Data Management, Industry News
New Holland's NutriSense System Now Integrated with MyPLM Connect Portal

New Holland's NutriSense System Now Integrated with MyPLM Connect Portal

Awarded the Silver Medal at the SIMA Innovation Awards 2021, New Holland's NutriSense System provides farmers with valuable measurements of crop moisture, starch, crude protein, fibre (ADF and NDF), ash and crude fat content in every area of their field.

Industry News

  • USDA Reports 79% of Corn Silking in the U.S.

    According to the most recent USDA crop progress report, some 79% of corn crops were reported silking as of the week ended July 25, in line with the 79% reported silking in the same week last year. The 5-year average for corn silking in the week was 73%.
  • Valmont Reports Ag Sales Up 87.2% in 2Q21

    Global agriculture sales of $282 million increased 87.2% year-over-year, due to higher volumes across all markets, particularly in North America, the Middle East and Brazil, favorable pricing and higher technology sales.
  • Telus Agriculture and Rabobank Acquire Conservis

    Rabobank, the global food and agriculture bank, and TELUS Agriculture, global agriculture technology leader, have acquired Conservis, a company that integrates disparate farm technologies into one streamlined interface to manage the business of farming.
  • Special Pre-Summit Workshop Focuses on Empowering & Engaging Employees

    Tim Norris, former CEO of Ag Info Tech and Belinda Hughes, experienced financial planner, and now co-owners of Box Concepts Consulting LLC, will host an interactive workshop demonstrating essential management tools and encourage you to purposefully work on your business growth plan.
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  • The Precision Farming Dealer Daily is delivered every day from our editors to provide important industry news and popular precision farming equipment content.
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Precision Ag 101

Feeling overwhelmed?

Start with these information-packed articles hand-picked by our editors:

33 Tips for Turning Billable Service Into Recurring Precision Revenue
Providing reliable service is a source of pride for dealers, but recouping a reasonable return on their time remains a challenge.

8 Tips for Building Better Dealer-Farmer Precision Partnerships
Three farmers and three precision equipment specialists discuss strategies for anticipating service needs, maximizing sales opportunities and avoiding customer conflict.

20 Employee Training & Retention Tips for Precision Ag Staff
A diverse group of dealers divulge their secrets to motivating new employees, making the most of training opportunities and why an ‘open book’ approach can be a competitive advantage.


From the Virtual Terminal

  • Are NFTs the Answer to the Ag Data Ownership Question?

    For years, farmers have asked, “Who owns my ag data after I share it with an ag tech company?” This has not been an easy question to answer as a lawyer.
  • Kim Schimdt

    Adapting to a Shifting Market

    It’s not news that the precision farming market is shifting. However, the news earlier this week that CNH Industrial was acquiring Raven Industries certainly came as a surprise.
  • Using Ag Data to Prove Crop Damage in Court

    Farmers are given many reasons to collect ag data about their farming practices, but using that data in court is rarely one of them. However, at a recent trial about crop damage, we proved just how useful ag data can be to help a court understand complex multi-year, multi-field farming operations.
  • The Environment and Farmers Reap Benefits of Precision Ag Technology

    While precision agriculture is widely used across our industry, some farmers are still skeptical. When farms and traditions are passed from generation to generation, it’s no surprise that sticking to the “if it ain’t broke, don’t fix it” methodology is the best way to work in their eyes.

Precision Farming Dealer Podcast

[Podcast] Understanding the Carbon Cycle with Don Reicosky

In today’s Precision Farming Dealer podcast, Frank Lessiter sits down with retired USDA soil scientist Don Reicosky, a leading expert on carbon cycle management in agriculture. An internationally recognized author and speaker, Reicosky was among the first to research the relationship between C02 and tillage.

Top Directory Listings

2021 Dealership Minds Summit


2021 DMS Logo

The most influential “Dealership Minds” in the industry will gather in Omaha, Neb. on August 3-4 for the 2021 Dealership Minds Summit.

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Farm Innovations Review

Dealer Product Showcase

This month's featured products geared towards equipment dealers.

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Product Roundups

Top Store Items
2017 Precision Farming Dealer Summit Meeting Binder

2017 Precision Farming Dealer Summit Meeting Binder

If you weren't able to attend Farm Equipment and Precision Farming Dealer's SOLD OUT 2017 Precision Farming Dealer Summit, you can still have the opportunity to learn leading strategies to evolve and improve the way you sell, service and support precision technology by purchasing an attendee binder.

2016 AEI Dealer Business Outlook and Trends - Farm Equipment Forecast (PDF)

2016 AEI Dealer Business Outlook and Trends - Farm Equipment Forecast (PDF)

Based on surveys from more than 300 North American dealers, not only does the 2016 Dealer Business Outlook & Trends forecast report give you a "from the trenches" look at what dealers see for equipment sales in the year ahead, but it also identifies trends for individual product sales growth. In 48 pages, the report breaks out the dealers' 2016 outlook by country, by region, by the equipment brand and by the size of their dealership. Learn more.


Pushing Up Profits With Precision Farming

Pushing Up Profits With Precision Farming

Examine cutting edge precision farming practices including variable-rate seeding, precision spraying and implement steering to improve accuracy and maximize profit.
Precision Farming Dealer 1-Year Subscription (U.S.)

Precision Farming Dealer 1-Year Subscription (U.S.)

Precision Farming Dealer is the dealer’s source for precision farming technologies and their application. Dedicated to best practices for selling, servicing and supporting precision farming and the equipment that relies on precision technology. Paid print subscription.
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