Product Innovations

A source for the newest product releases, future technology, networking, data, hardware and deployment information.

ARTICLES

Meet the Market Changers

Truag

TruAG is a family-owned company with roots in the family farm. TruAG is located in West Lafayette, Ind., and is a leading manufacturer of seed tenders, anhydrous bars, strip-till bars and strip-till row units. With state-of-the-art turn-key manufacturing equipment, TruAG can design, manufacture and assemble all of its products in-house, allowing for full control of the processes. Potential problems can be identified quickly and solutions implemented in a concise, cost-effective and timely manner.
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Meet the Market Changers

SOUCY Track

In 2005, Gilles Soucy, a farm owner himself, had the vision to adapt a track system to a farm vehicle. Convinced of the feasibility of this project and the outstanding tractor performance advantages it would bring about, he soon dedicated a team to this project. The Soucy group has more than 50 years of experience in rubber track manufacturing and has very diverse expertise. This is why Soucy Track has quickly become a leader in track systems for farm vehicles.
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Meet the Market Changers

Praxidyn: Award-Winning Mixing and RecordKeeping

Digital Agriculture is the new term. Mixmate was designed for the Digital Agriculture movement even before it had a name. Automation, data collection and connectivity are all key components of Digital Agriculture. Mixmate is a foundational product to identify and measure products as they are used on the farm. If the records from Mixmate are combined with as-applied records, accounting quality field records can be generated automatically. Our measurement systems will be an integral part of a tracking system from the field to the fork. We are building the electronic and software systems to integrate and collect this data automatically. Praxidyn is influential in the development of data communications standards throughout the world.
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Meet the Market Changers

Copperhead Ag

Copperhead Ag Products was formed in the spring of 2009 after Dave and Todd Terveen, local farmers, discussed available closing wheels with Kevin Berg, a machine shop owner. They put their heads together and developed the Furrow Cruiser Spiked Closing Wheel — an option much different than any others on the market. After a few geometry changes to perfect the wheel’s closing action and the ability to slough off mud, the team began to show the product to local farmers. It was a hit! Marketing of the product began in the summer of 2009 to regional farmers, dealers and at farm shows. Copperhead Ag has since expanded into the Midwest region and beyond, with sales reaching to New York, Texas, Argentina and Switzerland.
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RAM Mounts

Technological innovation within the agriculture industry has taken off at an unprecedented rate in recent years. What was once a rarity is now commonplace — such as seeing four or five displays in a single cab. While it can be difficult to keep up with technological innovations, RAM Mounts can help you build for the future.
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Meet the Market Changers

Straight Edge Precision

Straight Edge Precision is a new division of Botterill Sales, recently created to help provide a full set of solutions for customers dealing with water management. Botterill Sales became the sole distributor for Ditch Assist almost two years ago and introduced them to the water management business. Ditch Assist is the most simple and affordable machine control system on the market. As customers’ needs have diversified, so too have Ditch Assist’s capabilities. First we found that many customers who don’t have RTK guidance for their auto-steer systems were not willing to pay the upgrade costs to get the accuracy needed for machine control.
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AgDNA - Make Every Acre Count

For leading precision farming and equipment dealers, AgDNA provides private labeled Farm Management Software (FMS) solutions to increase engagement of your precision services and brand loyalty. Unlike other precision farming tools, AgDNA is branded for your dealership and works seamlessly with all major equipment manufacturers and third-party controllers to maximize results on every acre.
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Meet the Market Changers

SoilOptix® Inc.

SoilOptix® is “raising the bar” in the world of soil measurement. This exciting new technology is offering high resolution soil nutrient and textural map data. These maps can be a compliment to the various other data sets that are used to manage the in-field variability.
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Meet the Market Changers

HBS Systems Inc.

For over 30 years, HBS Systems has grown one dealership at a time to become the leading provider of dealership management software to agricultural, industrial and construction equipment dealers across North America. NetView, the company’s flagship dealership management application, was the first browser-based product introduced to the industry.
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