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Prioritizing Soil Health to Protect Profitability for Generations to Come

The Crave family sees soil health as a key to reducing inputs, machinery costs, and creating more value-added products for long-term success and sustainability.
Since the founding of the multigenerational Crave Brothers Farm in Waterloo, Wis., in 1980, they’ve adopted sustainable farming practices, added a cheese factory to increase the value of their milk, and operate a manure digester that generates enough electricity to power their operation and 300 neighboring homes, making them a carbon-negative company.
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[Technology Corner] Thinking Outside the Precision Box

A week into the new year, one of the carryover lessons learned by precision dealers in 2020 was that they either need to learn how to disrupt the way they do business, or risk being disrupted. Wrapped around this concept is the question of how dealers will help their customers be more profitable with where and when they invest in ag technology products and services.
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