Dealer Development

The latest news and information on business practices, dealership management and expansion.

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How to Help Your Customers Find Value in Their Data

Understanding a customer’s business will allow you to match them with the appropriate precision agriculture data collection tools.

Dealers have to understand the customer’s business, its challenges and its opportunities when helping them choose new precision agriculture products. For customers to truly find value in the data they're collecting, they need the right tools and processes in place.



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Leveraging Relationships Key to Working Through Shortages

Reichhardt Electronic Innovations uses communication with dealers and growers to find solutions to supply chain challenges.

Relationships are key to the success of precision farming company Reichhardt Electronic Innovations. Throughout the COVID-19 pandemic and the resulting supply chain shortages, those connections have allowed Reichhardt to work with dealers to continue to meet their customers’ demands.


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Enable Your Customers to Achieve Higher Accuracy Precision Farming Operations

A significant upgrade to CenterPoint RTX, Trimble’s centimeter-level correction service, is lowering the barrier to entry for precision farming operations. In the past, farmers had to choose between performance and ease of use, but with this new upgrade to CenterPoint RTX, they can have both.  


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Remote Precision Support Offers Personalized Training, Increased Efficiency

GPS Ontario utilizes Trimble's TeamViewer app for Trimble GFX displays to provide remote support.

The COVID-19 pandemic gave GPS Ontario the opportunity to use Trimble's TeamViewer as a remote training solution, and it's something the dealership plans to continue post-COVID. When the Trimble GFX display is connected to the internet, the app allows a service technician to see what’s on a farmer’s screen and even push the buttons to configure or calibrate displays remotely.


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Kubota to Acquire AgJunction for $72.8M

[Technology Corner] Kubota to Acquire AgJunction for $72.8M

Kubota Corp. plans to acquire AgJunction, a company that develops guidance, autosteer and autonomy technology, for $72.8 million. AgJunction announced the acquisition on Oct. 8. The company plans to hold a special meeting for shareholders in November to seek approval for the acquisition, and the transition would likely close shortly after approval.
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[Podcast] Pioneering Precision Ag with Reichhardt Electronic Innovations

In this episode of the <em>Precision Farming Dealer</em> podcast, Andreas Reichhardt, founder of Reichhardt Electronic Innovations and Jayme Paquin, general manager of Reichhardt Electronic Innovations, discuss the past and future of precision agriculture, recent trends in the market and their predictions for the biggest opportunities for dealers in the next 24 months.
In this episode of the Precision Farming Dealer podcast, Andreas Reichhardt, founder of Reichhardt Electronic Innovations and Jayme Paquin, general manager of Reichhardt Electronic Innovations, discuss the past and future of precision agriculture, recent trends in the market and their predictions for the biggest opportunities for dealers in the next 24 months.
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Dealer Data Management Customer Catagories

Progressive Sales Model Requires Dealerships to be Proactive, Not Reactive

Dealers need to embrace technology and early adopters without forgetting about customers who prefer a traditional approach.

Most references to the digital divide have to do with rural connectivity and how easy or difficult it is for farms to maintain internet access. However, Jared Ochs has a different type of digital divide on his mind.


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Looking Beyond Ag to Solve the Precision Labor Shortage

Hutson Inc. turns interns without ag experience into precision-focused sales representatives.

Hutson Inc., a John Deere dealership with 30 locations in Indiana, Kentucky, Michigan and Tennessee, is looking beyond the farm for its newest hires. 

The dealership started an internship program to train people without a background in agriculture to become sales representatives. The interns learn about the industry and get hands-on experience working with the products they’ll eventually sell. 


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Current Issue

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Precision Farming Dealer

  • Day In The Cab: Guide Staff with Upper-Level Precision Support
  • Shifting to a Proactive Sales Model
  • Hutson Recruits Outside of Ag
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