Precision Sales

Learn other precision specialists’ sales tips, techniques and best practices to target new customers and upgrade existing ones to the latests technology.

ARTICLES

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Leveraging Relationships Key to Working Through Shortages

Reichhardt Electronic Innovations uses communication with dealers and growers to find solutions to supply chain challenges.

Relationships are key to the success of precision farming company Reichhardt Electronic Innovations. Throughout the COVID-19 pandemic and the resulting supply chain shortages, those connections have allowed Reichhardt to work with dealers to continue to meet their customers’ demands.


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Mike Houghtaling P&C Ag Solutions

P&C Ag’s Go-to-Market Strategy for Autonomous Farm Equipment

Dealer shares outlook on six stages of adoption for autonomous farming vehicles.

Mike Houghtaling, president and founder of P&C Ag Solutions in Reese, Mich., views adoption of autonomy in six stages. Each stage represents an opportunity for the independent retailer to demonstrate the reliability and necessity for new precision agriculture equipment.


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[Podcast] Pioneering Precision Ag with Reichhardt Electronic Innovations

In this episode of the <em>Precision Farming Dealer</em> podcast, Andreas Reichhardt, founder of Reichhardt Electronic Innovations and Jayme Paquin, general manager of Reichhardt Electronic Innovations, discuss the past and future of precision agriculture, recent trends in the market and their predictions for the biggest opportunities for dealers in the next 24 months.
In this episode of the Precision Farming Dealer podcast, Andreas Reichhardt, founder of Reichhardt Electronic Innovations and Jayme Paquin, general manager of Reichhardt Electronic Innovations, discuss the past and future of precision agriculture, recent trends in the market and their predictions for the biggest opportunities for dealers in the next 24 months.
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Dealer Data Management Customer Catagories

Progressive Sales Model Requires Dealerships to be Proactive, Not Reactive

Dealers need to embrace technology and early adopters without forgetting about customers who prefer a traditional approach.

Most references to the digital divide have to do with rural connectivity and how easy or difficult it is for farms to maintain internet access. However, Jared Ochs has a different type of digital divide on his mind.


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Looking Beyond Ag to Solve the Precision Labor Shortage

Hutson Inc. turns interns without ag experience into precision-focused sales representatives.

Hutson Inc., a John Deere dealership with 30 locations in Indiana, Kentucky, Michigan and Tennessee, is looking beyond the farm for its newest hires. 

The dealership started an internship program to train people without a background in agriculture to become sales representatives. The interns learn about the industry and get hands-on experience working with the products they’ll eventually sell. 


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Industry Q&A

Reviewing this Year’s Precision Service Packages Post-Planting

Dealers share what they — and their customers — learned about the value of their precision service packages and what they’ll change for 2022.
With the rush of planting behind us, we reached out to dealers to get their thoughts on what they learned about the attractiveness and value of their 2021 precision service packages, what the take-rate was on the 2021 program compared to previous years and what they plan to do differently next year.
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Current Issue

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Precision Farming Dealer

  • Day In The Cab: Guide Staff with Upper-Level Precision Support
  • Shifting to a Proactive Sales Model
  • Hutson Recruits Outside of Ag
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