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Michaela Paukner

Michaela Paukner

Michaela Paukner was the associate editor of No-Till Farmer, Strip-Till Farmer and Cover Crop Strategies.. Her previous journalism experience includes working as a reporter for a legal magazine and as a producer for two Wisconsin TV news stations. She has also worked with clients across the globe as a freelance writer and marketing consultant, and as a brand manager for a Wisconsin-based boutique marketing agency. She's a graduate of UW-Green Bay.
Articles

ARTICLES

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What Farmers Want From You

Analyze Machinery Reliability, Uses When Considering New Equipment Investments

Consider upgrades that make your fleet more reliable, new uses for machines & projected price increases when assessing potential purchases
By Michaela Paukner posted on April 19, 2024 | Posted in Precision Agriculture 101, Equipment Compatibility, Product Innovations
As farm machinery costs increase far beyond the rate of inflation, making a new machine pencil out may require some creative thinking about its potential uses and how farm operational expenses will change in the next decade.
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Day in the Cab

Dedication to Problem-Solving Drives Strong Precision Service

Even on a “slow” day, precision farming specialist Pete Kopriva fields dozens of calls, connecting customers to efficient precision support.
By Michaela Paukner posted on October 16, 2023 | Posted in Precision Sales, Service & Support
Early on in my Day in the Cab visit with Pete Kopriva, precision farming specialist at Case IH dealer J.J. Nichting, he said the amount of phone calls he was getting had “really died down” since the previous week.
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Master Precision Management at Your Dealership

3 dealers outline the training programs, customer service strategies and financial benchmarks they use to effectively manage their precision departments.
By Michaela Paukner posted on May 22, 2023 | Posted in Dealer Development, Precision Sales, Service & Support
Whether your precision team consists of 2 people or 20, a commitment to excellent customer service, a solid training program and measurable expense benchmarks will put your precision department on a path to profitability.
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Looking Beyond Ag to Solve the Precision Labor Shortage

Hutson Inc. turns interns without ag experience into precision-focused sales representatives.
By Michaela Paukner posted on January 30, 2023 | Posted in Dealer Development, Precision Sales
Hutson Inc., a John Deere dealership with 30 locations in Indiana, Kentucky, Michigan and Tennessee, is looking beyond the farm for its newest hires. The dealership started an internship program to train people without a background in agriculture to become sales representatives.
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Independent Dealer Enables Colorblind Solutions for Customers

Iowa’s Premier Technologies introduces customers to precision ag technology and gives them more flexibility with equipment using Ag Leader and other shortline products.
By Michaela Paukner posted on October 5, 2022 | Posted in Precision Sales, Service & Support
Independent precision ag dealer Premier Technologies, based in Alden, Iowa, serves customers new to the precision world and those who are looking to advance the capabilities of their existing equipment of all colors. “We work with newer equipment of all colors, too, and Ag Leader is the glue in that situation," says Charles “Chuck” Hadacek, precision specialist at Premier Technologies.
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Current Issue

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Precision Farming Dealer

  • 2025 Most Valuable Dealership Delivers Cutting-Edge Tech to Farms Across U.S.
  • Precision Dealers Eyeing Bounce Back Year After Challenging 2024
  • Veteran Technician Stays Young in New Precision Specialist Role
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Videos

[Technology Corner] FEMA Presentation Provides Glimpse into Future of Farm Tech

[Technology Corner] FEMA Presentation Provides Glimpse into Future of Farm Tech

At the Farm Equipment Manufacturers Association convention, which took place in Fort Myers, Fla., we caught up with Mach CEO Colin Hurd after his technology council presentation. He said one of his goals was to help companies incorporate more technology into their machinery because that’s where he sees the industry headed in the next 5 years. 

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Top Directory Listings
Ivy Tech

Ivy Tech Community College, Lafayette Campus

The college offers an associate degree in Applied Science in Agriculture (60 credit hours). Students enrolled in this program may specialize in precision farming technology by selecting up to 15 credit hours in this area and agriculture business, sales and agronomy.
Dakota Precision Ag Center

Lake Region State College - Dakota Precision Ag Center

The college offers an AAS in Precision Agriculture and customized precision ag- related training for agricultural producers, insurance underwriters, equipment dealer and agricultural cooperative employees and others.
HTS Ag

HTS Ag Precision Ag Solutions

Offering training on Ag Leader, Trimble, Reichhardt, Norac and Integris Systems in twice yearly customer training events (spring/fall). Also offering individual training opportunities on any HTS Ag products and SMS software, year round.
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