PFD Features


Precision Farming Dealer Summit 2020 Recap

3 Disruptive Tech Trends that Will Shape Your Precision Business of the Future

Having the right tools in the field and in the dealership are essential to advancing customer communication and improving the overall service experience.
Anticipation can be a frustrating and ambiguous objective when it comes to forecasting the when and how the next ag tech innovation will influence a dealership’s precision farming business.
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Precision Farming Dealer Summit 2020 Recap

5 Keys to Achieving Recurring Precision Revenue

Capturing repeatable revenue from the precision farming department should be a focus of all departments within a dealership.
Finding sources of recurring revenue is key for any farm equipment dealership and with less precision revenue coming from the sale of aftermarket technology, it’s more important than ever for the precision side of the business.
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Day in the Cab

Show & Tell Teaching Transfers Tech Expertise

With a watchful eye and helpful hand, Nick Rust proactively prepares his precision team to perform at a high level.
Patience plays into any precision farming manager’s profile. Whether with customers, manufacturers or direct reports, the ability to calmly and confidently problem-solve, often under pressure, is a prerequisite for the position.
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Greenway Equipment

Adding 15 Precision Hires: Lessons Learned in Year One

A calculated, yet ambitious addition of precision staff at Greenway Equipment tested the training model, but also showed measurable early returns.
Finding talent in precision ag can be tough, but also a necessary part of expanding a precision business. According to the 2019 Precision Farming Dealer benchmark study, nearly 40% of dealers say adding precision staff was their greatest need to grow business, with another 50% saying it was an area of importance.
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