Getting Into Precision

An introductory resource for precision specialists and dealerships on baseline products including GPS, auto-steer and training/education information.

ARTICLES

2019 BENCHMARK STUDY

Part 4: Dealer Priorities Trending Toward Data Management & Staff Training

Data analysis, staff retention and avenues to navigate the ag economy topped the list for dealer focuses in 2019 and beyond.
This year has shown interesting new developments in market sentiments, with dealers continuing to slowly move away from hardware and steer sharply toward data management for future revenue, according to the seventh annual Precision Farming Dealer Benchmark Study.
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2019 BENCHMARK STUDY

Part 3: Putting Agronomic Emphasis on Service Revenue & Customer Retention

In-house agronomists and annual service contracts see jumps in 2019, while fewer rely on precision specialists for delivery of data management support.
Agronomic service is still a push-pull offering for dealers. Some have proactively embraced and invested in providing robust support options to customers that include soil sampling, data analysis and field prescriptions.
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2019 BENCHMARK STUDY

Part 2: Mix & Match Approach with Precision Products, Services Sets Up Comprehensive Sales

Hardware sales rebounded, independent sales revenue dipped and fewer dealers have a separate department for precision farming.
The more things change, the more they stay the same, at least in terms of how dealers are selling and servicing precision farming products. While strides have been made establishing precision as a standalone business, dealerships continue to seek a better balance between revenue generated by hardware sales and service.
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2019 BENCHMARK STUDY

Part 1: Dealers Again Exceed High-End Precision Revenue Projections

Despite market challenges, a majority of dealers report measurable precision revenue growth in 2018, including nearly one-third seeing an increase of at least 8%.
Despite the downturn in the ag economy, precision farming dealers have largely maintained an ambitious sales outlook, banking on their ability to increase billable service and capture ROI-based revenue from new products.
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Meet the Market Changers

Copperhead Ag

Copperhead Ag Products was formed in the spring of 2009 after Dave and Todd Terveen, local farmers, discussed available closing wheels with Kevin Berg, a machine shop owner. They put their heads together and developed the Furrow Cruiser Spiked Closing Wheel — an option much different than any others on the market. After a few geometry changes to perfect the wheel’s closing action and the ability to slough off mud, the team began to show the product to local farmers. It was a hit! Marketing of the product began in the summer of 2009 to regional farmers, dealers and at farm shows. Copperhead Ag has since expanded into the Midwest region and beyond, with sales reaching to New York, Texas, Argentina and Switzerland.
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Filling the Precision Labor Pool by Testing Talent through Structured Internships

Looking to find and ideally, retain high-quality technology help, Nebraska Equipment puts students through the paces with flexible, diverse precision internships
Building the next generation of leaders is the key to any successful dealership. That leadership journey can start during a recruit’s education as an internship opportunity. More and more dealerships are offering precision farming internships to both high school and/or college students to give them a taste for what working at a dealership entails.
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Precision Farming Dealer Summit 2019 Recap

Add Depth Through Recruiting, Retention & Advancement

Once you find a precision farming technician with some potential, set a clear on-boarding plan and career path to increase the likelihood of retaining a long-term employee.
Finding good employees — and retaining them — is a challenge for all farm equipment dealership departments, but it is particularly challenging for the precision farming department where burnout rates are high.
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Precision Farming Dealer Summit 2019 Recap

Improving Accountability & Culture within Your Precision Business

Learn from mistakes — and successes — to leverage internal transparency with employees and external trust with farm customers.
Most issues within a precision business are caused by non-implementation of what you already know, and that’s why it’s important to have a checklist to print out, take home and check off, what you’ve done and to determine what you haven’t done.
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