Precision Sales

Learn other precision specialists’ sales tips, techniques and best practices to target new customers and upgrade existing ones to the latests technology.


Industry Q&A

Reviewing this Year’s Precision Service Packages Post-Planting

Dealers share what they — and their customers — learned about the value of their precision service packages and what they’ll change for 2022.
With the rush of planting behind us, we reached out to dealers to get their thoughts on what they learned about the attractiveness and value of their 2021 precision service packages, what the take-rate was on the 2021 program compared to previous years and what they plan to do differently next year.
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Precision Farming Dealer Summit 2021 Recap

Training an Entire Dealership to be Precision Savvy

In 2020, 21st Century Equipment embarked on an initiative to get every employee trained on precision farming basics to help propel them for long-term success as a dealership.
At the start of 2020, we launched what we considered a critical training initiative around precision farming that applied to every employee, no matter their position or responsibility within the dealership. 
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Mainstreaming Precision Performance, Expectations

[Technology Corner] Mainstreaming Precision Performance, Expectations

On the cusp of spring planting in many areas, dealerships are reminded of the measurable and intangible value that an experienced precision farming team brings to the field for customers. But the skillset possessed by a really good precision ag technology specialist is hard to find. They are in high demand and thus expensive, and they take extensive training to develop.
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Getting Ahead of Early Order Opportunities to Avoid Last-Minute Anxiety, Delays

Feeling the pressure of trying to fulfill parts orders prior to spring planting, dealers are proactively planning revisions to how they stock and sell pre-season equipment.

With wrenches turning in service bays in preparation for spring planting, dealers and farmers are well into their annual routine of row unit maintenance, seed meter calibration and prescription loading. 

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Precision Farming Dealer

Day in the Cab: Educating Staff, Customers on Precision 

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