Service and Support

The latest on systems management, the dealer’s service bay, education of the end user, troubleshooting and mobile in-field service.

ARTICLES

2019 BENCHMARK STUDY

Part 4: Dealer Priorities Trending Toward Data Management & Staff Training

Data analysis, staff retention and avenues to navigate the ag economy topped the list for dealer focuses in 2019 and beyond.
This year has shown interesting new developments in market sentiments, with dealers continuing to slowly move away from hardware and steer sharply toward data management for future revenue, according to the seventh annual Precision Farming Dealer Benchmark Study.
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2019 BENCHMARK STUDY

Part 3: Putting Agronomic Emphasis on Service Revenue & Customer Retention

In-house agronomists and annual service contracts see jumps in 2019, while fewer rely on precision specialists for delivery of data management support.
Agronomic service is still a push-pull offering for dealers. Some have proactively embraced and invested in providing robust support options to customers that include soil sampling, data analysis and field prescriptions.
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2019 BENCHMARK STUDY

Part 2: Mix & Match Approach with Precision Products, Services Sets Up Comprehensive Sales

Hardware sales rebounded, independent sales revenue dipped and fewer dealers have a separate department for precision farming.
The more things change, the more they stay the same, at least in terms of how dealers are selling and servicing precision farming products. While strides have been made establishing precision as a standalone business, dealerships continue to seek a better balance between revenue generated by hardware sales and service.
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2019 BENCHMARK STUDY

Part 1: Dealers Again Exceed High-End Precision Revenue Projections

Despite market challenges, a majority of dealers report measurable precision revenue growth in 2018, including nearly one-third seeing an increase of at least 8%.
Despite the downturn in the ag economy, precision farming dealers have largely maintained an ambitious sales outlook, banking on their ability to increase billable service and capture ROI-based revenue from new products.
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Day in the Cab

Turning a Mechanical Mindset into Precision Troubleshooting Proficiency

After 20 years as a service tech, Eric Hagenow is adapting his experience to lead a versatile, efficient precision team at Eis Implement, adept at carving out a profitable niche for the single-store dealership.
The market share realities and logistical hurdles a single-store mainline farm equipment dealership must clear to compete in an era of consolidation are real.
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4 Ways to Succeed as a Dealer in the Digital Ag Space

From setting achievable goals and establishing profitable partnerships to keeping customer service a priority, Devin Dubois, VP of Integrated Solutions for Western Tractor shares his keys to capitalizing in an evolving precision business.
Succeeding in the digital ag space requires precision farming dealers to have an understanding of the benefits of the technology without forgetting the core reason for doing business in the first place.
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