How to Invest in the People Side of Your Precision Farming Business
Getting Into Precision, Service and Support

How to Invest in the People Side of Your Precision Farming Business

Employee turnover is a predicament most precision farming dealers will need to navigate through at some point. The average tenure of a precision farming specialist at a dealership is often cited as about 18 months.

Industry News

  • [Podcast] Exploring the Customer Experience Strategy

    The first topic we explore is the customer experience. What is the customer experience? What is the difference between customer support and the customer experience? Where do you even start when trying to create the customer experience?
  • Topcon Introduces Customizable Display

    Topcon announces a pre-series release of its new OPUS B-Series display available for the developer, systems integrator and manufacturer market for user-interface design and implementation research.
  • BASF’s xarvio, WinField United Collaborating on New Digital Farming Solutions

    The two companies will establish a single sign-on connection from WinField United’s ATLAS platform to the BASF xarvio digital platforms, starting with xarvio SCOUTING, a mobile application that can quickly identify weeds and diseases with a click of a smartphone.
  • [Technology Corner] Raven Adds 2 Autonomy Companies

    Immediately following the release of its 5-year plan to significantly increase its investment in autonomous ag technologies, Raven Industries acted on that strategic plan with the acquisition of 2 independent autonomous companies.
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2020 Precision Farming Dealer Summit

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This exclusive DEALER-ONLY conference is focused 100% on equipping your company to run a more profitable precision farming business. These 2 days of non-stop precision farming learning will change your dealership’s management strategies forever.

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From the Virtual Terminal

  • Todd Janzen headshot

    State Data Privacy Laws: The Highway to Nowhere Fast

    In 1919, a young Lieutenant Colonel named Dwight D. Eisenhower led a military convoy across the United States, from Washington D.C. to San Francisco. The excursion took 62 days and left a lasting impression on Eisenhower.
  • Jack Zemlicka

    Precision Vision Clarity Comes with Blurred Lines

    How many people are ready to turn the calendar to 2020? I won’t be taking a virtual hand count, but suspect there are plenty reading this who are mentally maneuvering toward what they hope will be a more prosperous fiscal year.
  • Todd Janzen headshot

    Is Vertical Integration Good or Bad for AgTech?

    It has become common for tech conferences to have Shark-Tank style competitions among new startups. The winner is awarded an investment from the conference host or supporting venture capital firm. In the case of the Forbes AgTech Summit, SVG Ventures selected two swine-focused agtech startups, BinSentry and SwineTech. Each will receive a $100,000 investment.
  • Todd Janzen headshot

    Tesla's Vegan Interior: a Good Idea; a Bad Idea; and a Marketing Gimmick

    Tesla recently announced that the Model 3 would now be available as a “100% leather-free” model, meaning that no leather was used in the interior. When hearing this, at first I thought, “Well that’s interesting.”

Precision Farming Dealer Podcast

[Podcast] Conversations with Ag Equipment’s Entrepreneurs: Horsch CEO Michael Horsch

In this episode of the Precision Farming Dealer podcast, Editor Mike Lessiter sits with the first German-based manufacturer in this series Michael Horsch, of Horsch, a global manufacturer of seeding, tillage and spraying equipment that you may know by the brand names of Joker high speed discs, and Maestro planter.

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2017 Precision Farming Dealer Summit Meeting Binder

2017 Precision Farming Dealer Summit Meeting Binder

If you weren't able to attend Farm Equipment and Precision Farming Dealer's SOLD OUT 2017 Precision Farming Dealer Summit, you can still have the opportunity to learn leading strategies to evolve and improve the way you sell, service and support precision technology by purchasing an attendee binder.

2016 AEI Dealer Business Outlook and Trends - Farm Equipment Forecast (PDF)

2016 AEI Dealer Business Outlook and Trends - Farm Equipment Forecast (PDF)

Based on surveys from more than 300 North American dealers, not only does the 2016 Dealer Business Outlook & Trends forecast report give you a "from the trenches" look at what dealers see for equipment sales in the year ahead, but it also identifies trends for individual product sales growth. In 48 pages, the report breaks out the dealers' 2016 outlook by country, by region, by the equipment brand and by the size of their dealership. Learn more.


Pushing Up Profits With Precision Farming

Pushing Up Profits With Precision Farming

Examine cutting edge precision farming practices including variable-rate seeding, precision spraying and implement steering to improve accuracy and maximize profit.
Precision Farming Dealer 1-Year Subscription (U.S.)

Precision Farming Dealer 1-Year Subscription (U.S.)

Precision Farming Dealer is the dealer’s source for precision farming technologies and their application. Dedicated to best practices for selling, servicing and supporting precision farming and the equipment that relies on precision technology. Paid print subscription.
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