Customer service and experience are important to every dealership, but what about when that experience comes at the expense of your precision staff? The topic of burnout is nothing new but continues to be something precision staffs are faced with. During a roundtable discussion at this summer’s Dealership Minds Summit, a group of dealers came to the consensus that call volume is the leading cause of burnout for their precision teams.  

Most references to the digital divide have to do with rural connectivity and how easy or difficult it is for farms to maintain internet access. However, Jared Ochs has a different type of digital divide on his mind.

I can watch my crop roots grow on my cell phone. Not literally, but I can tell you exactly what depth crops have rooted to in fields where we have installed weather stations with moisture probes.
Day by day, the soil moisture line stair-steps down the graph as roots dig deeper into the soil profile and deplete water to that point. It’s fascinating to watch water use. You can see when the plants wake up and start drawing water for the day. It’s like a live feed to the root zone.