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On this episode of the Precision Farming Dealer podcast, brought to you by Ag Express, a trio of OEM leaders sit down for a panel discussion about all things precision ag.
Jake Ridenour, channel sales manager for AGCO/PTx Trimble, Nathan Greuel, precision product marketing director for CNH, and Joe Michaels, senior director of Kubota North America, share their strategic direction for precision business and the best practices they see embraced by the top-performing dealers in their network.
Ridenour, Michaels and Greuel also reveal their top-selling technologies and share their outlook for autonomy on the farm during this session that was recorded at the 2026 Precision Farming Dealer Summit in St. Louis.
The Precision Farming Dealer podcast series is brought to you by Ag Express.
Ag Express Electronics has been the precision agriculture industry’s premier source for expert electronic repair and custom cable solutions since 1992. With ISO and IPC-certified technicians, they bring OEM-level expertise to displays, guidance units, controllers, and monitors across every major ag brand.
Specialized in mixed-fleet integration, Ag Express engineers the wire harnesses and adapter cables that allow different brands to communicate seamlessly—because if it runs in the field, Ag Express builds the connection.
From restoring 15-year-old planter monitors to servicing cutting-edge guidance systems, they extend the life of your precision investments and restore equipment to OEM specs. For over three decades, Ag Express hasn't just repaired equipment—they've kept operations moving forward. Learn more at AgExpress.com.
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