Technology Corner

Jack Zemlicka, managing editor of Precision Farming Dealer, contributes a regular segment to Ag Equipment Intelligence's On The Record newscast. The Technology Corner explores current events and trending precision ag industry stories. If you have an idea for a story you'd like to see, please email Jack at jzemlicka@lessitermedia.com

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Most Majors Betting on Precision in 2021

[Technology Corner] Dealers Betting on Precision in 2021

The outlook supports 93% of dealers view precision farming systems as one of their best bets to remain the same or improve unit sales in 2021, according to Ag Equipment Intelligence’s 2021 Dealer Business Outlook & Trends report. But digging deeper into each of the major manufacturers outlook for best bets to improve units sales in 2021, not all of them place the same priority on precision in the coming year.
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[Technology Corner] OEM Dealers Forecast Dip in Precision Hiring

For the second year in a row, precision farming ranked high on dealers’ list of best bets for improving unit sales, according to Ag Equipment Intelligence’s 2021 Dealer Business Outlook & Trends report. While the category lost its first place slot from last year’s report, it still ranked second among 21 different areas, with more than 93% of dealers betting on precision systems to remain the same or improve unit sales in 2021.
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[Technology Corner] Selling Strategic Planning as a Service

[Technology Corner] Selling Strategic Planning as a Service

Successfully selling precision farming services is an annual objective for many farm equipment dealerships. Getting farm customers to pay for software updates, in-field support and hardware installations is a challenge. But what about connecting customers’ ag tech and equipment investments with a long-term business plan for their farm operation?
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