Dealers have to understand the customer’s business, its challenges and its opportunities when helping them choose new precision agriculture products. For customers to truly find value in the data they're collecting, they need the right tools and processes in place.

Relationships are key to the success of precision farming company Reichhardt Electronic Innovations. Throughout the COVID-19 pandemic and the resulting supply chain shortages, those connections have allowed Reichhardt to work with dealers to continue to meet their customers’ demands.

The COVID-19 pandemic gave GPS Ontario the opportunity to use Trimble's TeamViewer as a remote training solution, and it's something the dealership plans to continue post-COVID. When the Trimble GFX display is connected to the internet, the app allows a service technician to see what’s on a farmer’s screen and even push the buttons to configure or calibrate displays remotely.

Most references to the digital divide have to do with rural connectivity and how easy or difficult it is for farms to maintain internet access. However, Jared Ochs has a different type of digital divide on his mind.