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The success of a dealership’s precision farming business is a puzzle with many pieces — employee-customer relations, technological innovation, flexibility and the ability to adapt to unforeseen challenges all play a part.
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- 33 Bankable Strategies for Billing Precision Service
- Making the Precision Basics Even Better with Implement Guidance
- Essentials of Measuring Customer Experience
- 7 Essential Components to Providing Effective Remote Support
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Precision Ag 101
Feeling overwhelmed?
Start with these information-packed articles hand-picked by our editors:
33 Tips for Turning Billable Service Into Recurring Precision Revenue
Providing reliable service is a source of pride for dealers, but recouping a reasonable return on their time remains a challenge.
8 Tips for Building Better Dealer-Farmer Precision Partnerships
Three farmers and three precision equipment specialists discuss strategies for anticipating service needs, maximizing sales opportunities and avoiding customer conflict.
20 Employee Training & Retention Tips for Precision Ag Staff
A diverse group of dealers divulge their secrets to motivating new employees, making the most of training opportunities and why an ‘open book’ approach can be a competitive advantage.
Current Issue
Don’t Rely on Rearview Success to Drive Precision Prosperity of the Present
Redefining the Dollars & Sense Approach to Farm Business Management of the Future
9th Annual Precision Awards Program Honors Top North American Dealer
Autonomy & Robotics
- Raven Provides OMNiPOWER Platform for World’s First OMNi Farm Enterprise
- SupPlant Accelerates Product Development With $10M Funding Dedicated to Sensor-Less Irrigation System
- [Podcast] Is Your Dealership Ready for Autonomy?
- Raven Industries Launches the OMNi Brand
- [Technology Corner] Shifting Skillset for Precision Specialists
Videos
![[Technology Corner] Assess Risk to Avoid Cyber Threats](https://www.precisionfarmingdealer.com/ext/resources/remote/2021/05/07/2021-05-061.png?height=290&t=1620403730&width=400)
[Technology Corner] Assess Risk to Avoid Cyber Threats
When talking with dealerships about technology, the conversations tend to be in the context of sales, service and support of precision farming systems. But there is an arguably more critical technology discussion that should be taking place within dealerships.
While cyber security is acknowledged as a threat, dealers — especially mid-size and even single-store operations — aren’t always thinking about how to stay insulated against increasingly invasive scams.
![[Technology Corner] Shifting Skillset for Precision Specialists](https://www.precisionfarmingdealer.com/ext/resources/remote/2021/04/23/2021-04-23.png?height=290&t=1619196663&width=400)
[Technology Corner] Shifting Skillset for Precision Specialists
Robotics and automation are far more than buzz words in agriculture, with companies engineering scalable solutions for farm fields of the future. While these technologies will be valuable tools for streamlining predictable farm tasks, automating creative troubleshooting and technical intuition — skills often associated with precision specialists — will be challenging.
![[Technology Corner] Rosy Revenue Outlook for Precision](https://www.precisionfarmingdealer.com/ext/resources/remote/2021/04/09/2021-04-09.png?height=290&t=1617993263&width=400)
[Technology Corner] Rosy Revenue Outlook for Precision
Precision specialists are no strangers to being called upon to consistently meet, and exceed performance expectations. The trait translated to dealerships eclipsing 2020 revenue expectations reported in last year’s Precision Farming Dealer benchmark study.
![[Technology Corner] Mainstreaming Precision Performance, Expectations](https://www.precisionfarmingdealer.com/ext/resources/remote/2021/04/01/TC_Thumbnail-03-26-2021.png?height=290&t=1617281328&width=400)
[Technology Corner] Mainstreaming Precision Performance, Expectations
On the cusp of spring planting in many areas, dealerships are reminded of the measurable and intangible value that an experienced precision farming team brings to the field for customers. But the skillset possessed by a really good precision ag technology specialist is hard to find. They are in high demand and thus expensive, and they take extensive training to develop.
PFD Features
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Training an Entire Dealership to be Precision Savvy
At the start of 2020, we launched what we considered a critical training initiative around precision farming that applied to every employee, no matter their position or responsibility within the dealership.
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Creating Precision Opportunity Out of Crisis
Regardless of size, location or brand, the last year was an inescapable labyrinth of lessons for precision dealerships. From rapid adoption of remote support platforms — both for internal communication and external service — to salvaging the most adaptable business objectives to at least maintain the status quo.
