In his latest blog, Graham Gleed, principal advisor at abcg, says, "My phone understands what I need. My car knows where I am going. My health app tracks my body and tells me what to adjust. Then I climb into a million-dollar tractor with five onboard computers, satellite connectivity, a stack of data services, and it comes with a paper manual!"

Technical teams from over 20 competing manufacturers gathered in Milwaukee to test, validate and prove interoperability across machines and platforms during the Agricultural Industry Electronics Foundation (AEF) Spring Plugfest.

A new competitive battleground is opening in agricultural equipment. The fight is no longer about who owns the data. It's about who controls the insight generated from it and who gets to shape the customer's next decision. In this guest piece, Graham Gleed says many dealers and OEMs aren't positioned for the battle. 

Paul Mikesell, founder and CEO of Seattle-based CR, says LaserWeeders operating in 15 countries since 2022 have been cataloging various plant/weed species with each field pass, amassing the world’s largest and most diverse agricultural dataset.

During a recent trip to Agritechnica, the world’s leading trade show for farm equipment, John Fulton noticed a common theme.