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Turning Data Into Efficiency to Boost Your Precision Business

Precision Farming Specialist Jason Pennycook and Precision Ag Manager Layne Richins talk about their success in using data to improve their precision business.

Farmers using precision technology generate valuable data about their farming operations. Dealerships often have access to it. But how do you ensure both the dealer and the farmer are making the best use of that data? And how can you segue that efficient use of data into revenue opportunities?


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Master Precision Management at Your Dealership

3 dealers outline the training programs, customer service strategies and financial benchmarks they use to effectively manage their precision departments.

Whether your precision team consists of 2 people or 20, a commitment to excellent customer service, a solid training program and measurable expense benchmarks will put your precision department on a path to profitability. 


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Making Sure the Precision Pieces Fit After an Acquisition

From cultural cohesiveness to drilling into the component tracking data and assessing store needs, integrating precision teams is an increasingly critical part of successful dealership mergers.
When an acquisition or merger of a farm equipment dealership takes place, the focus is usually on appraising used equipment, evaluating parts inventory and transiting assets.
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Digital Innovation Hubs Incubate European Ag Robotics Culture

European Union financial backing and collaboration building a strong scaffolding for a growing European agricultural robotics ecosystem.

Ag-focused Digital Innovation Hubs are just one way Europe is positioning to become a center of agricultural robotic technology. European Union funded projects, such as agROBOfood — a robust consortium of research entities and businesses — are creating collaborative spaces and providing capital to help technology developers apply robotics to the unique challenges of automating agriculture. 


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Precision Farming Dealer Summit 2022 Recap

Precision Ag Dealers Need Resourceful Problem-Solvers

Recruiters should seek candidates with the right personality traits, not necessarily skill sets.

Recruiting and preparing the next generation of precision farming professionals is no simple task. Precision farming experts Calvin Knotts, Redline Equipment, Archbold, Ohio, and Karl Huebner, Hutson, Inc., Mayfield, Ky., share their tips and tricks for finding those up-and-coming precision farming professionals in their midst. 


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Precision Farming Dealer Summit 2022 Recap

Shared Values & Vision are Vital to Maintaining Employee Engagement

Consultant and former dealer Tim Norris emphasizes the importance of having cohesive, well-resourced teams for organizational success.

Tim Norris has learned through experience that one of the best ways to generate employee buy-in and maintain high levels of staff motivation is by cultivating a shared vision.


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Trey Hill

Technological Advancements Can Help Farmers Better Understand Their Land

Third-generation farmer Trey Hill looks to a future in which he’s equipped with tools that will help him improve his data analysis in order to increase yield and maintain soil health.
While he doesn’t consider himself an early adopter of technological advancements, Hill does believe new developments in ag tech will influence the ways in which farming changes over the course of the next 10 years.
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Precision Farming Dealer

  • 11th Annual Precision Awards Program Honors Top North American Dealer
  • Precision Revenue Outlook Remains Positive Despite Slight Decline in 2022
  • Making Autonomy Affordable, Reliable & Scalable
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