Home / Authors / Ben Thorpe
Ben Thorpe

Ben Thorpe

Ben Thorpe is the Associate Research Editor of Farm Equipment and Ag Equipment Intelligence. He joined Lessiter Media in 2019 after 1 year working with the Assn. of Equipment Manufacturers. He graduated with a writing degree from Carroll University.

Articles

ARTICLES

PFDS-2022-Powerpoint-PENNYCOOK-2.jpg

Turning Data Into Efficiency to Boost Your Precision Business

Precision Farming Specialist Jason Pennycook and Precision Ag Manager Layne Richins talk about their success in using data to improve their precision business.
By Ben Thorpe posted on May 23, 2023 | Posted in Precision Sales, Service & Support

Farmers using precision technology generate valuable data about their farming operations. Dealerships often have access to it. But how do you ensure both the dealer and the farmer are making the best use of that data? And how can you segue that efficient use of data into revenue opportunities?


Read More
John Crumbaugh Sydenstricker Nobbe Partners
Day in the Cab

Using Education, Specialization to Advance Your Precision Business

Who is Combine Specialist John Crumbaugh, and how is he helping spearhead Sydenstricker Nobbe Partners’ plans for the future of precision technology service?
By Ben Thorpe posted on July 3, 2021 | Posted in Dealer Development, Service & Support
I step carefully out of the passenger side of our rental car and into the humid 80-degree weather. We’re at Sydenstricker Nobbe Partners’ St. Charles, Mo., location, one of their 27 John Deere stores across Missouri and Illinois.
Read More
Dealers Optimistic on PrecisionFarming Revenue Growth.png

[Technology Corner] Dealers Optimistic on Precision Farming Revenue Growth

By Ben Thorpe posted on June 18, 2021 | Posted in Dealer Development, Data Management, Industry News
The results of the ninth annual Precision Farming Dealer benchmark study — with contributions from dozens of farm equipment dealers, input retailers and independent precision companies — show that nearly three-fourths of dealers are forecasting revenue growth from precision to be up at least 2% in 2021, despite inventory challenges.
Read More

Top Articles

Current Issue

PFD-intro_FE_0223_web-working.jpg

Precision Farming Dealer

  • 11th Annual Precision Awards Program Honors Top North American Dealer
  • Precision Revenue Outlook Remains Positive Despite Slight Decline in 2022
  • Making Autonomy Affordable, Reliable & Scalable
View More

Must Read Free Eguides

Download these helpful knowledge building tools

View More

Videos

[Technology Corner] Farmwave's Autonomous Harvest Loss Technology Pays off for Farmers

[Technology Corner] Farmwave's Autonomous Harvest Loss Technology Pays off for Farmers

Farmwave founder and CEO Craig Ganssle says there’s been a lot of “over-promise and under-deliver” in ag technology. But that hasn’t been the case with his company’s autonomous harvest loss technology, and he has the results to prove it. The multi-camera system counts grain loss in real time and customers who use it are seeing an increase of 3-8 bushels per acre in corn and soybeans.

View More
Top Directory Listings
Ivy Tech

Ivy Tech Community College, Lafayette Campus

The college offers an associate degree in Applied Science in Agriculture (60 credit hours). Students enrolled in this program may specialize in precision farming technology by selecting up to 15 credit hours in this area and agriculture business, sales and agronomy.
Dakota Precision Ag Center

Lake Region State College - Dakota Precision Ag Center

The college offers an AAS in Precision Agriculture and customized precision ag- related training for agricultural producers, insurance underwriters, equipment dealer and agricultural cooperative employees and others.
HTS Ag

HTS Ag Precision Ag Solutions

Offering training on Ag Leader, Trimble, Reichhardt, Norac and Integris Systems in twice yearly customer training events (spring/fall). Also offering individual training opportunities on any HTS Ag products and SMS software, year round.
View More