Dealer Development

The latest news and information on business practices, dealership management and expansion.

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Our Dealer Story: Fennig Equipment

What started off with selling a pallet of twine to a farmer has turned into a successful shortline dealership that carries 9 different lines. The Fennigs sat down to talk during the Precision Farming Dealer Summit to share the origin of how the dealership evolved from that initial pallet of twine and what their vision for the future is.
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Precision Farming Dealer Summit 2019 Recap

Mastering Your Market with Customized Precision Problem-Solving

Customers are attracted to a product or service that has value to them. The best way that dealers can show that value is through providing personalized solutions to the customers.
In 2014, the Hale Group conducted research for Iowa, including a lot of information on row-crop agriculture. In a survey of 400 Iowa farmers, one question stood out to dealers: Who do you go to when you want to learn about new products and services?
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Precision Farming Dealer Summit 2019 Recap

Improving Accountability & Culture within Your Precision Business

Learn from mistakes — and successes — to leverage internal transparency with employees and external trust with farm customers.
Most issues within a precision business are caused by non-implementation of what you already know, and that’s why it’s important to have a checklist to print out, take home and check off, what you’ve done and to determine what you haven’t done.
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