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![[Technology Corner] CNH Reflects on Raven Acquisition, Shares Precision Vision](https://www.precisionfarmingdealer.com/ext/resources/2025/06/13/CNH-Reflects-on-Raven-Acquisition-Shares-Precision-Vision.png?height=290&t=1749829929&width=400)
CNH remains focused on delivering practical precision solutions to farmers almost 4 years after acquiring Raven. Our Mike Lessiter caught up with John Preheim, head of precision and electronics product development for CNH, and asked him if there’s anything dealers still don’t fully know about the significance of the acquisition as they take new technology to customers.
![[Technology Corner] Why More Precision Technology is Showing up on Smaller Farms](https://www.precisionfarmingdealer.com/ext/resources/2025/05/22/Why-More-Precision-Technology-is-Showing-up-on-Smaller-Farms.png?height=290&t=1748010242&width=400)
I spent the morning in the field with Jonathan Born, regional product support specialist for John Deere dealer PrairieLand Partners in Iola, Kan. As he was installing JDLink Boost on a Fendt tractor, I asked him if technology adoption trends have shifted in the past few years.
![[Technology Corner] FEMA Presentation Provides Glimpse into Future of Farm Tech](https://www.precisionfarmingdealer.com/ext/resources/2025/04/24/FEMA-Presentation-Provides-Glimpse-into-Future-of-Farm-Tech.png?height=290&t=1745599939&width=400)
At the Farm Equipment Manufacturers Association convention, which took place in Fort Myers, Fla., we caught up with Mach CEO Colin Hurd after his technology council presentation. He said one of his goals was to help companies incorporate more technology into their machinery because that’s where he sees the industry headed in the next 5 years.
![[Technology Corner] Discussing AI’s Potential Impact on Service & Support](https://www.precisionfarmingdealer.com/ext/resources/2025/04/11/Discussing-AIs-Potential-Impact-on-Service--Support.png?height=290&t=1744385717&width=400)
We’re talking tech with Vanderloop Equipment CEO Robb Vanderloop today. The Wisconsin AGCO dealership has been ahead of the curve when it comes to expanding its precision portfolio.
This could be a golden opportunity for you to evaluate different toolbars to potentially carry at your dealership or at least size up the ones that your local competition might be selling as the demand for strip-till equipment increases across North America.
Check out the latest industry job postings! Precision Farming Dealer is your valuable resource for individuals seeking employment opportunities within the precision agricultural machinery, equipment and software sector, connecting job seekers with relevant positions in the industry.
Want to list a job posting? Learn more here and contact Logan Fitch today.
Join top farm equipment dealerships from around North America for 2 days of unrivaled learning and networking! The Dealership Minds Summit features collaborative, dealer-to-dealer learning over a 2-day, knowledge-packed agenda that is guaranteed to give you authoritative strategies from the most progressive minds at farm equipment dealers. Over both days, the Summit offers focused general sessions, dealer-to-dealer panel presentations, informal and interactive roundtable discussions and unrivaled networking and knowledge sharing. No other event gives you a 2-day, FOR DEALERS ONLY learning opportunity featuring targeted sessions that deliver the latest research, ideas and tools to help your dealership reach its top potential.
This month's featured products geared towards equipment dealers.
This online-exclusive report features original reporting from expert farm machinery journalists and primary research on the impact of electric farm machinery for North American equipment dealers, manufacturers and suppliers.
This compilation covers a state of the technology review of alternative fuels and includes primary research of North American dealers. This authoritative report provides you with the insight you need to strategically position your business for changes in the fuel choices that power the machinery on the farm.
This custom research report offers a summary of autonomy’s technological progression and indicates that the intersection of remote sensing, internet connectivity and rapid technology advances have ushered in a new tipping point for fully-automated farm operations.
Today, organic is the fastest growing segment of U.S. agriculture, according to the U.S. Department of Agriculture. To provide insight into this continuously growing segment of the ag market, Ag Equipment Intelligence researched industry trends and interviewed manufacturers, growers, industry experts to uncover the market potential for equipment among organic producers. The insights from this report are intended to help your business understand how to further penetrate the organic farming equipment market and what this niche needs most from their equipment manufacturers and partners.
