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Graham Gleed

Graham Gleed

Graham Gleed is a Principal Advisor at abcg, working with agricultural and construction equipment OEMs and dealer groups across North America and Europe on distribution strategy, operating models, and technology-driven market shifts. He has worked across commercial, dealer development, and go-to-market roles and focuses on practical, system-level strategies that align customer outcomes, dealer economics, and OEM priorities.

Articles

ARTICLES

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Why Nobody Can Agree What a Field Robot Should Look Like & Why the Argument Will Be Settled the Same Way It Always Has Been

Every farmer wrestling with a Windows-based FMIS, an iPhone, John Deere Operations Center and a contractor on Trimble needing a prescription map, already understands ecosystem economics better than most Silicon Valley founders. They live the cost of incompatibility every day. Yet autonomy startups keep arriving with a ‘superior’ product and a new interface, wondering why adoption stalls. This article is about why ecosystem beats technological perfection. Every time.
By Graham Gleed posted on May 28, 2026 | Posted in Autonomy & Robotics

"Autonomous systems are coming. That is not in question. The question is which platforms reach the ecosystem density needed to become the foundation, and which ones follow the Fast Hitch into the history books regardless of their technical merit," says Graham Gleed.


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Everyone Agrees Autonomous Systems Have a Place in Agriculture. So Why Aren't They Finding One?

Autonomous agriculture companies optimize at the machine level. Better agronomy, resource efficiency, labor reduction. The farmer listening to that pitch optimizes at the farm level. Cost per acre. Cost per bushel. Depreciation, switching cost, downtime risk, parallel systems. Those are not the same calculation. This article is about the gap between them. And why closing it is the real adoption curve.
By Graham Gleed posted on April 27, 2026 | Posted in Autonomy & Robotics
"Right now, when a startup approaches a dealer group about representing its autonomous platform, the agronomic case is usually compelling and the economics question is usually left to the customer to work out. That's the wrong order," says Graham Gleed, principal advisor at abcg.
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The Data Crop ... The New Value Chain Nobody in Ag Saw Coming

The combine harvests the grain. The elevator, the miller, the processor and the retailer take their margins. The farmer takes what's left. Agriculture has always worked this way. Now the same chain is forming around a new commodity — the verified record of how that grain was grown. The machines are already in the field producing it. Graham Gleed, Principal Advisor at abcg, asks who profits from the harvest.
By Graham Gleed posted on April 2, 2026 | Posted in Equipment Compatibility, Data Management

A familiar chain in ag is forming around a new commodity — the verified record of how a crop was grown. The machines are already in the field producing it. Graham Gleed, Principal Advisor at abcg, asks who profits from the harvest.


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The Machine Already Knows ... Nobody Built the Layer to Use It

By Graham Gleed posted on March 21, 2026 | Posted in AI in Agriculture, Autonomy & Robotics, Equipment Compatibility

In his latest blog, Graham Gleed, principal advisor at abcg, says, "My phone understands what I need. My car knows where I am going. My health app tracks my body and tells me what to adjust. Then I climb into a million-dollar tractor with five onboard computers, satellite connectivity, a stack of data services, and it comes with a paper manual!"


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Guest Blog

Right to Repair Was the Warm-Up ... the Real Fight Is Who Controls the Insight

As right to repair, interoperability, and AI begin to converge, a new competitive battleground is opening up in agricultural equipment. The fight is no longer about who owns the data. It's about who controls the insight generated from it, and who gets to shape the customer's next decision. Many dealers and OEMs are not positioned for the battle that's already underway.
By Graham Gleed posted on March 12, 2026 | Posted in AI in Agriculture, Data Management

A new competitive battleground is opening in agricultural equipment. The fight is no longer about who owns the data. It's about who controls the insight generated from it and who gets to shape the customer's next decision. In this guest piece, Graham Gleed says many dealers and OEMs aren't positioned for the battle. 


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