In this episode of the Precision Farming Dealer podcast, sponsored by Osmundson Manufacturing, Editor Mike Lessiter sits with the first German-based manufacturer in this series Michael Horsch, of Horsch, a global manufacturer of seeding, tillage and spraying equipment that you may know by the brand names of Joker high speed discs, and Maestro planter.

As 2019 is slowly drawing to a close, dealers and their customers are exploring opportunities to update or upgrade technology and equipment prior to year’s end.

How many people are ready to turn the calendar to 2020? I won’t be taking a virtual hand count, but suspect there are plenty reading this who are mentally maneuvering toward what they hope will be a more prosperous fiscal year.

You have a talented team of precision farming experts in a department that houses the latest and greatest technology available to farmers. Your dealership website reflects that right?

Leadership of a precision farming business can take many forms and come from different places within a dealership. But it often takes a coordinated effort by ownership, management and specialists to create and sustain a productive culture.

In this Q&A webinar event, Precision Farming Dealer managing editor Jack Zemlicka moderates a discussion among Eis Implement owner Jon Eis, precision farming manager Eric Hagenow and precision farming specialist Phil Davister on how each of them define their role within the dealership’s precision business, lessons learned building the business and advice for how to improve culture and accountability. [To view any of our webinar replays, you must be logged in with a free user account.]

Farm equipment automation is on the minds of precision dealers, whether it’s a tangible reality or far-fetched fantasy. But regardless of the take, it’s hard to ignore the impact the emerging technology will have on the ag industry.