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Future Farming Success Hinges on Customer Relationships

Indiana farmer Jason Mauck looks to vertical integration as well as technical innovation to cut costs and boost per-acre bottom line returns for his economic resiliency through 2030.
With principal involvement in three busy agricultural enterprises, Jason Mauck, 40, has to be constantly thinking, planning and doing to keep all the balls in the air as he juggles traditional family farm management, off-farm agronomic innovation, and the headaches and highs of innovating a new direct-marketing meat business.
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Precision Farming Dealer Summit 2022 Recap

Precision Ag Dealers Need Resourceful Problem-Solvers

Recruiters should seek candidates with the right personality traits, not necessarily skill sets.

Recruiting and preparing the next generation of precision farming professionals is no simple task. Precision farming experts Calvin Knotts, Redline Equipment, Archbold, Ohio, and Karl Huebner, Hutson, Inc., Mayfield, Ky., share their tips and tricks for finding those up-and-coming precision farming professionals in their midst. 


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Precision Farming Dealer Summit 2022 Recap

Shared Values & Vision are Vital to Maintaining Employee Engagement

Consultant and former dealer Tim Norris emphasizes the importance of having cohesive, well-resourced teams for organizational success.

Tim Norris has learned through experience that one of the best ways to generate employee buy-in and maintain high levels of staff motivation is by cultivating a shared vision.


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Precision Farming Dealer Summit 2022 Recap

Master Precision Management at Your Dealership

3 dealers outline the training programs, customer service strategies and financial benchmarks they use to effectively manage their precision departments.

Whether your precision team consists of 2 people or 20, a commitment to excellent customer service, a solid training program and measurable expense benchmarks will put your precision department on a path to profitability. 


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Precision Farming Dealer Summit 2022 Recap

Turning Data Into Efficiency to Boost Your Precision Business

Precision Farming Specialist Jason Pennycook and Precision Ag Manager Layne Richins talk about their success in using data to improve their precision business.

Farmers using precision technology generate valuable data about their farming operations. Dealerships often have access to it. But how do you ensure both the dealer and the farmer are making the best use of that data? And how can you segue that efficient use of data into revenue opportunities?


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Precision Farming Dealer Summit 2022 Recap

How to Prepare Your Dealership for Autonomy

Using predictions from Ohio State University’s Scott Shearer, 3 dealers explain what it will take to promote, demo and sell autonomy to farmers.

With the rapid evolution of technology, farmers may not be able to afford to continue to control all aspects of their operations. Autonomous farm machinery could lead to producers outsourcing tasks to a skilled equipment operator, allowing the farmer to focus on other parts of their operation. 


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Precision Farming Dealer Summit 2022 Recap

3 Precision Managers Share Their Keys to Success

Managers from Precision Farming Dealer’s last 3 Most Valuable Dealerships explain how they’ve adjusted their management approaches to achieve continued growth and revenue success.

What it takes to run a successful precision department or precision dealership today is different from what was required in the past — and is likely far different from what it will take to be successful in the future. Over the last 10 years, Precision Farming Dealer has recognized dealerships that have demonstrated excellence in precision sales and service as part of the Most Valuable Dealership (MVD) program.


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Precision Farming Dealer Summit 2021 Recap

Training an Entire Dealership to be Precision Savvy

In 2020, 21st Century Equipment embarked on an initiative to get every employee trained on precision farming basics to help propel them for long-term success as a dealership.
At the start of 2020, we launched what we considered a critical training initiative around precision farming that applied to every employee, no matter their position or responsibility within the dealership.
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Precision Farming Dealer Summit 2021 Recap

Creating Precision Opportunity Out of Crisis

Regardless of size, location or brand, the last year was an inescapable labyrinth of lessons for precision dealerships. From rapid adoption of remote support platforms — both for internal communication and external service — to salvaging the most adaptable business objectives to at least maintain the status quo.


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Current Issue

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Precision Farming Dealer

  • Dedication to Problem-Solving Drives Strong Precision Service
  • What Are Your Best & Worst Precision Ideas?
  • Making the Case for Gamifying Precision Agriculture
  • Acquisitions, Investments Accelerate OEMs’ Autonomous Capabilities
  • Strip-Tillers Embrace RTK, Plan Precision Purchases in 2022
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