Precision Farming Dealer
Day in the Cab: Educating Staff, Customers on Precision
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Awarded the Silver Medal at the SIMA Innovation Awards 2021, New Holland's NutriSense System provides farmers with valuable measurements of crop moisture, starch, crude protein, fibre (ADF and NDF), ash and crude fat content in every area of their field.
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- 33 Bankable Strategies for Billing Precision Service
- Making the Precision Basics Even Better with Implement Guidance
- Essentials of Measuring Customer Experience
- 7 Essential Components to Providing Effective Remote Support
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Precision Ag 101
Feeling overwhelmed?
Start with these information-packed articles hand-picked by our editors:
33 Tips for Turning Billable Service Into Recurring Precision Revenue
Providing reliable service is a source of pride for dealers, but recouping a reasonable return on their time remains a challenge.
8 Tips for Building Better Dealer-Farmer Precision Partnerships
Three farmers and three precision equipment specialists discuss strategies for anticipating service needs, maximizing sales opportunities and avoiding customer conflict.
20 Employee Training & Retention Tips for Precision Ag Staff
A diverse group of dealers divulge their secrets to motivating new employees, making the most of training opportunities and why an ‘open book’ approach can be a competitive advantage.
Current Issue
Using Education, Specialization to Advance Your Precision Business
Dealers Remain Positive on Precision Revenue Growth for 2021
Adapting to a Shifting Market
Autonomy & Robotics
- [Podcast] Understanding the Carbon Cycle with Don Reicosky
- Trimble Consolidates Colorado Operations at Westminster Campus
- [Podcast] Exploring the Benefits of Precision Peer Group
- John Deere Execs Reveal Details on Green-On-Green See & Spray Ultimate
- Raven Provides OMNiPOWER Platform for World’s First OMNi Farm Enterprise
Videos
![[Technology Corner] Strip-Tillers Invest in Variable Rate Technology](https://www.precisionfarmingdealer.com/ext/resources/remote/2021/07/16/TC_Thumbnail-07-16-21.png?height=290&t=1626449179&width=400)
[Technology Corner] Strip-Tillers Invest in Variable Rate Technology
According to the results of the 8th annual Strip-Till Operational Benchmark study, nearly 75% of strip-tillers indicated they utilized RTK-level GPS correction, in line with last year’s survey. Last year was the first time the percentage dipped below 80% in 5 years. Another almost 20% of farmers indicated they relied on either GLONASS or WAAS for GPS and about 6% said they didn’t use any level of correction for strip-till.
![[Technology Corner] Dealers Report Rising Aftermarket Precision Sales](https://www.precisionfarmingdealer.com/ext/resources/remote/2021/07/02/Dealers-Report-Rising-Aftermarket-Precision-Sales.jpg?height=290&t=1625241186&width=400)
[Technology Corner] Dealers Report Rising Aftermarket Precision Sales
After 5 years of dealers reporting declining aftermarket precision sales, in the 2021 Precision Farming Dealer Benchmark Study, 46% of dealers said their precision products are being sold as aftermarket sales vs. 40% in last year’s study.
![[Technology Corner] Dealers Optimistic on Precision Farming Revenue Growth](https://www.precisionfarmingdealer.com/ext/resources/remote/2021/06/18/Dealers-Optimistic-on-PrecisionFarming-Revenue-Growth.png?height=290&t=1624030072&width=400)
[Technology Corner] Dealers Optimistic on Precision Farming Revenue Growth
The results of the ninth annual Precision Farming Dealer benchmark study — with contributions from dozens of farm equipment dealers, input retailers and independent precision companies — show that nearly three-fourths of dealers are forecasting revenue growth from precision to be up at least 2% in 2021, despite inventory challenges.
![[Technology Corner] Assess Risk to Avoid Cyber Threats](https://www.precisionfarmingdealer.com/ext/resources/remote/2021/05/07/2021-05-061.png?height=290&t=1620403730&width=400)
[Technology Corner] Assess Risk to Avoid Cyber Threats
When talking with dealerships about technology, the conversations tend to be in the context of sales, service and support of precision farming systems. But there is an arguably more critical technology discussion that should be taking place within dealerships.
While cyber security is acknowledged as a threat, dealers — especially mid-size and even single-store operations — aren’t always thinking about how to stay insulated against increasingly invasive scams.
PFD Features
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Training an Entire Dealership to be Precision Savvy
At the start of 2020, we launched what we considered a critical training initiative around precision farming that applied to every employee, no matter their position or responsibility within the dealership. -
Creating Precision Opportunity Out of Crisis
Regardless of size, location or brand, the last year was an inescapable labyrinth of lessons for precision dealerships. From rapid adoption of remote support platforms — both for internal communication and external service — to salvaging the most adaptable business objectives to at least maintain the status quo.
