Technology Corner

Jack Zemlicka, managing editor of Precision Farming Dealer, contributes a regular segment to Ag Equipment Intelligence's On The Record newscast. The Technology Corner explores current events and trending precision ag industry stories. If you have an idea for a story you'd like to see, please email Jack at jzemlicka@lessitermedia.com

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[Technology Corner] Selling Strategic Planning as a Service

[Technology Corner] Selling Strategic Planning as a Service

Successfully selling precision farming services is an annual objective for many farm equipment dealerships. Getting farm customers to pay for software updates, in-field support and hardware installations is a challenge. But what about connecting customers’ ag tech and equipment investments with a long-term business plan for their farm operation?
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Crunching the Tech ROI of Equipment Leasing

[Technology Corner] Crunching the Tech ROI of Equipment Leasing

As farm equipment continues to become more automated, tracking up- and downtime to the hour — especially with leased machinery — can have a significant economic impact. For ag input retailers that offer custom application services and lease fleets of sprayers, spreaders and floaters, the ability to monitor machine hours, fuel costs and labor time allows for an accurate analysis of return on investment.
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[Technology Corner] Planning for Precision Growth, Outside of Ag

Although many precision farming specialists are in the thick of spring planting and logging long hours, the growing season can create a service void for precision teams prior to preparing for fall harvest. But even amidst the socioeconomic challenges confronting the ag industry, there are revenue opportunities dealers can pursue to bridge the seasonal gap for precision farming employees.
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