PFD Features

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  Tapping Into Precision Training Value: Moving Beyond a ‘Necessary Evil'

  I recently talked to industry people about their thoughts on customer training. One response was that customer events are a “necessary evil;” that customers expect it, so we do it. Another said, “We do them, but we don’t feel like we get anything in return from them.” And another said, “Our customers don’t remember anything that we teach them so why do them — what’s the point?”
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  PFD Summit: The Journey to Digitizing Agriculture

  Rabobank is forecasting that median Midwest corn farmers will be working with a margin of about 4% during the next 4-5 years. This is “unacceptable” and means they will need to increase their efficiency while continuing to cut costs, Kenneth Zuckerberg told attendees of the 2018 Precision Farming Dealer Summit in January.
• In Case You Missed It: Top 10 Precision Farming Stories from April 2018

  Topping the list this month were two “From the Virtual Terminal” items, one on the new-to-North America diesel-electric farm tractor that will be available for sale in the last quarter of 2018 and another on the news of the potential mega-merger between Bayer and Monsanto and how that is heightening the debate over how farm data is collected and manipulated by companies.
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  PFD Summit: Adopting an Agronomic Mindset in the Precision Department

  As precision farming departments at farm equipment dealerships evolve, adding agronomic services has been somewhat of a natural progression. But, generating recurring revenue from agronomic services can be a challenge.