PFD Features


4 Ways to Succeed as a Dealer in the Digital Ag Space

From setting achievable goals and establishing profitable partnerships to keeping customer service a priority, Devin Dubois, VP of Integrated Solutions for Western Tractor shares his keys to capitalizing in an evolving precision business.
Succeeding in the digital ag space requires precision farming dealers to have an understanding of the benefits of the technology without forgetting the core reason for doing business in the first place.
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Adding “Agronomic Intelligence” to Enhance Iron Efficiency & Customer Relationships

Two precision ag managers dissect the dynamics of a successful agronomic partnership plan with farmers with dealership revenue objectives in mind.
As the digital tools of precision farming have helped growers better manage ever-smaller portions of their fields on an individual basis, the successful selling of those tools has opened up profitable new opportunities based on selling “solutions” rather than just selling products.
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17 Tips for Generating ROI from Unmanned Aerial Vehicles

An aerial view can help precision ag service providers get an elevated perspective on crop nutrient uptake, plant health, water infiltration and more to offer support options for farm customers.
The development of unmanned aerial vehicles (UAVs) and associated ag-specific software programs have made aerial imaging of farms more useful and accessible than ever before.
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3 Takeaways from Plugfest 2019

With continued compatibility progress, the AEF looks to enhance implement functionality and database access.
Engineers with 68 different ISOBUS components — from virtual terminals to a programmable tractor chair — were scattered across nearly 35 tables during the 3-day Agricultural Electronics Foundation (AEF) Plugfest, May 7-9 in Lincoln, Neb.
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Precision Farming Dealer Summit 2019 Recap

Mastering Your Market with Customized Precision Problem-Solving

Customers are attracted to a product or service that has value to them. The best way that dealers can show that value is through providing personalized solutions to the customers.
In 2014, the Hale Group conducted research for Iowa, including a lot of information on row-crop agriculture. In a survey of 400 Iowa farmers, one question stood out to dealers: Who do you go to when you want to learn about new products and services?
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