Precision Sales

Learn other precision specialists’ sales tips, techniques and best practices to target new customers and upgrade existing ones to the latests technology.

ARTICLES

[Podcast] Conversations with Ag Equipment’s Entrepreneurs: Jon Kinzenbaw and Susie Kinzenbaw Veatch

In this episode of the <em>Precision Farming Dealer</em> podcast, we're bringing you an episode from our sister publication, brought to you by GKN Off-Highway Powertrain, where editor Mike Lessiter sits down for a conversation with Jon Kinzenbaw, founder of Kinze Manufacturing, and daughter and company president Susie Veatch.
In this episode of the Precision Farming Dealer podcast, we're bringing you an episode from our sister publication, brought to you by GKN Off-Highway Powertrain, where editor Mike Lessiter sits down for a conversation with Jon Kinzenbaw, founder of Kinze Manufacturing, and daughter and company president Susie Veatch.
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Tapping Into Precision Training Value: Moving Beyond a ‘Necessary Evil'

The manager of Agri-Service’s separately-branded precision farming arm shares tips for their top-performing customer training sessions — ones that farmers don’t want to miss.
I recently talked to industry people about their thoughts on customer training. One response was that customer events are a “necessary evil;” that customers expect it, so we do it. Another said, “We do them, but we don’t feel like we get anything in return from them.” And another said, “Our customers don’t remember anything that we teach them so why do them — what’s the point?”
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First Release Jitters

When it comes to new Precision Ag technology and hardware, there is often a bit of anxiety about being the first to try it. I think it goes back to the tongue in cheek adage, “The early bird gets the worm, but the second mouse gets the cheese.”
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Day in the Cab

Putting a Personal Touch on Precision Service

Going above and beyond with standard precision service is a point of emphasis for Youngblut Ag to gain a competitive advantage and impress customers. Owner Pete Youngblut shares his secrets for prioritizing the small stuff during service visits and how those minor inclusions can contribute to long-term loyalty.
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