Dealer Development, Precision Sales
Progressive Sales Model Requires Dealerships to be Proactive, Not Reactive

Progressive Sales Model Requires Dealerships to be Proactive, Not Reactive

Most references to the digital divide have to do with rural connectivity and how easy or difficult it is for farms to maintain internet access. However, Jared Ochs has a different type of digital divide on his mind.
“The digital divide we’re talking about here is transitioning from a legacy model when it comes to selling precision ag hardware, software and services into a new, more progressive model,” Ochs says. 

Industry News

  • Kubota, Topcon Sign Collaborative Smart Agriculture Research Agreement

    The companies will work together to innovate for future commercialization through collaborative research in the field of smart agriculture, bringing together the technologies and know-how developed by each company.
  • Production for Russia's 1st OEM Contract for Autonomous Tractors to Begin in 2022

    Kirovets K-7M agricultural tractors, manufactured by Peterburgsky Traktorny Zavod, will be equipped as standard with the AI-based Cognitive Agro Pilot autonomous driving system starting in February of 2022, following a testing phase scheduled to complete in October of 2021. The companies expect production of fully self-driving tractors to start by 2024.

  • AEF Introduces ISOBUS Database App for Confirming Product Compatibility

    The Agricultural Industry Electronics Foundation is introducing an updated AEF ISOBUS Database app to give agricultural equipment dealers, manufacturers and end users a convenient way to access its database of all ISOBUS compatible products in the world. The free app allows users to easily drill down by brand, product or ISOBUS functionality to confirm product compatibility while in the office or in the field.

  • Aquiline Drones Releases New Online Training Course for Ag Industry

    Aquiline Drones, a drone and cloud solutions company, is offering a new online training course that teaches drone operators and farmers how to better manage agricultural business operations through data using drones and artificial intelligence for immense analysis and revenue-maximizing forecasting.

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Precision Ag 101

Feeling overwhelmed?

Start with these information-packed articles hand-picked by our editors:

33 Tips for Turning Billable Service Into Recurring Precision Revenue
Providing reliable service is a source of pride for dealers, but recouping a reasonable return on their time remains a challenge.

8 Tips for Building Better Dealer-Farmer Precision Partnerships
Three farmers and three precision equipment specialists discuss strategies for anticipating service needs, maximizing sales opportunities and avoiding customer conflict.

20 Employee Training & Retention Tips for Precision Ag Staff
A diverse group of dealers divulge their secrets to motivating new employees, making the most of training opportunities and why an ‘open book’ approach can be a competitive advantage.


From the Virtual Terminal

  • Kim Schimdt

    Battling Burnout & Building Stability

    Customer service and experience are important to every dealership, but what about when that experience comes at the expense of your precision staff? The topic of burnout is nothing new but continues to be something precision staffs are faced with. During a roundtable discussion at this summer’s Dealership Minds Summit, a group of dealers came to the consensus that call volume is the leading cause of burnout for their precision teams.  

  • Rethinking Carbon's 'Additionality' Requirement

    To generate a carbon credit, a producer must demonstrate a metric ton of C02 (or its equivalent in greenhouse gases (GHG)) was sequestered in soil because of the farmers’ efforts. Seems simple enough, but there is usually another requirement called “additionality” that makes this more challenging for many farmers already implementing conservation practices.
  • Are NFTs the Answer to the Ag Data Ownership Question?

    For years, farmers have asked, “Who owns my ag data after I share it with an ag tech company?” This has not been an easy question to answer as a lawyer.
  • Kim Schimdt

    Adapting to a Shifting Market

    It’s not news that the precision farming market is shifting. However, the news earlier this week that CNH Industrial was acquiring Raven Industries certainly came as a surprise.

Precision Farming Dealer Podcast

[Podcast] Pioneering Precision Ag with Reichhardt Electronic Innovations

In today’s Precision Farming Dealer podcast, Andreas Reichhardt, founder of Reichhardt Electronic Innovations and Jayme Paquin, general manager of Reichhardt Electronic Innovations, discuss the past and future of precision agriculture, recent trends in the market and their predictions for the biggest opportunities for dealers in the next 24 months.

Top Directory Listings

2022 Precision Farming Dealer Summit


2022 PFDS logo

Join top precision farming equipment dealerships from around North America in Louisville, Ky. on January 3-4 for the 2022 Precision Farming Dealer Summit.

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Farm Innovations Review

Dealer Product Showcase

This month's featured products geared towards equipment dealers.

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Product Roundups

Top Store Items
2017 Precision Farming Dealer Summit Meeting Binder

2017 Precision Farming Dealer Summit Meeting Binder

If you weren't able to attend Farm Equipment and Precision Farming Dealer's SOLD OUT 2017 Precision Farming Dealer Summit, you can still have the opportunity to learn leading strategies to evolve and improve the way you sell, service and support precision technology by purchasing an attendee binder.

2016 AEI Dealer Business Outlook and Trends - Farm Equipment Forecast (PDF)

2016 AEI Dealer Business Outlook and Trends - Farm Equipment Forecast (PDF)

Based on surveys from more than 300 North American dealers, not only does the 2016 Dealer Business Outlook & Trends forecast report give you a "from the trenches" look at what dealers see for equipment sales in the year ahead, but it also identifies trends for individual product sales growth. In 48 pages, the report breaks out the dealers' 2016 outlook by country, by region, by the equipment brand and by the size of their dealership. Learn more.


Pushing Up Profits With Precision Farming

Pushing Up Profits With Precision Farming

Examine cutting edge precision farming practices including variable-rate seeding, precision spraying and implement steering to improve accuracy and maximize profit.
Precision Farming Dealer 1-Year Subscription (U.S.)

Precision Farming Dealer 1-Year Subscription (U.S.)

Precision Farming Dealer is the dealer’s source for precision farming technologies and their application. Dedicated to best practices for selling, servicing and supporting precision farming and the equipment that relies on precision technology. Paid print subscription.
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