Precision Farming Dealer
- Day In The Cab: Guide Staff with Upper-Level Precision Support
- Shifting to a Proactive Sales Model
- Hutson Recruits Outside of Ag
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Most references to the digital divide have to do with rural connectivity and how easy or difficult it is for farms to maintain internet access. However, Jared Ochs has a different type of digital divide on his mind.
“The digital divide we’re talking about here is transitioning from a legacy model when it comes to selling precision ag hardware, software and services into a new, more progressive model,” Ochs says.
Must Read Free Eguides
Download these helpful knowledge building tools
- 33 Bankable Strategies for Billing Precision Service
- Making the Precision Basics Even Better with Implement Guidance
- Essentials of Measuring Customer Experience
- 7 Essential Components to Providing Effective Remote Support
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Resources
Precision Ag 101
Feeling overwhelmed?
Start with these information-packed articles hand-picked by our editors:
33 Tips for Turning Billable Service Into Recurring Precision Revenue
Providing reliable service is a source of pride for dealers, but recouping a reasonable return on their time remains a challenge.
8 Tips for Building Better Dealer-Farmer Precision Partnerships
Three farmers and three precision equipment specialists discuss strategies for anticipating service needs, maximizing sales opportunities and avoiding customer conflict.
20 Employee Training & Retention Tips for Precision Ag Staff
A diverse group of dealers divulge their secrets to motivating new employees, making the most of training opportunities and why an ‘open book’ approach can be a competitive advantage.
Current Issue
Progressive Sales Model Requires Dealerships to be Proactive, Not Reactive
Looking Beyond Ag to Solve the Precision Labor Shortage
On-Site & In-Shop Technical Support Yields Efficient Customer Service
Autonomy & Robotics
- Production for Russia's 1st OEM Contract for Autonomous Tractors to Begin in 2022
- Aquiline Drones Releases New Online Training Course for Ag Industry
- Yanmar Reveals Autonomous Vineyard Robot
- Toyota Invests in Autonomous Ag Robotics Startup Focused on Fruit Market
- Bear Flag Robotics Working to Offer Retrofitting Options to Dealers After Deere Acquisition
Videos
![[Technology Corner] Kubota to Acquire AgJunction for $72 8M](https://www.precisionfarmingdealer.com/ext/resources/remote/2021/10/15/OTR_Tech-Thumbnail-10-15-2021_web.png?height=290&t=1634308185&width=400)
[Technology Corner] Kubota to Acquire AgJunction for $72 8M
Kubota Corp. plans to acquire AgJunction, a company that develops guidance, autosteer and autonomy technology, for $72.8 million. AgJunction announced the acquisition on Oct. 8. The company plans to hold a special meeting for shareholders in November to seek approval for the acquisition, and the transition would likely close shortly after approval.
![[Technology Corner] Precision Loan Program Could Help Growers, Dealerships Generate More Revenue](https://www.precisionfarmingdealer.com/ext/resources/2021/10/01/OTR_Tech-Thumbnail-10-01-2021_web.jpg?height=290&t=1633107860&width=400)
[Technology Corner] Precision Loan Program Could Help Growers, Dealerships Generate More Revenue
A new bill introduced in the U.S. Senate would provide loan financing to farmers and ranchers to purchase precision agriculture equipment.
Sen. Deb Fischer, R-Neb., and Sen. Amy Klobuchar, D-Minn., announced the Precision Agriculture Loan Act on Sept. 15. It’s the first federal loan program dedicated entirely to precision agriculture.
Combine Syncs with Driverless Tractor using Raven Industries' OMNiDRIVE
Raven Industries demonstrated OMNiDRIVE, an aftermarket technology kit for autonomous driving, at the 2021 Farm Progress Show in Decatur, Ill. The kit allowed a driverless Case IH Magnum tractor pulling a grain cart to sync with a Case IH AFS 7140 combine.
Hemisphere GNSS Unveils Outback Guidance MaveriX Guidance & Steering Software
Roland Moelder, product manager at Hemisphere GNSS, explains the new Outback Guidance MaveriX guidance and steering software that can be used during planting, spraying and application. MaveriX works with the new eDriveM1 autosteer controller and the A631 GNSS Smart Antenna.
PFD Features
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Training an Entire Dealership to be Precision Savvy
At the start of 2020, we launched what we considered a critical training initiative around precision farming that applied to every employee, no matter their position or responsibility within the dealership. -
Creating Precision Opportunity Out of Crisis
Regardless of size, location or brand, the last year was an inescapable labyrinth of lessons for precision dealerships. From rapid adoption of remote support platforms — both for internal communication and external service — to salvaging the most adaptable business objectives to at least maintain the status quo.
