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Learn other precision specialists’ sales tips, techniques and best practices to target new customers and upgrade existing ones to the latests technology.

ARTICLES

Putting Next Generation Ag Technologies to Work Today

[Podcast] Putting Next Generation Ag Technologies to Work Today

In today’s <em>Precision Farming Dealer</em> podcast, we're joined by Dr. Scott Shearer, ag engineering professor at Ohio State who will share a present day perspective on progressive ag technologies which are already influencing on-farm decision-making.
November 19, 2019 | Posted in Precision Sales
In today’s Precision Farming Dealer podcast, we're joined by Dr. Scott Shearer, ag engineering professor at Ohio State who will share a present day perspective on progressive ag technologies which are already influencing on-farm decision-making.
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2020 Precision Farming Dealer Summit

Are You Tying Agronomic Expertise Into Equipment Sales & Service?

Hear 3 dealers share their entry points, evolution and analytical opportunities with data-driven solutions at the 5th annual Precision Farming Dealer Summit in St. Louis.
November 15, 2019 | Posted in Dealer Development, Precision Sales, Industry News
Hear 3 dealers share their entry points, evolution and analytical opportunities with data-driven solutions at the 5th annual Precision Farming Dealer Summit in St. Louis.
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Planning for a Successful Customer Service Strategy in 2020

[Podcast] Exploring the Customer Experience Strategy

In the first topic of this podcast, brought to you by AgriSync, we explore is the customer experience. What is the customer experience? What is the difference between customer support and the customer experience? Where do you even start when trying to create the customer experience?
November 13, 2019 | Posted in Precision Sales
In the first topic of this podcast, brought to you by AgriSync, we explore is the customer experience. What is the customer experience? What is the difference between customer support and the customer experience? Where do you even start when trying to create the customer experience?
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Horsch
How We Did It

[Podcast] Conversations with Ag Equipment’s Entrepreneurs: Horsch CEO Michael Horsch

In this episode of the <em>Precision Farming Dealer</em> podcast, sponsored by Osmundson Manufacturing, Editor Mike Lessiter sits with the first German-based manufacturer in this series Michael Horsch, of Horsch, a global manufacturer of seeding, tillage and spraying equipment that you may know by the brand names of Joker high speed discs, and Maestro planter.
November 6, 2019 | Posted in Dealer Development, Precision Sales
In this episode of the Precision Farming Dealer podcast, sponsored by Osmundson Manufacturing, Editor Mike Lessiter sits with the first German-based manufacturer in this series Michael Horsch, of Horsch, a global manufacturer of seeding, tillage and spraying equipment that you may know by the brand names of Joker high speed discs, and Maestro planter.
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[Podcast] Driving the Value of Ag Data with Decisive Delivery

In today’s <em>Precision Farming Dealer</em> podcast, we share excerpts from our conversation with Patrick Christie, founder of Conservis, and Robert Lubben, digital lead for Rabo AgriFinance on some of the influential factors shaping the digital ag landscape, including the long-term strategy of precision partnerships and the outlook for data being the new cash crop.
October 22, 2019 | Posted in Precision Sales
In today’s Precision Farming Dealer podcast, we share excerpts from our conversation with Patrick Christie, founder of Conservis, and Robert Lubben, digital lead for Rabo AgriFinance on some of the influential factors shaping the digital ag landscape, including the long-term strategy of precision partnerships and the outlook for data being the new cash crop.
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Joe Bassett

[Podcast] Conversations with Ag Equipment’s Entrepreneurs: Dawn Equipment's Joe Bassett

In this episode of the <em>Farm Equipment</em> podcast, "How We Did It: Conversations with Ag Equipment's Entrepreneurs" brought to you by Ingersoll Tillage, Editor Mike Lessiter sat down with Joe Bassett, president and CEO of Dawn Equipment Co., to discuss the company's history and his thoughts on the challenges ahead.
October 7, 2019 | Posted in Precision Sales, Product Innovations
In this episode of the Farm Equipment podcast, "How We Did It: Conversations with Ag Equipment's Entrepreneurs" Editor Mike Lessiter sat down with Joe Bassett, president and CEO of Dawn Equipment Co., to discuss the company's history and his thoughts on the challenges ahead as part of the "How We Did It: Conversations with Ag Equipment's Entrepreneurs” series brought to you by Ingersoll Tillage.
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[Podcast] Marketing Customized Precision Problem-Solving to Customers

In today’s <em>Precision Farming Dealer</em> podcast, we're joined by Matt Miller, product specialist who shares how Butler Ag Equipment is bringing to market some new precision programs designed to connect with customers on an individual level, while also creating recurring revenue opportunities for the dealership.
August 8, 2019 | Posted in Precision Sales, Industry News
In today’s Precision Farming Dealer podcast, we're joined by Matt Miller, product specialist who shares how Butler Ag Equipment is bringing to market some new precision programs designed to connect with customers on an individual level, while also creating recurring revenue opportunities for the dealership.
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[Technology Corner] Finding the Next Start-Up ‘Unicorn’

By Jack Zemlicka posted on July 26, 2019 | Posted in Precision Sales, Industry News
Even in a challenging ag economy, dealerships are looking for opportunities which can strengthen the business for the future. Acquisitions and consolidation have long been a part of the farm equipment industry. But collaborations and partnerships, especially on the precision farming side, could be key in further developing this side of the business for dealers.
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[Podcast] Widening the Window of Opportunity for Post-Planting Precision Sales

In today’s <em>Precision Farming Dealer</em> podcast, we share excerpts from our conversation with founder of the Machinery Advisors Consortium, George Russell, which highlighted a few of the short-term opportunities and why the current market could also force some dealers out of their comfort zone, based on customer demand for in-season services.
July 25, 2019 | Posted in Precision Sales, Industry News
In today’s Precision Farming Dealer podcast, we share excerpts from our conversation with founder of the Machinery Advisors Consortium, George Russell, which highlighted a few of the short-term opportunities and why the current market could also force some dealers out of their comfort zone, based on customer demand for in-season services.
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Videos

[Technology Corner] Raven Adds 2 Autonomy Companies

[Technology Corner] Raven Adds 2 Autonomy Companies

Immediately following the release of its 5-year plan to significantly increase its investment in autonomous ag technologies, Raven Industries acted on that strategic plan with the acquisition of 2 independent autonomous companies.
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Events

2020 National No-Tillage Conference

Date: 01/07/20
Location: St. Louis, MO
The 28th annual National No-Tillage Conference offers a mix of general sessions, No-Till Classrooms and invaluable No-Till Roundtables. Just as important is the chance to profit from unlimited hallway networking with the most innovative, forward-thinking minds in no-till during next January's event in St. Louis!
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Top Directory Listings
Ivy Tech

Ivy Tech Community College, Lafayette Campus

The college offers an associate degree in Applied Science in Agriculture (60 credit hours). Students enrolled in this program may specialize in precision farming technology by selecting up to 15 credit hours in this area and agriculture business, sales and agronomy.
Dakota Precision Ag Center

Lake Region State College - Dakota Precision Ag Center

The college offers an AAS in Precision Agriculture and customized precision ag- related training for agricultural producers, insurance underwriters, equipment dealer and agricultural cooperative employees and others.
HTS Ag

HTS Ag Precision Ag Solutions

Offering training on Ag Leader, Trimble, Reichhardt, Norac and Integris Systems in twice yearly customer training events (spring/fall). Also offering individual training opportunities on any HTS Ag products and SMS software, year round.
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