2018 Dealership Minds Summit
Date: 07/24/18
Location: Coralville, IA
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The shifting nature of precision farming demands a foundation for employee commitment, yet the unique structure of any given dealership eliminates the possibility for any universal blueprint. Rarely does the perfect formula come from direct replication or an unhinged maverick move, but the best plans often fall somewhere in between.
Must Read Free Eguides
Download these helpful knowledge building tools
- 20 Ways to Build Your Billable Precision Service Revenue
- Measuring & Managing Precision Payback with Spraying Technology
- Tips & Tactics for Transitioning Into Agronomic Services
- What Farmers Want From You: Pain Points and Precision Needs
Precision Farming Dealer thanks these sponsors of our digital content:
Resources
2018 Dealership Minds Summit
Discover Intelligence Driven Marketing Strategies at the Dealership Minds Summit
Centered on the theme of "Intelligence Driven Marketing," the 2018 Dealership Minds Summit is a 2-day DEALERS ONLY networking and idea sharing event that zeros in on helping you find the customer — before they’ve made a purchase decision — and moving them through the funnel to set the table for the order.
Events
Poll
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Current Issue
Precision Farming Dealer
2018 Benchmark Study: Positive Projections for Precision Revenue
Boosting Agronomic Revenue & Customer Retention
Selling Service Value, Not a One-and-Done Customer
Positive Projections for Precision Revenue
UAVs
- Delair Announces Global Availability of UX11 Drone
- Adam Gittins Joins CompTIA Drone Advisory Council
- 'Send in the Drones' to Protect Soil
- Sentera Integrates High-Precision Sensors for Industrial Drones
- Granular Signs Multi-Year Agreement with Planet
Videos
Service Tech Recruitment an Ongoing Precision Predicament
Last month, I stopped by Nebraska Equipment, a Case IH dealer based in Seward, Neb., to discuss hiring in the precision industry with sales manager Kenny Pekarek. The timing of the visit was fitting, as the dealership was just one week into hiring its first precision intern, not coincidentally during the heart of planting season.
Assessing Equipment Compatibiity Through the AEF Database App
Benjamin Jefferson, vice president of business development for DISTek Integration and member of the AEF communication and marketing team, breaks down the purpose of the AEF database, its availability both online and as an app, and how it helps dealers and growers assess functionality between different brands or types of equipment.
Penciling in the Precision Payback of ROI Sales Tools
Kevin Kelley with Kelley Engineering, a shortline and precision hardware dealership in Crookston, Ind., shares some of the strategies the dealership has deployed to show farm customers tangible returns on their technology and equipment investments.
Kinze's Product Introductions at NFMS
Phil Jennings, Service Manager for Kinze Manufacturing, introduces three new products at the 2018 National Farm Machinery Show in Louisville, Kentucky.
PFD Features
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In Case You Missed It: Top 10 Precision Farming Stories from May 2018
Topping the list this month was news of Farmers Edge's release of a comprehensive R&D roadmap. May was also popular month for topics related to data, with a late April blog on commercializing data landing on the top viewed list for May and a guest blog on GDPR and it's relation to North American ag platforms rounding out the list. -
Tapping Into Precision Training Value: Moving Beyond a ‘Necessary Evil'
I recently talked to industry people about their thoughts on customer training. One response was that customer events are a “necessary evil;” that customers expect it, so we do it. Another said, “We do them, but we don’t feel like we get anything in return from them.” And another said, “Our customers don’t remember anything that we teach them so why do them — what’s the point?” -
PFD Summit: The Journey to Digitizing Agriculture
Rabobank is forecasting that median Midwest corn farmers will be working with a margin of about 4% during the next 4-5 years. This is “unacceptable” and means they will need to increase their efficiency while continuing to cut costs, Kenneth Zuckerberg told attendees of the 2018 Precision Farming Dealer Summit in January. -
In Case You Missed It: Top 10 Precision Farming Stories from April 2018
Topping the list this month were two “From the Virtual Terminal” items, one on the new-to-North America diesel-electric farm tractor that will be available for sale in the last quarter of 2018 and another on the news of the potential mega-merger between Bayer and Monsanto and how that is heightening the debate over how farm data is collected and manipulated by companies.
