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Learn other precision specialists’ sales tips, techniques and best practices to target new customers and upgrade existing ones to the latests technology.

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Precision Farming Dealer Summit 2021 Recap

Training an Entire Dealership to be Precision Savvy

In 2020, 21st Century Equipment embarked on an initiative to get every employee trained on precision farming basics to help propel them for long-term success as a dealership.
April 29, 2021 | Posted in Dealer Development, Precision Sales

At the start of 2020, we launched what we considered a critical training initiative around precision farming that applied to every employee, no matter their position or responsibility within the dealership. 


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Mainstreaming Precision Performance, Expectations

[Technology Corner] Mainstreaming Precision Performance, Expectations

By Jack Zemlicka posted on March 25, 2021 | Posted in Precision Sales, Industry News
On the cusp of spring planting in many areas, dealerships are reminded of the measurable and intangible value that an experienced precision farming team brings to the field for customers. But the skillset possessed by a really good precision ag technology specialist is hard to find. They are in high demand and thus expensive, and they take extensive training to develop.
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Getting Ahead of Early Order Opportunities to Avoid Last-Minute Anxiety, Delays

Feeling the pressure of trying to fulfill parts orders prior to spring planting, dealers are proactively planning revisions to how they stock and sell pre-season equipment.
By Jack Zemlicka posted on March 24, 2021 | Posted in Precision Sales

With wrenches turning in service bays in preparation for spring planting, dealers and farmers are well into their annual routine of row unit maintenance, seed meter calibration and prescription loading. 


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What Caught Your Eye in 2020?

From a rapid reliance on remote communication, to preparing for the next wave of disruptive technologies, the last year saw some innovation out of necessity in the precision farming business.
January 30, 2021 | Posted in Dealer Development, Precision Sales, Equipment Compatibility, Industry News

At the end of every calendar year, we gather a list of the top-performing digital content from www.PrecisionFarmingDealer.com. We’ve pulled highlights of the most popular content among our audience.


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[Technology Corner] Dealers Optimistic on Precision Farming Revenue Growth

[Technology Corner] Dealers Optimistic on Precision Farming Revenue Growth

The results of the ninth annual Precision Farming Dealer benchmark study — with contributions from dozens of farm equipment dealers, input retailers and independent precision companies — show that nearly three-fourths of dealers are forecasting revenue growth from precision to be up at least 2% in 2021, despite inventory challenges.
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Top Directory Listings
Ivy Tech

Ivy Tech Community College, Lafayette Campus

The college offers an associate degree in Applied Science in Agriculture (60 credit hours). Students enrolled in this program may specialize in precision farming technology by selecting up to 15 credit hours in this area and agriculture business, sales and agronomy.
Dakota Precision Ag Center

Lake Region State College - Dakota Precision Ag Center

The college offers an AAS in Precision Agriculture and customized precision ag- related training for agricultural producers, insurance underwriters, equipment dealer and agricultural cooperative employees and others.
HTS Ag

HTS Ag Precision Ag Solutions

Offering training on Ag Leader, Trimble, Reichhardt, Norac and Integris Systems in twice yearly customer training events (spring/fall). Also offering individual training opportunities on any HTS Ag products and SMS software, year round.
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