Precision Sales

Learn other precision specialists’ sales tips, techniques and best practices to target new customers and upgrade existing ones to the latests technology.

ARTICLES

[Technology Corner] Selling Strategic Planning as a Service

[Technology Corner] Selling Strategic Planning as a Service

Successfully selling precision farming services is an annual objective for many farm equipment dealerships. Getting farm customers to pay for software updates, in-field support and hardware installations is a challenge. But what about connecting customers’ ag tech and equipment investments with a long-term business plan for their farm operation?
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[Podcast] Reducing Costs and Increasing Yields with Central Tire Inflation Systems

In this episode of the <em>Precision Farming Dealer</em> podcast, brought to you by Yetter Mfg., we’re going to talk tire technology, and specifically, we’ll hear about central tire inflation systems (CTIS), which are becoming increasingly prevalent on today’s tractors and other heavy ag equipment.
In this episode of the Precision Farming Dealer podcast, brought to you by Yetter Mfg., we’re going to talk tire technology, and specifically, we’ll hear about central tire inflation systems (CTIS), which are becoming increasingly prevalent on today’s tractors and other heavy ag equipment.
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Crunching the Tech ROI of Equipment Leasing

[Technology Corner] Crunching the Tech ROI of Equipment Leasing

As farm equipment continues to become more automated, tracking up- and downtime to the hour — especially with leased machinery — can have a significant economic impact. For ag input retailers that offer custom application services and lease fleets of sprayers, spreaders and floaters, the ability to monitor machine hours, fuel costs and labor time allows for an accurate analysis of return on investment.
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2020 BENCHMARK STUDY

Precision Outlook: Dealers Shift Focus to Application Hardware, Maintain Need for Training

Training for staff and customers as well as application technology hardware came in as dealers’ top priorities for the future of their businesses
The Precision Farming Dealer 2020 Benchmark Study showed several shifts in dealers’ expectations for their future revenue. Topping the list of revenue sources considered important for growth was application technology hardware, reversing its 3-year downward trend.
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2020 BENCHMARK STUDY

Precision Revenue Growth Slows as Dealers Navigate an Evolving Market

For the first time in 5 years, dealers did not exceed higher-end growth projections in 2019, and forecast more conservative growth in 2020.
Problem solving is often the linchpin of a dealership’s precision farming business. The last couple of years have tested the abilities of precision teams to overcome ongoing economic — and more recently — social challenges to maintain, if not grow revenue.
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Our Dealer Story Podcast

[Podcast] Our Dealer Story: Hoober Inc.

In this episode of the&nbsp;<em>Precision Farming Dealer</em>&nbsp;podcast, brought to you by HBS Systems, Sarah Hill, associate editor of <em>Precision Farming Dealer</em>, sat down with Scott Hoober, third generation owner of Hoober Inc. during the Precision Farming Dealer Summit.
In this episode of the Precision Farming Dealer podcast, brought to you by HBS Systems, Sarah Hill, associate editor of Precision Farming Dealer, sat down with Scott Hoober, third generation owner of Hoober Inc. during the Precision Farming Dealer Summit.
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Thought Leader Series

[Video] Farm Equipment ‘Thought Leader’ Series: John Deere Precision Peer Group

While in-person meetings provide valuable face-to-face contact, the chaotic schedules of precision managers don’t always allow for coordinated sessions. In 2018, a group of John Deere precision farming managers, organized by Phil Moskal from Mid-State Equipment, began communicating via text message to assist each other with troubleshooting in-field problems or trading insight on new products or services.
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