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Tapping Into Precision Training Value: Moving Beyond a ‘Necessary Evil'

The manager of Agri-Service’s separately-branded precision farming arm shares tips for their top-performing customer training sessions — ones that farmers don’t want to miss.
I recently talked to industry people about their thoughts on customer training. One response was that customer events are a “necessary evil;” that customers expect it, so we do it. Another said, “We do them, but we don’t feel like we get anything in return from them.” And another said, “Our customers don’t remember anything that we teach them so why do them — what’s the point?”
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PFD Summit: The Journey to Digitizing Agriculture

Technology is disrupting virtually every economic sector and agriculture is no different. Digitization is the next stage in ag’s disruption.
Rabobank is forecasting that median Midwest corn farmers will be working with a margin of about 4% during the next 4-5 years. This is “unacceptable” and means they will need to increase their efficiency while continuing to cut costs, Kenneth Zuckerberg told attendees of the 2018 Precision Farming Dealer Summit in January.
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In Case You Missed It: Top 10 Precision Farming Stories from April 2018

Topping the list this month were two “From the Virtual Terminal” items, one on the new-to-North America diesel-electric farm tractor that will be available for sale in the last quarter of 2018 and another on the news of the potential mega-merger between Bayer and Monsanto and how that is heightening the debate over how farm data is collected and manipulated by companies.
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PFD Summit: Adopting an Agronomic Mindset in the Precision Department

3 precision farming experts share how they’ve paired agronomy with their precision farming business to provide solutions for the customer.
As precision farming departments at farm equipment dealerships evolve, adding agronomic services has been somewhat of a natural progression. But, generating recurring revenue from agronomic services can be a challenge.
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PFD Summit: Clearly Defined Culture Breeds a Commitment to Precision Performance

3 diverse dealers dissect the dynamics of a productive employee-manager relationship, along with the detriments of poor communication.
The shifting nature of precision farming demands a foundation for employee commitment, yet the unique structure of any given dealership eliminates the possibility for any universal blueprint. Rarely does the perfect formula come from direct replication or an unhinged maverick move, but the best plans often fall somewhere in between.
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PFD Summit: Precision Success Only as Good as Your Internal Training

Richins & Finley, the managers heading up the precision farming efforts at Stotz Equipment (John Deere) and Mazergroup (New Holland), share the components of their internal training systems to equip staff for success.
Staff training was part of nearly every discussion at the 2018 Precision Farming Dealer Summit in Louisville. Precision is where things are moving fastest, and the expectations of farmers and the dealership itself (both equally unrealistic at times) and the firefighting at planting and harvest require highly structured processes and duties.
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Crop Sensors Emerging as Useful, Profitable Precision Tool

Farmers and manufacturers discuss the payback crop sensors offer, as well as their vulnerabilities and what the future may hold for the technology.
There’s little doubt among farmers that data pouring from a myriad of displays, sensors, monitors and other precision farming equipment is going to help them be more efficient. However, analysis and timing often stand in the way of that goal.
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