Precision Sales

Learn other precision specialists’ sales tips, techniques and best practices to target new customers and upgrade existing ones to the latests technology.

ARTICLES

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Looking Back to Look Forward: Predictions on Autonomy from 2011

This 2011 article, A Report From 25 Years Hence, predicting the future of farm autonomy was cited in examining autonomy’s state in 2023.
The typical U.S. crop farm of 2035 is not that different from the typical farm of 2010, in the same way that the 2010 farm was not the artificially intelligent, self-sufficient, robotic paradise that many predicted way back in 1985.
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Industry Q&A

What Are Your Best & Worst Precision Ideas?

From adding technology-specific product specialists to ineffective remote support, dealers from across the globe share the best and worst precision practices tried in the last 2 years.
In May, we asked Precision Farming Dealer readers to share the best and worst precision agriculture-related idea, practice, technology, etc., implemented at their dealership in the last 2 years and explain what went well or what went wrong.
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[Podcast] New Holland’s New Hay & Forage Precision Products Provide “Good Point of Entry” for Customers

In this episode of the Precision Farming Dealer, podcast we go 1-on-1 with Dana Dahms, precision farming associate product marketing manager for CNH Industrial.
In this episode of the Precision Farming Dealer podcast we go 1-on-1 with Dana Dahms, precision farming associate product marketing manager for CNH Industrial.
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Looking Beyond Ag to Solve the Precision Labor Shortage

Hutson Inc. turns interns without ag experience into precision-focused sales representatives.
Hutson Inc., a John Deere dealership with 30 locations in Indiana, Kentucky, Michigan and Tennessee, is looking beyond the farm for its newest hires. The dealership started an internship program to train people without a background in agriculture to become sales representatives.
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[Podcast] Exploring the Future of Autonomous Technology at FIRA USA 2022

In this episode of the Precision Farming Dealer, podcast we’re headed to Fresno, Calif., for FIRA USA 2022. We catch up with Swarm Farm, GUSS Automation, Naio Technologies and Carbon Robotics representatives for a look at the newest ag robots hitting the market.
In this episode of the Precision Farming Dealer, podcast we’re headed to Fresno, Calif., for FIRA USA 2022. We catch up with Swarm Farm, GUSS Automation, Naio Technologies and Carbon Robotics representatives for a look at the newest ag robots hitting the market.
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Precision Farming Dealer Summit 2022 Recap

Shared Values & Vision are Vital to Maintaining Employee Engagement

Consultant and former dealer Tim Norris emphasizes the importance of having cohesive, well-resourced teams for organizational success.

Tim Norris has learned through experience that one of the best ways to generate employee buy-in and maintain high levels of staff motivation is by cultivating a shared vision.


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[Podcast] The Past, Present & Future of Trimble RTX

In this episode of the Precision Farming Dealer, we sit down with Maximilian Hiltmair, Strategic Marketing Manager for Trimble. On the 10th anniversary of Trimble RTX technology, Hiltmair examines what’s next for correction services in the precision ag industry.
In this episode of the Precision Farming Dealer, we sit down with Maximilian Hiltmair, Strategic Marketing Manager for Trimble. On the 10th anniversary of Trimble RTX technology, Hiltmair examines what’s next for correction services in the precision ag industry.
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Current Issue

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Precision Farming Dealer

  • Dedication to Problem-Solving Drives Strong Precision Service
  • What Are Your Best & Worst Precision Ideas?
  • Making the Case for Gamifying Precision Agriculture
  • Acquisitions, Investments Accelerate OEMs’ Autonomous Capabilities
  • Strip-Tillers Embrace RTK, Plan Precision Purchases in 2022
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