Michaela Paukner is the associate editor of Strip-Till Farmer and Precision Farming Dealer. Her previous journalism experience includes working as a reporter for a legal magazine and as a producer for two Wisconsin TV news stations. She has also worked with clients across the globe as a freelance writer and marketing consultant, and as a brand manager for a Wisconsin-based boutique marketing agency. She's a graduate of UW-Green Bay.

How to Streamline Your Dealership’s Customer Communications

Record360’s ServicePro platform allows staff to text with customers and manage work orders from a mobile app.

By Michaela Paukner posted on October 10, 2022 | Posted in Service & Support

Record360’s ServicePro platform allows precision specialists, technicians and other dealership staff to text with customers and track work orders through an app, creating more seamless customer communication.

Independent Dealer Enables Colorblind Solutions for Customers

Iowa’s Premier Technologies introduces customers to precision ag technology and gives them more flexibility with equipment using Ag Leader and other shortline products.

By Michaela Paukner posted on October 5, 2022 | Posted in Precision Sales, Service & Support

Independent precision ag dealer Premier Technologies, based in Alden, Iowa, serves customers new to the precision world and those who are looking to advance the capabilities of their existing equipment of all colors. “We work with newer equipment of all colors, too, and Ag Leader is the glue in that situation," says Charles “Chuck” Hadacek, precision specialist at Premier Technologies.

Customer-Centric Approach Key to Selling Colorblind Precision Ag Solutions

Guillermo Perez-Iturbe, marketing director at Trimble, says brand-agnostic precision ag products offer flexibility for dealers and customers.

By Michaela Paukner posted on October 3, 2022 | Posted in Precision Sales, Equipment Compatibility

Colorblind precision agriculture products, or brand agnostic products, can give dealers and customers flexibility.

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Strip-Tillers Embrace RTK, Plan Precision Purchases in 2022

2022 Strip-Till Benchmark Study reveals most popular precision technologies used by U.S. strip-tillers.

By Michaela Paukner posted on October 1, 2022 | Posted in Precision Sales

Strip-till, a technology-driven farming practice that requires specialized equipment and knowledge, presents an opportunity for dealerships and their precision departments to establish authority and increase revenue.

Still Looking for an AgriSync Alternative? Dealers, Companies Suggest New Options

Dealers get creative in their searches for a customer service platform to replace AgriSync.

By Michaela Paukner posted on September 17, 2022 | Posted in Service & Support

With so much continued interest from dealers who are losing or who have lost AgriSync, Precision Farming Dealer offers an update to a previous article that includes new suggestions for AgriSync alternatives.

[Technology Corner] Greeneye’s Precision Sprayer Saves $65/Acre on Herbicides

By Michaela Paukner posted on September 9, 2022

A precision sprayer powered by artificial intelligence reduces total herbicide costs by more than $65 per acre, according to a university field trial. The University of Nebraska-Lincoln’s trial compared Greeneye Technology’s retrofit green-on-green sprayer to broadcast herbicide.

[Technology Corner] Leveraging Dealer-Manufacturer Relationships to Serve Customers

By Michaela Paukner posted on August 18, 2022

A close working relationship between OEMs and their dealers results in success for the companies and their customers. Iowa-based independent precision dealer Youngblut Ag carries several lines of Yetter row cleaners, harvest equipment and closing wheels.

[Technology Corner] New ‘Branch’ of Precision Planting Automates Soil Testing

By Michaela Paukner posted on August 4, 2022

Precision Planting’s latest invention is a suite of tools for automating soil sampling and testing. This week the company announced the new tools for agronomists under the name Radicle Agronomics.

[Technology Corner] Doing More with Less: Precision Ag’s Role in the Future of Food

By Michaela Paukner posted on July 21, 2022

A recent whitepaper from the Assn. of Equipment Manufacturers (AEM) outlines 13 trends that could influence how food is produced — many of which hinge on adoption of precision agriculture technologies.

[Technology Corner] Strip-Tillers Plan Variable-Rate Technology Purchases in 2022

By Michaela Paukner posted on July 7, 2022

The growing practice of strip-till farming presents an opportunity for dealerships and their precision departments to establish authority and increase revenue. As the results of the 2022 Strip-Till Operational Practices Benchmark Study reveal, most strip-tillers are using and investing in precision.

Current Issue

Precision Farming Dealer

Dedication to Problem-Solving Drives Strong Precision Service
What Are Your Best & Worst Precision Ideas?
Making the Case for Gamifying Precision Agriculture
Acquisitions, Investments Accelerate OEMs’ Autonomous Capabilities
Strip-Tillers Embrace RTK, Plan Precision Purchases in 2022

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[Technology Corner] Big Investment Enables Verdant Robotics to Rapidly Scale its Fleet

Big news from Verdant Robotics this week as they announced the close of a $46.5 million series A funding round – one of the largest investments in ag robotics to date. Verdant Co-founder Curtis Garner says the funding will enable the company to scale its fleet, build more machines and cover more acres.

Top Directory Listings

Ivy Tech Community College, Lafayette Campus

The college offers an associate degree in Applied Science in Agriculture (60 credit hours). Students enrolled in this program may specialize in precision farming technology by selecting up to 15 credit hours in this area and agriculture business, sales and agronomy.

Lake Region State College - Dakota Precision Ag Center

The college offers an AAS in Precision Agriculture and customized precision ag- related training for agricultural producers, insurance underwriters, equipment dealer and agricultural cooperative employees and others.

HTS Ag Precision Ag Solutions

Offering training on Ag Leader, Trimble, Reichhardt, Norac and Integris Systems in twice yearly customer training events (spring/fall). Also offering individual training opportunities on any HTS Ag products and SMS software, year round.

Michaela Paukner

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