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To Sell EV Tractors, Manufacturers Need to First Sell Their Dealers

Car, truck and tractor companies need to get dealership sales teams on board first if they want buyers to follow.

By Frank Lessiter posted on March 6, 2024 | Posted in Precision Sales

In a recent Inc. article, Howard Tullman points out that most car dealers aren’t much interested in selling electric vehicles (EVs.) And the same is likely true for many farm equipment dealers.

[Technology Corner] How Autonomy Will Reshape Ag According to Deere, Case IH & AGCO Leaders

By Noah Newman posted on February 3, 2023

AGCO, Case IH and John Deere jumped at the chance to address elite precision dealers during the first ever OEM panel at the Precision Farming Dealer Summit in St. Louis. AGCO’s Seth Crawford, Deere’s Matt Olson and Case IH’s Kendal Quandahl fielded questions about their strategic direction for business and outlook on autonomy.

Hemisphere GNSS Appoints Jeffrey Farrar as Senior Sales Manager of Business Development

March 29, 2018 | Posted in Industry News

Prior to joining Hemisphere, Mr. Farrar’s executive leadership positions included vice president of sales for AgJunction, a designer and manufacturer of precision agriculture hardware and software solutions.

AgDNA Expands Dealer Network with 27 Additional U.S. Locations

March 26, 2018 | Posted in Dealer Development, Industry News

AgDNA Farm Management Software (FMS) announced adding authorized precision dealership locations to its expanding network.

Taking Stock of Precision Progress

By Jack Zemlicka posted on June 13, 2017

This week I had a conversation with a research analyst at an investment banking advisory firm, looking for some perspective on the current and future prospects of the precision farming industry.

Raven Industries Reports First Quarter Fiscal 2017 Results

May 19, 2016 | Posted in Industry News

Applied Technology's sales declined 2.9% year-over-year, however, Aftermarket sales grew 5.7% year-over-year.

Case IH Launches New AFS RTK+ Cellular Network

February 17, 2016

AFS Marketing Specialist Ryan Blaziak introduces Case IH's new AFS RTK+, which is the first proprietary cellular RTK network from an OEM. Available for purchase through participating Case IH dealers, the subscription allows farmers to achieve sub-inch, repeatable accuracy through a network of dealer-supported base stations throughout the U.S. and Canada.

AgJunction to Acquire Novariant

March 17, 2015 | Posted in Industry News

AgJunction and Novariant have entered into an agreement under which AgJunction has agreed to acquire Novariant through a merger transaction pursuant to which AgJunction will issue common shares to Novariant shareholders.

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Precision Farming Dealer

12th Annual Precision Award Program Honors Top North American Dealer
First Customer Contact Builds Trust & Strong Relationships

First Customer Contact Builds Trust & Strong Relationships

12th Annual Precision Award Program Honors Top North American Dealer

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[Technology Corner] Future of Drone Use in U S Brighter After FAA Regulation Change

Big news in the drone world — the Federal Aviation Administration recently granted Texas-based drone builder Hylio a regulatory exemption that will allow it to swarm its heavy-lift drones with only one operator in control. Hylio co-founder and CEO Arthur Erickson says the development was a case of regulations catching up with existing technology and promises a 3-fold increase in productivity for drone operators applying material to crops, plus a significant reduction in their labor requirements.

Top Directory Listings

Ivy Tech Community College, Lafayette Campus

The college offers an associate degree in Applied Science in Agriculture (60 credit hours). Students enrolled in this program may specialize in precision farming technology by selecting up to 15 credit hours in this area and agriculture business, sales and agronomy.

Lake Region State College - Dakota Precision Ag Center

The college offers an AAS in Precision Agriculture and customized precision ag- related training for agricultural producers, insurance underwriters, equipment dealer and agricultural cooperative employees and others.

HTS Ag Precision Ag Solutions

Offering training on Ag Leader, Trimble, Reichhardt, Norac and Integris Systems in twice yearly customer training events (spring/fall). Also offering individual training opportunities on any HTS Ag products and SMS software, year round.