From the Virtual Terminal
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Converting ‘Not Now’ Customers into Timely Buyers
Conversing with members of the Independent Precision Ag Alliance precision dealer peer group at our summer meeting this week in Omaha, there was both casual and pointed discussion on the aftermath of spring planting. -
High-Speed Planter Wars
John Deere recently filed suits in the Federal District Court of Delaware against AGCO and Precision Planting, claiming their high-speed planting technologies infringe on Deere's ExactEmerge planter patents. What are Deere's claims against Precision Planting and AGCO? What are the possible outcomes? -
Are You Harnessing the Power of a Great Customer Experience to Drive Profitability?
When it comes to your business, are you pinpointing the best ways to ensure that your customers are having their most positive experience and coming back again, and not crushing your reputation online or with friends? -
It’s Not Always Business — Sometimes, It Needs to be Personal
Ethics aside, the dialogue hammers home the message that emotion can influence judgment, and separating the two isn’t always easy. An even temperament and measured approach to leadership is what leads to respect and loyalty.
Precision Farming Dealer Podcast
Explaining the Potential and Pitfalls of Digital Ag
In this episode of the Precision Farming Dealer podcast, Kenneth Zuckerberg shares some research analysis on the learning and adoption curves for the next wave of digital farming innovation he picked up as a senior analyst for Rabobank.
Ingersoll specializes in seedbed solutions. Whatever seedbed challenges you have, Ingersoll can give you the right tools to get the job done. For every tillage and planting practice, there's an ideal Ingersoll application, visit www.ingersolltillage.com.
Top Directory Listings
Ivy Tech Community College, Lafayette Campus
The college offers an associate degree in Applied Science in Agriculture (60 credit hours). Students enrolled in this program may specialize in precision farming technology by selecting up to 15 credit hours in this area and agriculture business, sales and agronomy.
Lake Region State College - Dakota Precision Ag Center
The college offers an AAS in Precision Agriculture and customized precision ag- related training for agricultural producers, insurance underwriters, equipment dealer and agricultural cooperative employees and others.
HTS Ag Precision Ag Solutions
Offering training on Ag Leader, Trimble, Reichhardt, Norac and Integris Systems in twice yearly customer training events (spring/fall). Also offering individual training opportunities on any HTS Ag products and SMS software, year round.
Reichhardt Electronic Innovations, Inc
Dealer technician and sales training available by appointment at Reichhardt Training Center or dealer location.
Most Valuable Dealership
Read about this year's winner:
For the 5th consecutive year, Precision Farming Dealer is sponsoring its “Most Valuable Dealership” awards program to recognize North America’s best precision farming dealers.
Dealers, manufacturers and others are invited to participate by nominating top dealers from across North America. There is no limit to the number of nominations that an individual can submit.
The 2017 Most Valuable Dealership Video Series is brought to you by MapShots.
From soil test automation to fertility recommendations and seeding recommendations, MapShot's AgStudio platform is a streamlined approach and a complete precision farming solution that provides powerful features within an intuitive interface. Analytical tools offer the ability to evaluate agronomic results to facilitate making the best decisions for a successful operation.
Product Roundups
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Combine Headers Product Roundup 2018
Check out the latest combine headers from some of the industry's leading suppliers. -
Grain Handling & Storage Product Spotlight 2018
Check out the latest grain handling and storage products from one of the industry's leading suppliers. -
Dealer Business Systems Product Roundup 2018
Check out the latest dealer business systems from some of the industry's leading suppliers.
Top Store Items
2017 Precision Farming Dealer Summit Meeting Binder
If you weren't able to attend Farm Equipment and Precision Farming Dealer's SOLD OUT 2017 Precision Farming Dealer Summit, you can still have the opportunity to learn leading strategies to evolve and improve the way you sell, service and support precision technology by purchasing an attendee binder.
2016 AEI Dealer Business Outlook and Trends - Farm Equipment Forecast (PDF)
Based on surveys from more than 300 North American dealers, not only does the 2016 Dealer Business Outlook & Trends forecast report give you a "from the trenches" look at what dealers see for equipment sales in the year ahead, but it also identifies trends for individual product sales growth. In 48 pages, the report breaks out the dealers' 2016 outlook by country, by region, by the equipment brand and by the size of their dealership. Learn more.
Pushing Up Profits With Precision Farming
Examine cutting edge precision farming practices including variable-rate seeding, precision spraying and implement steering to improve accuracy and maximize profit.
Precision Farming Dealer 1-Year Subscription (U.S.)
Precision Farming Dealer is the dealer’s source for precision farming technologies and their application. Dedicated to best practices for selling, servicing and supporting precision farming and the equipment that relies on precision technology. Paid print subscription.