Mitchell Hora says increasing reliance on bottom line profitability and data driven decisions will be the key that helps him survive and thrive in the future.

In Lowry, Minn., Zach Johnson, age 36, and his father, Nate, are in the early stages of their farm continuity plan.

If you have been following along throughout this series, we imagine you have learned quite a bit about how current ISOBUS technology is helping the agricultural community. And if this is the first article you are reading about ISOBUS, here is a quick summary of what we have been covering through our educational series over the past few months.

M2M is also known as “Machine-to-Machine Communication,” a term that's used to broadly describe the technology that enables network devices to work together.

Jayme Paquin of Reichhardt North America and Tyler Lund of Veris Technologies discuss how precision farming technology has evolved over the years and how its helping growers optimize their operations.