Precision Agriculture 101, Precision Sales, Product Innovations
3 Reasons Why Your Customers Should Use More Precision Technology

3 Reasons Why Your Customers Should Use More Precision Technology

Even for widely used options like variable-rate fertilizer, GPS auto-steer, auto seed shutoff and yield monitoring data analysis, more than 15% of no-tillers indicated they would likely purchase the technology in the next 5 years.

Industry News

  • H&R Agri-Power Announces New COO

    Thomas (Tom) Sutter will be joining H & R Agri-Power as its new Chief Operating Officer.

  • Using Agricultural Data to Help Your Customers Address Sustainability Challenges

    Ag data has become increasingly important to not only farmers, but corporate companies like McDonalds and PepsiCo as well. In recent years, the USDA and other government agencies have taken significant strides in leveraging agricultural data to drive climate-smart initiatives across the U.S., according to Todd Janzen, agricultural attorney at Janzen Schroeder Ag Law. 

  • Precision Farming Dealer's Best of the Web: July 24, 2024

    Precision Farming Dealer editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great agricultural industry. Here is our favorite content from the past week. The Best of the Web This Week series is brought to you by Salford Group.
  • ZeroSixty honored by Fast Company Innovation by Design Awards 2024 in the Artificial Intelligence Category

    Farmwise called on ZeroSixty, a market leading experience design & innovation studio, to design & develop their next generation Vulcan HMI interface, connecting the tractor driver with FarmWise's precision weeder - and creating a robust system of controls & connectivity to help drive cultivation precision, data collection, smooth operations, seamless interactivity and a future-proof platform to drive ongoing & future innovation.

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Precision Ag 101

Feeling overwhelmed?

Start with these information-packed articles hand-picked by our editors:

33 Tips for Turning Billable Service Into Recurring Precision Revenue
Providing reliable service is a source of pride for dealers, but recouping a reasonable return on their time remains a challenge.

8 Tips for Building Better Dealer-Farmer Precision Partnerships
Three farmers and three precision equipment specialists discuss strategies for anticipating service needs, maximizing sales opportunities and avoiding customer conflict.

20 Employee Training & Retention Tips for Precision Ag Staff
A diverse group of dealers divulge their secrets to motivating new employees, making the most of training opportunities and why an ‘open book’ approach can be a competitive advantage.


From the Virtual Terminal

  • Digital Dirt in Your Parts Data

    Many manufacturers have some form of automatic replenishment system available for dealers. They are great tools that have revolutionized many industries, but these systems are also affected by abnormal demand left in your system.
  • AI Can Transform Precision Ag, But What Are the Legal Risks?

    Even though a lot a data is available, not every farmer can access the data and feed them into reliable decision-making tools. Data sharing initiatives, cooperatives and platforms between farmers could help, and could be promoted by establishing data sharing standards that bolster data aggregation while protecting individual privacy.
  • Mike-Lessiter-0723.jpg

    What Homer Taught Us About Mentoring…

    The average professional, if they’re lucky, might be able to cite one mentor in their life. I’ve been blessed with several who decided that developing me, advising me and correcting me was worth their effort.
  • Why DJI Ban from Congress Under NDAA Was No Surprise to the LiDAR PROs Team

    For those deeply embedded in the fabric of the drone industry, the narrative surrounding DJI's eventual exclusion was not emerging from a vacuum. It unfolded with a sense of predictability.

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Check out the latest industry job postings! Precision Farming Dealer is your valuable resource for individuals seeking employment opportunities within the precision agricultural machinery, equipment and software sector, connecting job seekers with relevant positions in the industry.

Want to list a job posting? Learn more here and contact Joanne Volkert today.

Top Directory Listings

2024 Dealership Minds Summit


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Join top farm equipment dealerships from around North America on August 6-7, 2024, in Madison, Wis., for 2-days of unrivaled learning and networking during the 2024 Dealership Minds Summit. No other event gives you a FOR DEALERS ONLY learning opportunity featuring targeted sessions that deliver the latest research, ideas and tools to help your dealership reach its top potential.

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Farm Innovations Review

Dealer Product Showcase

This month's featured products geared towards equipment dealers.

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Product Roundups

Top Store Items
Electric Farm Machinery: Outlook Through 2027

Electric Farm Machinery: Outlook Through 2027

This online-exclusive report features original reporting from expert farm machinery journalists and primary research on the impact of electric farm machinery for North American equipment dealers, manufacturers and suppliers.

Autonomous Farm Equipment: U.S. Farm Adoption & Outlook

Autonomous Farm Equipment: U.S. Farm Adoption & Outlook

This custom research report offers a summary of autonomy’s technological progression and indicates that the intersection of remote sensing, internet connectivity and rapid technology advances have ushered in a new tipping point for fully-automated farm operations.

Equipment Opportunities in Organic Farming

Equipment Opportunities in Organic Farming

Today, organic is the fastest growing segment of U.S. agriculture, according to the U.S. Department of Agriculture. To provide insight into this continuously growing segment of the ag market, Ag Equipment Intelligence researched industry trends and interviewed manufacturers, growers, industry experts to uncover the market potential for equipment among organic producers. The insights from this report are intended to help your business understand how to further penetrate the organic farming equipment market and what this niche needs most from their equipment manufacturers and partners.

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