Precision Farming Dealer editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great agricultural industry. Here is our favorite content from the past week:

See & Spray 2.0 Put to the Test in Sugar Beets Demo

Precision ag experts Mike Wemhoff and Hayden Fox from 21st Century Equipment check in from a live See & Spray sugar beets demo to break down the Gen 2 system and discuss some of the key upgrades. 

Autonomous Tractor Getting the Job Done in Planting Season

Tom Boe shared this video on LinkedIn, showcasing the FarmX Amos autonomous tractor in action. FarmX acquired Amos Power, a developer of fully electric autonomous tractor technology, earlier this year. “By incorporating Amos Power’s electric tractor platform with its existing computer vision, machine learning and autonomy software, FarmX is working toward a single operating platform for automated field operations,” the company states. 

Analyzing the State of Ag Retail in 2026

In this episode of CropLife Retail Week, Mike Twining, Vice President of Innovation at Willard Agri-Service, analyzes the state of ag retail in 2026. From the staggering pace of AI adoption to the shift toward soil biologicals, Twining shares why the industry must ditch boring PowerPoint presentations and master the art of storytelling.

Boosting Service Revenue in a Tight Market

In this Tech Tip Tuesday from WB Global Services, Wayne Brozek says one of the fastest ways to improve service profitability in a tight market is by creating a consistent inspection and Additional Service Request process. It is not about high pressure selling. It is about properly inspecting equipment, communicating findings, and helping customers avoid future breakdowns.

Kansas Farmers Play Pivotal Role in Precision Ag Research

For the past several years, Ray and Ryan Flickner’s Flickner Innovation Farm has been a proving ground for new precision technology and cutting-edge research in Moundridge, Kan. This article from Kansas State takes a deep dive into some of the research and technologies currently being tested by the Flickners, and the overall impact the family has had in the industry.

Flickner Innovation Farm

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