Precision Farming Dealer
- 11th Annual Precision Awards Program Honors Top North American Dealer
- Precision Revenue Outlook Remains Positive Despite Slight Decline in 2022
- Making Autonomy Affordable, Reliable & Scalable
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While many claim the Industrial Revolution is history, supplanted by the so-called “Digital Age” or “Information Age,” commercial agriculture seems to be thriving while simultaneously in both eras.
Must Read Free Eguides
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- Making the Precision Basics Even Better with Implement Guidance
- 33 Bankable Strategies for Billing Precision Service
- Essentials of Measuring Customer Experience
- 7 Essential Components to Providing Effective Remote Support
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Resources
Precision Ag 101
Feeling overwhelmed?
Start with these information-packed articles hand-picked by our editors:
33 Tips for Turning Billable Service Into Recurring Precision Revenue
Providing reliable service is a source of pride for dealers, but recouping a reasonable return on their time remains a challenge.
8 Tips for Building Better Dealer-Farmer Precision Partnerships
Three farmers and three precision equipment specialists discuss strategies for anticipating service needs, maximizing sales opportunities and avoiding customer conflict.
20 Employee Training & Retention Tips for Precision Ag Staff
A diverse group of dealers divulge their secrets to motivating new employees, making the most of training opportunities and why an ‘open book’ approach can be a competitive advantage.
Current Issue
Making Autonomy Affordable, Reliable & Scalable
11th Annual Precision Awards Program Honors Top North American Dealer
Precision Revenue Outlook Remains Positive Despite Slight Decline in 2022
Autonomy & Robotics
- CNH Industrial Acquires Hemisphere GNSS
- ‘All-in-One’ NEXAT Machine Cultivates, Sows, Sprays & Harvests Autonomously
- FIRA USA 2023 Headed to Salinas, California
- Weighing The Viability of an Autonomous Future
- Ouster & Fieldin Announce Largest Deployment of Retrofit Autonomy Kits for Autonomous Tractors Following Multi-Year Supply Agreement
Videos
![[Technology Corner] Leaftech Ag Launches New Handheld Tissue Analysis Tool](https://www.precisionfarmingdealer.com/ext/resources/2023/03/17/OTR_Tech-Thumbnail-03-17-2023_for_web.png?height=290&t=1679584038&width=400)
[Technology Corner] Leaftech Ag Launches New Handheld Tissue Analysis Tool
On demand tissue analysis in the field has arrived. Leaftech Ag recently introduced a handheld digital lab that delivers results in less than 3 minutes. Agronomists or farmers can stick a leaf in the tool’s scanner bed and see its nutrient contents on the spot. Founder and CEO John Mascoe shows us how it works.
Case IH Debuts New AFS Furrow Command Technology
Case IH made its presence felt at the National Farm Machinery Show last month, introducing its new AFS Furrow Command technology suite, which includes downforce automation. Case IH seeding marketing manager Trent Nowosad says AFS Furrow Command downforce automation will take down-pressure settings on their Precision Disk Air drills to the next level.
![[Technology Corner] Trimble’s New Advanced Path Planning Technology](https://www.precisionfarmingdealer.com/ext/resources/2023/02/17/OTR_Tech-Thumbnail-02-17-2023_for_web.png?height=290&t=1676651138&width=400)
[Technology Corner] Trimble’s New Advanced Path Planning Technology
The Technology Corner crew is on the road this week, checking in from the National Farm Machinery Show in Louisville, Ky. We got our first look at several new products, including Trimble’s new advanced path planning technology.
How We Did It Docuseries: 360 Yield Center (part 1)
Learn all about Sauder’s journey in his two-part interview with Farm Equipment Editor/Publisher Mike Lessiter. Sauder shares more secrets to success, stories of overcoming adversity, career-defining moments and lessons learned from his $250 million sale of Precision Planting to Monsanto in this episode of the “How We Did It” Docuseries.
Click here to watch Part 2.
Full Docuseries: farm-equipment.com/innovators-docuseries
Click here to watch Part 2.
Full Docuseries: farm-equipment.com/innovators-docuseries
PFD Features
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Digital Innovation Hubs Incubate European Ag Robotics Culture
Ag-focused Digital Innovation Hubs are just one way Europe is positioning to become a center of agricultural robotic technology. European Union funded projects, such as agROBOfood — a robust consortium of research entities and businesses — are creating collaborative spaces and providing capital to help technology developers apply robotics to the unique challenges of automating agriculture.
