Precision Sales

Learn other precision specialists’ sales tips, techniques and best practices to target new customers and upgrade existing ones to the latests technology.

ARTICLES

[Technology Corner] Precision Revenue Trending Upward

If the ag industry has taught precision farming dealers anything during the last few years, it’s that no longer can they rely on singular sales of hardware and expect to grow business. For some, this has been a hard lesson learned. But the evolving market has allowed adaptable dealers to capitalize on changing technology priorities among their farm customers.
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[Technology Corner] Service Tech Recruitment an Ongoing Precision Predicament

Last month, I stopped by Nebraska Equipment, a Case IH dealer based in Seward, Neb., to discuss hiring in the precision industry with sales manager Kenny Pekarek. The timing of the visit was fitting, as the dealership was just one week into hiring its first precision intern, not coincidentally during the heart of planting season.
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2018 Benchmark Study

Training, Service Growth Remain Top Dealer Priorities

Customer education, employee stability and expansion of support revenue are primary targets to increase revenue now and in the future.
The last 6 years have seen both subtle and dramatic shifts in dealer priorities with precision business. For the first few years, hardware held a firm grip on the most promising areas for future profit, but there has been a gradual shift in where dealers see their greatest growth potential.
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[Podcast] Explaining the Potential and Pitfalls of Digital Ag

In this episode of the <em>Precision Farming Dealer</em> podcast, Kenneth Zuckerberg shares some research analysis on the learning and adoption curves for the next wave of digital farming innovation he picked up as a senior analyst for Rabobank.
In this episode of the Precision Farming Dealer podcast, Kenneth Zuckerberg shares some research analysis on the learning and adoption curves for the next wave of digital farming innovation he picked up as a senior analyst for Rabobank.
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[Podcast] Conversations with Ag Equipment’s Entrepreneurs: Jon Kinzenbaw and Susie Kinzenbaw Veatch

In this episode of the <em>Precision Farming Dealer</em> podcast, we're bringing you an episode from our sister publication, brought to you by GKN Off-Highway Powertrain, where editor Mike Lessiter sits down for a conversation with Jon Kinzenbaw, founder of Kinze Manufacturing, and daughter and company president Susie Veatch.
In this episode of the Precision Farming Dealer podcast, we're bringing you an episode from our sister publication, brought to you by GKN Off-Highway Powertrain, where editor Mike Lessiter sits down for a conversation with Jon Kinzenbaw, founder of Kinze Manufacturing, and daughter and company president Susie Veatch.
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Tapping Into Precision Training Value: Moving Beyond a ‘Necessary Evil'

The manager of Agri-Service’s separately-branded precision farming arm shares tips for their top-performing customer training sessions — ones that farmers don’t want to miss.
I recently talked to industry people about their thoughts on customer training. One response was that customer events are a “necessary evil;” that customers expect it, so we do it. Another said, “We do them, but we don’t feel like we get anything in return from them.” And another said, “Our customers don’t remember anything that we teach them so why do them — what’s the point?”
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First Release Jitters

When it comes to new Precision Ag technology and hardware, there is often a bit of anxiety about being the first to try it. I think it goes back to the tongue in cheek adage, “The early bird gets the worm, but the second mouse gets the cheese.”
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