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Preparing Your Dealership to Sell & Service Autonomous Equipment
Autonomy is on the horizon for the ag equipment industry. Between John Deere’s 2019 driverless tractor concept and Raven Industries accepting preorders for its Autonomous AutoCart, the reality of farmers purchasing and utilizing autonomous equipment is only growing.
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Manage the Minutia of a Precision Business to Achieve Measurable Growth
Paperwork, procedures and performance measurements may be considered necessary evils in the day-to-day workflow of a precision business, but done right, they provide invaluable insights into how to improve operational efficiency in a relationship-driven industry.
From the Virtual Terminal
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Battling Burnout & Building Stability
Customer service and experience are important to every dealership, but what about when that experience comes at the expense of your precision staff? The topic of burnout is nothing new but continues to be something precision staffs are faced with. During a roundtable discussion at this summer’s Dealership Minds Summit, a group of dealers came to the consensus that call volume is the leading cause of burnout for their precision teams.
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Rethinking Carbon's 'Additionality' Requirement
To generate a carbon credit, a producer must demonstrate a metric ton of C02 (or its equivalent in greenhouse gases (GHG)) was sequestered in soil because of the farmers’ efforts. Seems simple enough, but there is usually another requirement called “additionality” that makes this more challenging for many farmers already implementing conservation practices. -
Are NFTs the Answer to the Ag Data Ownership Question?
For years, farmers have asked, “Who owns my ag data after I share it with an ag tech company?” This has not been an easy question to answer as a lawyer. -
Adapting to a Shifting Market
It’s not news that the precision farming market is shifting. However, the news earlier this week that CNH Industrial was acquiring Raven Industries certainly came as a surprise.
Precision Farming Dealer Podcast
[Podcast] Pioneering Precision Ag with Reichhardt Electronic Innovations
In today’s Precision Farming Dealer podcast, Andreas Reichhardt, founder of Reichhardt Electronic Innovations and Jayme Paquin, general manager of Reichhardt Electronic Innovations, discuss the past and future of precision agriculture, recent trends in the market and their predictions for the biggest opportunities for dealers in the next 24 months.
Top Directory Listings
Ivy Tech Community College, Lafayette Campus
The college offers an associate degree in Applied Science in Agriculture (60 credit hours). Students enrolled in this program may specialize in precision farming technology by selecting up to 15 credit hours in this area and agriculture business, sales and agronomy.
Lake Region State College - Dakota Precision Ag Center
The college offers an AAS in Precision Agriculture and customized precision ag- related training for agricultural producers, insurance underwriters, equipment dealer and agricultural cooperative employees and others.
HTS Ag Precision Ag Solutions
Offering training on Ag Leader, Trimble, Reichhardt, Norac and Integris Systems in twice yearly customer training events (spring/fall). Also offering individual training opportunities on any HTS Ag products and SMS software, year round.
Reichhardt Electronic Innovations, Inc
Dealer technician and sales training available by appointment at Reichhardt Training Center or dealer location.
2022 Precision Farming Dealer Summit
REGISTER FOR THE 2022 PRECISION FARMING DEALER SUMMIT
Join top precision farming equipment dealerships from around North America in Louisville, Ky. on January 3-4 for the 2022 Precision Farming Dealer Summit.
Farm Innovations Review
Dealer Product Showcase
This month's featured products geared towards equipment dealers.
Product Roundups
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Farm Progress Show Product Roundup 2021
Check out the latest offerings from these 2021 Farm Progress Show exhibitors. -
Strip-Tillage Product Roundup 2021
Check out the latest strip-tillage products from some of the industry's leading suppliers. -
Fertilizer Application Product Roundup 2021
Check out the latest fertilizer application products from some of the industry's leading suppliers.
Top Store Items
2017 Precision Farming Dealer Summit Meeting Binder
If you weren't able to attend Farm Equipment and Precision Farming Dealer's SOLD OUT 2017 Precision Farming Dealer Summit, you can still have the opportunity to learn leading strategies to evolve and improve the way you sell, service and support precision technology by purchasing an attendee binder.
2016 AEI Dealer Business Outlook and Trends - Farm Equipment Forecast (PDF)
Based on surveys from more than 300 North American dealers, not only does the 2016 Dealer Business Outlook & Trends forecast report give you a "from the trenches" look at what dealers see for equipment sales in the year ahead, but it also identifies trends for individual product sales growth. In 48 pages, the report breaks out the dealers' 2016 outlook by country, by region, by the equipment brand and by the size of their dealership. Learn more.
Pushing Up Profits With Precision Farming
Examine cutting edge precision farming practices including variable-rate seeding, precision spraying and implement steering to improve accuracy and maximize profit.
Precision Farming Dealer 1-Year Subscription (U.S.)
Precision Farming Dealer is the dealer’s source for precision farming technologies and their application. Dedicated to best practices for selling, servicing and supporting precision farming and the equipment that relies on precision technology. Paid print subscription.