Strengthening Customer Rapport Cultivates Sales & Service Opportunities
Equipment Compatibility, Service and Support

Strengthening Customer Rapport Cultivates Sales & Service Opportunities

Life as a precision technician during the winter months may yield fewer calls from distressed customers over the course of a week, but the unpredictable nature of the job can still call for a demanding day with hundreds of miles on the road.

Industry News

  • Our Dealer Story: Fennig Equipment

    What started off with selling a pallet of twine to a farmer has turned into a successful shortline dealership that carries 9 different lines. The Fennigs sat down to talk during the Precision Farming Dealer Summit to share the origin of how the dealership evolved from that initial pallet of twine and what their vision for the future is.
  • Farmers Edge Adds In-Cab Intelligence to Precision Digital Platform

    Digitally linking growers, dealers, retailers, trusted advisors and other key stakeholders, the In-Cab Tool provides full visibility of every field activity while simplifying record-keeping, improving workflow and reducing the risk of critical data losses.
  • AgJunction Announces Facilities Consolidation and Reduction in Workforce

    The auto-steering company announced the future closing of its facilities in Fremont, California and Brisbane, Australia, along with related reductions in workforce, as the company continues its consolidation strategy into the existing corporate headquarters in Scottsdale, Ariz.
  • Angela Lekatsas Named Next President & CEO of Cervus Equipment

    Angela Lekatsas will succeed Graham Drake as president and chief executive officer of Cervus Equipment upon his planned retirement on May 15, 2019.
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  • The Precision Farming Dealer Daily is delivered every day from our editors to provide important industry news and popular precision farming equipment content.
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2019 Dealership Minds Summit

PFDS19 Event Logo



Centered on the theme of "360° Sales: Actionable Strategies for the Farm Equipment Dealer," the 2019 Dealership Minds Summit is a 2-day DEALERS ONLY networking and idea sharing event that is 100% focused on equipping your company to run a more profitable precision farming business.

Learn More


From the Virtual Terminal

  • Janzen Todd

    Get Ready for Another Round of Privacy Policy Updates

    The California Consumer Privacy Act (CCPA) goes into effect on January 1, 2020. The CCPA is the first comprehensive state-wide attempt to protect individual data privacy rights.
  • Jack Zemlicka

    Are You Feeding the Appetite for Precision Adoption?

    While there is still a mix of optimism and skepticism surrounding the overall farm economy, one bright spot could be the precision farming segment.
  • What is the Most Important Tool in Your Cab? — Look Left!

    I don’t know when planting season will start, but I do know that when it does, it will feel like we are going 100 mph. When we are in the tractor, with that planter hooked up behind us, we find ourselves in a state of conflict.
  • When Hardware Breaks

    Even though we don’t want to admit it, there are very few things on our operations that have 100% uptime. Everything that is mechanical or electronic is subject to a breakdown.

Precision Farming Dealer Podcast

Talking Technology Adoption & Impact Pt. 1 with Steven Fisher, UBS Analyst

In today’s Precision Farming Dealer podcast we share excerpts from our conversation with Steve as part one of a discussion which will look at some of the ongoing dealer research being done by UBS into the ag technology market.

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2017 Precision Farming Dealer Summit Meeting Binder

2017 Precision Farming Dealer Summit Meeting Binder

If you weren't able to attend Farm Equipment and Precision Farming Dealer's SOLD OUT 2017 Precision Farming Dealer Summit, you can still have the opportunity to learn leading strategies to evolve and improve the way you sell, service and support precision technology by purchasing an attendee binder.

2016 AEI Dealer Business Outlook and Trends - Farm Equipment Forecast (PDF)

2016 AEI Dealer Business Outlook and Trends - Farm Equipment Forecast (PDF)

Based on surveys from more than 300 North American dealers, not only does the 2016 Dealer Business Outlook & Trends forecast report give you a "from the trenches" look at what dealers see for equipment sales in the year ahead, but it also identifies trends for individual product sales growth. In 48 pages, the report breaks out the dealers' 2016 outlook by country, by region, by the equipment brand and by the size of their dealership. Learn more.


Pushing Up Profits With Precision Farming

Pushing Up Profits With Precision Farming

Examine cutting edge precision farming practices including variable-rate seeding, precision spraying and implement steering to improve accuracy and maximize profit.
Precision Farming Dealer 1-Year Subscription (U.S.)

Precision Farming Dealer 1-Year Subscription (U.S.)

Precision Farming Dealer is the dealer’s source for precision farming technologies and their application. Dedicated to best practices for selling, servicing and supporting precision farming and the equipment that relies on precision technology. Paid print subscription.
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