In today’s <em>Precision Farming Dealer</em> podcast, we continue out discussion with the panel of precision farming dealers and their progressive customers who evaluate the essentials of a successful business partnership and explain technology needs vs. wants when it comes to products and service.

Farmer and machine inventor Michael Horsch explains what he learned about computer usage from his own farm benchmarking groups overseas.

In today’s <em>Precision Farming Dealer</em> podcast, we dig into the makings of a good dealer-farmer relationship, with a panel of 3 farmers and 3 precision equipment specialists to discuss their business relationships, chronicling solutions to adoption pain points, prioritizing technology needs vs. wants and the value of building two-way trust.

From humble, yet ambitious beginnings, Ag Leader Technology founder Al Myers developed one of the cornerstone innovations in precision farming, and has his sights set on the next game-changer for the industry.

In this episode of the <em>Precision Farming Dealer</em> podcast, we're joined by Eric Randolph, general manager of Ag Express Electronics, to learn more about the specialized services the Iowa-based company provides, often being a valuable link between precision dealers and their customers.

In this episode of the <em>Precision Farming Dealer</em> podcast, we bring you conversation highlights when Editor Jack Zemlicka rode along with Adam Gittins, general manager of HTS Ag at the 2018 Farm Progress Show in Boone, IA.

In this episode of the <em>Precision Farming Dealer</em> podcast, we're joined by Joel Kaczynski, product specialist manager, RDO Equipment in Moorhead, Minn. to discuss the details, opportunities and obstacles they’ve encountered implementing data management and agronomic offerings as sources of recurring revenue.