Libby Wawzenek

Contributing Writer

ARTICLES

Dealer Data Management Customer Catagories

Progressive Sales Model Requires Dealerships to be Proactive, Not Reactive

Dealers need to embrace technology and early adopters without forgetting about customers who prefer a traditional approach.

Most references to the digital divide have to do with rural connectivity and how easy or difficult it is for farms to maintain internet access. However, Jared Ochs has a different type of digital divide on his mind.
“The digital divide we’re talking about here is transitioning from a legacy model when it comes to selling precision ag hardware, software and services into a new, more progressive model,” Ochs says. 


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Don’t Rely on Rearview Success to Drive Precision Prosperity of the Present

Three past Most Valuable Dealerships share strategic successes and challenges they’ve overcome to increase profitability and performance.
The success of a dealership’s precision farming business is a puzzle with many pieces — employee-customer relations, technological innovation, flexibility and the ability to adapt to unforeseen challenges all play a part.
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Precision Farming Dealer

  • Day In The Cab: Guide Staff with Upper-Level Precision Support
  • Shifting to a Proactive Sales Model
  • Hutson Recruits Outside of Ag
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