Precision Sales, Product Innovations
6th Annual Essential Guide to Precision Farming Tools

6th Annual Essential Guide to Precision Farming Tools

The pace of precision farming progress has not endured the same slowdown as other segments of the ag industry in recent years, as companies continue to engineer innovations designed to help farmers be more informed decision makers.

Industry News

  • [Technology Corner] Scaling Farms to fit Technology Value

    According to the USDA’s Farm and Land in Farms report published earlier this year, the average U.S. farm size has increased about 10 acres from 2012-2019, to 444. But the number of farms has decreased by more than 86,000 during that same span.
  • 2021 Precision Farming Dealer Summit to Transition to Virtual Event, Jan. 11-12

    This year’s event will deliver the same high-quality content and speakers you’ve come to expect and provide you ample time to consume all of the strategies, advice and knowledge on improving your dealership’s precision business.
  • John Deere Introduces AutoPath, Updates Machine Sync

    John Deere introduces AutoPath to help producers more accurately document and follow each row of crops in fields throughout the season. The company also has released a new 20-3 software update for its Generation 4 4600 CommandCenter displays, including new features and enhancements to its popular Machine Sync application.
  • John Deere Acquires Harvest Profit

    John Deere acquired Harvest Profit, a leading provider of farm profitability software based in Fargo, North Dakota. Harvest Profit software helps farmers forecast and measure profitability on a field-by-field basis.
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  • The Precision Farming Dealer Daily is delivered every day from our editors to provide important industry news and popular precision farming equipment content.
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This month's digital sponsors:

Reichhardt Electronic Innovations DigiFarm Virtual Base Network Topcon


Precision Ag - What's under the ISOBUS hood?

Plugfest: An Event for Friends and Competitors

Plugfest provides a chance for friends and competitors alike to come from around the globe to put aside that competition to work together for the good of their employers and customers.

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This content is brought to you by the AEF.


More from this Series

DMS 2020


The most influential “Dealership Minds” in the industry will gather online August 3-5 for the 2020 Virtual Dealership Minds Summit.

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From the Virtual Terminal

  • Jack Zemlicka

    “De-Commoditizing” the Farm of the Future

    Talking with farmers, especially during the last few years about their cropping systems, more are steering the conversation toward other areas of their operation that have allowed them to maintain or increase overall profitability during an extended time of low corn and soybean prices.
  • Jack Zemlicka

    Un-Integrated Solutions, Prescription Clearinghouses and R2-D2s in the Field

    There are likely more people than ever looking toward the future — pick your reason right now — but the reality is it will be here before we know it. This can be both a paralyzing and comforting thought for farm equipment dealerships.
  • Jack Zemlicka

    Can You ‘Cowboy’ It for Your Customers?

    One of the traits of a trusted precision specialist is their ability to perform under pressure. Some might argue this is a daily occurrence for the profession and even the most mundane days force moments of innovation out of necessity.
  • Jack Zemlicka

    Don't Take Shortcuts on the Path to Precision Profitability

    Based on my conversations with dealers during the last few months, some have learned hard economic lessons due to an inability or unwillingness to arm themselves with the tools, training or talent to change with the times.

Precision Farming Dealer Podcast

[Podcast] Catching Up with the 2020 Most Valuable Dealership: RDO Equipment Co.

In this episode of the Precision Farming Dealer podcast, supported by Reichhardt Electronic Innovations, we share highlights from several conversations with members of RDO Equipment Co’s. precision farming team during our visit to recognize the dealership as the 2020 Most Valuable Dealership.

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Top Directory Listings

Most Valuable Dealership

2020 Most Valuable Dealership: RDO Equipment Co.

The 6-part 2020 Precision Farming Dealer Most Valuable Dealership video series is sponsored by Reichhardt Electronic Innovations.

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Farm Innovations Review

Dealer Product Showcase

This month's featured products geared towards equipment dealers.

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Product Roundups

Top Store Items
2017 Precision Farming Dealer Summit Meeting Binder

2017 Precision Farming Dealer Summit Meeting Binder

If you weren't able to attend Farm Equipment and Precision Farming Dealer's SOLD OUT 2017 Precision Farming Dealer Summit, you can still have the opportunity to learn leading strategies to evolve and improve the way you sell, service and support precision technology by purchasing an attendee binder.

2016 AEI Dealer Business Outlook and Trends - Farm Equipment Forecast (PDF)

2016 AEI Dealer Business Outlook and Trends - Farm Equipment Forecast (PDF)

Based on surveys from more than 300 North American dealers, not only does the 2016 Dealer Business Outlook & Trends forecast report give you a "from the trenches" look at what dealers see for equipment sales in the year ahead, but it also identifies trends for individual product sales growth. In 48 pages, the report breaks out the dealers' 2016 outlook by country, by region, by the equipment brand and by the size of their dealership. Learn more.


Pushing Up Profits With Precision Farming

Pushing Up Profits With Precision Farming

Examine cutting edge precision farming practices including variable-rate seeding, precision spraying and implement steering to improve accuracy and maximize profit.
Precision Farming Dealer 1-Year Subscription (U.S.)

Precision Farming Dealer 1-Year Subscription (U.S.)

Precision Farming Dealer is the dealer’s source for precision farming technologies and their application. Dedicated to best practices for selling, servicing and supporting precision farming and the equipment that relies on precision technology. Paid print subscription.
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