Data Management

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Investing in AI Provides Dealerships with a Strategic Advantage

The ability of AI to truly unlock benefits for your business comes from figuring out how you can tap your many “filing cabinets” of unstructured data to provide fast, accurate and meaningful results. Unless you approach the idea of AI integration from a truly long-term strategic approach, you might be disappointed with the outcome.
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What Farmers Want From You

Un-Silo Your Spray Applications Records, Reveal In-Season Insights

RDO Equipment Co. agronomist Maria Zepeda recalls her dad’s shoebox filling system to explain how a free Farm Management System (FMS) streamlines application documentation & reveals insights
Many farmers, like my dad, have their notebook organizational system. While these simple pen-and-paper record-keeping systems work, they keep information siloed, often disappearing into closets or filing cabinets.
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Precision Dealers Eyeing Bounce Back Year After Challenging 2024

12th annual Precision Farming Dealer Benchmark Study reveals 60% of dealers predict higher sales in 2025
While precision farming sales and service revenue was down on average in 2024, most dealers are optimistic they’ll bounce back this year according to the 12th annual Precision Farming Dealer Benchmark Study.
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The Prologue for Precision Agriculture Today

A few years ago, I was chatting with an Illinois farmer about how he used precision technologies, such as yield monitors and auto-steer. After a few minutes, he looked at me and asked, “How else would you farm?” Maybe, in the 2040’s, the conversation will focus on data; how to acquire and analyze it.
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Current Issue

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Precision Farming Dealer

  • Slashing Inputs & Boosting Connectivity with New Precision Technology
  • Selling the Future: A Precision Ag Leader’s Playbook for New Tech
  • What Farmers Want from You: Solid Relationships, ROI & Ongoing Training
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