Data Management

A look at current trends in big data, data ownership and transfer, data security and privacy issues.


Future Farming Success Hinges on Customer Relationships

Indiana farmer Jason Mauck looks to vertical integration as well as technical innovation to cut costs and boost per-acre bottom line returns for his economic resiliency through 2030.
With principal involvement in three busy agricultural enterprises, Jason Mauck, 40, has to be constantly thinking, planning and doing to keep all the balls in the air as he juggles traditional family farm management, off-farm agronomic innovation, and the headaches and highs of innovating a new direct-marketing meat business.
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7 Ways Technology Will Disrupt Your Precision Farming Business

From comprehensive ag tech consulting to robotic specialization and support, dealers and industry experts share their vision for how opportunities and objectives will change.
Asking dealers to dust of their crystal ball and predict where they want their precision business to be in 3, 5 or 10 years, the most common answer is “profitable.” But following up with a question on how they will accomplish that goal and there is nothing close to a consensus answer.
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Precision Outlook: Dealers Shift Focus to Application Hardware, Maintain Need for Training

Training for staff and customers as well as application technology hardware came in as dealers’ top priorities for the future of their businesses
The Precision Farming Dealer 2020 Benchmark Study showed several shifts in dealers’ expectations for their future revenue. Topping the list of revenue sources considered important for growth was application technology hardware, reversing its 3-year downward trend.
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Combining Practical Precision Payback with Agronomic Value

It takes time and focus to get full dealership buy-in and build out the economic benefits of adding agronomic services.
Precision agriculture allows producers and their trusted partners an excellent way to add production value through the collection of clean, calibrated data. The rubber meets the road when agronomic intelligence is combined with equipment data to create unique, informed management solutions for each farm customer.
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Precision Revenue Growth Slows as Dealers Navigate an Evolving Market

For the first time in 5 years, dealers did not exceed higher-end growth projections in 2019, and forecast more conservative growth in 2020.
Problem solving is often the linchpin of a dealership’s precision farming business. The last couple of years have tested the abilities of precision teams to overcome ongoing economic — and more recently — social challenges to maintain, if not grow revenue.
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