Michaela Paukner

Michaela Paukner

Michaela Paukner is the associate editor of Strip-Till Farmer and Precision Farming Dealer. Her previous journalism experience includes working as a reporter for a legal magazine and as a producer for two Wisconsin TV news stations. She has also worked with clients across the globe as a freelance writer and marketing consultant, and as a brand manager for a Wisconsin-based boutique marketing agency. She's a graduate of UW-Green Bay.


Day in the Cab

Dedication to Problem-Solving Drives Strong Precision Service

Even on a “slow” day, precision farming specialist Pete Kopriva fields dozens of calls, connecting customers to efficient precision support.
Early on in my Day in the Cab visit with Pete Kopriva, precision farming specialist at Case IH dealer J.J. Nichting, he said the amount of phone calls he was getting had “really died down” since the previous week.
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Master Precision Management at Your Dealership

3 dealers outline the training programs, customer service strategies and financial benchmarks they use to effectively manage their precision departments.
Whether your precision team consists of 2 people or 20, a commitment to excellent customer service, a solid training program and measurable expense benchmarks will put your precision department on a path to profitability.
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Looking Beyond Ag to Solve the Precision Labor Shortage

Hutson Inc. turns interns without ag experience into precision-focused sales representatives.
Hutson Inc., a John Deere dealership with 30 locations in Indiana, Kentucky, Michigan and Tennessee, is looking beyond the farm for its newest hires. The dealership started an internship program to train people without a background in agriculture to become sales representatives.
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Independent Dealer Enables Colorblind Solutions for Customers

Iowa’s Premier Technologies introduces customers to precision ag technology and gives them more flexibility with equipment using Ag Leader and other shortline products.
Independent precision ag dealer Premier Technologies, based in Alden, Iowa, serves customers new to the precision world and those who are looking to advance the capabilities of their existing equipment of all colors. “We work with newer equipment of all colors, too, and Ag Leader is the glue in that situation," says Charles “Chuck” Hadacek, precision specialist at Premier Technologies.
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Precision Farming Dealer

  • 12th Annual Precision Award Program Honors Top North American Dealer
  • First Customer Contact Builds Trust & Strong Relationships
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