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Future Farming Success Hinges on Customer Relationships

Indiana farmer Jason Mauck looks to vertical integration as well as technical innovation to cut costs and boost per-acre bottom line returns for his economic resiliency through 2030.
With principal involvement in three busy agricultural enterprises, Jason Mauck, 40, has to be constantly thinking, planning and doing to keep all the balls in the air as he juggles traditional family farm management, off-farm agronomic innovation, and the headaches and highs of innovating a new direct-marketing meat business.
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Turning Data Into Efficiency to Boost Your Precision Business

Precision Farming Specialist Jason Pennycook and Precision Ag Manager Layne Richins talk about their success in using data to improve their precision business.

Farmers using precision technology generate valuable data about their farming operations. Dealerships often have access to it. But how do you ensure both the dealer and the farmer are making the best use of that data? And how can you segue that efficient use of data into revenue opportunities?


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Master Precision Management at Your Dealership

3 dealers outline the training programs, customer service strategies and financial benchmarks they use to effectively manage their precision departments.
Whether your precision team consists of 2 people or 20, a commitment to excellent customer service, a solid training program and measurable expense benchmarks will put your precision department on a path to profitability.
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Making Sure the Precision Pieces Fit After an Acquisition

From cultural cohesiveness to drilling into the component tracking data and assessing store needs, integrating precision teams is an increasingly critical part of successful dealership mergers.
When an acquisition or merger of a farm equipment dealership takes place, the focus is usually on appraising used equipment, evaluating parts inventory and transiting assets.
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Digital Innovation Hubs Incubate European Ag Robotics Culture

European Union financial backing and collaboration building a strong scaffolding for a growing European agricultural robotics ecosystem.

Ag-focused Digital Innovation Hubs are just one way Europe is positioning to become a center of agricultural robotic technology. European Union funded projects, such as agROBOfood — a robust consortium of research entities and businesses — are creating collaborative spaces and providing capital to help technology developers apply robotics to the unique challenges of automating agriculture. 


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Current Issue

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Precision Farming Dealer

  • Training Playbook: Redefine Roles & 'Mainstream' Precision Technology
  • Catching Timebombs & Building Credibility with Maintenance Visits
  • Precision Performance Via Fast-Tracked Training, Phone Support & On-the-Farm Equipment
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