Precision Agriculture 101, Dealer Development, Precision Sales, Service & Support
4 Ways to Drive Precision Technology Adoption in Tough Times

4 Ways to Drive Precision Technology Adoption in Tough Times

"Sharpen your pencils when 'no' feels like the default answer, because that is when disciplined, well-communicated value stands out most — and when the right 'yes' will be remembered as a sound business decision," says Erin Hightower in this roundtable recap from the Precision Farming Dealer Summit. 

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Resources

2026 Dealership Minds Summit

REGISTER FOR THE 2026 DEALERSHIP MINDS SUMMIT

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Join top farm equipment dealerships from around North America for 2 days of unrivaled learning and networking during the 2026 Dealership Minds Summit on August 4-5 in Springfield, Ill. The Dealership Minds Summit features collaborative, dealer-to-dealer learning over a 2-day, knowledge-packed agenda that is guaranteed to give you authoritative strategies from the most progressive minds at farm equipment dealers. The 2026 Dealership Minds Summit offers a mix of general sessions featuring top industry experts, profit-boosting dealer-to-dealer panels and highly interactive roundtable discussions. Register today for this 2-day, FOR DEALERS ONLY learning opportunity featuring targeted sessions that deliver the latest research, ideas and tools to help your dealership reach its top potential.

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Videos

From the Virtual Terminal

  • Operator in the cab of the tractor - RDO Equipment Co.jpg

    Build the Data Muscle Before Taking the Big Tech Leap

    If a farmer doesn’t have reliable field data, clean boundaries (or a practical boundary strategy) and disciplined documentation, the most advanced technology in the world won’t deliver consistent results.
  • Erin Hightower - Banner.png

    4 Ways to Drive Precision Technology Adoption in Tough Times

    "Sharpen your pencils when 'no' feels like the default answer, because that is when disciplined, well-communicated value stands out most — and when the right 'yes' will be remembered as a sound business decision," says Erin Hightower in this roundtable recap from the Precision Farming Dealer Summit. 

  • Mackane-Vogel-350x.jpg

    Listen to the 2026 Growing Season Farm Playlist

    Hop in the cab, hit shuffle and enjoy these songs that all have something to do with farming. Some of them are directly farming related like Luke Bryan's "Rain Is a Good Thing." Other's might be more subtle like Jason Isbell's song "Grown," which isn't necessarily about agriculture but the title involves things (or people) that grow.
  • AI PUrdue.png

    Survey Says … Over 40% of Farmers Believe AI Could Improve Their Operation

    In Purdue's monthly survey, 400 farmers were asked, “Given your current labor and equipment, how much would artificial intelligence (AI) tools improve your operation?”

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dealership job postings

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Can't Miss Webinar Events & Replays

Precision Farming Dealer webinars keep you up-to-date on current industry information, showcase product demos with leading suppliers, and feature live Q&As with industry experts on the topics most important to you. Check out upcoming events and watch our extensive library of replays!

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Product Roundups

Top Store Items
Electric Farm Machinery: Outlook Through 2027

Electric Farm Machinery: Outlook Through 2027

This online-exclusive report features original reporting from expert farm machinery journalists and primary research on the impact of electric farm machinery for North American equipment dealers, manufacturers and suppliers.

Autonomous Farm Equipment: U.S. Farm Adoption & Outlook

Autonomous Farm Equipment: U.S. Farm Adoption & Outlook

This custom research report offers a summary of autonomy’s technological progression and indicates that the intersection of remote sensing, internet connectivity and rapid technology advances have ushered in a new tipping point for fully-automated farm operations.

Equipment Opportunities in Organic Farming

Equipment Opportunities in Organic Farming

Today, organic is the fastest growing segment of U.S. agriculture, according to the U.S. Department of Agriculture. To provide insight into this continuously growing segment of the ag market, Ag Equipment Intelligence researched industry trends and interviewed manufacturers, growers, industry experts to uncover the market potential for equipment among organic producers. The insights from this report are intended to help your business understand how to further penetrate the organic farming equipment market and what this niche needs most from their equipment manufacturers and partners.

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