Precision Sales

Learn other precision specialists’ sales tips, techniques and best practices to target new customers and upgrade existing ones to the latests technology.

ARTICLES

7 Ways Technology Will Disrupt Your Precision Farming Business

From comprehensive ag tech consulting to robotic specialization and support, dealers and industry experts share their vision for how opportunities and objectives will change.
Asking dealers to dust of their crystal ball and predict where they want their precision business to be in 3, 5 or 10 years, the most common answer is “profitable.” But following up with a question on how they will accomplish that goal and there is nothing close to a consensus answer.
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[Podcast] Getting the Right Recommendation on Soil Testing Techniques

In this episode of the <em>Precisions Farming Dealer</em> podcast, brought to you by Topcon Agriculture, Darrell Bruggink talks with soil scientist Ray Ward, who founded Ward Laboratories, about the importance of identifying the need for a new approach to making soil fertility recommendations.
In this episode of the Precisions Farming Dealer podcast, brought to you by Topcon Agriculture, Darrell Bruggink talks with soil scientist Ray Ward, who founded Ward Laboratories, about the importance of identifying the need for a new approach to making soil fertility recommendations.
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[Technology Corner] Selling Strategic Planning as a Service

[Technology Corner] Selling Strategic Planning as a Service

Successfully selling precision farming services is an annual objective for many farm equipment dealerships. Getting farm customers to pay for software updates, in-field support and hardware installations is a challenge. But what about connecting customers’ ag tech and equipment investments with a long-term business plan for their farm operation?
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[Podcast] Reducing Costs and Increasing Yields with Central Tire Inflation Systems

In this episode of the <em>Precision Farming Dealer</em> podcast, brought to you by Yetter Mfg., we’re going to talk tire technology, and specifically, we’ll hear about central tire inflation systems (CTIS), which are becoming increasingly prevalent on today’s tractors and other heavy ag equipment.
In this episode of the Precision Farming Dealer podcast, brought to you by Yetter Mfg., we’re going to talk tire technology, and specifically, we’ll hear about central tire inflation systems (CTIS), which are becoming increasingly prevalent on today’s tractors and other heavy ag equipment.
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Crunching the Tech ROI of Equipment Leasing

[Technology Corner] Crunching the Tech ROI of Equipment Leasing

As farm equipment continues to become more automated, tracking up- and downtime to the hour — especially with leased machinery — can have a significant economic impact. For ag input retailers that offer custom application services and lease fleets of sprayers, spreaders and floaters, the ability to monitor machine hours, fuel costs and labor time allows for an accurate analysis of return on investment.
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2020 BENCHMARK STUDY

Precision Outlook: Dealers Shift Focus to Application Hardware, Maintain Need for Training

Training for staff and customers as well as application technology hardware came in as dealers’ top priorities for the future of their businesses
The Precision Farming Dealer 2020 Benchmark Study showed several shifts in dealers’ expectations for their future revenue. Topping the list of revenue sources considered important for growth was application technology hardware, reversing its 3-year downward trend.
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