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Preparing Your Dealership to Sell & Service Autonomous Equipment
Autonomy is on the horizon for the ag equipment industry. Between John Deere’s 2019 driverless tractor concept and Raven Industries accepting preorders for its Autonomous AutoCart, the reality of farmers purchasing and utilizing autonomous equipment is only growing.
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Manage the Minutia of a Precision Business to Achieve Measurable Growth
Paperwork, procedures and performance measurements may be considered necessary evils in the day-to-day workflow of a precision business, but done right, they provide invaluable insights into how to improve operational efficiency in a relationship-driven industry.
From the Virtual Terminal
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The Environment and Farmers Reap Benefits of Precision Ag Technology
While precision agriculture is widely used across our industry, some farmers are still skeptical. When farms and traditions are passed from generation to generation, it’s no surprise that sticking to the “if it ain’t broke, don’t fix it” methodology is the best way to work in their eyes. -
Who is the Ag Data Watchdog?
A reporter for a national publication called me recently to ask some ag data questions. One of his questions was: Who is the ag data watchdog for farmers? -
Put the Pro in Proactive, Not Procrastinate
As the calendar closes in on spring planting in many areas, anxiety is building among some customers, dealers and even manufacturers as to the timely delivery of parts and technology to be installed, tested and ready to take to the field. -
“De-Commoditizing” the Farm of the Future
Talking with farmers, especially during the last few years about their cropping systems, more are steering the conversation toward other areas of their operation that have allowed them to maintain or increase overall profitability during an extended time of low corn and soybean prices.
Precision Farming Dealer Podcast
[Podcast] Is Your Dealership Ready for Autonomy?
In today’s Precision Farming Dealer podcast, we'll hear from two dealers who share how they are adding autonomy equipment to their precision line up and how and when they are looking to incorporate self-driving technology sales and service into their business plans of the future.
Top Directory Listings
Ivy Tech Community College, Lafayette Campus
The college offers an associate degree in Applied Science in Agriculture (60 credit hours). Students enrolled in this program may specialize in precision farming technology by selecting up to 15 credit hours in this area and agriculture business, sales and agronomy.
Lake Region State College - Dakota Precision Ag Center
The college offers an AAS in Precision Agriculture and customized precision ag- related training for agricultural producers, insurance underwriters, equipment dealer and agricultural cooperative employees and others.
HTS Ag Precision Ag Solutions
Offering training on Ag Leader, Trimble, Reichhardt, Norac and Integris Systems in twice yearly customer training events (spring/fall). Also offering individual training opportunities on any HTS Ag products and SMS software, year round.
Reichhardt Electronic Innovations, Inc
Dealer technician and sales training available by appointment at Reichhardt Training Center or dealer location.
2021 Dealership Minds Summit
REGISTER FOR THE 2021 DEALERSHIP MINDS SUMMIT
The most influential “Dealership Minds” in the industry will gather in Omaha, Neb. on August 3-4 for the 2021 Dealership Minds Summit.
Farm Innovations Review
Dealer Product Showcase
This month's featured products geared towards equipment dealers.
Product Roundups
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Fertilizer Application Product Roundup 2021
Check out the latest fertilizer application products from some of the industry's leading suppliers. -
Planter & Drill Attachments Product Roundup 2021
Check out the latest planter and drill attachments from some of the industry’s leading suppliers. -
Strip-Tillage Product Roundup 2020
Check out the latest strip-tillage products from some of the industry's leading suppliers.
Top Store Items
2017 Precision Farming Dealer Summit Meeting Binder
If you weren't able to attend Farm Equipment and Precision Farming Dealer's SOLD OUT 2017 Precision Farming Dealer Summit, you can still have the opportunity to learn leading strategies to evolve and improve the way you sell, service and support precision technology by purchasing an attendee binder.
2016 AEI Dealer Business Outlook and Trends - Farm Equipment Forecast (PDF)
Based on surveys from more than 300 North American dealers, not only does the 2016 Dealer Business Outlook & Trends forecast report give you a "from the trenches" look at what dealers see for equipment sales in the year ahead, but it also identifies trends for individual product sales growth. In 48 pages, the report breaks out the dealers' 2016 outlook by country, by region, by the equipment brand and by the size of their dealership. Learn more.
Pushing Up Profits With Precision Farming
Examine cutting edge precision farming practices including variable-rate seeding, precision spraying and implement steering to improve accuracy and maximize profit.
Precision Farming Dealer 1-Year Subscription (U.S.)
Precision Farming Dealer is the dealer’s source for precision farming technologies and their application. Dedicated to best practices for selling, servicing and supporting precision farming and the equipment that relies on precision technology. Paid print subscription.