Technology Corner

Jack Zemlicka, managing editor of Precision Farming Dealer, contributes a regular segment to Ag Equipment Intelligence's On The Record newscast. The Technology Corner explores current events and trending precision ag industry stories. If you have an idea for a story you'd like to see, please email Jack at


[Technology Corner] Potential Data Dilemma with Bayer-Monsanto Deal

News broke last week that, it appears the mega-merger between Bayer and Monsanto will happen, creating another diverse giant in the ag industry. The Germany-based Bayer had launched data-driven platforms including xario and Zoner in recent years. But in an increasingly crowded data management service field, those brands got little if any attention in North America.
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[Technology Corner] John Deere RelativeFlow Blockage System Reflects Growing Standard for In-Cab Alerts

Last week in Valley City, N.D., John Deere showcased their largest version of the 1895 No-Till Drill to date with a 60-foot model. Offered in addition to the release of the drill is the RelativeFlow Blockage Monitoring system, designed to monitor each primary tower and secondary hose on the drill for seeding blockages, and alert users of any particular issues from the cab before they occur.
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[Technology Corner] The Value of Precision Peer Groups

Peer groups are nothing new to the agricultural industry, but developing a network of external support is an increasingly valuable resource for precision farming professionals. Joining or even forming a precision peer group of non-competitive dealers is an option to network with other specialists and trade tips, challenges and success stories.
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[Technology Corner] Top Takeaways from the 2018 Precision Farming Dealer Summit

Having returned from the third Precision Farming Dealer Summit last week in Louisville, I’ve had an opportunity to reflect on a few of the highlights. The sold-out conference drew nearly 170 attendees including representatives from more than 70 dealerships throughout 26 states, along with Australia, Canada and South Africa.
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[Technology Corner] Best Precision Bets 2018

While we officially welcomed the new year this week, dealers began preparing for 2018 long before flipping the calendar to January. This includes forecasting the most promising precision technologies to increase revenue in the coming year. Precision Farming Dealer recently asked dealers to identify their best precision bets, and the results ranged from expanding service offerings to new product lines.  
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[Technology Corner] EDA Compensation Report Reflects Expansion of Precision-Focused Positions

Every two years, the Equipment Dealers Assn. (or EDA) releases their Compensation & Benefits Report, a comparison of salaries, benefits and unique components of compensation plans from 1,500 dealership responses throughout North America. Included in the most recent report, released and compiled in 2016, is a widened scope on precision farming-related positions, both at the corporate and dealership level.
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[Technology Corner] The Reality of Artificial Intelligence in Ag

The term artificial intelligence, or AI, as it relates to agriculture, is often equated with other trending technologies like autonomous equipment and field sensors. But AI-based equipment is distinct in that rather than being programed to perform a function, it’s being designed to interpret data pulled from the field, act on it and teach itself best practices in the process.
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