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Preparing Your Dealership to Sell & Service Autonomous Equipment
Autonomy is on the horizon for the ag equipment industry. Between John Deere’s 2019 driverless tractor concept and Raven Industries accepting preorders for its Autonomous AutoCart, the reality of farmers purchasing and utilizing autonomous equipment is only growing.
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Manage the Minutia of a Precision Business to Achieve Measurable Growth
Paperwork, procedures and performance measurements may be considered necessary evils in the day-to-day workflow of a precision business, but done right, they provide invaluable insights into how to improve operational efficiency in a relationship-driven industry.
From the Virtual Terminal
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Are NFTs the Answer to the Ag Data Ownership Question?
For years, farmers have asked, “Who owns my ag data after I share it with an ag tech company?” This has not been an easy question to answer as a lawyer. -
Adapting to a Shifting Market
It’s not news that the precision farming market is shifting. However, the news earlier this week that CNH Industrial was acquiring Raven Industries certainly came as a surprise. -
Using Ag Data to Prove Crop Damage in Court
Farmers are given many reasons to collect ag data about their farming practices, but using that data in court is rarely one of them. However, at a recent trial about crop damage, we proved just how useful ag data can be to help a court understand complex multi-year, multi-field farming operations. -
The Environment and Farmers Reap Benefits of Precision Ag Technology
While precision agriculture is widely used across our industry, some farmers are still skeptical. When farms and traditions are passed from generation to generation, it’s no surprise that sticking to the “if it ain’t broke, don’t fix it” methodology is the best way to work in their eyes.
Precision Farming Dealer Podcast
[Podcast] Understanding the Carbon Cycle with Don Reicosky
In today’s Precision Farming Dealer podcast, Frank Lessiter sits down with retired USDA soil scientist Don Reicosky, a leading expert on carbon cycle management in agriculture. An internationally recognized author and speaker, Reicosky was among the first to research the relationship between C02 and tillage.
Top Directory Listings
Ivy Tech Community College, Lafayette Campus
The college offers an associate degree in Applied Science in Agriculture (60 credit hours). Students enrolled in this program may specialize in precision farming technology by selecting up to 15 credit hours in this area and agriculture business, sales and agronomy.
Lake Region State College - Dakota Precision Ag Center
The college offers an AAS in Precision Agriculture and customized precision ag- related training for agricultural producers, insurance underwriters, equipment dealer and agricultural cooperative employees and others.
HTS Ag Precision Ag Solutions
Offering training on Ag Leader, Trimble, Reichhardt, Norac and Integris Systems in twice yearly customer training events (spring/fall). Also offering individual training opportunities on any HTS Ag products and SMS software, year round.
Reichhardt Electronic Innovations, Inc
Dealer technician and sales training available by appointment at Reichhardt Training Center or dealer location.
2021 Dealership Minds Summit
REGISTER FOR THE 2021 DEALERSHIP MINDS SUMMIT
The most influential “Dealership Minds” in the industry will gather in Omaha, Neb. on August 3-4 for the 2021 Dealership Minds Summit.
Farm Innovations Review
Dealer Product Showcase
This month's featured products geared towards equipment dealers.
Product Roundups
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Strip-Tillage Product Roundup 2021
Check out the latest strip-tillage products from some of the industry's leading suppliers. -
Fertilizer Application Product Roundup 2021
Check out the latest fertilizer application products from some of the industry's leading suppliers. -
Planter & Drill Attachments Product Roundup 2021
Check out the latest planter and drill attachments from some of the industry’s leading suppliers.
Top Store Items
2017 Precision Farming Dealer Summit Meeting Binder
If you weren't able to attend Farm Equipment and Precision Farming Dealer's SOLD OUT 2017 Precision Farming Dealer Summit, you can still have the opportunity to learn leading strategies to evolve and improve the way you sell, service and support precision technology by purchasing an attendee binder.
2016 AEI Dealer Business Outlook and Trends - Farm Equipment Forecast (PDF)
Based on surveys from more than 300 North American dealers, not only does the 2016 Dealer Business Outlook & Trends forecast report give you a "from the trenches" look at what dealers see for equipment sales in the year ahead, but it also identifies trends for individual product sales growth. In 48 pages, the report breaks out the dealers' 2016 outlook by country, by region, by the equipment brand and by the size of their dealership. Learn more.
Pushing Up Profits With Precision Farming
Examine cutting edge precision farming practices including variable-rate seeding, precision spraying and implement steering to improve accuracy and maximize profit.
Precision Farming Dealer 1-Year Subscription (U.S.)
Precision Farming Dealer is the dealer’s source for precision farming technologies and their application. Dedicated to best practices for selling, servicing and supporting precision farming and the equipment that relies on precision technology. Paid print subscription.