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Michaela Paukner
Michaela Paukner is the associate editor of Strip-Till Farmer and Precision Farming Dealer. Her previous journalism experience includes working as a reporter for a legal magazine and as a producer for two Wisconsin TV news stations. She has also worked with clients across the globe as a freelance writer and marketing consultant, and as a brand manager for a Wisconsin-based boutique marketing agency. She's a graduate of UW-Green Bay.
ARTICLES
Customer-Centric Approach Key to Selling Colorblind Precision Ag Solutions
Guillermo Perez-Iturbe, marketing director at Trimble, says brand-agnostic precision ag products offer flexibility for dealers and customers.
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Leveraging Relationships Key to Working Through Shortages
Reichhardt Electronic Innovations uses communication with dealers and growers to find solutions to supply chain challenges.
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![[Technology Corner] Autonomous LaserWeeder Eliminates Weeds Using Lasers, AI](https://www.precisionfarmingdealer.com/ext/resources/images/2021/Winter/OTR_Tech-Thumbnail-11-12-2021_for_web.png?height=125&t=1636667150&width=150 "[Technology Corner] Autonomous LaserWeeder Eliminates Weeds Using Lasers, AI")
Top Articles
- Deere's Newest Startup Collaborators Include Robot Farm Labor & Harvesting Companies
- Agricultural Drones Poised for Autonomous Operation, Booming Market
- Agtonomy Secures $5M for Farm Autonomy Platform Development, Trials
- University of North Dakota Offers New Drone Pilot Certification
- How to Prepare Your Dealership & Your Customers for Autonomous Farming
Current Issue
Precision Farming Dealer
- Day In The Cab: Guide Staff with Upper-Level Precision Support
- Shifting to a Proactive Sales Model
- Hutson Recruits Outside of Ag
Progressive Sales Model Requires Dealerships to be Proactive, Not Reactive
Looking Beyond Ag to Solve the Precision Labor Shortage
On-Site & In-Shop Technical Support Yields Efficient Customer Service
Must Read Free Eguides
Download these helpful knowledge building tools
- 33 Bankable Strategies for Billing Precision Service
- Making the Precision Basics Even Better with Implement Guidance
- Essentials of Measuring Customer Experience
- 7 Essential Components to Providing Effective Remote Support
Videos
![[Technology Corner] NEXAT System Cultivates, Sows, Sprays & Harvests with 1 Machine](https://www.precisionfarmingdealer.com/ext/resources/remote/2021/12/17/OTR_Tech-Thumbnail-12-17-2021_for_web.png?height=290&t=1639752064&width=400)
[Technology Corner] NEXAT System Cultivates, Sows, Sprays & Harvests with 1 Machine
A massive “all-in-one” machine by NEXAT can handle every step in production agriculture autonomously, from soil cultivation and sowing to crop protection and harvesting. The holistic crop production system is based on the interchangeable carrier vehicle that you see here. It drives horizontally on the field and vertically on roads. The technology needed for each step in production can be installed as a module on the machine, and the system can operate autonomously.
Top Directory Listings
Ivy Tech Community College, Lafayette Campus
The college offers an associate degree in Applied Science in Agriculture (60 credit hours). Students enrolled in this program may specialize in precision farming technology by selecting up to 15 credit hours in this area and agriculture business, sales and agronomy.
Lake Region State College - Dakota Precision Ag Center
The college offers an AAS in Precision Agriculture and customized precision ag- related training for agricultural producers, insurance underwriters, equipment dealer and agricultural cooperative employees and others.
HTS Ag Precision Ag Solutions
Offering training on Ag Leader, Trimble, Reichhardt, Norac and Integris Systems in twice yearly customer training events (spring/fall). Also offering individual training opportunities on any HTS Ag products and SMS software, year round.