This past year, perhaps even more so than the last few, solutions were in high demand on farms, serving as a reminder for some dealerships and waking others to the significance of selling and supporting a systematic approach to ag technology.
The 2020 recipient of Precision Farming Dealer’s eighth annual Most Valuable Dealership is RDO Equipment Co., based in Fargo, N.D.
In total, 18 U.S. and Canadian dealerships including large and small farm equipment dealership groups with precision departments, independent precision operations and co-ops were nominated by their farm customers, precision equipment suppliers and their own employees.
Gigabytes of farm data are being collected, stored and in some cases applied to improve on-farm decision making. But behind the algorithms and analysis a profitable precision business is rooted in relationships.
Patience plays into any precision farming manager’s profile. Whether with customers, manufacturers or direct reports, the ability to calmly and confidently problem-solve, often under pressure, is a prerequisite for the position.
Building the next generation of leaders is the key to any successful dealership. That leadership journey can start during a recruit’s education as an internship opportunity.
More and more dealerships are offering precision farming internships to both high school and/or college students to give them a taste for what working at a dealership entails.
From specialists evolving into on-farm “Google” resources for customers, to sneak peeks at some of the autonomous and robotic systems coming to market, the last year saw some innovative advancements by dealers and manufacturers.
With career experience at both a large equipment dealership and now as a staff agronomist for precision dealership Vantage Northwest in Burley, Idaho, Dillon Bingham has perspective on how both dealership models approach agronomic services.
Universities and colleges have had to rethink and revise the way they educate students and this is particularly true for precision ag undergraduates accustomed to hands-on, in-field learning. Dr. Scott Shearer, Professor and Chair, Department of Food, Agricultural and Biological Engineering at Ohio State University shares how he and his peers have evolved their approach to ensure ag students continue their education, largely online, as well as the potential of adopting permanent changes to the academic calendar based on the lessons learned during the coronavirus pandemic.
Learn actionable sales strategies from the most influential “Dealership Minds” in the industry — of every color, size and experiences — during this one-of-a-kind event August 4-5 in Omaha, NE. You’ll discover leading dealer-to-dealer sales strategies during this 2-day networking and idea sharing event.
The college offers an associate degree in Applied Science in Agriculture (60 credit hours). Students enrolled in this program may specialize in precision farming technology by selecting up to 15 credit hours in this area and agriculture business, sales and agronomy.
The college offers an AAS in Precision Agriculture and customized precision ag- related training for agricultural producers, insurance underwriters, equipment dealer and agricultural cooperative employees and others.
Offering training on Ag Leader, Trimble, Reichhardt, Norac and Integris Systems in twice yearly customer training events (spring/fall). Also offering individual training opportunities on any HTS Ag products and SMS software, year round.