Dealer Development
Don’t Rely on Rearview Success to Drive Precision Prosperity of the Present

Don’t Rely on Rearview Success to Drive Precision Prosperity of the Present

The success of a dealership’s precision farming business is a puzzle with many pieces — employee-customer relations, technological innovation, flexibility and the ability to adapt to unforeseen challenges all play a part.

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  • The Precision Farming Dealer Daily is delivered every day from our editors to provide important industry news and popular precision farming equipment content.
  • The Weekly Digest is delivered every Sunday from our editors to provide important industry news and popular precision farming equipment content from the past week.

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Resources

Precision Ag 101

Feeling overwhelmed?

Start with these information-packed articles hand-picked by our editors:

33 Tips for Turning Billable Service Into Recurring Precision Revenue
Providing reliable service is a source of pride for dealers, but recouping a reasonable return on their time remains a challenge.

8 Tips for Building Better Dealer-Farmer Precision Partnerships
Three farmers and three precision equipment specialists discuss strategies for anticipating service needs, maximizing sales opportunities and avoiding customer conflict.

20 Employee Training & Retention Tips for Precision Ag Staff
A diverse group of dealers divulge their secrets to motivating new employees, making the most of training opportunities and why an ‘open book’ approach can be a competitive advantage.

 
Videos

From the Virtual Terminal

  • The Environment and Farmers Reap Benefits of Precision Ag Technology

    While precision agriculture is widely used across our industry, some farmers are still skeptical. When farms and traditions are passed from generation to generation, it’s no surprise that sticking to the “if it ain’t broke, don’t fix it” methodology is the best way to work in their eyes.
  • Todd Janzen

    Who is the Ag Data Watchdog?

    A reporter for a national publication called me recently to ask some ag data questions. One of his questions was: Who is the ag data watchdog for farmers?
  • Jack Zemlicka

    Put the Pro in Proactive, Not Procrastinate

    As the calendar closes in on spring planting in many areas, anxiety is building among some customers, dealers and even manufacturers as to the timely delivery of parts and technology to be installed, tested and ready to take to the field.
  • Jack Zemlicka

    “De-Commoditizing” the Farm of the Future

    Talking with farmers, especially during the last few years about their cropping systems, more are steering the conversation toward other areas of their operation that have allowed them to maintain or increase overall profitability during an extended time of low corn and soybean prices.

Precision Farming Dealer Podcast

[Podcast] Is Your Dealership Ready for Autonomy?

In today’s Precision Farming Dealer podcast, we'll hear from two dealers who share how they are adding autonomy equipment to their precision line up and how and when they are looking to incorporate self-driving technology sales and service into their business plans of the future.

Top Directory Listings

2021 Dealership Minds Summit

REGISTER FOR THE 2021 DEALERSHIP MINDS SUMMIT

2021 DMS Logo

The most influential “Dealership Minds” in the industry will gather in Omaha, Neb. on August 3-4 for the 2021 Dealership Minds Summit.

Learn More


Farm Innovations Review

Dealer Product Showcase

This month's featured products geared towards equipment dealers.

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Product Roundups

Top Store Items
2017 Precision Farming Dealer Summit Meeting Binder

2017 Precision Farming Dealer Summit Meeting Binder

If you weren't able to attend Farm Equipment and Precision Farming Dealer's SOLD OUT 2017 Precision Farming Dealer Summit, you can still have the opportunity to learn leading strategies to evolve and improve the way you sell, service and support precision technology by purchasing an attendee binder.

2016 AEI Dealer Business Outlook and Trends - Farm Equipment Forecast (PDF)

2016 AEI Dealer Business Outlook and Trends - Farm Equipment Forecast (PDF)

Based on surveys from more than 300 North American dealers, not only does the 2016 Dealer Business Outlook & Trends forecast report give you a "from the trenches" look at what dealers see for equipment sales in the year ahead, but it also identifies trends for individual product sales growth. In 48 pages, the report breaks out the dealers' 2016 outlook by country, by region, by the equipment brand and by the size of their dealership. Learn more.

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Pushing Up Profits With Precision Farming

Pushing Up Profits With Precision Farming

Examine cutting edge precision farming practices including variable-rate seeding, precision spraying and implement steering to improve accuracy and maximize profit.
Precision Farming Dealer 1-Year Subscription (U.S.)

Precision Farming Dealer 1-Year Subscription (U.S.)

Precision Farming Dealer is the dealer’s source for precision farming technologies and their application. Dedicated to best practices for selling, servicing and supporting precision farming and the equipment that relies on precision technology. Paid print subscription.
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