Dealer Development, Precision Sales
Making Sure the Precision Pieces Fit After an Acquisition

Making Sure the Precision Pieces Fit After an Acquisition

When an acquisition or merger of a farm equipment dealership takes place, the focus is usually on appraising used equipment, evaluating parts inventory and transiting assets.

Industry News

  • Raven Industries Launches the OMNi Brand

    Combining the AutoCart and DOT solutions under a single brand, Raven's OMNi platform leverages the company's ever-growing technology portfolio that makes smart products smarter.
  • Picking a Correction Signal Partner

    When thinking about what's available on the market with correction services, there's a certain level of comfort that farmers have with a particular brand or reliability they’ve used for years.

  • [Technology Corner] Assess Risk to Avoid Cyber Threats

    While robotics and automation will be valuable tools for streamlining predictable farm tasks, automating creative troubleshooting and technical intuition — skills often associated with precision specialists — will be challenging.
  • Connelly/Kreps Memorial Scholarship Honors Late RDO Equipment Co. Leaders

    The Offutt Family Foundation announced the formation of the Connelly/Kreps Memorial Scholarship, a tribute to the memories of Mark Kreps and Steve Connelly, RDO Equipment Co. leaders who tragically passed away last year but left an indelible mark on the company and team members.
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  • The Precision Farming Dealer Daily is delivered every day from our editors to provide important industry news and popular precision farming equipment content.
  • The Weekly Digest is delivered every Sunday from our editors to provide important industry news and popular precision farming equipment content from the past week.

This month's digital sponsors:

Kondex DigiFarm Virtual Base Network Agrisolutions Sunco.png IDSImaging.png Reichhardt Electronic Innovations


Precision Ag 101

Feeling overwhelmed?

Start with these information-packed articles hand-picked by our editors:

33 Tips for Turning Billable Service Into Recurring Precision Revenue
Providing reliable service is a source of pride for dealers, but recouping a reasonable return on their time remains a challenge.

8 Tips for Building Better Dealer-Farmer Precision Partnerships
Three farmers and three precision equipment specialists discuss strategies for anticipating service needs, maximizing sales opportunities and avoiding customer conflict.

20 Employee Training & Retention Tips for Precision Ag Staff
A diverse group of dealers divulge their secrets to motivating new employees, making the most of training opportunities and why an ‘open book’ approach can be a competitive advantage.


From the Virtual Terminal

  • Jack Zemlicka

    Put the Pro in Proactive, Not Procrastinate

    As the calendar closes in on spring planting in many areas, anxiety is building among some customers, dealers and even manufacturers as to the timely delivery of parts and technology to be installed, tested and ready to take to the field.
  • Jack Zemlicka

    “De-Commoditizing” the Farm of the Future

    Talking with farmers, especially during the last few years about their cropping systems, more are steering the conversation toward other areas of their operation that have allowed them to maintain or increase overall profitability during an extended time of low corn and soybean prices.
  • Jack Zemlicka

    Un-Integrated Solutions, Prescription Clearinghouses and R2-D2s in the Field

    There are likely more people than ever looking toward the future — pick your reason right now — but the reality is it will be here before we know it. This can be both a paralyzing and comforting thought for farm equipment dealerships.
  • Jack Zemlicka

    Can You ‘Cowboy’ It for Your Customers?

    One of the traits of a trusted precision specialist is their ability to perform under pressure. Some might argue this is a daily occurrence for the profession and even the most mundane days force moments of innovation out of necessity.

Precision Farming Dealer Podcast

[Podcast] Pairing Predictable Precision Tasks with the Power of Robotics and Automation

In today’s Precision Farming Dealer podcast, we share excerpts from our recent conversation with Michael Langemeier and Michael Boehlje with Purdue University’s Center for Commercial Agriculture, on what role dealers will play in bringing next generation technologies to their customers, along with the types of skill sets needed to adapt to the changing farm technology landscape.

Top Directory Listings

2021 Dealership Minds Summit


2021 DMS Logo

The most influential “Dealership Minds” in the industry will gather in Omaha, Neb. on August 3-4 for the 2021 Dealership Minds Summit.

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Farm Innovations Review

Dealer Product Showcase

This month's featured products geared towards equipment dealers.

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Product Roundups

Top Store Items
2017 Precision Farming Dealer Summit Meeting Binder

2017 Precision Farming Dealer Summit Meeting Binder

If you weren't able to attend Farm Equipment and Precision Farming Dealer's SOLD OUT 2017 Precision Farming Dealer Summit, you can still have the opportunity to learn leading strategies to evolve and improve the way you sell, service and support precision technology by purchasing an attendee binder.

2016 AEI Dealer Business Outlook and Trends - Farm Equipment Forecast (PDF)

2016 AEI Dealer Business Outlook and Trends - Farm Equipment Forecast (PDF)

Based on surveys from more than 300 North American dealers, not only does the 2016 Dealer Business Outlook & Trends forecast report give you a "from the trenches" look at what dealers see for equipment sales in the year ahead, but it also identifies trends for individual product sales growth. In 48 pages, the report breaks out the dealers' 2016 outlook by country, by region, by the equipment brand and by the size of their dealership. Learn more.


Pushing Up Profits With Precision Farming

Pushing Up Profits With Precision Farming

Examine cutting edge precision farming practices including variable-rate seeding, precision spraying and implement steering to improve accuracy and maximize profit.
Precision Farming Dealer 1-Year Subscription (U.S.)

Precision Farming Dealer 1-Year Subscription (U.S.)

Precision Farming Dealer is the dealer’s source for precision farming technologies and their application. Dedicated to best practices for selling, servicing and supporting precision farming and the equipment that relies on precision technology. Paid print subscription.
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