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Precision Farming Dealer Summit 2022 Recap

Precision Ag Dealers Need Resourceful Problem-Solvers

Recruiters should seek candidates with the right personality traits, not necessarily skill sets.

Recruiting and preparing the next generation of precision farming professionals is no simple task. Precision farming experts Calvin Knotts, Redline Equipment, Archbold, Ohio, and Karl Huebner, Hutson, Inc., Mayfield, Ky., share their tips and tricks for finding those up-and-coming precision farming professionals in their midst. 


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Precision Farming Dealer Summit 2022 Recap

Shared Values & Vision are Vital to Maintaining Employee Engagement

Consultant and former dealer Tim Norris emphasizes the importance of having cohesive, well-resourced teams for organizational success.

Tim Norris has learned through experience that one of the best ways to generate employee buy-in and maintain high levels of staff motivation is by cultivating a shared vision.


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Trey Hill

Technological Advancements Can Help Farmers Better Understand Their Land

Third-generation farmer Trey Hill looks to a future in which he’s equipped with tools that will help him improve his data analysis in order to increase yield and maintain soil health.
While he doesn’t consider himself an early adopter of technological advancements, Hill does believe new developments in ag tech will influence the ways in which farming changes over the course of the next 10 years.
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17 Tips for Generating ROI from Unmanned Aerial Vehicles

An aerial view can help precision ag service providers get an elevated perspective on crop nutrient uptake, plant health, water infiltration and more to offer support options for farm customers.
The development of unmanned aerial vehicles (UAVs) and associated ag-specific software programs have made aerial imaging of farms more useful and accessible than ever before.
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Future Farming Success Hinges on Customer Relationships

Indiana farmer Jason Mauck looks to vertical integration as well as technical innovation to cut costs and boost per-acre bottom line returns for his economic resiliency through 2030.
With principal involvement in three busy agricultural enterprises, Jason Mauck, 40, has to be constantly thinking, planning and doing to keep all the balls in the air as he juggles traditional family farm management, off-farm agronomic innovation, and the headaches and highs of innovating a new direct-marketing meat business.
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Precision Farming Dealer Summit 2022 Recap

Master Precision Management at Your Dealership

3 dealers outline the training programs, customer service strategies and financial benchmarks they use to effectively manage their precision departments.

Whether your precision team consists of 2 people or 20, a commitment to excellent customer service, a solid training program and measurable expense benchmarks will put your precision department on a path to profitability. 


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Precision Farming Dealer Summit 2022 Recap

Turning Data Into Efficiency to Boost Your Precision Business

Precision Farming Specialist Jason Pennycook and Precision Ag Manager Layne Richins talk about their success in using data to improve their precision business.

Farmers using precision technology generate valuable data about their farming operations. Dealerships often have access to it. But how do you ensure both the dealer and the farmer are making the best use of that data? And how can you segue that efficient use of data into revenue opportunities?


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Precision Farming Dealer Summit 2022 Recap

3 Precision Managers Share Their Keys to Success

Managers from Precision Farming Dealer’s last 3 Most Valuable Dealerships explain how they’ve adjusted their management approaches to achieve continued growth and revenue success.

What it takes to run a successful precision department or precision dealership today is different from what was required in the past — and is likely far different from what it will take to be successful in the future. Over the last 10 years, Precision Farming Dealer has recognized dealerships that have demonstrated excellence in precision sales and service as part of the Most Valuable Dealership (MVD) program.


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Precision Farming Dealer

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  • What Are Your Best & Worst Precision Ideas?
  • Making the Case for Gamifying Precision Agriculture
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