Ben Thorpe

Ben Thorpe

Ben Thorpe is the Associate Research Editor of Farm Equipment and Ag Equipment Intelligence. He joined Lessiter Media in 2019 after 1 year working with the Assn. of Equipment Manufacturers. He graduated with a writing degree from Carroll University.

ARTICLES

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Turning Data Into Efficiency to Boost Your Precision Business

Precision Farming Specialist Jason Pennycook and Precision Ag Manager Layne Richins talk about their success in using data to improve their precision business.

Farmers using precision technology generate valuable data about their farming operations. Dealerships often have access to it. But how do you ensure both the dealer and the farmer are making the best use of that data? And how can you segue that efficient use of data into revenue opportunities?


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John Crumbaugh Sydenstricker Nobbe Partners
Day in the Cab

Using Education, Specialization to Advance Your Precision Business

Who is Combine Specialist John Crumbaugh, and how is he helping spearhead Sydenstricker Nobbe Partners’ plans for the future of precision technology service?
I step carefully out of the passenger side of our rental car and into the humid 80-degree weather. We’re at Sydenstricker Nobbe Partners’ St. Charles, Mo., location, one of their 27 John Deere stores across Missouri and Illinois.
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[Technology Corner] Dealers Optimistic on Precision Farming Revenue Growth

The results of the ninth annual Precision Farming Dealer benchmark study — with contributions from dozens of farm equipment dealers, input retailers and independent precision companies — show that nearly three-fourths of dealers are forecasting revenue growth from precision to be up at least 2% in 2021, despite inventory challenges.
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Current Issue

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Precision Farming Dealer

  • 11th Annual Precision Awards Program Honors Top North American Dealer
  • Precision Revenue Outlook Remains Positive Despite Slight Decline in 2022
  • Making Autonomy Affordable, Reliable & Scalable
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