One of the biggest mistakes marketers make is accepting AI-generated content as finished content, says Bill Dugan, CEO, Dugan Media Consulting. 

In part 3 of Graham Gleed's Ag Autonomy Economics Series, he explores the critical role dealers play in the adoption of cutting-edge precision technologies. 

Precision Farming Dealer editors are excited to announce the release of the 12^th annual Precision Farming Dealer Summit program. Here's what to expect Jan. 11-12 in Indianapolis ...

The pace of change in information technology is no longer linear — it is exponential. Artificial intelligence (AI) will increasingly influence the decisions made by our leaders, our administrators, and the rising generation of businesswomen and men who are stepping into leadership earlier than ever before.

The best marketing strategy starts with a simple question: Who are you trying to reach?

Before launching two revolutionary ag tech companies, Gregg Sauder was a struggling farmer who became an inventor out of necessity. He was never satisfied with the way equipment ran and always thought there was room for improvement.

Precision specialist for 24-store Deere dealer thinks outside the box to help customers use cutting-edge technology on their farm operations