Kim Schmidt

Kim Schmidt

Kim Schmidt is the Executive Editor of Precision Farming Dealer and Farm Equipment and the host of Ag Equipment Intelligence’s On The Record. An award-winning writer, she worked 7 years in business-to-business trade media before joining Farm Equipment in 2012. She is a journalism graduate of Marquette University.

Contact: kschmidt@lessitermedia.com

ARTICLES

Kim Schimdt

Battling Burnout & Building Stability

Customer service and experience are important to every dealership, but what about when that experience comes at the expense of your precision staff? The topic of burnout is nothing new but continues to be something precision staffs are faced with. During a roundtable discussion at this summer’s Dealership Minds Summit, a group of dealers came to the consensus that call volume is the leading cause of burnout for their precision teams.  


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A New Approach to Tech Recruitment?

Over the last few years when we’ve focused on workforce development — particularly recruiting and training technicians — as a fair amount of focus has been on getting to kids at a younger age or to kids that don’t live on the farm to expose them to the opportunities that exist in agriculture.
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PFD Summit: Adopting an Agronomic Mindset in the Precision Department

3 precision farming experts share how they’ve paired agronomy with their precision farming business to provide solutions for the customer.
As precision farming departments at farm equipment dealerships evolve, adding agronomic services has been somewhat of a natural progression. But, generating recurring revenue from agronomic services can be a challenge.
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‘Look in the Mirror’ When Branding Your Precision Business

Three dealers discuss how they created a marketing strategy focused on making precision profitable.
The first step to establishing a brand for your precision business is taking a look in the mirror and figuring out what exactly you are or what you want to be. You need to look at how you’re different from not just your neighbors but different regions, says Kevin Depies.
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[Webinar] Strategies for Marketing Used Equipment

This Farm Equipment webinar event featured insights from Greg Peterson, known in the industry as Machinery Pete, and Rick Vacha, regional sales manager with Ritchie Bros. Auctioneers’ ag division. The presenters discussed the current used farm equipment market and how farm equipment dealers can market their used equipment and use auctions to their advantage. [To view any of our webinar replays, you must be logged in with a free user account.]
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When competing for new hires, what can precision farming dealers do to make their companies attractive destinations for new graduates, and what tactics should they avoid?

Kevin Butt, Professor of Agriculture, Ellsworth Community College, Iowa Falls, Iowa: “The biggest thing is for the companies to just be themselves. This is who we are. Don’t try to oversell yourself or make the dealership into something it’s not. Then students or graduates know exactly what they’re getting into and they’re not being promised things you can’t actually offer.
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Precision Farming Dealer

  • Day In The Cab: Guide Staff with Upper-Level Precision Support
  • Shifting to a Proactive Sales Model
  • Hutson Recruits Outside of Ag
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