Precision Sales
What Does John Deere's Shift to Recurring Revenue Mean for Agtech?

What Does John Deere's Shift to Recurring Revenue Mean for Agtech?

John Deere's shift to recurring revenue is an area that continues to interest me. I wrote on automation and the SaaS (software as a service) dynamic in August 2021 and when highlighting the John Deere 2021 Annual Report in March, which has been the most-read analysis I have written this year.

Industry News

  • Kubota Invests in AgTech Startup Parcel THRIVE

    Kubota Corp. has invested in Parcel THRIVE Inc., a U.S. startup company that provides a collaboration platform to offer a wide range of products and services in one place throughout the production value chain of mainly fruits, vegetables and nuts from the procurement of equipment, machineries, seeds, fertilizers, and other necessities.
  • California Winery's Tractors Retrofitted to Autonomously Work in a Fleet

    The flexible approach to autonomous agriculture developed by Blue White Robotics, Federated Wireless and Intel provides a new path for growers to improve outcomes with lower labor costs and less human error, while increasing farm-wide productivity.

  • Biden Proposes Increased Technical Assistance for Precision Ag

    Pres. Joe Biden's administration is proposing a USDA cost-sharing program to provide farmers with technical assistance for precision agriculture technologies. The goal is to boost U.S. food production and lower food prices. 

  • Precision Farming Dealer's Best of the Web: Week of May 11, 2022

    Precision Farming Dealer editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great agricultural industry. Here is our favorite content from the past week. The Best of the Web This Week series is brought to you by Salford Group.
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Precision Ag 101

Feeling overwhelmed?

Start with these information-packed articles hand-picked by our editors:

33 Tips for Turning Billable Service Into Recurring Precision Revenue
Providing reliable service is a source of pride for dealers, but recouping a reasonable return on their time remains a challenge.

8 Tips for Building Better Dealer-Farmer Precision Partnerships
Three farmers and three precision equipment specialists discuss strategies for anticipating service needs, maximizing sales opportunities and avoiding customer conflict.

20 Employee Training & Retention Tips for Precision Ag Staff
A diverse group of dealers divulge their secrets to motivating new employees, making the most of training opportunities and why an ‘open book’ approach can be a competitive advantage.


From the Virtual Terminal

Precision Farming Dealer Podcast

[Podcast] Making Customers More Profitable & Sustainable with MagrowTec’s Gary Wickham

In today’s episode of the Precision Farming Dealer podcast, Gary Wickham, CEO of MagrowTec, discusses the details of MagrowTec’s magnets for sprayers; the dealer, OEM and big-box retailer channels the company is pursuing to get their product onto more farms; his thoughts on OEMs’ interest in smart sprayers; and much more.

Top Directory Listings

2022 Dealership Minds Summit


2022 DMS

Join top farm equipment dealerships from around North America on July 26-27, 2022 for 2-days of unrivaled learning and networking during the 2022 Dealership Minds Summit and return home with actionable, best-practice ideas to take your service department to the next level.

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Farm Innovations Review

Dealer Product Showcase

This month's featured products geared towards equipment dealers.

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Product Roundups

Top Store Items
2017 Precision Farming Dealer Summit Meeting Binder

2017 Precision Farming Dealer Summit Meeting Binder

If you weren't able to attend Farm Equipment and Precision Farming Dealer's SOLD OUT 2017 Precision Farming Dealer Summit, you can still have the opportunity to learn leading strategies to evolve and improve the way you sell, service and support precision technology by purchasing an attendee binder.

2016 AEI Dealer Business Outlook and Trends - Farm Equipment Forecast (PDF)

2016 AEI Dealer Business Outlook and Trends - Farm Equipment Forecast (PDF)

Based on surveys from more than 300 North American dealers, not only does the 2016 Dealer Business Outlook & Trends forecast report give you a "from the trenches" look at what dealers see for equipment sales in the year ahead, but it also identifies trends for individual product sales growth. In 48 pages, the report breaks out the dealers' 2016 outlook by country, by region, by the equipment brand and by the size of their dealership. Learn more.


Pushing Up Profits With Precision Farming

Pushing Up Profits With Precision Farming

Examine cutting edge precision farming practices including variable-rate seeding, precision spraying and implement steering to improve accuracy and maximize profit.
Precision Farming Dealer 1-Year Subscription (U.S.)

Precision Farming Dealer 1-Year Subscription (U.S.)

Precision Farming Dealer is the dealer’s source for precision farming technologies and their application. Dedicated to best practices for selling, servicing and supporting precision farming and the equipment that relies on precision technology. Paid print subscription.
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