Attracting farm customers can provide an initial influx of precision profit for dealerships, but it’s the subsequent service that keeps farmers coming back to create a recurring source of revenue.

So what are the most effective methods for maintaining productive, profitable employees? Our editors compiled experience-based advice from North American dealers of all sizes and brands on how to develop a stable, successful and loyal precision farming staff.

With a commitment to precision fertilization practices comes an expectation of financial savings and stellar tech support for Kansas operation Kramer Seed Farms.

TruAG is a family-owned company with roots in the family farm. TruAG is located in West Lafayette, Ind., and is a leading manufacturer of seed tenders, anhydrous bars, strip-till bars and strip-till row units. With state-of-the-art turn-key manufacturing equipment, TruAG can design, manufacture and assemble all of its products in-house, allowing for full control of the processes. Potential problems can be identified quickly and solutions implemented in a concise, cost-effective and timely manner.

In 2005, Gilles Soucy, a farm owner himself, had the vision to adapt a track system to a farm vehicle. Convinced of the feasibility of this project and the outstanding tractor performance advantages it would bring about, he soon dedicated a team to this project. The Soucy group has more than 50 years of experience in rubber track manufacturing and has very diverse expertise. This is why Soucy Track has quickly become a leader in track systems for farm vehicles.

Digital Agriculture is the new term. Mixmate was designed for the Digital Agriculture movement even before it had a name. Automation, data collection and connectivity are all key components of Digital Agriculture. Mixmate is a foundational product to identify and measure products as they are used on the farm. If the records from Mixmate are combined with as-applied records, accounting quality field records can be generated automatically. Our measurement systems will be an integral part of a tracking system from the field to the fork. We are building the electronic and software systems to integrate and collect this data automatically. Praxidyn is influential in the development of data communications standards throughout the world.