PFD Features


Day in the Cab

Emphasizing Efficiency Gains & Economic Return with Precision Service

Maximizing the minutes, even during a rainy day, Phil Moskal puts Mid-State Equipment’s customers on an affordable — and incremental — path to precision productivity.
The more things change, the more they stay the same. Well, at least a couple of them. It was a cool and dreary day when I rode along with Phil Moskal, then precision farming specialist with Mid-State Equipment in 2013 for the first Day in the Cab profile in this series.
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7 Ways Technology Will Disrupt Your Precision Farming Business

From comprehensive ag tech consulting to robotic specialization and support, dealers and industry experts share their vision for how opportunities and objectives will change.
Asking dealers to dust of their crystal ball and predict where they want their precision business to be in 3, 5 or 10 years, the most common answer is “profitable.” But following up with a question on how they will accomplish that goal and there is nothing close to a consensus answer.
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10 Tips for Navigating Your Precision Business Through Unexpected Change

From managing cashflow to overcommunicating with employees, Arlin Sorensen, founder of HTS Ag, offers some advice to bolster your precision business in chaotic times.
Talking with precision dealers throughout North America, and overseas, the consensus is that they’ve accepted the changes to communicating with customers, sourcing parts and collaborating with employees.
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Precision Outlook: Dealers Shift Focus to Application Hardware, Maintain Need for Training

Training for staff and customers as well as application technology hardware came in as dealers’ top priorities for the future of their businesses
The Precision Farming Dealer 2020 Benchmark Study showed several shifts in dealers’ expectations for their future revenue. Topping the list of revenue sources considered important for growth was application technology hardware, reversing its 3-year downward trend.
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