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Applying Small Sample Trials to Big Picture Precision Planning
Megan and Eric Wallendal are breaking new ground on their farm — technological ground, that is. -
Precision Ag Dealers Need Resourceful Problem-Solvers
Recruiting and preparing the next generation of precision farming professionals is no simple task. Precision farming experts Calvin Knotts, Redline Equipment, Archbold, Ohio, and Karl Huebner, Hutson, Inc., Mayfield, Ky., share their tips and tricks for finding those up-and-coming precision farming professionals in their midst.
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Shared Values & Vision are Vital to Maintaining Employee Engagement
Tim Norris has learned through experience that one of the best ways to generate employee buy-in and maintain high levels of staff motivation is by cultivating a shared vision.
From the Virtual Terminal
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Still Looking for an AgriSync Alternative? Dealers, Companies Suggest New Options
With so much continued interest from dealers who are losing or who have lost AgriSync, Precision Farming Dealer offers an update to a previous article that includes new suggestions for AgriSync alternatives. -
What the Ag Industry Can Learn from Tesla
Tesla has been a shock to the consumer car system, and it’s worth considering how Tesla created those shockwaves, including whether they are relevant to agriculture. -
Apple CarPlay Will Soon Control Your Car. Will Apple TractorPlay be Next?
Apple CarPlay is just the tip of the iceberg. Is it inevitable that a major software developer or agricultural OEM will create a CarPlay-like experience for the tractor cab?
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Making the Case for Gamifying Precision Agriculture
We have a lack of gamification in agriculture that could drive dopamine hits and a competitive urge to engage.
Precision Farming Dealer Podcast
[Podcast] New Holland’s New Hay & Forage Precision Products Provide “Good Point of Entry” for Customers
In today’s episode of the Precision Farming Dealer podcast, we go 1-on-1 with Dana Dahms, precision farming associate product marketing manager for CNH Industrial.
Top Directory Listings
Ivy Tech Community College, Lafayette Campus
The college offers an associate degree in Applied Science in Agriculture (60 credit hours). Students enrolled in this program may specialize in precision farming technology by selecting up to 15 credit hours in this area and agriculture business, sales and agronomy.
Lake Region State College - Dakota Precision Ag Center
The college offers an AAS in Precision Agriculture and customized precision ag- related training for agricultural producers, insurance underwriters, equipment dealer and agricultural cooperative employees and others.
HTS Ag Precision Ag Solutions
Offering training on Ag Leader, Trimble, Reichhardt, Norac and Integris Systems in twice yearly customer training events (spring/fall). Also offering individual training opportunities on any HTS Ag products and SMS software, year round.
Reichhardt Electronic Innovations, Inc
Dealer technician and sales training available by appointment at Reichhardt Training Center or dealer location.
2023 Dealership Minds Summit
REGISTER FOR THE 2023 DEALERSHIP MINDS SUMMIT
Join top farm equipment dealerships from around North America on August 1-2, 2023 for 2-days of unrivaled learning and networking during the 2023 Dealership Minds Summit. No other event gives you a FOR DEALERS ONLY learning opportunity featuring targeted sessions that deliver the latest research, ideas and tools to help your dealership reach its top potential.
Farm Innovations Review
Dealer Product Showcase
This month's featured products geared towards equipment dealers.
Product Roundups
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Fertilizer Application Product Roundup 2023
Check out the latest fertilizer application products from some of the industry's leading suppliers. -
Planter & Drill Attachments Product Roundup 2023
Check out the latest planter and drill attachments from some of the industry’s leading suppliers. -
Farm Progress Show Product Roundup 2022
Check out the latest offerings from these 2022 Farm Progress Show exhibitors.
Top Store Items
2017 Precision Farming Dealer Summit Meeting Binder
If you weren't able to attend Farm Equipment and Precision Farming Dealer's SOLD OUT 2017 Precision Farming Dealer Summit, you can still have the opportunity to learn leading strategies to evolve and improve the way you sell, service and support precision technology by purchasing an attendee binder.
2016 AEI Dealer Business Outlook and Trends - Farm Equipment Forecast (PDF)
Based on surveys from more than 300 North American dealers, not only does the 2016 Dealer Business Outlook & Trends forecast report give you a "from the trenches" look at what dealers see for equipment sales in the year ahead, but it also identifies trends for individual product sales growth. In 48 pages, the report breaks out the dealers' 2016 outlook by country, by region, by the equipment brand and by the size of their dealership. Learn more.
Pushing Up Profits With Precision Farming
Examine cutting edge precision farming practices including variable-rate seeding, precision spraying and implement steering to improve accuracy and maximize profit.
Precision Farming Dealer 1-Year Subscription (U.S.)
Precision Farming Dealer is the dealer’s source for precision farming technologies and their application. Dedicated to best practices for selling, servicing and supporting precision farming and the equipment that relies on precision technology. Paid print subscription.