Day in the Cab: Maximizing a Diverse Skillset to Provide Comprehensive Service
Dealer Development, Service and Support

Day in the Cab: Maximizing a Diverse Skillset to Provide Comprehensive Service

The ability to relate to farm customers, understand their concerns, patiently solve their problems and even share in their frustrations are traits that define a successful precision farming dealer.

Industry News

  • In Case You Missed It: Top 10 Precision Farming Stories from May 2020

    Here are the most popular items we’ve put up on from the month of May.
  • AEM Leads in Ligado Decision Reversal

    A threat to the Global Position System (GPS) has reemerged, and AEM is joining together with several other groups to lead the effort to defeat it again.
  • Tomorrow's Technology In Use Today

    Precision agriculture is constantly changing. Autonomy is just one aspect of precision ag and is here to stay, says Bill Lehmkuhl, owner of Precision Agri Services in Minster, Ohio.
  • Appareo Releases Telematics Gateway

    Appareo released a new product in the company’s line of telematically-enabled electronic control units (ECUs). The Gateway 260 is a lightweight edge computing platform for mobile equipment applications that provides a wide range of communication technologies: Wi-Fi, Bluetooth, Cellular, GPS, BroadR-Reach, Ethernet, and controller area networking (CAN).
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  • The Precision Farming Dealer Daily is delivered every day from our editors to provide important industry news and popular precision farming equipment content.
  • The Weekly Digest is delivered every Sunday from our editors to provide important industry news and popular precision farming equipment content from the past week.

This month's digital sponsors:

Reichhardt Electronic InnovationsRam MountsAg Express


Turning Information Into Profit: Ag Innovation Under the METOS Brand

Sustainable Plant Disease Protection Strategies to Keep Your Customer’s Crops Healthy

Over the last few years, the impact of climate change has increased rapidly. It is influencing all steps of plant production and forcing farmers to change and adapt their behaviors.

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This content is brought to you by Pessl Instruments.


More from this Series

DMS 2020


The most influential “Dealership Minds” in the industry will gather August 4-5 in Omaha, Neb.

Learn More


From the Virtual Terminal

  • Jack Zemlicka

    Is Seasonal Schooling the Pathway to Preparing Precision Specialists?

    Trial by fire. Thrown to the wolves. Learn by doing. All phrases that are used when describing how new precision farming hires often start their career at dealerships.
  • Jack Zemlicka

    Are You Prepared for the Next New Norm?

    So what kind of business climate can we expect in the next 6, 12 or even 18 months? Chances are, it will be more similar to what we are experiencing today than what we did a year ago.
  • A Look at the Australian Farm Data Code

    For the most part, the Australian Farm Data Code follows the framework of North America’s Core Principles, focusing on clarity, portability, control, consent and sharing, and deletion rights. It is similarly an aspirational document, a set of guiding principles.
  • Jack Zemlicka

    Drawing Inspiration from Isolation

    On the cusp of spring planting, dealerships are facing the dilemma of accepting the new reality of social distancing and self-quarantine, or taking advantage of the tools and talent they have to continue delivering high-quality service to farm customers.

Precision Farming Dealer Podcast

[Podcast] Our Dealer Story: Hoober Inc.

In this episode of the Precision Farming Dealer podcast, brought to you by HBS Systems, Sarah Hill, associate editor of Precision Farming Dealer, sat down with Scott Hoober, third generation owner of Hoober Inc. during the Precision Farming Dealer Summit.

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Precision Farming Dealer podcast series is brought to you by HBS Systems.

HBS Systems

HBS Systems, like many of our customers, is a multi-generational company that has for over 30 years provided leading-edge systems and software technology designed specifically for Agricultural and Construction equipment dealerships. Learn more at

Top Directory Listings

Most Valuable Dealership

2020 Most Valuable Dealership: RDO Equipment Co.

The 6-part 2020 Precision Farming Dealer Most Valuable Dealership video series is sponsored by Reichhardt Electronic Innovations.

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Product Roundups

Top Store Items
2017 Precision Farming Dealer Summit Meeting Binder

2017 Precision Farming Dealer Summit Meeting Binder

If you weren't able to attend Farm Equipment and Precision Farming Dealer's SOLD OUT 2017 Precision Farming Dealer Summit, you can still have the opportunity to learn leading strategies to evolve and improve the way you sell, service and support precision technology by purchasing an attendee binder.

2016 AEI Dealer Business Outlook and Trends - Farm Equipment Forecast (PDF)

2016 AEI Dealer Business Outlook and Trends - Farm Equipment Forecast (PDF)

Based on surveys from more than 300 North American dealers, not only does the 2016 Dealer Business Outlook & Trends forecast report give you a "from the trenches" look at what dealers see for equipment sales in the year ahead, but it also identifies trends for individual product sales growth. In 48 pages, the report breaks out the dealers' 2016 outlook by country, by region, by the equipment brand and by the size of their dealership. Learn more.


Pushing Up Profits With Precision Farming

Pushing Up Profits With Precision Farming

Examine cutting edge precision farming practices including variable-rate seeding, precision spraying and implement steering to improve accuracy and maximize profit.
Precision Farming Dealer 1-Year Subscription (U.S.)

Precision Farming Dealer 1-Year Subscription (U.S.)

Precision Farming Dealer is the dealer’s source for precision farming technologies and their application. Dedicated to best practices for selling, servicing and supporting precision farming and the equipment that relies on precision technology. Paid print subscription.
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