With ongoing shortages and delays in parts availability and shipping, precision and iron dealers are seeing opportunity to develop robust early order programs to roll out this summer.

A week into the new year, one of the carryover lessons learned by precision dealers in 2020 was that they either need to learn how to disrupt the way they do business, or risk being disrupted. Wrapped around this concept is the question of how dealers will help their customers be more profitable with where and when they invest in ag technology products and services.

A week into the new year, one of the carryover lessons learned by precision dealers in 2020 was that they either need to learn how to disrupt the way they do business, or risk being disrupted. Wrapped around this concept is the question of how dealers will help their customers be more profitable with where and when they invest in ag technology products and services.

With farmers placing more emphasis on getting more economic return on investment from their technology and equipment, they will also increase service expectations, says Kevin Depies, manager with Ritchie Implement, a 4-store Case IH dealership in Wisconsin.

Anticipation mixed with a little anxiety as to how soon autonomous vehicles will be roaming farm fields in North America continues to build. But this week, Raven Autonomy announced it is accepting pre-orders for its first commercially-available autonomous system.

According to the USDA’s Farm and Land in Farms report published earlier this year, the average U.S. farm size has increased about 10 acres from 2012-2019, to 444. But the number of farms has decreased by more than 86,000 during that same span.

The outlook supports 93% of dealers view precision farming systems as one of their best bets to remain the same or improve unit sales in 2021, according to Ag Equipment Intelligence’s 2021 Dealer Business Outlook & Trends report. But digging deeper into each of the major manufacturers outlook for best bets to improve units sales in 2021, not all of them place the same priority on precision in the coming year.

For the second year in a row, precision farming ranked high on dealers’ list of best bets for improving unit sales, according to Ag Equipment Intelligence’s 2021 Dealer Business Outlook & Trends report. While the category lost its first place slot from last year’s report, it still ranked second among 21 different areas, with more than 93% of dealers betting on precision systems to remain the same or improve unit sales in 2021.

Rural broadband connectivity plays a major role in precision farming reliability, and recent spectrum acquisitions by John Deere hint the company could be looking to create dedicated wireless networks for its users.

We recently shared some perspective in this segment on what the dealership of 2030 could look like, with a major emphasis on precision technologies like robotics and hyper-specialized services. But what are dealers forecasting as their best bets for growing precision revenue in the next 3 years?