Industry News

Stay up-to-date with the most current and on-the-move news in the precision agriculture equipment industry.

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Future Farming Success Hinges on Customer Relationships

Indiana farmer Jason Mauck looks to vertical integration as well as technical innovation to cut costs and boost per-acre bottom line returns for his economic resiliency through 2030.
With principal involvement in three busy agricultural enterprises, Jason Mauck, 40, has to be constantly thinking, planning and doing to keep all the balls in the air as he juggles traditional family farm management, off-farm agronomic innovation, and the headaches and highs of innovating a new direct-marketing meat business.
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[Technology Corner] Rethinking the Precision Ag Lifecycle

A week into the new year, one of the carryover lessons learned by precision dealers in 2020 was that they either need to learn how to disrupt the way they do business, or risk being disrupted. Wrapped around this concept is the question of how dealers will help their customers be more profitable with where and when they invest in ag technology products and services.
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