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Learn other precision specialists’ sales tips, techniques and best practices to target new customers and upgrade existing ones to the latests technology.

ARTICLES

[Podcast] Marketing Customized Precision Problem-Solving to Customers

In today’s <em>Precision Farming Dealer</em> podcast, we're joined by Matt Miller, product specialist who shares how Butler Ag Equipment is bringing to market some new precision programs designed to connect with customers on an individual level, while also creating recurring revenue opportunities for the dealership.
August 8, 2019 | Posted in Precision Sales, Industry News
In today’s Precision Farming Dealer podcast, we're joined by Matt Miller, product specialist who shares how Butler Ag Equipment is bringing to market some new precision programs designed to connect with customers on an individual level, while also creating recurring revenue opportunities for the dealership.
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[Technology Corner] Finding the Next Start-Up ‘Unicorn’

By Jack Zemlicka posted on July 26, 2019 | Posted in Precision Sales, Industry News
Even in a challenging ag economy, dealerships are looking for opportunities which can strengthen the business for the future. Acquisitions and consolidation have long been a part of the farm equipment industry. But collaborations and partnerships, especially on the precision farming side, could be key in further developing this side of the business for dealers.
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[Podcast] Widening the Window of Opportunity for Post-Planting Precision Sales

In today’s <em>Precision Farming Dealer</em> podcast, we share excerpts from our conversation with founder of the Machinery Advisors Consortium, George Russell, which highlighted a few of the short-term opportunities and why the current market could also force some dealers out of their comfort zone, based on customer demand for in-season services.
July 25, 2019 | Posted in Precision Sales, Industry News
In today’s Precision Farming Dealer podcast, we share excerpts from our conversation with founder of the Machinery Advisors Consortium, George Russell, which highlighted a few of the short-term opportunities and why the current market could also force some dealers out of their comfort zone, based on customer demand for in-season services.
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2019 BENCHMARK STUDY

Part 4: Dealer Priorities Trending Toward Data Management & Staff Training

Data analysis, staff retention and avenues to navigate the ag economy topped the list for dealer focuses in 2019 and beyond.
By Ben Thorpe posted on July 23, 2019 | Posted in Getting Into Precision, Precision Sales, Service and Support, Data Management
This year has shown interesting new developments in market sentiments, with dealers continuing to slowly move away from hardware and steer sharply toward data management for future revenue, according to the seventh annual Precision Farming Dealer Benchmark Study.
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2019 BENCHMARK STUDY

Part 3: Putting Agronomic Emphasis on Service Revenue & Customer Retention

In-house agronomists and annual service contracts see jumps in 2019, while fewer rely on precision specialists for delivery of data management support.
By Jack Zemlicka posted on July 16, 2019 | Posted in Getting Into Precision, Precision Sales, Service and Support, Data Management
Agronomic service is still a push-pull offering for dealers. Some have proactively embraced and invested in providing robust support options to customers that include soil sampling, data analysis and field prescriptions.
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2019 BENCHMARK STUDY

Part 2: Mix & Match Approach with Precision Products, Services Sets Up Comprehensive Sales

Hardware sales rebounded, independent sales revenue dipped and fewer dealers have a separate department for precision farming.
By Jack Zemlicka posted on July 9, 2019 | Posted in Getting Into Precision, Precision Sales, Service and Support, Data Management
The more things change, the more they stay the same, at least in terms of how dealers are selling and servicing precision farming products. While strides have been made establishing precision as a standalone business, dealerships continue to seek a better balance between revenue generated by hardware sales and service.
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2019 BENCHMARK STUDY

Part 1: Dealers Again Exceed High-End Precision Revenue Projections

Despite market challenges, a majority of dealers report measurable precision revenue growth in 2018, including nearly one-third seeing an increase of at least 8%.
By Jack Zemlicka posted on July 2, 2019 | Posted in Getting Into Precision, Precision Sales, Service and Support, Data Management
Despite the downturn in the ag economy, precision farming dealers have largely maintained an ambitious sales outlook, banking on their ability to increase billable service and capture ROI-based revenue from new products.
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Videos

SureFire Ag Unveils the 3rd Generation Model of the QuickDraw 3000

SureFire Ag Unveils the 3rd Generation Model of the QuickDraw 3000

Matt Wolters, marketing manager for SureFire Ag, unveils the 3rd-generation model of the QuickDraw 3000 at the 2019 Farm Progress Show. The system includes carrier blending for 3 products, a 10” screen that’s 6 times brighter than the previous model, iPad app for remote display and remote start batch, and auto batch calculation for easier chemical mixing and loading of the sprayer.
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Events

2020 National No-Tillage Conference

Date: 01/07/20
Location: St. Louis, MO
The 28th annual National No-Tillage Conference offers a mix of general sessions, No-Till Classrooms and invaluable No-Till Roundtables. Just as important is the chance to profit from unlimited hallway networking with the most innovative, forward-thinking minds in no-till during next January's event in St. Louis!
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Top Directory Listings
Ivy Tech

Ivy Tech Community College, Lafayette Campus

The college offers an associate degree in Applied Science in Agriculture (60 credit hours). Students enrolled in this program may specialize in precision farming technology by selecting up to 15 credit hours in this area and agriculture business, sales and agronomy.
Dakota Precision Ag Center

Lake Region State College - Dakota Precision Ag Center

The college offers an AAS in Precision Agriculture and customized precision ag- related training for agricultural producers, insurance underwriters, equipment dealer and agricultural cooperative employees and others.
HTS Ag

HTS Ag Precision Ag Solutions

Offering training on Ag Leader, Trimble, Reichhardt, Norac and Integris Systems in twice yearly customer training events (spring/fall). Also offering individual training opportunities on any HTS Ag products and SMS software, year round.
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