful-Customer-Clinic.webp?t=1787929480" type="image/png" medium="image" fileSize="823434">
        <media:title type="plain">Precision-Dealers-Discuss-How-to-Quantify-a-Successful-Customer-Clinic.png</media:title>
      </media:content>
    </item>
    <item>
      <title>[Video] Case IH Dealer’s Day in the Life Series Shines Light on Ag Careers</title>
      <author>nnewman@lessitermedia.com</author>
      <description>We stopped by Bane-Welker’s Lebanon, Ind., location to chat with Lindsay Yeager, marketing manager for the 13-store Case IH dealership. In this video, Yeager details the dealership’s Day in the Life series, which highlights employees and educates students on what it’s like to work in the ag equipment world.</description>
      <content:encoded>
        <![CDATA[We stopped by Bane-Welker’s Lebanon, Ind., location to chat with Lindsay Yeager, marketing manager for the 13-store Case IH dealership. In this video, Yeager details the dealership’s <a href="https://www.youtube.com/watch?v=eJLa5-mKQUY&t=141s">Day in the Life series</a>, which highlights employees and educates students on what it’s like to work in the ag equipment world.]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7031</guid>
      <pubDate>Sat, 07 Mar 2026 06:00:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7031-video-case-ih-dealers-day-in-the-life-series-shines-light-on-ag-careers</link>
      <media:content url="https://www.precisionfarmingdealer.com/ext/resources/2026/03/04/Case-IH-Dealers-Day-in-the-Life-Series-Shines-Light-on-Ag-Careers.webp?t=1772635168" type="image/png" medium="image" fileSize="493426">
        <media:title type="plain">Case-IH-Dealer’s-Day-in-the-Life-Series-Shines-Light-on-Ag-Careers.png</media:title>
      </media:content>
    </item>
    <item>
      <title>[Video] Case IH Dealer Aims to Double Number of Technicians in 1 Year</title>
      <author>nnewman@lessitermedia.com</author>
      <description>We stopped by Bane-Welker’s Lebanon, Ind., location to chat with Lindsay Yeager, marketing manager for the 13-store Case IH dealership. In this video, Yeager fills us in on how the dealership is planning to increase its technician roster from 75 to 150 by the end of 2026. The dealership recently launched an internal technician training program.</description>
      <content:encoded>
        <![CDATA[We stopped by Bane-Welker’s Lebanon, Ind., location to chat with Lindsay Yeager, marketing manager for the 13-store Case IH dealership. In this video, Yeager fills us in on how the dealership is planning to increase its technician roster from 75 to 150 by the end of 2026. The dealership recently launched an internal technician training program.]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7030</guid>
      <pubDate>Fri, 06 Mar 2026 07:00:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7030-video-case-ih-dealer-aims-to-double-number-of-technicians-in-1-year</link>
      <media:content url="https://www.precisionfarmingdealer.com/ext/resources/2026/03/04/Case-IH-Dealer-Aims-to-Double-Number-of-Technicians-in-1-Year.webp?t=1772635063" type="image/png" medium="image" fileSize="594386">
        <media:title type="plain">Case-IH-Dealer-Aims-to-Double-Number-of-Technicians-in-1-Year.png</media:title>
      </media:content>
    </item>
    <item>
      <title>[Video] A Three-Pronged Approach to Structuring the Precision Department</title>
      <author>nnewman@lessitermedia.com</author>
      <description>We stopped by Bane-Welker’s Lebanon, Ind., location to chat with Lindsay Yeager, marketing manager for the 13-store Case IH dealership. In this video, Yeager breaks down the structure of the dealership’s precision department which includes an applications team, precision farming specialists and data specialists.</description>
      <content:encoded>
        <![CDATA[We stopped by Bane-Welker’s Lebanon, Ind., location to chat with Lindsay Yeager, marketing manager for the 13-store Case IH dealership. In this video, Yeager breaks down the structure of the dealership’s precision department which includes an applications team, precision farming specialists and data specialists. ]]>
      </content:encoded>
      <guid>http://www.precisionfarmingdealer.com/articles/7029</guid>
      <pubDate>Wed, 04 Mar 2026 07:00:00 -0500</pubDate>
      <link>https://www.precisionfarmingdealer.com/articles/7029-video-a-three-pronged-approach-to-structuring-the-precision-department</link>
      <media:content url="https://www.precisionfarmingdealer.com/ext/resources/2026/03/04/A-Three-Pronged-Approach-to-Structuring-the-Precision-Department.webp?t=1772638271" type="image/png" medium="image" fileSize="625125">
        <media:title type="plain">A-Three-Pronged-Approach-to-Structuring-the-Precision-Department.png</media:title>
      </media:content>
    </item>
  </channel>
</rss>
