The types of ag technology that manufacturers are developing, dealers are selling and farmers are adopting is changing. A combination of factors are contributing to the evolution, including market instability, commercial momentum for increased machine automation and more connectivity with technology.

While there is still a mix of optimism and skepticism surrounding the overall farm economy, one bright spot could be the precision farming segment. Respondents to the recently released 11th annual No-Till Farmer Operational Benchmark Study, forecast increased adoption of 11 different precision technologies in 2019, compared to last year.

Crystal Valley started out developing variable-rate seeding prescriptions on about 5,000 acres and saw that number increase to 65,000 in 2018. Jason Leary, ag technology manager, walks through the setup of the co-op’s customized 12-row, John Deere, multi-hybrid plot planter.

In today’s Precision Farming Dealer podcast, we're pleased to share a discussion between Lance Larsen, precision ag coordinator with Agtegra and Tony Kramer, product specialist supervisor with RDO Equipment Co. and host of the Agriculture Technology Podcast.

In today’s Precision Farming Dealer podcast, we're joined by Central Valley Ag's advanced cropping systems manager Keith Byerly and advanced cropping systems equipment manager Chris Winkelbauer to discuss their approach to customer retention, service excellence and product diversity.