Precision Farming Dealer editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of our great agricultural industry. Here is our favorite content from the past week:

Deere Precision Leader Talks AI, Autonomy & More

John Deere CTO Jahmy Hindman shares his perspective on AI, autonomy and the overall precision ag landscape in this 35-minute conversation with the Pioneers of AI and Masters of Scale.

Addressing Mental Health at the Dealership

Graham Gleed, principal advisor at abcg, shines light on Mental Health Awareness month in his latest LinkedIn post. “Mental health is not only a farmer issue. It’s an industry issue. And the first step is being willing to say that.”

Robotics Startup Puts Emphasis on ROI, Not AI Hype

Elaine Watson catches up with Niqo Robotics founder Jaisimha Rao in her latest piece for Ag Funder News. The Indian ag robotics startup is expanding its U.S. footprint after deploying 11 RoboWeeder units in California, Arizona and Georgia. “We know not to over-sell AI to farmers. When they invest in a robot, they just want to know when it will pay off, what’s the maintenance like and how it will make me money or save me money,” Rao says. 

Niqo Robotics

See & Spray 2026 vs. See & Spray 2027

On this episode of the FarmCast, 21st Century Equipment’s Hayden Fox breaks down the latest John Deere See & Spray advancements, including retrofit options and real-world performance insights. 

Precision Sales: Study Your Competition

“To sell into a crowded market, you must study your competition. All competition. Even those competitors who seem too distant to ever become a real threat,” says sales consultant Greg Martinelli in his latest ag sales blog.  

Study Your Competition

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