Farmers using precision technology generate valuable data about their farming operations. Dealerships often have access to it. But how do you ensure both the dealer and the farmer are making the best use of that data? And how can you segue that efficient use of data into revenue opportunities?

Whether your precision team consists of 2 people or 20, a commitment to excellent customer service, a solid training program and measurable expense benchmarks will put your precision department on a path to profitability. 

Ag-focused Digital Innovation Hubs are just one way Europe is positioning to become a center of agricultural robotic technology. European Union funded projects, such as agROBOfood — a robust consortium of research entities and businesses — are creating collaborative spaces and providing capital to help technology developers apply robotics to the unique challenges of automating agriculture. 

Recruiting and preparing the next generation of precision farming professionals is no simple task. Precision farming experts Calvin Knotts, Redline Equipment, Archbold, Ohio, and Karl Huebner, Hutson, Inc., Mayfield, Ky., share their tips and tricks for finding those up-and-coming precision farming professionals in their midst. 

Tim Norris has learned through experience that one of the best ways to generate employee buy-in and maintain high levels of staff motivation is by cultivating a shared vision.