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Precision Farming Dealer Videos

Video Exclusive: Bridging the Gap Between Precision Service and Sales with a 'Product Specialist'
Seth Conway, precision farming specialist with Monroe Tractor in Henrietta, N.Y., shares the dealership's approach to bridging the gap between precision farming service and sales with a "product specialist" to better manage precision inventory and tailor technology solutions to fit each farm customer.


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Featured Product: New Watchdog Field Measuring Equipment Coming from Spectrum Technologies
Mike Thurow, president and CEO of Spectrum Technologies, introduces the company's new addition to its Watchdog field measuring equipment. The platform of measurement technology expands on the Watchdog capabilities for capturing weather and soil moisture data in the field. Individual sensing units will have the capability, using sensors, to detect soil moisture and leaf wetness, and wirelessly forw


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Precision Planting Innovation Plot
Brent Wiesenburger, precision ag manager, with Wheat Growers, talks about the co-op's innovation test plot done in conjunction with Precision Planting and how the event benefitted the company with brand exposure, education for customers and future profit.


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Farmer's Successes as Part of MZB Program
Eric Zell, no-till farmer in Cavour, S.D., shares his experience and value gained working with Wheat Grower's MZB farm management program and what he'd liked to see in the future from the company.


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In the Field: Unlocking the Answer to Simpler Hardware Upgrades
Precision farming dealers routinely work with customers to update or upgrade hardware to ensure peak performance of equipment in the field.


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From the Virtual Terminal: Taking the Pulse of Precision Dealers
I recently had the opportunity to speak to a well-established group of farm equipment dealers at their bi-annual meeting near Chicago about the current state of precision farming, while also looking at what the future may hold.


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What impact do you think the recent data breach involving Precision Planting will have on precision data management business?

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