Precision Farming Dealer

Table of Contents

Table of Contents

Are You Being ‘Better than Google?’

June 24, 2019 | Posted in Dealer Development, Service and Support

I’ll admit to being conflicted by the convenience of Google as a research tool. It’s a broad and seemingly bottomless resource for everything from DIY projects to settling bar bets.
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2019 BENCHMARK STUDY

Part 1: Dealers Again Exceed High-End Precision Revenue Projections

Despite market challenges, a majority of dealers report measurable precision revenue growth in 2018, including nearly one-third seeing an increase of at least 8%.

By Jack Zemlicka posted on July 2, 2019 | Posted in Getting Into Precision, Precision Sales, Service and Support, Data Management

Despite the downturn in the ag economy, precision farming dealers have largely maintained an ambitious sales outlook, banking on their ability to increase billable service and capture ROI-based revenue from new products.
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2019 BENCHMARK STUDY

Part 2: Mix & Match Approach with Precision Products, Services Sets Up Comprehensive Sales

Hardware sales rebounded, independent sales revenue dipped and fewer dealers have a separate department for precision farming.

By Jack Zemlicka posted on July 9, 2019 | Posted in Getting Into Precision, Precision Sales, Service and Support, Data Management

The more things change, the more they stay the same, at least in terms of how dealers are selling and servicing precision farming products. While strides have been made establishing precision as a standalone business, dealerships continue to seek a better balance between revenue generated by hardware sales and service.
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2019 BENCHMARK STUDY

Part 3: Putting Agronomic Emphasis on Service Revenue & Customer Retention

In-house agronomists and annual service contracts see jumps in 2019, while fewer rely on precision specialists for delivery of data management support.

By Jack Zemlicka posted on July 16, 2019 | Posted in Getting Into Precision, Precision Sales, Service and Support, Data Management

Agronomic service is still a push-pull offering for dealers. Some have proactively embraced and invested in providing robust support options to customers that include soil sampling, data analysis and field prescriptions.
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2019 BENCHMARK STUDY

Part 4: Dealer Priorities Trending Toward Data Management & Staff Training

Data analysis, staff retention and avenues to navigate the ag economy topped the list for dealer focuses in 2019 and beyond.

By Ben Thorpe posted on July 23, 2019 | Posted in Getting Into Precision, Precision Sales, Service and Support, Data Management

This year has shown interesting new developments in market sentiments, with dealers continuing to slowly move away from hardware and steer sharply toward data management for future revenue, according to the seventh annual Precision Farming Dealer Benchmark Study.
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Day in the Cab

Turning a Mechanical Mindset into Precision Troubleshooting Proficiency

After 20 years as a service tech, Eric Hagenow is adapting his experience to lead a versatile, efficient precision team at Eis Implement, adept at carving out a profitable niche for the single-store dealership.

By Jack Zemlicka posted on June 27, 2019 | Posted in Dealer Development, Service and Support

The market share realities and logistical hurdles a single-store mainline farm equipment dealership must clear to compete in an era of consolidation are real.
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4 Ways to Succeed as a Dealer in the Digital Ag Space

From setting achievable goals and establishing profitable partnerships to keeping customer service a priority, Devin Dubois, VP of Integrated Solutions for Western Tractor shares his keys to capitalizing in an evolving precision business.

By Gene Armas posted on June 17, 2019 | Posted in Dealer Development, Service and Support

Succeeding in the digital ag space requires precision farming dealers to have an understanding of the benefits of the technology without forgetting the core reason for doing business in the first place.
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Precision Roundtable

Maneuvering Through Market Needs to Fully Autonomous Equipment

From labor savings to service needs, four dealers discuss the promise and potential pitfalls of the imminent commercialization of autonomy in ag.

By Sarah Hill posted on September 16, 2019 | Posted in Dealer Development

Farm equipment automation is on the minds of precision dealers, whether it’s a tangible reality or far-fetched fantasy. But regardless of the take, it’s hard to ignore the impact the emerging technology will have on the ag industry.
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Adding ‘Agronomic Intelligence’ to Enhance Iron Efficiency & Customer Relationships

Two precision ag managers dissect the dynamics of a successful agronomic partnership plan with farmers with dealership revenue objectives in mind.

By Dan Crummett posted on June 5, 2019 | Posted in Service and Support, Data Management

As the digital tools of precision farming have helped growers better manage ever-smaller portions of their fields on an individual basis, the successful selling of those tools has opened up profitable new opportunities based on selling “solutions” rather than just selling products.
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Talking Technology with … Heather Hardy, H&R Agri-Power

By Sarah Hill posted on March 15, 2019 | Posted in Getting Into Precision, Dealer Development

Recruiting outstanding employees is one of the many challenges precision dealers face in today’s job market. Having the best employees can make a huge difference with forging positive long-term relationships with both current and potential customers.
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Featured Articles

Featured Articles

2019 BENCHMARK STUDY

Part 1: Dealers Again Exceed High-End Precision Revenue Projections

Despite market challenges, a majority of dealers report measurable precision revenue growth in 2018, including nearly one-third seeing an increase of at least 8%.

By Jack Zemlicka posted on July 2, 2019 | Posted in Getting Into Precision, Precision Sales, Service and Support, Data Management

Despite the downturn in the ag economy, precision farming dealers have largely maintained an ambitious sales outlook, banking on their ability to increase billable service and capture ROI-based revenue from new products.
Read More

Day in the Cab

Turning a Mechanical Mindset into Precision Troubleshooting Proficiency

After 20 years as a service tech, Eric Hagenow is adapting his experience to lead a versatile, efficient precision team at Eis Implement, adept at carving out a profitable niche for the single-store dealership.

By Jack Zemlicka posted on June 27, 2019 | Posted in Dealer Development, Service and Support

The market share realities and logistical hurdles a single-store mainline farm equipment dealership must clear to compete in an era of consolidation are real.
Read More

4 Ways to Succeed as a Dealer in the Digital Ag Space

From setting achievable goals and establishing profitable partnerships to keeping customer service a priority, Devin Dubois, VP of Integrated Solutions for Western Tractor shares his keys to capitalizing in an evolving precision business.

By Gene Armas posted on June 17, 2019 | Posted in Dealer Development, Service and Support

Succeeding in the digital ag space requires precision farming dealers to have an understanding of the benefits of the technology without forgetting the core reason for doing business in the first place.
Read More