In this episode of the Precision Farming Dealer podcast, we bring you conversation highlights when Editor Jack Zemlicka rode along with Adam Gittins, general manager of HTS Ag at the 2018 Farm Progress Show in Boone, Iowa.

In this episode of the Precision Farming Dealer podcast, we're joined by Joel Kaczynski, product specialist manager, RDO Equipment in Moorhead, Minn., to discuss the details, opportunities and obstacles they’ve encountered implementing data management and agronomic offerings as sources of recurring revenue.

Last week, data servicer Farmobile acquired the assets of Prime Meridian, a precision agriculture data management company out of Nevada, Mo. The move aims to utilize Prime Meridian’s advisors in data analysis and agronomy for Farmobile’s new data stewardship offering, DataServices.

If the ag industry has taught precision farming dealers anything during the last few years, it’s that no longer can they rely on singular sales of hardware and expect to grow business. For some, this has been a hard lesson learned. But the evolving market has allowed adaptable dealers to capitalize on changing technology priorities among their farm customers.

Last month, I stopped by Nebraska Equipment, a Case IH dealer based in Seward, Neb., to discuss hiring in the precision industry with sales manager Kenny Pekarek. The timing of the visit was fitting, as the dealership was just one week into hiring its first precision intern, not coincidentally during the heart of planting season.

In this episode of the Precision Farming Dealer podcast, Kenneth Zuckerberg shares some research analysis on the learning and adoption curves for the next wave of digital farming innovation he picked up as a senior analyst for Rabobank.

Kevin Kelley with Kelley Engineering, a shortline and precision hardware dealership in Crookston, Ind., shares some of the strategies the dealership has deployed to show farm customers tangible returns on their technology and equipment investments.