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Future Farming Success Hinges on Customer Relationships

Indiana farmer Jason Mauck looks to vertical integration as well as technical innovation to cut costs and boost per-acre bottom line returns for his economic resiliency through 2030.
With principal involvement in three busy agricultural enterprises, Jason Mauck, 40, has to be constantly thinking, planning and doing to keep all the balls in the air as he juggles traditional family farm management, off-farm agronomic innovation, and the headaches and highs of innovating a new direct-marketing meat business.
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Technology Adoption On the Rise for Strip-Tillers

Despite the challenges of 2019, strip-tillers topped 200-bushel corn, explored organic practices and added precision farming tools to their operations.
Results of the 7th Annual Strip-Till Operational Practices Benchmark study, evaluating 2019 cropping practices, saw some subtle and more significant shifts in strip-till practices.
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Day in the Cab

Emphasizing Efficiency Gains & Economic Return with Precision Service

Maximizing the minutes, even during a rainy day, Phil Moskal puts Mid-State Equipment’s customers on an affordable — and incremental — path to precision productivity.
The more things change, the more they stay the same. Well, at least a couple of them. It was a cool and dreary day when I rode along with Phil Moskal, then precision farming specialist with Mid-State Equipment in 2013 for the first Day in the Cab profile in this series.
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7 Ways Technology Will Disrupt Your Precision Farming Business

From comprehensive ag tech consulting to robotic specialization and support, dealers and industry experts share their vision for how opportunities and objectives will change.
Asking dealers to dust of their crystal ball and predict where they want their precision business to be in 3, 5 or 10 years, the most common answer is “profitable.” But following up with a question on how they will accomplish that goal and there is nothing close to a consensus answer.
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