Since the founding of the multigenerational Crave Brothers Farm in Waterloo, Wis., in 1980, they’ve adopted sustainable farming practices, added a cheese factory to increase the value of their milk, and operate a manure digester that generates enough electricity to power their operation and 300 neighboring homes, making them a carbon-negative company.

Mitchell Hora says increasing reliance on bottom line profitability and data driven decisions will be the key that helps him survive and thrive in the future.

With principal involvement in three busy agricultural enterprises, Jason Mauck, 40, has to be constantly thinking, planning and doing to keep all the balls in the air as he juggles traditional family farm management, off-farm agronomic innovation, and the headaches and highs of innovating a new direct-marketing meat business.

Stephen Lacey, Wendell, Minnesota, had a history of frustration with the accuracy and dependability of the monitors they had been using, so the family decided it was best to go with one brand, and in 2017, the family rolled their fleet to all John Deere equipment. Find out how that change led to increased profitability in this article from Precision Ag Reviews.