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Precision Farming Dealer Videos

Dealer Development: Examining an Open Source Approach to Ag Data
Independent data standardization efforts could pave the way for precision dealers to capitalize on transfer, scaling of farm information management.

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Video Exclusive: Developing a Formal Precision Department Structure for the Traditional Equipment Dealer
Miles Mackow, general manager of Webb's Machinery in Lamont, Alberta, discusses the challenges of having a single precision specialist to cover multiple stores and the dealership's goal of implementing a more formalized structure for their precision business to increase revenue.

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Video Exclusive: Leveraging Pre-Season Customer Clinics to 'Pre-Sell' Precision Products and Services
Lee Eichelberger, integrated solutions specialist with Martin Sullivan in Lexington, Ill., share the dealership's objectives with offering pre-season precision customer training events and clinics and the opportunity they present to "pre-sell" farmers on new technology.

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Most Valuable Dealership Video Series: Attracting New Customers to a Precision Farming Dealership
Matt Dugan, precision service technician with Ag Info Tech in Mount Vernon, Ohio, explains the versatility of the dealership to solve precision problems other dealerships can't, and how that expertise can attract new customers.

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Most Valuable Dealership Video Series: Growing Revenue from Service Offerings
Matt Culler, sales and service manager with Ag Info Tech in Mount Vernon, Ohio, shares the dealerships success developing service revenue as a way to help sustain the sales growth and employee expansion.

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Most Valuable Dealership Video Series: Keys to Building Long-Term Business Relationships in Precision Farming
Derik Geitgey (left) and Brandon Kaple, sales and service technicians with Ag Info Tech in Mount Vernon, Ohio, share their philosophy on building long-term business relationships with customers and why they pride themselves on availability and supporting the products they sell.

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