From the Virtual Terminal

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  “De-Commoditizing” the Farm of the Future

  Talking with farmers, especially during the last few years about their cropping systems, more are steering the conversation toward other areas of their operation that have allowed them to maintain or increase overall profitability during an extended time of low corn and soybean prices.
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  Un-Integrated Solutions, Prescription Clearinghouses and R2-D2s in the Field

  There are likely more people than ever looking toward the future — pick your reason right now — but the reality is it will be here before we know it. This can be both a paralyzing and comforting thought for farm equipment dealerships.
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  Can You ‘Cowboy’ It for Your Customers?

  One of the traits of a trusted precision specialist is their ability to perform under pressure. Some might argue this is a daily occurrence for the profession and even the most mundane days force moments of innovation out of necessity.
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  Don't Take Shortcuts on the Path to Precision Profitability

  Based on my conversations with dealers during the last few months, some have learned hard economic lessons due to an inability or unwillingness to arm themselves with the tools, training or talent to change with the times.