Bridging the Gap

Agri-Trend logoBridging the Gap is a series of articles and webinars that tracks the inception, implementation and progress of several farm equipment dealerships' investment in agronomic and data management services. It is brought to you by AGRI-TREND.

AGRI-TREND, a division of Trimble, is a precision agronomy leader that supports dealers as they move toward offering a complete precision ag service.

ARTICLES

Bridging the Precision Gap — Part 4

Dealer Objectives & Outcomes for Adding In-House Agronomic Services

Collaboration, training and commitment are keys to marrying machinery with agronomic methods to provide customers with a comprehensive service program.
Collaboration, training and commitment are keys to marrying machinery with agronomic methods to provide customers with a comprehensive service program.
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[Webinar] Bridging the Precision Gap Part 3: Using Your Equipment Expertise to Provide Agronomic Answers

In this live webinar event, and the final program in this three part series, Eric Lund provided examples of how soil mapping and sampling can be coupled with equipment expertise to meet unmet agronomic needs of growers and take advantage of untapped data management service opportunities. 

[To view any of our webinar replays, you must be logged in with a free user account.]


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[Webinar] Bridging the Precision Gap: How Top Dealers Leverage Agri-Coaches to Integrate Agronomic & Data Management Services

This webinar featured 3 top agronomic experts who shared their tips and strategies for finding the right partner to help you implement agronomic services into your dealership to bridge the gap between hardware and data management and provide quality services and leadership to your farm customers.

[To view any of our webinar replays, you must be logged in with a free user account.]
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Bridging the Precision Gap — Part 2

Measuring & Meeting Customer Demand for Agronomic Services

Dealers developing recurring precision services discuss strategies for exploring the local market and pricing packages to increase profit.
When a dealership starts shifting its precision focus from hardware toward data management and agronomics, a few important questions leap out. How are these services profitably priced? What specific services are in demand among local customers? Once established, what’s the path for growth?
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[Webinar] Bridging the Precision Gap: Integrating Agronomic Service for Profit

During this webinar, Devin Dubois, vice president of integrated solutions at Western Sales in Rosetown, Sask., details the implementation, challenges and results of adding agronomic service to Western Sales' precision business, as well as key considerations for dealers looking at adding agronomic service. [To view any of our webinar replays, you must be logged in with a free user account.]
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Bridging the Precision Gap

Transitioning from Hardware Sales to Agronomic & Data Management Service

With more machinery coming equipped with technology from the factory, these three farm equipment dealers sought to evolve their precision business to include more sustainable revenue sources.
Introducing a new business plan into an established model can be complicated, risky and expensive. The direction precision farming business is evolving toward, however, is presenting farm equipment dealerships with a chance to innovate and diversify offerings with agronomic and data management services.
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