PFD Features


10 Tips for Navigating Your Precision Business Through Unexpected Change

From managing cashflow to overcommunicating with employees, Arlin Sorensen, founder of HTS Ag, offers some advice to bolster your precision business in chaotic times.
Talking with precision dealers throughout North America, and overseas, the consensus is that they’ve accepted the changes to communicating with customers, sourcing parts and collaborating with employees.
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Precision Outlook: Dealers Shift Focus to Application Hardware, Maintain Need for Training

Training for staff and customers as well as application technology hardware came in as dealers’ top priorities for the future of their businesses
The Precision Farming Dealer 2020 Benchmark Study showed several shifts in dealers’ expectations for their future revenue. Topping the list of revenue sources considered important for growth was application technology hardware, reversing its 3-year downward trend.
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Precision Roundtable

Peer-to-Peer Problem Solving Puts Precision Managers on Progressive Path

A geographically diverse group of John Deere dealers share product info, service strategies and engage in ‘group therapy’ through virtual collaboration.
Precision Farming Dealer assembled a geographically diverse group of 8 different precision farming managers to discuss their involvement and interaction in a virtual peer group to exchange ideas, problem-solve and provide a source of professional therapy.
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Combining Practical Precision Payback with Agronomic Value

It takes time and focus to get full dealership buy-in and build out the economic benefits of adding agronomic services.
Precision agriculture allows producers and their trusted partners an excellent way to add production value through the collection of clean, calibrated data. The rubber meets the road when agronomic intelligence is combined with equipment data to create unique, informed management solutions for each farm customer.
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Precision Revenue Growth Slows as Dealers Navigate an Evolving Market

For the first time in 5 years, dealers did not exceed higher-end growth projections in 2019, and forecast more conservative growth in 2020.
Problem solving is often the linchpin of a dealership’s precision farming business. The last couple of years have tested the abilities of precision teams to overcome ongoing economic — and more recently — social challenges to maintain, if not grow revenue.
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Create Balance Between Precision Hardware Sales & Agronomic Service

Today’s sophisticated precision farming tools can enable improved decision making on agronomic issues in the field, if combined the right way.
We’re taking precision tools one step further to utilize agronomic zones and the Haney soil health test, which gives us our phosphorus (P), potassium (K), pH and organic matter, but also plant available nitrogen (N) in the nitrate, ammonium and organic form, organic, P and inorganic P, micronutrients, carbon in the soil and biological activity.
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